Poster Child

THE PSYCHEDELIC ART & TECHNICOLOR LIFE OF DAVID EDWARD BYRD

BY DAVID EDWARD BYRD & ROBERT VON GOEBEN; FOREWORD BY MARC MYERS

Beginning in the late 1960s, graphic artist David Edward Byrd pioneered the iconic visual styles that have come to define rock ’n’ roll. Byrd created poster, concert, and album art for Jimi Hendrix, the Who, Lou Reed, Janis Joplin, Jefferson Airplane, Ravi Shankar, Traffic, Van Halen, the Grateful Dead, and KISS, among others. In fact, the 1968 poster that Byrd created for the Jimi Hendrix Experience was voted #8 in the Top 25 Rock Posters by Billboard. Beyond this, he created the iconic imagery for many Broadway shows, including Follies, Godspell, Jesus Christ Superstar, Little Shop of Horrors, and more. Byrd is considered one of the foremost graphic artists of 20th–century pop culture, and yet, he has never achieved widespread name recognition. Poster Child shares the artwork of Byrd with incredible accompanying anecdotes about his encounters with rock ’n’ roll legends. Music lovers and cultural connoisseurs alike will gravitate to this book for its visual vibrance and storytelling.

David Edward Byrd is considered one of the foremost graphic artists of the 20th century. Byrd created art for Jimi Hendrix, Iron Butterfly, Jefferson Airplane, Ravi Shankar, Lou Reed, Traffic, Van Halen, and the Grateful Dead, among many others. He lives in Los Angeles. Robert von Goeben has contributed to many publications, including Upside magazine, CNET, HotWired, the Good Men Project, and Bold Italic. He is the author of eight books ranging from lifestyle titles to children’s books. His latest, Deep Cuts, is an offshoot of his popular trivia show. A music executive at Geffen Records in the ’90s, he then moved to San Francisco to become a successful investor and entrepreneur. Robert is a professor at the California College of the Arts in San Francisco. Marc Myers, a music journalist who regularly contributes to the Wall Street Journal, is the author of Why Jazz Happened, Rock Concert: An Oral History, and Anatomy of 55 More Songs; and founder of JazzWax, which is a three–time winner of the Jazz Journalist Association’s best blog award. He lives in New York City.

ICONIC UNPUBLISHED ARTWORK: This book will be the first to feature these culturally important works, including never–before–seen sketches of famous posters for celebrated musicians such as Jimi Hendrix and Prince.

FOREWORD BY CELEBRATED JOURNALIST: Marc Myers, a music journalist who regularly writes for the Wall Street Journal and is a three–time winner of the Jazz Journalist Association’s best blog award, has written the foreword. He has more than 11,000 followers on Twitter.

PUBLICITY OPPORTUNITIES:

The stories and anecdotes Byrd has about working with famous artists and actors are likely to garner extensive publicity when launching the book.

Selling Points Specifications

*Full-color illustrations throughout

* 176 pages

* WIDTH: 10 1/2" - 267mm

* HEIGHT: 12" - 305mm

* Hardcover with jacket

PUB MONTH: OCTOBER 2023

ART, POP CULTURE

ISBN 978-1-949480-40-5

US $45.00