Brand GUIDELINES 2018
THE IMPORTANCE OF A BRAND “A BRAND IS A BEAUTIFUL THING. Enormously powerful. Enormously fragile. Building a brand takes vision. It takes passion and sweat. And perhaps most importantly, it takes discipline. The discipline to never waiver from your brand’s DNA and what your message to the world will be. We created these guidelines, so the tenets of the brand are not just in the hearts and minds of a few, but in the hundreds of you who will touch this brand and share it with the world. It is impossible to overemphasize the importance of brand consistency. Endless studies prove consistency increases awareness and helps cement and emotional connection to a brand...”
Boire et Vivre
About Us
The culture beyond the name. The only door policy around here is only in your head. Boire et Vivre is a mindset, it’s a state of mind, style and space. The meeting point of all the beautiful things in life, for those who seek it and deserve it. It’s the time and place for trendsetters, exquisite liquor, great music, head turning fashion and memorable company. It’s not just another option.
It’s savoir vivre in action for those who live life like they own it. We are the Crème de la crème hunters, we are on the thin line where living well meets the bold and the beautiful. The night out that sets the tone and grants you a space amongst the A-list. We are living; for those living to love and experience, for those living to excel and stand out. And of course, we are here for those who are living life like they own it. For all of those who appreciate living, drinking and the mix of both. For those who take a sip of their favorite drink, close their eyes for a second, smile, then get back to real life.
What is
Boire et Vivre?
Boire et Vivre is the redefinition of the place to be. Whether you’re looking for a quick drink, a perfect night-out or magnificent catering; Boire et Vivre is your booze heaven and lifestyle haven. Where drinks are taken seriously and living is done right.
Values & Beliefs We exist for your entertainment and we stand for unique experiences To be the bench mark in providing alcohol-related experiences. To pioneer the art of drinking as a lifestyle enhancer by providing our customers with the ultimate service that comes with “having a drink”
What do we stand for? • Excellence and quality control • Crowd Exclusivity • Unmatched Hospitability
• Contemporary luxury • Enhancing lifestyles • Empowering individuality
Mission & Motivation Our mission is to provide a space where each sip you take is an enjoyable experience. An unparalleled environment where great drinks, music, style, crowd and art trigger all your senses. What is our motivation? It’s our customers. We’re in this business to celebrate and empower people who love life and drinks.
Vision Boire et Vivre is a multi-sensorial brand and this is reflected in everything that we do by constantly taking bar culture to the next level. On an emotional level, our aim is to connect with our guests and always make them feel like celebrities every single time we’re at their service. Our vision is the Boire et Vivre culture, a bar full of welldressed happy people in an inviting and cozy atmosphere. Indulging all senses, at Boire et Vivre, you taste and smell the best beverages, you touch and see the best décor, fashion and art, you hear and see a relaxing and opulent ambience. At Boire et Vivre, all senses work together. All your senses are alive.
Tone Of Voice
Voice To reinforce the culture of Boire et Vivre and to strongly communicate the brand’s core beliefs, everything that comes out of the brand should have the brand’s voice.
• Character/Persona: Friendly - upscale – lighthearted
• Tone: Personal – Bold – Direct
• Language: Simple – Witty - inspiring
• Purpose: Engage – inform- Entertain-Amplify
WE ARE
WE ARE NOT
Hip
Cool
Confident
Cocky
Assertive
Arrogant
Bold
Aggressive
Lively
Irresponsible
Young
Immature
Friendly
Accessible
Witty
Funny
Tonality Either it’s on Social media, in-store communication or by the bouncer, the below words are preferred as they reflect the brand’s essence and culture. Try to incorporate as much as you can within each piece of content.
Exceptional
In Vogue
Signature
Exclusive
Reservation
Enchanting
Characteristic
Welcoming
Sensorial
Sipping
Scented
Pleasant
Entertainment
Savoring
Method
Dashing
dynamic
Flavor
Passionate
Posh
Warm
Crème de la crème
Engaging
Uptown
Fashionable
Exhilarating
Beyond
Mode
Refined
Lifting
Society
Genteel
Experience
Abundance
Inner Circle
Flavorful
Indulge
Blend
Allure
Aromatic
Boire et Vivre: Coming to life
Logo Boire et Vivre is full of life as a place and as a brand. The logo is constructed and inspired by the fluidity and vibrancy of bar culture. The mix of rounds, connectivity, bubbles and refined glasses reflects the essence of Boire et Vivre.
SAFE ZONE In all cases, there is a protection zone around the logo. No text, rules, pictures, trim or folds should come into this space. and in this guidebook it’s referred to as X.
SAFE ZONE The safe zone is a box surrounding the logo, the width of the safe zone is the exact same size as the “O”.
Logo Size rules This formula is to be used to determine the logo size based on the size of the artwork: • Artwork Width / 5 = Logo Width • Note: If the logo is too small for the artwork, you can enlarge it by adding half the width. • EX: A4 Size: width / 21 :5 cm / 4.2 = 5 cm Logo width: 4.2 cm (If the logo is still too small, you can enlarge it by adding half the width. ) New Logo width size: 6.3 = 2.1+4.2 cm
• Minimum Logo Size: 1.5 Width (you can remove the world bar from the logo)
Logo Minimum Size The logo may be used as large as necessary, but may not be used smaller than the sizes stated here.
• Minimum Size for the online: 40px Width (you can remove the world bar from the logo)
Graphic Elements
the splash out The splash is an integral part of any lively bar, therefore, it’s essential in this brand. The splash gives life and vibrancy to the artworks. The splash on top of mono colored images gives depth and excitement to the artwork, in everything we do, excitement and vibrancy is key.
The Disco Ball Serving glamour, nightlife and an iconic reference to bar culture. The disco ball is to be used wherever it’s possible. The disco ball is the atmosphere giver and the center of attention at all bars. The use of it here is to emphasize on Reflections.
The stain and the circle Representing continuity, vibrancy and most importantly a mark. Both are brand relevant and are used together. Always in the same color. This graphic element compliments the logo and blends perfectly with artworks, it’s Boire et Vivre’s special signature.
Color Palette
Pantone 7508 C CMYK 10, 30, 65, 0 RGB 232, 185, 106 HEX #E8B96A
Pantone 419 C CMYK 65, 53, 43, 85 RGB 30, 32, 35 HEX #1E2023
primary Colors The primary colors reflect grandeur, class and the contrast gives a bold and straight forward feel.
Pantone 7508 C CMYK 10, 30, 65, 0 RGB 232, 185, 106 HEX #E8B96A
Pantone 419 C CMYK 65, 53, 43, 85 RGB 30, 32, 35 HEX #1E2023
Pantone 419 C CMYK 65, 53, 43, 85 RGB 30, 32, 35 HEX #1E2023
Secondary Colors The secondary colors are to supplement and support when needed. All three represent royalty and finesse while reflecting boldness and hip.
Typeface
luna THIN
luna-thin The quick brown fox jumps over the lazy dog
LIGHT
luna-LIGHT The quick brown fox jumps over the lazy dog
REGULAR
luna-Regular The quick brown fox jumps over the lazy dog
MEDIUM
luna-medium The quick brown fox jumps over the lazy dog
Luna the type face use This typeface is to be used for headlines and sub headlines in both print and digital.
each sip you take is an enjoyable experience.
Bitter REGULAR
Bitter-Regular The quick brown fox jumps over the lazy dog
BOLD
Bitter-Bold The quick brown fox jumps over the lazy dog
Italic
Bitter-Italic The quick brown fox jumps over the lazy dog
Bitter use This typeface is to be used for body copy on print as well as digital.
The only door policy around here is only in your head. Boire et Vivre is a mindset, it’s a state of mind, style and space. The meeting point of all the beautiful things in life, for those who seek it and deserve it. It’s the time and place for trendsetters, exquisite liquor, great music, head turning fashion and memorable company. It’s not just another option.
FallingSlowly Regular
FallingSlowly-Regular
The quick brown fox jumps over the lazy dog
Falling Slowly use This typeface is used for keywords and also as part of the artwork in typography/ copy based artworks.
Live
Stationery
STATIONERY (BUSINESS CARD) Logo Size Width: 2.55 cm / Height: 2.1914 cm Typeface Color: CMYK 10, 30, 65, 0 Background Color: CMYK 65, 35, 65, 85
Size: 8.5 cm (w) X 5 cm (h) Employee’s Name: luna - Medium (12pt) Title: Bitter - Regular (9pt) Numbers & Address: Bitter - Regular (7pt) Website: Bitter - Regular (7pt)
STATIONERY (LETTERHEAD) Logo Size Width: 4.2 cm / Height: 3.6094 cm Typeface Color: CMYK 65, 35, 65, 85 Background Header Color: CMYK 65, 35, 65, 85
Size: A4 Numbers & Address: Bitter - Regular (7pt)
STATIONERY (ENVELOPE) Logo Size Width: 4.4 cm / Height: 3.7813 cm Typeface Color: CMYK 10, 30, 65, 0 Background Color: CMYK 65, 35, 65, 85
Size: 22 cm (w) X 11 cm (h) Numbers & Address: Bitter - Regular (7pt)
STATIONERY (ENVELOPE A4) Logo Size Width: 4.6 cm / Height: 3.9532 cm Typeface Color: CMYK10, 30, 65, 0 Background Color: CMYK 65, 35, 65, 85
Size: 23 cm (w) X 33 cm (h) Numbers & Address: Bitter - Regular (7pt)
STATIONERY (Folder) Logo Size Width: 2.55 cm / Height: 2.1914 cm Typeface Color: CMYK 10, 30, 65, 0 Background Color: CMYK 65, 35, 65, 85
Size: 22.5 cm (w) X 32 cm (h) Numbers & Address: Bitter - Regular (7pt)
STATIONERY (id Card) Logo Size Width: 1.65 cm / Height: 1.4297 cm Typeface Color: CMYK 10, 30, 65, 0 Background Color: CMYK 65, 35, 65, 85
Size: 5.2 cm (w) X 8.8 cm (h) Pictures Size: 3 cm (r) Employee’s Name: luna - Medium (12pt) Title: Bitter - Regular (10pt)
STATIONERY (CD) Logo Size Width: 2.36 cm / Height: 2.0281cm Typeface Color: CMYK 10, 30, 65, 0 Background Color: CMYK 65, 35, 65, 85
Size: 11.8 cm (r) Numbers & Address: Bitter - Regular (7pt)
STATIONERY (CD cover) Logo Size Width: 3.6 cm / Height: 3.0938cm Typeface Color: CMYK10, 30, 65, 0 Background Color: CMYK 65, 35, 65, 85
Size: 12 cm (w) X 12 cm (h) Numbers & Address: Bitter - Regular (7pt)
Uniforms
The uniforms The uniforms are the brand in action. It reflects the hip yet upscale nature of the venue. The uniforms are an extension of the brand and it carries all the brand elements.
Imagery Style
PHOTOGRAPHY STYLE OVERVIEW The imagery used for Boire et Vivre must reflect the brand’s personality which is classy yet bold and extravagant. All images must be capturing a moment either with a human element emotion or a moment that is bar related (Drink in motion). • All images must have a nightlife feel. • All images must be indoors/studio. • All images must contain negative spaces for logo and copy placement. • All images must be brand-free and upscale. • All images must be locally relevant and looks like to target audience. • Wardrobe and fashion styling is essential and must be given extra attention.
Principles • Relevant • Informative • Delightful • Full of life • Photography of human is for human • Complex • Moment descriptive
PHOTOGRAPHY Example
Genre: conceptual, Nightlife The Environment: studio, indoor The lighting: high key, artificial, flare The models: professional, male The wardrobe: unbranded, classy Colour palette: matches the established brand colors Treatment: DoF, retouching, filters
Genre: Nightlife The Environment: indoor, party The lighting: high key, artificial, flare The models: professional, female The wardrobe: unbranded, classy, gutsy dressed Colour palette: matches the established brand colors Treatment: DoF, retouching, filters, photo manipulation, color over
Genre: Nightlife, movement The Environment: Indoor, nightlife The lighting: high key, artificial, flare The models: professional, Female The wardrobe: unbranded, classy, Colour palette: matches the established brand colors Treatment: DoF, retouching, filters
Genre: Nightlife, movement The Environment: indoor, Performance The lighting: low key, artificial, The models: professional, female The wardrobe: unbranded, classy, gutsy dressed Colour palette: matches the established brand colors Treatment: DoF, retouching, filters, Color over
Genre: Nightlife, movement The Environment: Indoor, nightlife The lighting: low key, artificial The models: Party Crowd The wardrobe: unbranded, classy Colour palette: matches the established brand colors Treatment: DoF, retouching, filters, Color Over
Genre: Product in action The Environment: studio The lighting: high key, artificial, flare View Front, Bar seat eye level Backgrounds Natural bar background Colour palette: matches the established brand colors Treatment: DoF, retouching, filters, photo manipulation, color over
Genre: Product The Environment: studio The lighting: high key, artificial, flare View Top Backgrounds Natural bar background Colour palette: matches the established brand colors Treatment: DoF, retouching, filters, photo manipulation, color over
Communication
print & Online Communication Keeping all the above mentioned guidelines and directions, all communication must follow the following layouts and logo placement. The layout and communication style is neat, straight forward and with a focused message.
Horizontal print
each sip you take is an enjoyable experience.
Hut Boulevard 90,Beirut, Lebanon, info@bev.com, + 96 3889 7689, www.bev.com
Logo Size Artwork Width / 5 = Logo width Artwork Size: Horizontal
vertical print
each sip you take is an enjoyable experience.
Hut Boulevard 90,Beirut, Lebanon, info@bev.com, + 96 3889 7689, www.bev.com
Logo Size Artwork Width / 5 = Logo width Artwork Size: Vertical
Online Social Media
Logo Size Artwork Width / 5 = Logo width note: you can remove the word bar from the logo if it’s not readable enough
WEB PAGE
Logo Size Central position Artwork Size: Vertical scrolling
Social Media
Facebook page Logo on dark background note: One word description of the night out mood
Square Online Banners
Logo Minimum Size 40 px note: you can remove the word bar from the logo if its not readable enough
Horizontal Online Banners
Logo Minimum Size 40 px note The variable “Y� is only used in small sized communication (Mainly online banners) Note, that X is the size of the O in the logo. note 2: you can remove the word bar from the logo if its not readable enough
Vertical Online Banners
Logo Minimum Size 40 px note The variable “Y� is only used in small sized communication (Mainly online banners) Note, that X is the size of the O in the logo. note 2: you can remove the word bar from the logo if its not readable enough
for more information and assistance contact support@darkhoney.net
all copyrights reserved for Boire et Vivre 2018