Return to Pretty

Giving New Life To Traditional Style

BY CAITLIN WILSON

In her first book, interior designer Caitlin Wilson, a pioneer of Grandmillenial style, is in pursuit of pretty as she embraces colorful patterns, timeless pieces, and functional beauty

Selling Points

INFLUENTIAL PLATFORM:

Caitlin Wilson Design has a huge social media presence, with 328,000 followers on Instagram, 3.4 million monthly Pinterest impressions, 89,000 email newsletter subscribers, and 133,000 monthly website visitors.

WELL–CONNECTED AUTHOR:

Caitlin Wilson Design has partnered with Dondolo, BlueStar Cooking, etuHOME, KIP sleepwear, and has been featured in House Beautiful, HGTV Feature, Traditional Home, Modern Luxury, and D CEO

GRANDMILLENNIAL STYLE: Wilson is at the forefront of the grandmillennial decor style, which is a modern take on traditional decor, and sometimes seen as a take on traditional “grandmother” and retro elements such as florals, ruffles, and embroidered linens.

Return to Pretty: Traditional Style, Made Modern is interior designer Caitlin Wilson’s story as an emerging designer, mother, and entrepreneur. It is the story of how her own personal style has evolved to create the foundation for her design philosophy, her family home, and her eponymous design studio. With this book, Wilson shares her process of design and her ideas on how to make a home not just look beautiful, but also feel lovely, classic, and comfortable. Wilson is at the forefront of the Grandmillennial revival, a new take on the classic, traditional style that focuses on warmth, floral prints, and old–fashioned elegance. This style is becoming increasingly popular for many young designers and millennials. With an emphasis on fashion and family, and centered around the importance of home, her approach to creating pretty spaces is all about being effortless and refined, and designing a home that is easy to maintain and offers a sense of luxurious livability. The chapters throughout feature stunning photographs, a pastel color palette, vivid prints, personal anecdotes, and design tips. Wilson’s twists on tradition will inspire, uplift, and connect readers to something greater than the present—allowing for a movement and style that’s feminine and sophisticated, and ultimately a return to pretty!

Caitlin Wilson is an internationally acclaimed interior and product designer. In 2007, she founded Caitlin Wilson Design and then launched her textile collection in 2011, which became hugely successful thanks to her blog and large social media fanbase. After several years living abroad, Wilson now lives with her husband and five children in Dallas, Texas, where she designs for high–profile clientele and continues to create beautiful home decor.

MARKETING POTENTIAL: With Wilson’s numerous design collections, there is an opportunity to create a special–edition pillow or other home decor items that promote the book’s release. These special–editions pillows could be sent to the big–name magazines she has previously worked with (House Beautiful, Traditional Home, Modern Luxury, D CEO) for potential marketing opportunities and social media exposure.

SPECIFICATIONS

*150 color photographs

* 256 pages

* WIDTH: 8 1/2" - 216mm

* HEIGHT: 10" - 254mm

* Hardcover POB

PUB MONTH: APRIL 2023

DESIGN, INTERIOR DESIGN, HOUSE & HOME, PHOTOGRAPHY

ISBN 978-1-4197-6587-2

US $45.00

Uncommon Kitchens

A Revolutionary Approach To The Most Popular Room In The House

BY SOPHIE DONELSON

From the former editor in chief of House Beautiful, a vividly fresh collection of personality–filled kitchen designs and remodeling wisdom from innovators, designers, and creative thinkers

Selling Points

HOT TOPIC: According to the Kitchen & Bath Market Index, the number of homeowners doing kitchen renovations has reached an all–time high. As one of the top rooms updated to increase home value, kitchen renovations were up nearly 40 percent in 2021.

TOP DESIGNERS: Readers are thirsty for ideas that are bigger and bolder than what the internet feeds them. This book gathers truly fresh information from top practitioners to offer the very latest—and best—expert advice. While still examining basic elements of the standard kitchen, the book offers immediate and gratifying try–now ideas.

LITTLE REFRESH OR BIG

The past few years have made us all want to rethink our living spaces, particularly our kitchens. Our inner voices are saying, “You spend a lot of time in this room. Shouldn’t it feel more like you?”

Now it can. In Uncommon Kitchens, Sophie Donelson, the former editor in chief of House Beautiful, revolutionizes traditional kitchen design with a bevy of inventive ideas for makeovers both large and small. The kitchen is designed unlike any other room in the house, but that doesn’t mean you have to be hemmed in by tradition. Donelson takes a rule–breaking approach, mixing and layering styles, colors, furnishings, and layouts to make even well–trodden kitchens vividly fresh. Drawing on advice and up–to–the–minute projects from designers such as Frances Merrill, Jaqui Seerman, Victoria Sass, and many more, each personality–filled chapter is packed with liberating designs that will change your thinking about the tried–and–true kitchen. Learn from DIYers, Instagrammers, and design experts including Nate McBride, Justina Blakeney, and Athena Calderone. Be inspired by innovators such as MK Quinlan and James Coviello. Uncommon Kitchens is a collection of imaginative new spaces that will make you a quick DIY convert, packed with indispensable tips to help you revolutionize your kitchen.

Sophie Donelson served as editor in chief of House Beautiful and is currently a marketing strategist and sought–after consultant. Donelson is a favorite (and repeat) speaker for the annual Future of Home Conference, and is an advisor to high–profile brands such as Curbed, VRBO, Business of Home, and Mitchell Gold. She makes regular guest appearances as a design expert on Good Morning America, Today, and Open House. Visit her at sophiedonelson.com.

RENOVATION: Whether you have big plans or small ones, this is a book like no other, with advice on modernizing and refreshing your kitchen. And for anyone in the contemplation phase, it can also act as playbook for planning the renovation ahead of them.

Specifications

*225 full-color photographs

* 256 pages

* WIDTH: 8" - 203mm

* HEIGHT: 10" - 254mm

* Hardcover POB

PUB MONTH: MAY 2023

HOUSE & HOME, INTERIOR DESIGN, DESIGN

ISBN 978-1-4197-6231-4

US $40.00