2023 MARKETING GUIDE MAKE YOUR MARKETING WORK AS HARD AS YOU DO!
A MESSAGE FROM THE EXECUTIVE OFFICER
Hello! Let me start by thanking you for your membership in the Huntsville Madison County Builders Association. The HMCBA is a thriving community that strives to empower, educate, and embrace its members. We are made up of companies of all sizes - from one-person operations to some of the largest home builders and developers in the nation. No matter who you are, you matter to the HMCBA.
The purpose of this guide is to help you ensure you are able to maximize your membership through sponsorships and traditional advertising opportunities. Why is this important? Getting the most from your membership means getting involved - being known and seen regularly at HMCBA events.
Exhibit your products and services in the Spring Home + Garden Show. Be a hole sponsor at the Annual Golf Tournament. Become a presenting sponsor for one of our many member events. The possibilities are endless. Of course, for the greatest degree of exposure, many member companies choose to become Annual Partners. Read more about these partnerships on page 17.
Thinking you can’t afford a sponsorship? You can’t afford not to. No matter your budget, we have opportunities at every price point to target specific segments of the membership or promote your business to all of our 1,275+ members. Whatever your goals are for 2023, we can customize a plan to meet your needs.
For questions regarding any of the events and associated options, contact our Member Relations Manager, Madison Roberts, at madison@hmcba.org or call (256) 536-2602.
Thank you again and here’s to a fantastic 2023!
Barry Oxley Executive Officer
2
CONSUMER EVENTS
3 TABLE OF CONTENTS
Home + Garden Show 4
of Homes & Showcase Home ........................................................................... 5
Home + Garden Show .......................................................................................... 6
EVENTS Member Celebration .................................................................................................. 7 Cornhole Classic ........................................................................................................ 7 Bourbon-que Cook Of f 7 Builder Speed Networking Breakfast ............................................................................7 COUNCILS
COMMITTEES Professional Women in Building 8 Land Developers Council ............................................................................................ 8 Sales & Marketing Council ......................................................................................... 8 Young Professionals .................................................................................................... 8 Governmental Affairs Committee 9 RCS & Builder Continuing Education .......................................................................... 9 SPORTING EVENTS Annual Bass Tournament ........................................................................................... 10 Annual Golf Tournament ............................................................................................ 11 ADDITIONAL SPONSORSHIPS Water Bottle Sponsor ................................................................................................. 12 Board Meeting Lunch Sponsor .................................................................................... 12 Community Ser vice Project Sponsor ............................................................................ 12 Board Retreat Sponsor 13 New Member Annual Sponsor ....................................................................................13 Foundation Scholarship Drive & HMCBA Merchandise ............................................... 14 MARKETING & ADVERTISING OPPORTUNITIES Greater Huntsville + Garden Magazine Rates ..............................................................15 HMCBA Membership Directory Rates .........................................................................15 Consumer Marketing Package, WeBuild Direct Mail & E-Blast 16 ANNUAL PARTNERS ...................................................................................................17
Spring
Parade
Fall
MEMBER
&
SPRING HOME + GARDEN SHOW
MARCH 3-5, 2023 | VON BRAUN CENTER
PRESENTING SPONSOR - $7,500
• Sponsor’s corporate name with “Presented by” appears with event name on promotional materials
• Company logo at entrance
• Option to provide promotional item to all show attendees at entrance
• Company logo on follow-up survey to exhibitors
• Company recognition on social media promoting the event
• 200 complimentary tickets to each show to give out in your showroom - cannot be given away onsite at Show.
• Full page ad in the Home + Garden Magazine
• Company logo included on tear out insert in the Home + Garden Magazine with discounted offer for tickets to the Show
• 20 x 20 booth space is included in this sponsorship. Additional booth space available at regular cost.
OFFICIAL SHOW BAG SPONSOR -
$1,500
• Your company provides a minimum of 2,500 - 4,000 bags to be passed out to consumers during the 3-day show
• Your representatives can present the bags at entry doors
GET ME IN FRONT OF CONSUMERS ADD ON - $1,250 HMCBA MEMBERS ONLY
This add-on service provides your company with additional promotional opportunities to get in front of the consumer!
• 50 tickets will be given to your company to give away to customers on social media or in-store.
• Free profile page for one year on We Build North Alabama. com, HMCBA’s consumer-facing website which is promoted year-round with a dedicated marketing campaign
• Co-branded media kit will be provided for show promotion
• Opportunity to be included in consumer e-blast sent to 10,000 consumers before the show begins
• Opportunity for your company to include a “show only” offer to be promoted on our website
• Half page ad in Home + Garden Magazine distributed at the Show and mailed to 10,000 households with an income over $100,000 in Madison, Limestone, Cullman, & Marshall Counties.
SHOW GUIDE SPONSOR - $1,000
• Logo included on the printed and digital show guide distributed to consumers as they enter the show
• Signage directing consumers to a digital show guide will also include your company logo
STAGE SPONSOR - $1,000
Limited to one Sponsor.
• Your company’s name and logo will be placed on all stage signage at the show
• Your literature and business cards can be displayed in the stage area
PHOTO BOOTH SPONSOR - $1,000
• Logo recognition on signage displayed at designated location for attendees to be photographed during the event
• Photo Booth featured in Show Guide given to all show attendees
• Company name included in hashtag for social media sharing
• Ability to have branded props in the photo booth and/or promotional items
FAMILY FUN ZONE SPONSOR - $1,000 Limited to one Sponsor.
• Company logo on signage located at Family Fun Zone area
• Company logo included with all promotion of Family Fun Zone area
ONLINE TICKET SPONSOR - $750 Limited to 1 sponsor.
• Company logo on all tickets sold online
CONCESSIONS AREA SPONSOR - $250 ON FRIDAY, $500 ON SATURDAY, $350 ON SUNDAY Limited to 3 Sponsors. (1 per day)
• Company logo and booth number will be on table tent cards placed on all concessions tables
• Company literature and business cards can be displayed on the tables
HOSPITALITY LOUNGE SPONSOR - $750 Exhibit in Show not required.
• Company logo displayed in hospitality area
• Ability to have promotional items available in hospitality lounge
AISLE SPONSORSHIP - $375 Limited to 13 sponsors.
• Your company logo printed on double sided aisle signage measuring 18” x 72”
• One sponsor per aisle
CONSUMER SURVEY SPONSOR - $350
• Your company logo is included on the digital end-of-show survey sent to approximately 2,500 consumers who participate in the passport promotion. Your company will provide a giveaway (minimum of $200 retail value that requires no further purchase to utilize) to encourage survey participation.
SHOW PASSPORT SPONSORSHIP - $325
• Limited to 6 sponsors.
• Your company name in bold in home show magazine
• Your company logo and booth number on each passport
• Must provide a giveaway (minimum $250 value)
4 CONSUMER EVENTS
PARADE OF HOMES
LATE FALL 2023
PRESENTING
SPONSOR - $5,000
Presenting Sponsorship is limited to two (2) non-competing member companies.
• Company logo in select media advertising
• Sponsors will also be mentioned in an extensive social media campaign utilizing Facebook and Instagram.
• Inclusion of logo on select print materials.
CORPORATE
SPONSOR - $2,500
Corporate Sponsorship is limited to two (2) non-competing companies.
• Company logo in select media advertising
• Sponsors will also be mentioned in an extensive social media campaign utilizing Facebook and Instagram.
• Inclusion of logo on select print materials.
PARTICIPATING
SPONSOR - $1,000
Participating Sponsorship is unlimited and available to member companies.
• Inclusion of Participating Sponsor in select media advertising.
• Sponsors will also be mentioned in an extensive social media campaign utilizing Facebook and Instagram.
• Inclusion of logo on select print materials.
FIRST TIME HOMEBUYER $10K GIVEAWAY
SPONSOR - $2,500
• Promotion mentioned in select media advertising with your company logo
• Promotion pushed in an extensive social media campaign utilizing Facebook and Instagram
• Promotion mentioned on print materials with your company logo
• Company must provide $10k winning prize toward down payment of a home for the winner.
• Promotion materials at every home in the Parade and featured on WeBuildNorthAlabama.com where all traffic is directed during this event
SHOWCASE HOME WATSON GRANDE PRESERVE AT MCMULLEN COVE
SHOWCASE HOME PRIVATE EVENT SPONSOR - $1,500
Private ticketed event to benefit a charitable organization hosted by a prominent local chef at the Showcase Home.
• Promotion pushed in an extensive social media campaign utilizing Facebook and Instagram
• Promotion mentioned on print materials with your company logo
• Event materials at every home in the Parade and featured on WeBuildNorthAlabama.com
• Two free tickets to event to meet & connect with attendees
• Logo prominently displayed during event
BROKER BREAKFAST SPONSOR - $750 (HMCBA PROVIDES BREAKFAST)
• Company provides breakfast for attendees
• Company provides at least 1 door prize for attendees
• Company logo on electronic and printed communications regarding event
• Welcome and acknowledgment at event
• Company logo on signage at event
• Opportunity to meet and greet all attendees
CONSUMER EVENTS
CONSUMER EVENTS 5
FALL HOME + GARDEN SHOW
AUGUST 26-27, 2023 | VON BRAUN CENTER
PRESENTING SPONSOR - $5,000
• Sponsor’s corporate name with “Presented by” appears with event name on promotional materials
• Company logo at entrance
• Option to provide promotional item to all show attendees at entrance
• Company logo on follow-up survey to exhibitors
• Company recognition on social media promoting the event
• 100 complimentary tickets to each show to give out in your showroom - cannot be given away onsite at Show.
• Full page ad in the Home + Garden Magazine
• Company logo included on tear out insert in the Home + Garden Magazine with discounted offer for tickets to the Show
• 20 x 20 booth space is included in this sponsorship. Additional booth space available at regular cost.
GET ME IN FRONT OF CONSUMERS ADD ON - $1,250
HMCBA MEMBERS ONLY
This add-on service provides your company with additional promotional opportunities to get in front of the consumer!
• 50 tickets will be given to your company to give away to customers on social media or in-store.
• Free profile page for one year on We Build North Alabama. com, HMCBA’s consumer-facing website which is promoted year-round with a dedicated marketing campaign
• Co-branded media kit will be provided for show promotion
• Opportunity to be included in consumer e-blast sent to 10,000 consumers before the show begins
• Opportunity for your company to include a “show only” offer to be promoted on our website
• Half page ad in Home + Garden Magazine distributed at the Show and mailed to 10,000 households with an income over $100,000 in Madison, Limestone, Cullman, & Marshall Counties.
SHOW GUIDE SPONSOR - $1,000
• Logo included on the printed and digital show guide distributed to consumers as they enter the show
• Signage directing consumers to a digital show guide will also include your company logo
FAMILY FUN ZONE SPONSOR - $1,000
Limited to one Sponsor.
• Company logo on signage located at Family Fun Zone area
• Company logo included with all promotion of Family Fun Zone area
HOSPITALITY LOUNGE SPONSOR - $500
Exhibit in Show not required.
• Company logo displayed in hospitality area
• Ability to have promotional items available in hospitality lounge
ONLINE TICKET SPONSOR - $500
Limited to 1 Sponsor. Must be an exhibitor to sponsor.
• Company logo on all online tickets
CONCESSIONS AREA SPONSOR - $400 ON SATURDAY, $200 ON SUNDAY
Limited to 2 Sponsors. (1 per day) Must be an exhibitor to sponsor.
• Company logo and booth number will be on table tent cards placed on all concessions tables
• Company literature and business cards can be displayed on the tables
CONSUMER SURVEY SPONSOR - $350
• Your company logo is included on the digital end-of-show survey sent to approximately 2,500 consumers who participate in the passport promotion.
• Your company will provide a giveaway (minimum of $200 retail value that requires no further purchase to utilize) to encourage survey participation.
AISLE SPONSORSHIP - $275
Limited to 8 sponsors.
• Your company logo printed on double sided aisle signage measuring 18” x 72”
• One sponsor per aisle
SHOW PASSPORT SPONSORSHIP - $275
• Limited to 6 sponsors.
• Your company name in bold in show guide
• Your company logo and booth number on each passport
• Must provide a giveaway (minimum $250 value)
6 CONSUMER EVENTS
MEMBER CELEBRATION WINTER
2023
Join us for a fun evening recognizing many of our members and their contributions to the building industry as well as the community.
PRESENTING SPONSOR - $3,500
• Company logo on electronic and printed communications
• Recognition by HMCBA leadership at event
• Company logo on banner at event
• Company logo on attendee gift
• Representative to greet attendees as they enter event
• Reserved table for 8
CORNHOLE
PRESENTING SPONSOR - $1,200 per year
• Company logo on electronic and printed communications
• Company logo on official Cornhole Classic Game Board
• Opportunity to address attendees at the event
• Company logo on tent cards
• Opportunity to bring promotional items to give away to attendees
MEMBER EVENTS
Barbecue and Bourbon make for a great evening, but this competition-style event is made even greater by the connections you will make.
PRESENTING SPONSOR - $3,500
• One coooking team registration included
• Opportunity to address attendees at the event
• Company logo on electronic and printed communications & tent cards
• Opportunity to bring promotional items to give away to attendees
• Company logo on gift
BUILDER SPEED NETWORKING
FALL 2023
Associate members are guaranteed to get 5- 6 minutes of face time with builder representatives during this productive Speed Networking event.
PRESENTING SPONSOR - $1,000
• Company logo on electronic and printed communications
• Recognition by HMCBA leadership at event
• Company logo on tent cards that are displayed on each table at event
• Ability to give out promo items to participants and attendees
• Reserved table for networking event
MEMBER EVENTS 7
CLASSIC SPRING 2023 BOURBON-QUE COOK OFF SUMMER 2023 *3 year commitment required* Join the HMCBA Young Professionals for a fun night of cornhole, food & networking!
PROFESSIONAL WOMEN IN BUILDING COUNCIL EVENTS HELD 4-6x PER YEAR
The Professional Women in Building will meet 4-6 times per year; attended by PWB members and their guests. The Council serves to unite a voice and foster relationships with diversity in the building industry, to train and develop women into leaders, and empower the next generation of a diversified workforce. The Council hosts meetings, luncheons, networking events, and educational seminars to its members.
ANNUAL SPONSOR - $3,000
• Company logo on electronic and printed communications
• Recognition by HMCBA leadership at event
• Company logo on tent cards that are displayed on each table at event
• Ability to give out promo items to participants and attendees
• Reserved table for networking event
LAND DEVELOPERS COUNCIL EVENTS HELD 2-4X PER YEAR
PRESENTING SPONSOR - $3,000
• Company logo on electronic and printed communications
• Company logo on, tents cards and/or banner at events
• Welcome and acknowledgment from podium
• Opportunity for brief 2-3 minute buisness introduction to event attendees
• Table in meeting room available to display products, materials, etc.
SALES & MARKETING COUNCIL EVENTS HELD 6x PER YEAR
ANNUAL SPONSOR - $3,000
• Company logo on electronic and printed communications
• Tabletop display of logo
• Welcome and acknowledgment from podium
• Opportunity for brief 2 – 3 minute business introduction to event attendees
• Table in meeting room available to display products, materials, etc.
YOUNG PROFESSIONALS COUNCIL EVENTS HELD MONTHLY
ANNUAL SPONSOR - $3,000
• Company logo on electronic and printed communications
• Tabletop display of logo
• Welcome and acknowledgment from podium
• Opportunity for brief 2 – 3 minute business introduction to event attendees
• Table in meeting room available to display products, materials, etc.
8 COUNCILS & COMMITTEES
GOVERNMENTAL AFFAIRS COUNCIL
EVENTS HELD 4x PER YEAR
ANNUAL MEETING SPONSOR - $1,200
• Company logo on electronic and printed communications
• Tabletop display of logo
• Welcome and acknowledgment from podium
• Company logo on banner at event
• Opportunity for brief 2 – 3 minute business introduction to event attendees
• One free ticket to each Governmental Affairs event in calendar year
• Table in meeting room available to display products & materials
LUNCHEON PRESENTING SPONSOR$2,500
• Company logo on electronic and printed communications
• 2-3 minute introduction
• Recognition by HMCBA leadership at event
• Company logo on HMCBA website during month of event
• Company logo on banner at event
• Representative to greet attendees as they enter event
• Company logo on attendee gift
• Reserved table for 8
RCS ANNUAL SPONSOR
RCS IS HELD 1X PER YEAR
The HMCBA provides industry-focused education to our more than 1,250 members. This is a great opportunity to get your company in front of builders! RCS is held 1x per year.
ANNUAL SPONSOR - $1,500
• Inclusion of logo on Residential Construction Superintendent promotions
• Ability to provide promotional items to students at RCS education classes
• Tabletop display of logo
BUILDER CONTINUING EDUCATION ANNUAL SPONSOR EVENTS HELD 5-10x PER YEAR
The HMCBA hosts several “Done in a Day” education events throughout the year. This is a great way for our Associate members to get in front of builders! Continuing education is a requirement for all those who hold a builder’s license.
ANNUAL SPONSOR - $1,500
• Company logo on electronic and printed communications
• Tabletop display of logo
• Ability to provide promotional items to attendees
COUNCILS & COMMITTEES
COUNCILS & COMMITTEES 9
ANNUAL BASS TOURNAMENT
MARCH 31, 2023 | CIVITAN PARK, GUNTERSVILLE LAKE
PRESENTING SPONSOR - $2,500
• Limited to 1 sponsor.
• Two boat registrations
• Opportunity to emcee event
• Company logo on electronic and printed communications
• Logo on back of tournament t-shirt
• Logo displayed on event poster and website
WEIGH IN SPONSOR - $1,600
• Limited to 2 sponsors.
• Logo on weigh in signage
• One boat registration
• Company logo on back of the official tournament t-shirt
• A total of 4 raffle tickets for the giveaway item at event
• Logo displayed on event poster and website
LUNCH SPONSOR - $1,000
• Company logo on signage at dining area
• Ability to place promotional items in dining area
• Two company representatives may join fishermen for lunch
• Logo displayed on event poster and website
SUPER SPONSOR - $500
• One boat registration
• Company logo on back of the official tournament t-shirt
• A total of 4 raffle tickets for the giveaway item at event
BREAKFAST SPONSOR - $500
• Company logo on signage at dining area and website.
• Ability to place promotional items in dining area
• Two company representatives may join fishermen for breakfast
• Logo displayed on event poster and website
T-SHIRT SLEEVE SPONSOR - $275
• Limited to two non-competing companies.
• Company logo on the sleeve of the official tournament t-shirt
REGISTRATION TABLE SPONSOR - $250
Limited to 1 sponsor.
• Company logo displayed at fishing tournament registration table. Ability to provide a flag, or banner for recognition.
• Logo displayed on event poster and website.
BACK OF T-SHIRT SPONSOR - $175
• Company logo on the back of the official tournament t-shirt
WEIGH IN BAG SPONSOR - $200
• Limited to 3 sponsors.
• Company logo on tournament weigh-in bag that will be distributed to each participant.
• Logo displayed on event poster and website.
10 SPORTING EVENTS
ANNUAL GOLF TOURNAMENT
SEPTEMBER
EXCLUSIVE TITLE SPONSOR - $6,000
• Limited to 1 sponsor
• Two foursomes
• 2 power drives per player
25, 2023
| THE LEDGES
HAT SPONSOR - $600
• Limited to 2 non competing companies
• Company logo on side of hat
• 6 Additional Raffle Tickets per player (48 total)
• Banner and Table in clubhouse
• Company logo on event poster
• Greet attendees at registration table
GOLF BALL SPONSOR - $3,000
• Limited to 1 sponsor
• Company logo or name imprinted on all tournament golf balls. Each player receives 1 sleeve of balls.
• Company logo on event poster
• Company has ability to provide promotional item for player gift bag at the tournament
HOLE IN ONE SPONSOR - $1,750
• Limited to 4 companies
• Company to provide insurance policy for prize
PLAYER PACK SPONSOR - $1,500
• Limited to 2 companies
• Company logo featured on player gift bag & ability to include company literature in gift bag
• Ability to distribute player gift to players at check-in
• 4 Power Packs (3 mulligans/1 power drive per player)
• 4 Additional Raffle Tickets per player (16 total)
• One Hole Sponsor Sign with ability to man sponsored hole and pass out info, giveaways, etc. to players
• Company name displayed on event poster/banner
• Company name on electronic and printed communications
LUNCH SPONSOR - $1,250
• Limited to 2 sponsors
• Company logo displayed in lunch area
• Opportunity to display promotional items on tables in clubhouse
• 2 representatives may join golfers for lunch
• Company logo on event poster
AWARDS SPONSOR - $1,000
• Limited to 1 sponsor
• Company logo on event poster
• Company has ability to emcee awards presentations with Golf Committee Chairperson
• Ability to address golfers before awards ceremony
BEVERAGE CART SPONSOR - $750
• Limited to 2 sponsors
• Company signs on beverage carts
• Coolers placed throughout course with company signs
• Company logo on event poster
GOLF CART SPONSOR - $500
• Limited to 1 company.
• Company name and logo on all golf cart windshields used during tournament.
• Company logo on event poster
DRIVING RANGE SPONSOR - $275
• Limited to 1 sponsor
• Company sign at the Driving Range
• 1 representative may join golfers for lunch
• 1 representative may man Driving Range and pass out info, giveaways, etc. to players
• Company logo on event poster
LONGEST DRIVE CONTEST SPONSOR - $275
• Limited to 2 sponsors
• Company sign at the Longest Drive Contest hole
• 1 representative may join golfers for lunch
• 1 representative may man the Longest Drive Contest hole and pass out info, giveaways, etc. to players
• Company logo on event poster
• Company to provide prize for winner
PUTTING GREEN SPONSOR - $275
• Limited to 1 sponsor
• Company sign at the Putting Green
• 1 representative may join golfers for lunch
• 1 representative may man Putting Green and pass out info, giveaways, etc. to players
• Company may choose to offer Putting Green contest, but must run contest themselves
• Company logo on event poster
TEE BOX SPONSOR - $250
• Limited to one company per hole
• Company presence at one tee box
• Company logo on event poster
PLAYER GIFT BAG SPONSOR- $250
• Limited to 1 company
• Company to provide player gift bag
• Ability to provide gift bag stuffers or company promo items
• Ability to distribute player gift bag to players at registration
REGISTRATION TABLE SPONSOR- $250
• Limited to 1 company
• Company logo displayed on event banner
• Ability to provide a tablecloth, flag, and/or banner for recognition at registration area
SPORTING EVENTS
SPORTING EVENTS 11
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*High
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•
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12 ADDITIONAL SPONSORSHIPS
to 1 company per Board meeting
Limited
Company signage in lunch area
Logo displayed on tent cards at meeting
Company logo on electronic and printed communications
Sponsor has the ability to place promotional items in dining area
Company logo/artwork displayed on disposable water bottles.
Water is provided during all meetings, education seminars and social events. Approximately 3,000 bottles of water are distributed per year.
resolution logo to be provided to HMCBA, who will develop the label artwork and purchase the water directly. BOARD MEETING LUNCH SPONSOR $500 EACH MEETING WATER BOTTLE SPONSOR $2,000
Prominent logo on event flyer
Logo on event signage (company may provide additional signage/banners)
Company name in e-newsletter and Home Building News member magazine COMMUNITY SERVICE PROJECT SPONSOR $500
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Reach every new member that joins the HMCBA!
• Company logo included on all Fall membership drive materials, monthly new member coffee and monthly membership meeting notices
• Tabletop display of logo at Fall membership drive, monthly new member coffee and monthly membership meeting
• Ability to give promotional items and marketing materials during the Fall membership drive, monthly new member coffee and monthly membership meeting
• Welcome and acknowledgment at the monthly new member coffee, membership drive kick off, and membership drive wrap up party
• Inclusion of logo on Welcome Wednesday social media posts
• Inclusion of marketing materials or promo item in new member informational packets
• Opportunity to supply branded giveaway at New Member Coffee meetings, Fall Membership Drive callings, and monthly Membership Committee Meetings
ADDITIONAL SPONSORSHIPS 13 ADDITIONAL SPONSORSHIPS BOARD RETREAT SPONSOR $10,000 FOR EXCLUSIVE SPONSORSHIP RIGHTS BOARD RETREAT PRESENTING SPONSOR - $5,000 BOARD RETREAT DINNER SPONSOR - $3,000 BOARD RETREAT LUNCH SPONSOR - $1,500 BOARD RETREAT HOSPITALITY SPONSOR - $1,500 NEW MEMBER ANNUAL SPONSOR $3,500
HMCBA
The Huntsville/Madison County Builders Foundation, Inc. was created in 1997 and is a non-profit corporation and qualified for tax exemption and charitable organization 501(c)(3). It is governed by a Board of Directors. The central object and purpose of the Foundation is to provide building trade educational opportunities, scholarships and charitable contributions. Since inception, the foundation has given hundreds of thousands of dollars in scholarships and charitable contributions.
$1,000 - PLATINUM SCHOLARSHIP DONOR
• Receive $200 voucher for the merchandise shop
• Recognition on the website
• Receive an exclusive HMCBA Scholarship Drive donor button for your website
$500 - GOLD SCHOLARSHIP DONOR
• Receive $100 voucher for the merchandise shop
• Recognition on the website
$250 - SILVER SCHOLARSHIP DONOR
• Receive $50 voucher for the merchandise shop
• Recognition on the website
$100 - SCHOLARSHIP DONOR
• Receive $20 voucher for the merchandise shop
• Recognition on the website
14 ADDITIONAL SPONSORSHIPS
DONATIONS
FOUNDATION SCHOLARSHIP DRIVE
RANGE FROM $100 - $1,000
to let consumers and industry partners know they’re dealing with a company they can trust? There’s no better way to give a great first impression than stocking your wardrobe with some custom HMCBA apparel.
great way to promote and support the building industry, it also helps provide a pathway for
trade workers. 100%
the proceeds of HMCBA merchandise helps fund the
HMCBA MERCHANDISE ALL PROCEEDS FUND THE HMCBA SCHOLARSHIP FUND
- $5
SHIRTS (YELLOW & ORANGE) - $8
(GRAY) - $20 HATS WITH LEATHER PATCH - $25
(BLUE) - $25
Want
Not only is this a
future
of
HMCBA Foundation Scholarship Fund.
DOG BANDANA
SAFETY
SWEATSHIRT
HOODIE
MARKETING & ADVERTISING 15 MARKETING & ADVERTISING GREATER HUNTSVILLE HOME + GARDEN MAGAZINE PRINTED 2x PER YEAR IN SPRING & FALL BACK COVER - $1,850
FRONT COVER - $1,600 INSIDE BACK COVER - $1,600 FULL PAGE - $750 HALF PAGE - $450 QUARTER PAGE - $250 *15% DISCOUNT WITH TWO ISSUE COMMITMENT. HMCBA MEMBERSHIP DIRECTORY PRINTED 1x PER YEAR
COVER - $1,850
COVER -
BACK COVER -
PAGE - $750
PAGE - $385 QUARTER PAGE - $200 SCAN HERE TO PURCHASE AD SPACE
INSIDE
BACK
INSIDE FRONT
$1,850 INSIDE
$1,850 FULL
HALF
•
•
•
•
16 MARKETING & ADVERTISING
1 Page on We Build North Alabama.com ($750 value)
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10x10 booth in Fall Home + Garden Show ($575 value)
10x10 booth in Spring Home + Garden Show ($750 value)
1 full page ad in HMCBA Home + Garden Magazine – Spring Edition ($999 value)
1 full page ad in HMCBA Home + Garden Magazine – Fall Edition ($999 value)
Listed as a Parade of Home Participating Sponsor ($1,000 value) 2023 CONSUMER MARKETING PACKAGE $4,000 • Company logo on We Build North Alabama email blast sent monthly to over 12,000 consumers WE BUILD E-BLAST SPONSORSHIP $2,500 • Company logo on postcard that is mailed to higher income families in 4 counties promoting WeBuildNorthAlabama.com • Postcards mailed in 2nd and 4th quarters WE BUILD DIRECT MAIL SPONSOR $4,000
•
The Huntsville Madison County Builders Association Annual Partnership Program recognizes companies that dedicate a total of $8,500 or more in sponsorships and advertising to support Association Programs during 2023. These sponsors are afforded exclusive benefits and recognition throughout the year. The program is available to any HMCBA member.
Contact Madison Roberts to customize your partnership! madison@hmcba.org • (256) 536-2602
GOLD LEVEL
$8,500 - $11,999
• Tiered partner logo on select HMCBA promotional pieces
• Company logo displayed on hmcba.org website with over 4,000 monthly visitors
• Tiered company logo in the weekly HMCBA newsletter that is sent to over 1,500 members each week
• Tiered company logo displayed in the HMCBA Member Directory mailed to all members 1x per year & in our digital directory, updated quarterly and emailed to all members.
• Complimentary company profile page included on WeBuildNorthAlabama.com
• Tiered company logo displayed in the Home + Garden magazine mailed to 10,000 higher income homes in 4 counties & distributed at each home show.
• Ability to have content featured on HMCBA blog throughout the year
PLATINUM LEVEL
$12,000 - $19,999
• Tiered partner logo on select HMCBA promotional pieces
• Company logo displayed on hmcba.org website with over 4,000 monthly visitors
• Tiered company logo in the weekly HMCBA newsletter that is sent to over 1,500 members each week
• Tiered company logo displayed in the HMCBA Member Directory mailed to all members 1x per year & in our digital directory, updated quarterly and emailed to all members.
• Complimentary company profile page included on WeBuildNorthAlabama.com
• Tiered company logo displayed in the Home + Garden magazine mailed to 10,000 higher income homes in 4 counties & distributed at each home show.
• Ability to have content featured on HMCBA blog throughout the year
• Complimentary conference room rentals for up to 3 different occasions
DIAMOND LEVEL
$20,000 +
• Tiered partner logo on select HMCBA promotional pieces
• Company logo displayed on hmcba.org website with over 4,000 monthly visitors
• Tiered company logo in the weekly HMCBA newsletter that is sent to over 1,500 members each week
• Tiered company logo displayed in the HMCBA Member Directory mailed to all members 1x per year & in our digital directory, updated quarterly and emailed to all members.
• Complimentary company profile included on WeBuildNorthAlabama.com
• Tiered company logo displayed in the Home + Garden magazine mailed to 10,000 higher income homes in 4 counties & distributed at each home show.
• Company feature on HMCBA blog
• Complimentary conference room rentals for up to 4 different occasions
• Full page advertisement in The Greater Huntsville Home + Garden Magazine
• Monthly promotion post on HMCBA Facebook and Instagram
ANNUAL PARTNERS
ANNUAL PARTNERSHIPS 17
18 SCAN THE CODE BELOW TO RESERVE SPONSORSHIPS TODAY! FOR MORE INFORMATION, PLEASE CONTACT OUR MEMBER RELATIONS MANAGER, MADISON ROBERTS. MADISON@HMCBA.ORG (256) 536-2602 Huntsville Madison County Builders Association 2804 Bob Wallace Avenue, Huntsville, AL 35805 (256) 536-2602 hmcba.org
