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T h i s l o o k b o o k f e at u r e s t h e h i g h l y a nt i c i p at e d c o l l a b o r at i o n , e x c l u s i v e t o D o v e r S t r e e t M a r k e t , o f Ju ny a Wat a n a b e a n d Ha n n a h Ha w k i n s o f Ha w k i n s D e s i g n s . T h i s c a mp a i g n f e at u r e s Z o e K r a v i t z , m o d e l a n d a c t r e s s , a c t i n g a s t h e f a c e t h i s o r i g i n a l c o l l e c t i o n .
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Ju ny a Wat a n a b e w a s b o r n i n Fu k u s h i m a , Jap a n I n 1 9 6 1 . He w a s o r i g i n a l l y a p r o t é g é t o R e i K a w a k u b o, C o m m e d e s G a r c o n s d e s i g n e r. He s t a r t e d a p at t e r n m a k e r ap p r e nt i c e s h i p w i t h t h e b r a n d i n 1 9 8 4 , a n d w a s p r o m o t e d t o c h i e f d e s i g n e r o f Tr i c o t k n i t w e a r l i n e a n d t h e n l at e r m o v e d o n t o d e s i g n f o r t h e C o m m e d e s G a r c o n s Ho m m e l i n e . Wat a n a b e s t a r t e d h i s o w n l i n e i n 1 9 9 3 u n d e r t h e C o m m e d e s G a r c o n s n a m e c a l l e d ‘ Ju ny a Wat a n a b e C o m m e d e s G a r c o n s’ a n d s t a r t e d s h o w i n g h i s d e s i g n s i n Pa r i s l at e r t h at y e a r. Wat a n a b e i s k n o w n f o r h i s i n n o v at i v e a e s t h e t i c a n d e x p e r i m e nt a l s i l h o u e t t e s . H i s c o n c e p t u a l d e s i g n s s h o w d e c o n s t r u c t i v e t a i l o r i n g , a p l a y w i t h p r o p o r t i o n a n d a n e x p e r i m e n t a l t a k e o n s i m p l e p i e c e s ; t h e o r d i n a r y b e c o m e s t h e e x t r a o r d i n a r y .
-
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H H AW 2 0 0 4 H H AW 2 0 0 1
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Material
Quantity
Material 1 Material 2 Interfacing
1.5x1m 1.5x1m 0.5m
Cost £30.00 £30.00 £1.00
Trimmings Back zip Total Cost
A B C D E F G H I J K L
Measurement Front length Chest width (1cm under armhole) Across shoulders Waist width Hip width Armhole width Front neck Back neck Dart length Gap between eyelets Eyelet size Neck width
1
£0.90 £61.90
Spec cms
Season: Style no.: Fabric name: Style: Product category: Brand/label:
Details AW20 HHAW20 01 Lucent satin Midi dress with sheer puffed sleeves Dresses Hawkins Designs x Junya Watanabe
Material
Quantity
Material 1 Material 2 Interfacing
1.5x1m 1.5x1m 0.5m
Cost £30.00 £30.00 £1.00
Trimmings Back zip Total Cost
Season: Style no.: Fabric name: Style: Product category: Brand/label:
1
£0.90 £61.90
Details AW20 HHAW20 03 65% polyester 35% cotton hi-vis Reflective utility jacket Outerwear Hawkins Designs x Junya Watanabe
A B C D E F G H I
Measurement Front length Chest width (1cm under armhole) Across shoulders Waist width Hip width Armhole width Front neck Back neck Neck width
Spec cms
I have created the option of a reusable cotton tote bag in two different colours or a recyclable paper bag.
T h e b r i e f f o r t h i s p r o j e c t w a s t o c r e at e a d i g i t a l l o o k b o o k s h o w i n g a c h o s e n c o l l a b o r at i o n w i t h a b r a n d f r o m D o v e r S t r e e t M a r k e t , i l l u s t r at i n g o r i g i n a l i t y, c r e at i v i t y a n d o u r d i g i t a l d e s i g n s k i l l s . I c h o s e t o d o my c o l l a b o r at i o n w i t h Ju ny a Wat a n a b e , h i s d e s i g n s p o r t r a y i n d i v i d u a l i t y, c r e at i v i t y a n d u s e l o t s o f e x p e r i m e nt at i o n w i t h c o n s t r u c t i o n a n d p r o p o r t i o n . My c o n c e p t f o r my d e s i g n s w a s t e c h - t i l i t y, a m o d e r n t w i s t o n u t i l i t y c l o t h i n g . I c h o s e t h i s w h i l e r e s e a r c h i n g u p c o m i n g c o n c e p t s o n WG S N a s I a d m i r e d t h e e d g y, f u t u r i s t i c l o o k o f t h e f a b r i c a n d t r i m m i n g s o n t h e c l o t h i n g . B e f o r e s t a r i n g my p r o j e c t , I c o n d u c t e d b o t h p r i m a r y a n d s e c o n d a r y r e s e a r c h . T h i s i n c l u d e d v i s i t i n g t h e D o v e r S t r e e t M a r k e t s t o r e i n L o n d o n a n d r e s e a r c h i n g o n l i n e w h at Wat a n a b e’s b r a n d s t a n d s f o r a n d i t s a e s t h e t i c . D o i n g t h e s e t h i n g s a l l o w e d m e t o g a i n a b e t t e r u n d e rs t a n d i n g o f t h e b r a n d’s i m a g e a n d au d i e n c e a n d g a v e m e i n s p i r at i o n f o r my o w n d e s i g n s . T h i s d i g i t a l d e s i g n p r o j e c t r e q u i r e d m a ny n e w t e c h n i q u e s a n d s k i l l s , a s w e l l a s u s i n g w h at I a l r e a d y k n e w. I l e a r nt h o w t o d o s u r f a c e d e s i g n w i t h P h o t o s h o p f o r my i l l u s t r at i o n s a n d my f i l l e d f l at , w h i c h g a v e t h e m a m o r e r e a l i s t i c a n d i nt e r e s t i n g ap p e a ra n c e . I a l s o r e v i s i t e d t h e t e c h n i q u e o f d i s p l a c e m e nt m ap s t o a c h i e v e my f r o nt c o v e r. Fo r my i l l u s t r at i o n s , I s p e nt a l o t o f t i m e e d i t i n g my s i x f i n a l l o o k s , c h a n g i n g t h e m q u i t e f r e q u e nt l y. Ho w e v e r, o v e r a l l my c o n c e p t a n d i m a g e s t a y e d t h e s a m e t h r o u g h o u t m a k i n g t h e s e c h a n g e s a n d t h r o u g h t h e e nt i r e p r o j e c t . My f a v o u r i t e p a r t o f my l o o k b o o k i s t h e m o o d b o a r d s f o r my c o n c e p t a n d t r e n d a s I f e e l t h e y a r e v e r y e f f e c t i v e i n p u t t i n g a c r o s s my i d e a s v i s u a l l y a n d g i v e l o t s o f i n s p i r at i o n f o r d e s i g n . Fo r my n e x t p r o j e c t , I w o u l d s p e n d m o r e t i m e i n t h e d e s i g n p r o c e s s a n d w o u l d f i n a l i s e my f i n a l s i x s o o n e r t h a n I d i d i n t h i s p r o j e c t . I w o u l d l i k e t o w o r k o n my s u r f a c e d e s i g n s f u r t h e r a n d e x p a n d my k n o w l e d g e o n t h i s a r e a , s o my d e s i g n s l o o k m o r e p r o f e s s i o n a l a n d c l e a n e r.
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