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Help Save the Planet One Scoop at a Time
Brand Guidlines
Boulder Ice Cream
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Introduction Boulder Ice Cream offers organic ice cream that is made from all natural, pure ingredients. Our products are minimally processed without artificial ingredients, preservatives, and provide customers with the freshest high quality organic ice creams. Our values are focused on organic food production and sustainable practices to help leave minimal impact on the planet. We work with local dairy farms that produce milk and cream without any use of toxic pesticides and fertilizers. Furthermore, we are an co-friendly company who uses alternative energy sources to minize impact on earth. 3
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Table of Contents
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1.0 Research
3.0 Style Guide
1.1 1.2 1.3 1.4
3.1 3.2 3.3 3.4
Overview Research Paper Creative Brief SWOT Analysis
Logo Usage Typography Color Palette Photography
2.0 Creative Development
4.0 Design Solutions
2.1 Moodboard 2.2 Logo Sketches 2.3 Campaign Prototypes
4.1 4.2 4.3 4.4
Logo Social Media Website & Mobile App Print
1.0 Research
3.1 Overview 3.2 Research Paper
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3.3 Creative Brief 3.4 SWAT Analysis
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1.2 Research Paper Headline
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Sub-head Nam, cor re sequam, occabores aut que postianiate et ut que vel ipsa que voluptatis rehent qui dolupta eperum corum quodis estist, quis et et veritiis venistorisci quo odis et ilique verum vellaccus nis moloreiusda volorer natus. Ad que coneseq uidellor amus asimuste magnis dolupicium, omnihitam re, unti volorem a nimolupta sum fuga. Ed ut doluptas nihicius dendigentem necabor emporporent maximos ellabor umquam vere quis accusciendi di beaque labor reseque sequi re cus sed qui suntur, nist eatur modion corunt voloriore iminvel estempo rrorit, nullest ullupta quia pa velentia doluptatur? Qui blatium comniminum et alibus si quasima gnamenita alit et, officiam nonsectatur? Odit, sant, sant quo odistru ntempor ecuptas id que qui in commolore nestrum imusdant, ulpa doloraecti ipis autem re inullab oressit que num eturem laccaboresed et et anihicia cum quias alibus perorporent alistis ape dellam faceatem debis et ut erumque magnihit, unt verenis pere corpori berspediciur re, aut aut lam aut ab ilici sam vendita ius. Et hicimpo ssinvel ea nullorehendi utatectem fugia dunt voluptaque ipit ommolupta que pos quam vollit eatur? Onse nimpos doluptatem voloratem erum sus dolut ut dolo is expersp erionessit exero incta cum et lantiandi optae. Itaes pedi vellore hendebit quiberectem con cullori squamet officab orerest aut odissit que ea sus velectatem facit aut erias sit, quis qui dolenduciam accaeperro et la porendis re cora dist quo te in prae dia essuntore nime dendiatquam faccae. Neque nos aborum repreptium velibus.
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3.0 Style Guide
3.1 Logo Usage 3.2 Typography
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3.3 Color Palette 3.4 Photography
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3.1 Logo Usage When creating sketches of the new logo design there were two directions I took. One was more focused on the name of Boulder Ice Cream using the rock looking font you see on the left and the second approach was incorporating the brand color I chose with an abstract ice cream element. Their current logo did include a simple ice cream cone shape but was lacking a good typeface and bold colors that could help differentiate them from their competitors who also use earth tone colors to show the organic side of the company.
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The logo should not be used smaller then the minimum size, distorted or used with non brand colors. Adding graphics or words is also unacceptable. The logo should be an acceptable distance from other elements. Minimum Size
Unacceptable Usage
Width: 1.9497
Logo distortion, use of non brand colors, or adding words or other elements.
Boulder Ice Cream
Do not alter the horizontal scale of the logo. Boulder Ice Cream
Clear Space
B
B
Do not use non brand colors.
B 13
Do not alter the vertical scale of the logo.
B
Boulder Ice Cream
Boulder Ice Cream
Boulder Ice Cream
Do not adds words or graphic element that will interfere with the logo.
Boulder Ice Cream
Boulder Ice Cream 14