Remarkable Real Estate Results

Page 4

amazing.
"Laura was truly
She helped up through every step of the process from getting our house ready to sell through closing and beyond. She is a consummate professional and I highly recommend her and her team!"
Phone: 508-864-6011 LauraBaliestiero@Gmail.com
-Lisa L.

WhyHireOneAgent?..WhenYouCanHaveATeam!

Laura Baliestiero- Premier Agent

Laura Baliestiero is not only the leader of the Laura B Team; she is also in the top 1% of over 75,000 Coldwell Banker Realty Professionals worldwide. She has earned virtually every honor and award that CB Realty gives its top producers, and has ranked among the top ten New England CB Realty sellers every year for more than a decade.

Laura Baliestiero Realtor

Coldwell Banker Realty

7 Westford Street, Carlisle, MA 01741

508.864.6011

LauraBaliestiero@gmail.com

Laura is more than a super-effective seller of homes. Her passion for real estate comes through in every client meeting, every home showing, and every closing. Laura doesn't just understand the rules and principles of selling real estate; she understands people and the community in which she works. Her problem solving skills are legendary among her clients, whether she is finding an alternative venue for a baby shower because the host's house just sold or contacting movers to help a single mother empty out her basement. She has raised two children in Carlisle and is recognized as a major community supporter, sponsoring everything from the town holiday celebration to the public schools and the community newspaper. Laura sits on the Board of Directors of Operation American Soldiers, an organization that oversees the sending of care packages to troops overseas. Although her team sells an astounding average of two houses per week, Laura makes each client believe that he or she is Laura's only priority.

Barry Dyment Realtor

Coldwell Banker Realty

7 Westford Street, Carlisle, MA 01741

781-389-7431

Barry.Deyment@NEMoves.com

Maria Maloney Realtor

Coldwell Banker Realty

7 Westford Street, Carlisle, MA 01741

978-502-5690

Maria.Maloney@NEMoves.com

Janet Veino Realtor

Coldwell Banker Realty

7 Westford Street, Carlisle, MA 01741

978-853-5749

Janet.Veino@NEMoves.com

Rob Rathe

Realtor-Team Coordinator

Coldwell Banker Realty

7 Westford Street, Carlisle, MA 01741

781-640-7408

Rob.Rathe@CBRealty.com

Jamie Lasorsa

Team Manager

Coldwell Banker Realty

7 Westford Street, Carlisle, MA 01741

978-870-7541

Jamie.Lasorsa@CBRealty.com

Listing Agents:

Professional, licensed, full-time Brokers handle the listing of your home

Experienced Brokers handle all negotiations

Expert advice on how to prepare your home for listing

A large network of professionals to help you with all needs

Marketing Specialists: Managing marketing programs, social media campaigns

Managing listing questions and details

Upload photos, create virtual tours, make hightlight sheets, and input listing into multiple websites and the MLS Lead Management System:

Full-time lead coordinator

Never miss out on possible buyers

Get qualified buyers into your home and making offers

Ensures buyers are pre-approved for loan

Closing Coordinators:

Professional, full-time closing coordinators handle the sale of your home through transfer

of title

Daily contact with Lenders, Title Companies, Inspectors, Agents, Loan Officers, etc.

Schedule and follow-up with appraisals

Hand over the keys to the new buyer!

BOUGHT OUR SECOND HOME AND SOLD OUR FIRST WITH LAURA AND HER TEAM. SHE WAS EXTREMELY PROFESSIONAL AND HELPFUL...SO PATIENT AS WE DEALT WITH AN EXTREMELY COMPETITIVE MARKET, AND SHE EVEN HELPED US FIND LOCAL CONTRACTORS FOR HOME IMPROVEMENTS AND MADE SEVERAL FOLLOW UPS IN OUR FIRST YEAR! -MATT P.

VISIT OUR WEBSITE FOR MORE NEWS . REALESTATEBYLAURAB.COM

ExperienceTheLauraBDifference!

Some realtors believe they are in the buisness of selling houses. All of us on the Laura B Team have a slightly different perspective. We believe we are helping people to make one of the most important and significant decisions of their life, and we take seriously the responsibility of ensuring that each one of our clients feels confident, assured, and empowered when they make a decision about buying or selling a home.

After all, for the vast majority of people, a house is the most significant finacial investment they will ever make. But it is more than just a sum of money paid or recieved. It is a decision about how you will live, whom your neighbors will be, what kind of community you will inhabit, and how you will raise and nurture your children. A house is a structure - but a home is a set of values about how you want to live, whether you are buying or selling. We on the Laura B Team know that making a decision as far-reaching as buying or selling a house isn't easy - but it doesn't have to be difficult either. We have the expertise to walk you through the details, each step of the way. And when you reach the finish line, you'll have the sense of triumph that comes from having made one of the best decsions of your life.

"I HAVE NEVER HAD AN EXPERIENCE IN REAL ESTATE LIKE I HAD WITH LAURA B AND HER TEAM. I DIDN’T KNOW IT WAS POSSIBLE TO BE TREATED SO KINDLY AND RESPECTFULLY. LAURA WAS THERE FOR US EVERY STEP OF THE WAY WITH THE RESEARCH, THE MARKET INSIGHT, THE REFERRALS AND HER OWN PEACEFUL GRACE AND CHARM. I NEVER FELT IN SUCH GOOD HANDS BEFORE. WE HAVE BOUGHT AND SOLD MANY HOUSES IN OUR TIME, AND LAURA B WAS BY FAR THE MOST PROFESSIONAL AND ENJOYABLE AGENT I HAVE EVER WORKED WITH."

-CAROLINE F.

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AMarketingStrategyThatWorks!

OurProvenMarketingPlan

A tried and true marketing plan is the key to successfully navigating the sale of a home. Being able to identify your homes unique features and having the ability to showcase those attributes over multiple platforms, is essential in attracting buyers.

In-Depth marketability consultation

Advise you on "staging" your property for prosepective buyers with a professional stager

Professionally measure and create a detailed floor plan for added exposure

Have professional photographs and video, including virtual tours, taken of your home to highlight the various marketable aspects to draw buyers to your property from MLS, listing sheets, postcards, and over 700 websites.

Install a highly visable FOR SALE sign for maximum exposure

An extensive "Coming Soon" campaign, exposing your home to multiple platforms including social media channels and websites, exciting potential buyers about your home

We collaborate with Showing Time, which provides immediate notifications and feedback from Agents for every showing

Mail an informative JUST LISTED postcard to potential buyers, neighbors and relocation companies.

Create a virtual tour of your home and place on multiple websites and MLS

Advertise your property on 100's of websites such as: Zillow.com, Trulia.com, Realtor.com, Homes.com, Google, Yahoo, Coldwell Banker, etc., exposing the home to thousands of potential buyers daily.

Expose your home to millions of people through the Coldwell Banker Relocation Network. Keep you updated with an activity report of the market conditions in your neighborhood. We advertise out-of-state to those interested in the area. We have over 70,000 people in our out-of-market database.

We create specialized ads which are featured in highly visable magazines and TV promotions

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PricingGuidelines

Pricing and Timing are everything... Activity vs. Timing

Not only will you miss prospective buyers by overpricing your home, but you will affect how long your home will remain on the market and what the eventual selling price will be.

Timing is extremely important in the real estate market. A property attracts the most interest and excitment from the real estate community, as well as potential buyers, when it is first listed. Therefore, it has the highest chance of a sale when it is new on the market. Setting a realistic price from the beginning will help take advantage of this initial period and increase the chance of a timely sale. An experienced agent who knows the market and the marketing process can help you determine the market value of your home, thereby giving you the best chance of quickly and smoothly selling your home.

Timing vs. Selling Price

When a home is overpriced at the start, it misses what can be the most critical time period in selling a home - the first weeks after it's listed. Once this period has passed and if little traffic is generated at the initial price level, it becomes necessary to seek a lower listing price. Depending on market conditions, this cycle may repeat several times before a sale is made, resulting in an eventual sale price that is well below the initial listing price, and possibly lower than the market value of your home.

Determining Your Home's Market Value

A comprehensive market analysis is essential to determine the value of residential property. Location and charasteristics of the property are key elements in determining value, therefore, the basis for valuation is similar properties in your area. The market analysis takes into account the amount recieved from recent sales of comparable properties and the quantity and quality of comparable properties currently on the market. The desired end result, of course, is to find a price that will attract a willing and able buyer in a reasonalbe time. Once the value of your home has been determined, you can decide on an offering price that will achieve your goals. Generally, the price should not exceed the value by more than 5% or potential buyers may not even make offers.

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Timing!

FirstImpressionsareEverything!!

PreparingYourHomeForPeakShowingCondition

Ensure That Your Property Shows at it's VERY BEST!

Your house is being "interviewed" by the potential buyer. Use these tips to ensure that your home's best features are displayed.

Curb Appeal

Keep grass mowed

De-weed flower beds and trim shrubs

Front door (painted not chipped)

Remove cobwebs on front porch

Entering Home

Keep entryway clear. Remove any shoes or accessories from walkway

Have a rug for buyers to wipe their feet on Fill the house with pleasing scents, such as potpurri or air fresheners but keep as subtle as possible - nothing too overwhelming

Kitchen

Keep counter tops clear of clutter and items that can be stored in cabinets

Keep all dishes washed and put away

Clean appliances

Store food items out of sight

Clean around faucet for rust and deposits

Keep sink clean

We recommend the use of Old English on wood cabinets to diminish scratches and help them look new again.

Family Room / Living Room / Great Room

Keep coffee and end tables cleared off

Remove excess furniture to make room look larger

Organize clutter (toys, magazines, newspapers, etc.)

Keep furniture dusted and mirrors cleaned

Dining Room

Remove extensions from tables if not needed (room will appear larger)

Place seasonal centerpiece on table

Bedrooms

Make beds and smooth bedspreads

Put away clothes and shoes

Store any personal items (jewelry, bills, etc.)

Keep top of dresser clearned off

Try not to have excess items around sides of rooms, this makes rooms appear smaller and closed in.

Clean out and organize bathrooms and closets.

Bathrooms

Keep towels hung up

Keep sink and counter tops clear of items - put excess items under sink

Keep toilet bowl clean and lid down

Showers, tubs, and sinks are very important to buyers, try to remove water stains and lime buildup.

Laundry Room

Keep appliances clean and cleared

Organize dirty laundry and keep out of sight as much as possible.

Exterior

Porches, steps, balconies, and patios should be uncluttered, swept, and in good condition

Gates, fences, sheds, and other outer buildings should be cleaned, repaired, and painted

Clean and repair all gutters and downspouts

Keep toys and sports equipment picked up and put away If you have a pool, keep it sparketling

Final Touches

Clean carpets

Keep trash cans emptied and pet boxes clean and fresh Open blinds to let light in Turn lights on throughout the home for showings

Before After

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WhatYourHomeIS/ISNOTWorth

The Market Value of Your Home is NOT

What you have in it

What you need out of it

What you want

What it is appraised for

What your neighbor's house sold for

What the tax offices says it's worth

How much it is insured for

Based on memories and treasures

Based on prices of homes where you are moving

Market Value of Your Home IS What a Buyer is Willing to Pay

Based on today's market

Based on today's competition

Based on today's financing

Based on today's economic conditions

Based on the buyer's perception of the condition

Based on location

Based on normal marketing times

Based on showing accessability

On

of

the

are Selling!

1. 2. 3. 4. 5. 6. 7. 8.
The
1. 2. 3. 4. 5. 6. 7. 8.
9.
1. 2. 3. 4. The price you ask The condition of the property Access to the property As a Seller, You CAN Control: 1. 2. 3. Market Conditions The motivation of your competition Value As a Seller, You CAN NOT Control 1. 2. 3. KnowYourWorth... FOLLOW US ON SOCIAL MEDIA
Properties That Sell in Today's Market:
a Scale
1-10,
10's
Improve the condition dramatically Offer good terms Improve the way your home shows Adjust the price How to make YOUR home a 10!
The Laura B Team Remarkable Real Estate Results! Phone: 508-864-6011 LauraBaliestiero@Gmail.com realestatebylaurab.com Thinking about buying or selling a home? Let my 35+ years of proven experience work for you!

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