STRATEGIC IQ
Innovation. Marketing. Leadership
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n Pharmaceutical marketing and sales, the forces of change
Times change, needs shift, and new ways of doing things are born.
are everywhere. Globalization, Disruptive Innovation,
Convergence, Commoditization, Exponential changes, Shorter product life cycles, Higher performance standards, Lower profits, Emerging trends. As the list gets longer, the impact is being felt corporate wide from boardroom to the field. These countless challenges create vast new opportunities. To
...to thrive in the long term, companies must be able to keep pace with changes in the market place.
capture these opportunities, Pharmaceutical Marketing, Product, Sales, and Business Development Managers need a taught provoking executive Strategic I.Q. Program, designed to explore new landscapes of Pharma business development and innovation strategies to power their potential to stand out of the over populated crowd of “new and improved.”
PARTICIPANT MIX This taught provoking executive program is relevant for Pharmaceutical companies undergoing restructuring and designing new value creating business models. Ÿ Ÿ Ÿ Ÿ
Company CEOs. Business Development Managers. Product Managers/Executives National and Regional Sales Managers
This program is designed to create a culture of unconventional thinking in an unpredictable economy. It will examine a shift in the design of today's Pharmaceutical companies and business models and the vital role of creativity. This will help participants and their organizations move beyond the fundamentals, push boundaries, challenge established criteria and unlock the power of profitable creativity. Participants will learn to identify and manage new sources of growth.
The demanding economic environment looks set to continue; so what is the most important decision Pharmaceutical Executives will need to make?
CONTENT
Session One NEW REALITIES IN HEALTHCARE: This session is designed to explore and understand the current and future architecture of healthcare with special focus on the next frontiers of medicine with relevance to the pharmaceutical industry. Trends and Trend Management will be discussed and tailored into the marketing strategy. It will help participants build an evolutionary advantage and stay relevant in a world of accelerating change. The Concept of Disruptive Innovation The Shifting boundaries of healthcare Convergence & Commoditization. The age of Aboundance. Strategic Inflection Point.
Session Two INNOVATION, CREATIVITY & BLUE OCEAN THINKING:
This session will redefining Pharmaceutical business models with contextual intelligence. It will ignite creativity “inside the box” to develop a new Pharma business landscape and innovative strategies. It will power the potential to standout of the overpopulated crowd of “New and Improved”. Game theory and disruptive Innovation. Creative destruction vs Creative Construction. Disruptive business models and product Innovation Value Innovation. Reverse Innovation.
Session Three MARKETING : This session will focus on strategies to develop a winning architecture in a dynamic complex healthcare market space to create profitable growth markets. Participants will look at the marketing epidemiology; How ideas, products and behaviour become contagion. The growth game - marketing in a Crowded Planet Value Creation Models Over-shooting customers expectations Managing Strategic Opportunities Beyond Sales-Creating social capital
Session Four LEADING CHANGE & ORGANIZATIONAL RENEWAL: As the demanding economic environment look set to continue; so what is the most important decision Pharmaceutical company executives need to make and how will this be communicated, This session will focus on restructuring and reinforcing new organizational strategy, Leadership and Change. Creating growth - the stock market option. The New Psychology of Strategic Leadership. The Power of Associative Thinking. Hoshin Kanri Perspective.
Program fee: N75,000.00 PAYMENT:
Rova College of Healthcare Executives First Bank Plc. A/C No. 2007 157 024
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R O VA C O L L E G E HEALTHCARE EXECUTIVES Executive Education
ROVA College of Healthcare Executives thrives on a sense of what is possible. On unleashing your potential or empowering those in your organization to do their best work. On bringing creativity, problem solving, ownership and dynamism to every corner of the organization. Sessions are led by World-Class instructors with broad consulting experience, and comprehensive knowledge of best practice research across a broad range of Healthcare organizations. - We know what works, and how to bring it to you in a memorable and engaging way.
Inspiring Actionable Ideas Abuja, Nigeria. Tel: 08053621816, 08033247431 E-mail: rova@rovacollegeofhealthex.edu.ng, rova_healthmgt@yahoo.com, Website: www.rovacollegeofhealthex.edu.ng
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Executive Master Class
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Innovation. Marketing. Leadership
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STRATEGIC IQ
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Registration Form & Payment Advice 19th - 20th October, 2016, Protea Hotels, Ikeja, Lagos.
Participant’s Name: ............................................................................................................. Organization:......................................................................................................................... ......................................................................................................................................... Position/Designation: .................................................................................................. ........................................................................................................................................... Email:................................................................................................................................ Telephone:..........................................................................................................................
Program Fees: N75, 000 PAYMENT ADVICE Bank: Account Name: Account No.
First Bank Plc Rova College of Healthcare Executives 2007-157-024
A Transformational Experience for Results-focused Pharmaceutical Companies. Marketing, Products, Business Development and Sales Managers
PRE-REGISTRATION IS ADVISED. Please return completed form via; rova_healthmgt@yahoo.com, rova@rovacollegeofhealthex.edu.ng
....................................................... Participants Signature