Carohone Warehouse Business Pack 2013

Page 1

BUSINESS

DEVELOPMENT

PACK


1. MARKETING PACKAGES AND RATE CARDS


PRICE

1 MONTH

2 MONTHS

3 MONTHS

CHARGED MAGAZINE

-

€15,000 €10,000 €5,000 €15,000 €16,500 €3,000

€28,500 €18,000 €9,000 €28,500 €29,700 €2,400

€36,000 €24,000 €12,000 €36,000 €39,600 €7,200

WEBSITE PACK

- Side Banner - Moving Banner main page - 5 Tab advert, with link to site

€XX,000 €XX,000 €XX,000

€XX,000 €XX,000 €XX,000

€XX,000 €XX,000 €XX,000

RECEIPT

- Full page - Half page

€10,000 €5,000

€18,000 €9,000

€24,000 €12,000

STAFF MEMBERS T-SHIRTS

-T -Shirts on staff in all 80 stores 622 employees

€20,000

€36,000

€48,000

CARRIER BAGS

- Brand on all bags - Leaflet in Bags

Minimum 3 Months

Minimum 3 Months

€45,000 €45,000

IN-STORE PROMO

Back page Full page Competition Double Page Spread Inside Front/Back DPS Leaflet inside

- 30 Second Radio Add

- Q barrier QR-Code advertisement

- Shutter vinyl in X store

STORE SPACE

-

Liffey Valley Blanchardstown Dundrum Cresent Headford Road Mahon Point Henry Street

SOCIAL MEDIA

Facebook and Twitter 50,000 followers 2 posts a week for a month

€500

PICK THREE PINK AND GET SOCIAL MEDIA FREE

€50,000

€20,000

€900

PICK FOUR PINK AND GET ONE GREEN FOR FREE

€1,200

100,000 copies distributed nationwide through all Carphone Warehouse stores 40,000 average views on website a month 267,463 connection QTD (receipts and bags) 369,452 ff in 6 listed stores for Q1 50,000+ followers on Twitter and Facebook


2. STORE SPACE AND RATE CARDS


STORE

1 MONTH

2 MONTHS

3 MONTHS

LIFFEY VALLEY

€12,000

€12,000

€12,000

€12,000

€12,000

€12,000

(UP TO 20M2)

BLANCHARDSTOWN (UP TO 20M2)

DUNDRUM (UP TO 20M2)

CRESENT (UP TO 20M2)

HEADFORD ROAD (UP TO 20M2)

MAHON POINT (UP TO 20M2)

HENRY STREET

€12,000

€12,000

€12,000

€12,000

€12,000

€12,000

€12,000

€12,000

€12,000

€12,000

€12,000

€12,000

€12,000

€12,000

€12,000

WE CAN PROVIDE A FULLY BRANDED POP-UP SHOP FOR AN EXTRA €XXX

RENT A SPACE IN OUR TOP 7 STORES - USE ALL YOUR OWN POP UP SHOP - YOUR OWN STAFF - TALK TO A FURTHER 120,000 CUSTOMERS A MONTH Average footfall of 30,000 Customers a week 369,452 customers for Q1 Liffey Valley average of 10,000 customers per week 106,104 for Q1



STORE

1 MONTH

2 MONTHS

3 MONTHS

LIFFEY VALLEY

€12,000

€12,000

€12,000

€12,000

€12,000

€12,000

(UP TO 20M2)

BLANCHARDSTOWN (UP TO 20M2)

DUNDRUM (UP TO 20M2)

CRESENT (UP TO 20M2)

HEADFORD ROAD (UP TO 20M2)

MAHON POINT (UP TO 20M2)

HENRY STREET

€12,000

€12,000

€12,000

€12,000

€12,000

€12,000

€12,000

€12,000

€12,000

€12,000

€12,000

€12,000

€12,000

€12,000

€12,000

WE CAN PROVIDE A FULLY BRANDED POP-UP SHOP FOR AN EXTRA €XXX

RENT A SPACE IN OUR TOP 7 STORES - USE ALL YOUR OWN POP UP SHOP - YOUR OWN STAFF - TALK TO A FURTHER 120,000 CUSTOMERS A MONTH Average footfall of 30,000 Customers a week 369,452 customers for Q1 Liffey Valley average of 10,000 customers per week 106,104 for Q1


3. LONG TERM ADVERTISING SPACE


WE HAVE MANY LARGE STORES FACING ROADS, DRIVE THROUGH ETC - WINDOW VINYL - COUNTER VINYL - SLAT WALL SPACE - FLOOR VINYLS Average footfall of 30,000 Customers a week 369,452 customers for Q1 Liffey Valley average of 10,000 customers per week 106,104 for Q1













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