our Tools have been improved. we’ve refined our process. but is it different? is it better?
page_3
our Tools have been improved. we’ve refined our process. architectural drafting circa 1920
but is it different? is it better?
page_4
our Tools have been improved. we’ve refined our process. but is it different? is it better?
page_5
**cad photo
our Tools have been improved. we’ve refined our process. construction circa 1920
but is it different? is it better?
page_6
our Tools have been improved. we’ve refined our process. but is it different? is it better?
page_7
1. the design team envisions what can be
2. the team draws it up
3. the building gets built
along the way
3. the building gets built
there is consternation & conflict
4. opening day
it has been this way for thousands of years. literally.
page_13
the pyramids
roman colosseum
crystal palace
empire state building
burj khalifa
No Evolution; Just Refinement. page_19
these products all resulted from a similar process:
1. design
page_20
process:
1. design 2. document page_21
process: 3. construct
1. design 2. document page_22
process: 3. construct find problems
1. design 2. document page_23
process: 3. construct find problems (Repeat) 1. design 2. document page_24
process: all in attempt to define design & documentation
page_25
process: all in attempt to define design & documentation
today’s model is changing. page_26
design
page_27
develop virtual model design
page_28
and work directly with the fabricator develop virtual model design
page_29
and work directly with the fabricator develop virtual model design
hks retrospect
and work directly with the fabricator
hks retrospect
and work directly with the fabricator
real architectual implications, RE: SHop
and work directly with the fabricator
real architectual implications, RE: SHop
and work directly with the fabricator eliminate redundancy develop virtual model
design development
design
construction documents shop drawings
all-in-one virtual model page_34
and work directly with the fabricator eliminate redundancy develop virtual model
design development
design
construction documents shop drawings
all-in-one virtual model page_35
develop virtual model design
discover conflicts along the way page_36
develop virtual model design
discover conflicts along the way
add intellectual value in the process page_37
construct develop virtual model design
discover conflicts along the way add intellectual value in the process page_38
real time outcomes versus traditional post occupancy evaluations
Evaluation and problem seeking is a subset of THE Design Process... now page_39
process oriented performance
caregiver analysis • decentralized services • increased caregiving time • decreased errors & omissions
page_40
process oriented performance
increasing patient safety • RE: aerospace industry’s protocols to improve safety • standardization is same-handed patient room and unit design page_41
solve for outcomes isolate issues earlier in design 3. construct find problems earlier
1. design 2. document
page_42
solve for outcomes
PROCESS MOCK-UP (as opposed to building mock-up) 50,000 sqft ER dept renovation page_43
we have progressed beyond simply satisfying our basic needs.
page_44
Maslow’s Hierarchy of Needs
Self-actualization Esteem Love/belonging Safety Physiological
page_45
buildings Hierarchy of Needs “The very basic need -- a roof over our head.� conceptual intellectual emotional beauty shelter
page_46
buildings Hierarchy of Needs “Buildings should look good; we should be proud of them.� conceptual intellectual emotional beauty shelter
page_47
buildings Hierarchy of Needs “Buildings can work; we can design for efficiency.� conceptual intellectual intellectual beauty shelter
page_48
buildings Hierarchy of Needs “Buildings can elicit an intended response from the public.� conceptual emotional intellectual beauty shelter
page_49
buildings Hierarchy of Needs “Predictive performance -- the building is self-actualized.� progressive intellectual emotional beauty shelter
page_50
know more it’s not just about having more data. we actually have to know more. It’s not just about having more data… compounding data is forcing us to know more to be able to properly respond and engage with this data — it’s about knowing more, having more knowledge, more wisdom, to propel this data into information that is valuable within the practice of architecture and design.
page_51
work flow tools: revit 100% rhino grasshopper
page_52
Say what?
page_53
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Say what?
THESE ARE ALL GREAT TOOLS. OUR MOST IMPORTANT TOOL IS OUR INTELLECTUAL CAPITAL.
page_55
do you want to be a vendor? or do you want to be a thought leader?
page_56
do you want to be a vendor? or do you want to be a thought leader?
financial strategic consultancy
urban design studio
knox advisors “ HKS Knox Advisors is helping clients be good stewards of their facility resources.� Frank D. Kittredge, Jr. Executive Director of HKS Knox Advisors
+ knowledge sharing - internal and external + resource center for clients - they seek us out + credible resource of knowledge and information + direct news marketing, feed-worthy (wall street journal, usa today) page_58
knox advisors
strategy operations technology finance research
+ cash flow and capitol investment + strategic initiative to guide our clients through initial processes + knox advisors pull projects in; architecture scope to follow + get in front of the rfp process (paid investment substituted for the marketing costs) page_59
cadre
+ NON-PROFIT 501C3 RESEarCH GROUP + EXTENDED GRANT OPPORTUNITIES + develop and execute ORIGINAL RESEARCH + contributes to growing body of objective evidence related design performance
page_60
cadre
operational performance sustainability occupant well-being user effectiveness
As the research initiative of HKS, it is important to emphasize the communicating objective of CADRE; the dissemination of knowledge to the design community and to our clients is fundamental
page_61
LINE
(lABORATORY FOR INTENSIVE EXPLORATION)
CUSTOM DESIGN TOOLS BUILDING TECHNOLOGIES FABRICATION RESEARCH COLLABORATION
applicable knowledge for engaged projects page_62
LINE
a distributed network of research
CHI LA
DC DAL
heath may
jon bailey
ben compton
page_63
paul ferrer
chad porter
lance evans
brian ahmes
ryan gathmann
LINE
[2013]
ACADeMIA + TEX-FAB 4.0 | BEYOND PAVILION ARCHITECTURE + ii journal associate editor + uta/hks fluid campus | FABRICATION TECHNOLOGIES research + texas tech | invited guest critic for studio reviews + UTA COMPREHENSIVE DESIGN STUDIO INVITED CRITIC
PRactice + DOHA MASS CASUALTY HOSPITAL CONCEPT and research + SCOTT + WHITE | DOUBLE SKIN WALL CONCEPT + MINNESOTA VIKINGS STADIUM CONCEPT + BRAIN PERFORMANCE INSTITUTE + atlanta falcons stadium concept + 6 HOUSTON CENTER FACADE STUDY + CAPITOL ONE design and FACADE STUDY + LINE publication; introduction to line page_64
stadium bowl generator • real-time 3d bowl geometry • connects bowl to building shell • real-time analysis • less drawing, more design • optimal sight lines (C value analysis)
page_65
diva solar analysis • realtime day-lighting measurements, solar analysis and energy modeling for all phases of a project • ability to allow designer to perform environment analysis within the powerful rhino modeling program without the need to export geometry • integration with parametric models to test onthe-fly changes through evolutionary solvers
page_66
brain performance institute Dallas, TX • parametric modeling to achieve qualitative and quantitative results • geometry responds to optimization of solar performance
brain performance institute Dallas, TX • single cladding element organically responds to changing functional need
brandspace
it’s not so much about branding.
brandspace
story it’s not so much about branding.
we’re doing loads of cool shtuff right now...
(50-ish%)
page_72
helping with “the win”
minnesota vikings new stadium • drive the storytelling process • architecture is the obvious response; it’s not (just) about bricks & mortar • communication is the key to setting our design apart from the others
working with major international brands
Anheuser-Busch Sponsorship • immersive environments are the most effective communicators - a space can become a brand ambassador • helping the visitor form a connection with the brand, the beer, itself • within major sporting arena: captive audience
page_74
setting the course for design interpretting
the color red
e of lighting
through the us
ical presence
ed r f o e s u e h t
a i d e m e facad a rich, theatr
dimensional
pieces
bt, when in dou wear red.
the use of red is a power play
n
: neo rence
efe
deco r
what
is
eon?
:
l media
wn the ne
digita
can be
t paren
trans
ange completely ch gh the use spaces throu e g for game tim tin ligh red of red objects art of become the ite a black & wh environment
phic.
be bold. be gra
detroit redwings design drivers • Research based, cultural precedence
re hic by natu red is grap world the sports it’s iconic in
• Design specific to a brand, a region, a culture - a sense of place and purpose
ripes
the white st
r? on the exterio where is red
ItE:: whItE Ackk && wh blAc D, bl rED, rE
ly mIly fAmI ppyy fA hApp AA hA
of red pocket squares
side and the edgy of Detroit red
r
accent colo
gray, icey ba
ckdrop
it’s not just it’s for fill color; textural, too!
warm palette red within a ditional feels more tra
g the
lettin
h...
hroug
hine t
rs interio
world events support the overall goals of HKS Sports & Entertainment:
provide unique venue design enhance the fan experience increase event/venue revenues
page_76
multi-purpose venues
ncaa configuration
trade show configuration
convention configuration
football configuration
page_77
live nation: the next generation amphitheater
THE EXISTING VENUE IS A ONE-TRICK PONY
MAIN STAGE 20,000
WE CAN DO BETTER. page_78
live nation: the next generation amphitheater
THE SPECTRUM OF ACTIVATION
FROM
TO
3,000
35,000
SCALABLE RESPONSE
EXISTING VENUE CAPACITY
FULL SIZE ACTIVATION
BOUTIQUE AMPHITHEATER
MAIN STAGE
FESTIVAL LAYOUT
3,000
-
7,000
20,000
30,000
AND EVERYTHING IN BETWEEN. page_79
-
35,000
amp
(aristarchus management partners)
“ Consumer data analytics driving business solutions. We help match architecture to market opportunity.� Mark Gilman AMP Founder, Managing Partner
+ the principals at amp created two of the largest consumer data warehouses in the world ( wal-mart and blockbuster video ) + driven billions in revenues and tens of billions in strategic capital placement page_80
amp data market research
Proprietary AMP Indicators
revenue modeling roi analysis consumer analytics
wealth indicators purchase behavior interests life events rel estate records vehicle records
Database of over 116 Million US Households and 190 Million Individuals
page_81
a bigger “whole� financial strategic consultancy
urban design studio
add value to your core competency page_82
vendor
page_83
thought leader
vendor
thought leader
in the new normal, good design is good business... and smart
page_84
vendor
thought leader
smart design breeds intelligent solutions
page_85
vendor
intelligent solutions provide value and attract aspirational clients
page_86
thought leader
smart design breeds intelligent solutions
vendor
thought leader
aspirational clients motivate us to continue to improve
intelligent solutions provide value and attract aspirational clients
page_87
smart design breeds intelligent solutions
vendor
thought leader
aspirational clients motivate us to continue to improve
a virtuous cycle! intelligent solutions provide value and attract aspirational clients
page_88
smart design breeds intelligent solutions