Exeter Public Library by hmartel

exeter public library

Table of Contents

The Exeter Public Library is a community library located in the town of Exeter, Rhode Island. This library provides traditional services in an atmosphere that encourages socialization, creativity and an engaged sense of community. Being a small town, the importance of community is important. The library gives off that very relaxed and welcoming feeling once you walk through the door. Exeter Public Library is not just a library filled with books; they also provide movies and events for children and adults as well. Some events

Introduction Exeter Public Library Today 02 Exeter Public Library Strategy 04 Elements New Exeter Pubic Library Symbol 08 Symbol + Wordmark 10 Symbol Color 12 Alternate Configurations 14 Graphic Extensions 16 Color Palette 18 Typography 20 Applications Stationary System 20 Letterheads 22 Business Card 24 Envelope 26 Folder 28 Newsletter 30 Stamp 32 Tote Bag 34 T-Shirt 36

include the Farmers Market, Story Time, and a variety of entertainment. Due to the selection of entertainment and resources in the library, the children are able to learn in a variety of ways, whether it is hands on or verbal. This library is a great place for children to grow in there education or to just be a kid and explore on their own.

Introduction Exeter Public Library Today

The three words used to describe the Exeter Public Library are Inviting, Growth and Community. Everything about this library is inviting; the atmosphere, the people, and the overall look of the library. When you think library, you think learning and expanding your mind. The Exeter Public Library exhibits this not only by the expansion of books but also in its youth members. Some kids go to the library at a young age, and watching them grow intellectually is inspiring. This then leads to community. Due to the small population 03

having a community library really helps bring them together. The Exeter Public Library can be described in many ways but these three words; Inviting, Growth, and Community truly represent the library.

Introduction Exeter Public Library Strategy

After looking at the final design logo for the Exeter Public Library, coming up with a color was a little tricky. But, after using our three words; Inviting, Growth and Community, we have decided to go with the color orange. This bright, warm, and inviting color really suits this particular library. We played around with the arrangement of the colors by inverting the design; making the letters colored and the background white or another alternate color. We have concluded that keeping the circle one color really makes the logo pop and stand 05

out from the rest. The color is also a very warm, creating a positive and inviting environment for the community.

Community Growth Inviting

Elements New Exeter Public Library Symbol

When it comes to the wordmark, we used the abbreviations ‘EXE’ in our symbol. The E’s surround an X shaped starburst design. The starburst creates a playful, appealing purpose. Keeping the letters white with the orange circle as the background helps make the name ‘EXE’ stand out. When having to include the library’s name, using a lower case wordmark is simpler and cleaner when put on stationary pieces.

When placed correctly and to scale, the space between the wordmark and symbol should be approximately have .25 inches of space in between

Elements Symbol + Wordmark

When the group was deciding on color choices for the symbol, we kept in mind the main ideas that the library wants to portray (Community, Growth, and Inviting.) After many color studies, we narrowed our choices down to oranges, and purples. We felt that the oranges are exciting and pleasing to the eye, drawing attention because of its natural hue. Purples also work well for situations that do not involve flashiness or a lot of attention. The purple chosen is not so dark that it creates too much contrast, and not so light that the inner 09

design gets lost. The usage of the different colored designs are up to the users discretion, but ultimately, they can be interchanged as long as the symbol is the same color as the wordmark and possibly all the text.

.25 in

Elements Symbol Color

The Exeter Public Library wordmark can be seen in 2 different ways. One way is with the wordmark to the right of the symbol. This enables the design to work on horizontal layouts (envelope, letterhead, newsletter, etc). The other way to assemble wordmark and symbol would be to put the wordmark underneath the symbol, this way, the design could work well on vertical layouts (vertical business cards, or other tall thin arrangements.

The use of a background color surrounding the logo, is not recommended but can be incorporated. Since the circle surrounding the interior design is already a solid color, using another layer of color may get distracting and pull the eye away from the focus area.

Elements Alternate Configurations

When the group was thinking about designs for the business cards, we felt that giving the option of a busy design for the back would be a good idea. What we came up with were mostly involved in circles. The circle is a large part of the design for the symbol but it can also be easily carried into other designs. to emphasize community, growth, and inviting, we kept the circles and the fun colors in a pattern that changes throughout the display. This â&#x20AC;&#x153;movementâ&#x20AC;? is meant to resemble growth. 13

exeter public library exeter public library

Elements Graphic Extensions

The color for the symbol and wordmark was chosen based on the “inviting” theme. After doing research on the color orange, we found that orange is a happy and exciting color, also resembling the warmth that is offered by the library.

EXETER PUBLIC LIBRARY

Name Address

NAME Position

Phone E-Mail URL

EXETER PUBLIC LIBRARY

Name Address

NAME Position

Phone E-Mail URL

Name Address

NAME Position

E X E T E R P U B L I C L I B R A R Y

Phone E-Mail URL

Elements Color Palette

Myriad Pro Bold and Myriad Pro are the only two fonts used in this identity. The primary font, Myriad Pro Bold, is seen on the primary logo and Myriad Pro is used for secondary type (ie. Address, phone number, email, etc.)

Myriad is a humanist sans serif font designed by Robert Slimbach, and Carol Twombly. It is best known for its usage by Apple Inc. By keeping the feel of the typeface humanistic, it creates a more natural feel as opposed to a unemotional serif font. By keeping the font natural it compliments the inviting and warm feeling that is portrayed in the symbol.

Pantone Orange 021 U

Pantone P 37-8 U

Pantone 7649 U

Elements Typography

The stationary system is meant to be cohesive. The basic but classic design allows for an affordable and attractive ensemble. Its bright orange colors catch the eyes attention and can be seen throughout the entire process.

Myriad Pro Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Myriad Pro ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Applications Stationery System

For the letterhead, simple, was the main focus. With the logo at the top along with the basic information, it compliments the basic design at the bottom. The curved shape at the bottom is used as a tribute to the circular shape used in the logo.

exeter public library 773 Ten Rod Road Exeter, Rhode Island 02822

Amy E. Neilson Library Director 401-294-4109 director@exeterpublic library.org http://www.exeterpubliclibrary.org

exeter public library Amy E Neilson Library Director (401) 294-4109 director@exeterpubliclibrary.org 773 Ten Rod Road, Exeter, Rhode Island 02822

Applications Letterhead

The business card is simple, easy to read, clean, and cost efficient. The orange creates a fun and exciting presentation along with the natural warming effect that the pigment orange offers. The information is obviously interchangeable and are functioning for both Amy and Diane. exeter public library

exeter public library

773 Ten Rod Road Exeter, Rhode Island 02822

Salutation, A piece of stationery is obviously printed for the purpose of printing a letter. Therefore, when the letter is absent from the letterhead it is meaningless. It is the belief of Malcolm Grear that the letterhead should not appear as a piece of advertising, but should subtly convey the information that is desired. A letterhead is one of the most used pieces of material that represents the organizationâ&#x20AC;&#x2122;s personality, and therefore, a system directed to the secretarial staff should be established in the beginning of the process. The preferred typeface choice for all correspondence is Times, 10 point on 14 point leading. This face is readily available and does not compete with the signature or secondary information and reproduces well on ink jet and laser printers, copies and fax sheets. When larger type is preferred, the letter may be typed in 11 point with 15 point leading. Letters are typed flush left (rag right), single space between lines, double space between paragraphs. Do not indent. Double space between the last line of the letter and the complimentary close and four returns below the close to the typed signature. The left margin is 2 inch; the top margin to the date is 1.25 inches from the tope edge. Depending on the length of the letter, the bottom margin is 1.25 inches. The maximum typing width is six inches. Sincerely, The Name of the Person Sender Title of Person Sender

Diane Silva Assistant Director, Youth Services 401-294-4109 http://www.exeterpubliclibrary.org

Applications Business Card

Amy E. Neilson Library Director 401-294-4109 director@exeterpublic library.org http://www.exeterpubliclibrary.org

Similar to the business card, the simple design for the envelope allows for easy reading, is cost efficient and follows the similar designs of the rest of the stationary.

exeter public library Amy E Neilson Library Director (401) 294-4109 director@exeterpubliclibrary.org 773 Ten Rod Road, Exeter, Rhode Island 02822

Applications Business Envelope

The folders design has a contrasted shape from the letter head. The colors are inversed so that the circular shape is left white and the surrounding shape is orange. This contrast of design is enough to change up the similarity of the stationary system but not so much that it isolates itself from the others.

exeter public library

773 Ten Rod Road Exeter, Rhode Island 02822

exeter public library

Applications Business Folder

We chose to keep the newsletter simple, clean, and easy to read. By incorporating the orange throughout the newsletter (headers and borders), it ties together the whole spread and emphasizes the warmth of the library through the orange.

exeter public library

Applications Newsletter

The stamp is the basic symbol by itself, making it easy to leave the logo wherever needed. The ink color is always interchangeable of course.

Newsletter December 8, 2014

Lorem Ipsum dolor sit amet, consectetur adipiscing elit. Duis ac tellus sed ipsum accumsan maximus. In sed nisl leo. Suspendisse et porttitor mauris, eu luctus augue. Pellentesque bibendum purus ac enim efficitur vulputate. Nunc sit amet sodales diam, a gravida ipsum. Quisque eu dolor massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Duis sodales feugiat tincidunt. In hac habitasse platea dictumst. Vivamus lacinia orci lectus, eget aliquet tellus molestie et. Nam iaculis scelerisque dolor egestas hendrerit. Etiam mollis pretium nulla sed aliquam. Nulla facilisi. Cras bibendum magna sed orci eleifend venenatis. Mauris ac sagittis mi. Nam convallis cursus mauris id imperdiet. Aliquam fermentum auctor est non facilisis. Maecenas vulputate dui ut arcu viverra, vel molestie est suscipit. Integer eget mattis odio, a ultrices orci. Nullam urna odio, interdum faucibus imperdiet vel, luctus ut orci. Nam interdum elit a nisi facilisis, ut egestas augue lobortis. Vestibulum blandit arcu id urna scelerisque, ac tincidunt felis finibus. Mauris eu fermentum dui. Sed dictum fringilla posuere. Fusce feugiat risus id tellus finibus molestie. Nulla quis nibh purus. Suspendisse laoreet, nunc feugiat faucibus finibus, odio ligula malesuada odio, pulvinar accumsan velit tortor eu purus. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Sed bibendum mi vitae metus consequat bibendum. Proin sodales orci lacus, id egestas tortor imperdiet non. Nulla dignissim enim erat, sed fringilla ligula hendrerit eget. Fusce non nisl et ante molestie luctus. Vivamus ac vestibulum purus. Suspendisse pellentesque porttitor massa ut aliquam.

Dolor Sit amet, consectetur adipiscing elit. Duis ac tellus sed ipsum accumsan maximus. In sed nisl leo. Suspendisse et porttitor mauris, eu luctus augue. Pellentesque bibendum purus ac enim efficitur vulputate. Nunc sit amet sodales diam, a gravida ipsum. Quisque eu dolor massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Duis sodales feugiat tincidunt. In hac habitasse platea dictumst. Vivamus lacinia orci lectus, eget aliquet tellus molestie et. Nam iaculis scelerisque dolor egestas hendrerit. Etiam mollis pretium nulla sed aliquam. Nulla facilisi. Cras bibendum magna sed orci eleifend venenatis. Mauris ac sagittis mi. Nam convallis cursus mauris id imperdiet.

Aliquam fermentum auctor est non facilisis. Maecenas vulputate dui ut arcu viverra, vel molestie est suscipit. Integer eget mattis odio, a ultrices orci. Nullam urna odio, interdum faucibus imperdiet vel, luctus ut orci. Nam interdum elit a nisi facilisis, ut egestas augue lobortis. Vestibulum blandit arcu id urna scelerisque, ac tincidunt felis finibus. Mauris eu fermentum dui. Sed dictum fringilla posuere.

Fusce Feugiat Risus Id Tellus finibus molestie. Nulla quis nibh purus. Suspendisse laoreet, nunc feugiat faucibus finibus, odio ligula malesuada odio, pulvinar accumsan velit tortor eu purus. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Sed bibendum mi vitae metus consequat bibendum. Proin sodales orci lacus, id egestas tortor imperdiet non. Nulla dignissim enim erat, sed fringilla ligula hendrerit eget. Fusce non nisl et ante molestie luctus. Vivamus ac vestibulum purus. Suspendisse pellentesque porttitor massa ut aliquam.

Applications Stamp

For the tote bag, we kept in mind the budget of the library, and simple was the best way for us to design. The basic symbol by itself is unique enough of a logo that it will evoke questions and interest. As for printing, it will be inexpensive if kept to a basic black, however, using the orange is always an option. If the orange is used though, the tone of the bag will need to be a lighter color to let the orange pop.

Applications Tote Bag

For the t-shirt, we felt it would be best to keep the design simple and one color to cut down on the cost of printing. The simplistic yet iconic design will be easily seen in any situation, becoming a conversation piece.

Applications T-Shirt

exeter public library