Tokidoki: The Art of Simone Legno

BY SIMONE LEGNO

Celebrate the history and explore the unique universe of tokidoki in this 400–page monograph

Selling Points

LARGE ONLINE FOLLOWING: Presents the success story of an extremely popular lifestyle brand with many fans across the major social media platforms. They have more than 800,000 Facebook followers, 280,000 Instagram followers, 35,000 Twitter followers, and 30,000 TikTok followers.

POP CULTURE CROSSOVER:

Tokidoki: The Art of Simone Legno includes famous brand collaborations with Levi’s, Ladurée, Sephora, and the MLB, as well as pop culture characters from Marvel, Barbie, Hello Kitty, Blizzard, and many more.

CONNECTED AUTHOR: Written by the creator of the brand, artist Simone Legno, the book also features a foreword by Paris Hilton.

Specifications

*400 color illustrations

* 368 pages

* WIDTH: 8 1/2" - mm tokidoki, which translates to “sometimes” in Japanese, is an internationally–recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Since debuting in 2005, tokidoki has amassed a cult–like following for its larger–than–life characters and emerged as a sought–after global lifestyle brand. tokidoki offers an extensive range of products which include apparel, handbags, cosmetics, accessories, toys and more. Simone Legno, tokidoki’s Chief Creative Officer, was born in Rome, Italy and from a very young age developed a deep love of Japan and a fascination with world cultures. Combining Legno’s unique talent and creativity with Mohajer’s business acumen, tokidoki has grown exponentially. As an innovative company, tokidoki is known not only for its eye–popping aesthetic and criminally cute characters but also its megawatt partnerships. For more information, please visit www.tokidoki.it

Simone Legno, who was born in Rome, Italy, is the cofounder and chief creative officer of tokidoki. Legno, who has always had a deep love of Japan and a fascination with world cultures, chose the word tokidoki because he feels “everyone waits for moments that change one’s destiny, by chance or by meeting a new person.” Legno has become a sought–after speaker around the world at museums, universities, and conferences, including at MOCA, the Adobe MAX conference, Berlin Flash Film Festival, ArtCenter College of Design, the Apple store in Osaka, Istituto Europeo di Design, STGCC, and Graphika Manila. While the company is based in Los Angeles, he recently moved to Tokyo with his family.

* HEIGHT: 11 1/4" - mm

* Hardcover POB

PUB MONTH: JULY 2023

ART, ENTERTAINMENT, POP CULTURE

ISBN 978-1-4197-5711-2

US $60.00