Quality Management in Business

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Quality Management in Business

Quality Management in Business

Emma Zoe


Quality Management in Business

Task 1: Different approaches to quality management Examine the concepts of quality in your chosen organization

Description of the Organization Steven jobs established multinational software company (APPLE) in 1976 in California. Apple is famous for designing mobile phones, computer software and media players. Apple products are sold all over the world through direct or online sales. Steve jobs didn’t follow the traditional approach in designing products, but follows the temperamental approach. Apple Company has managers who handle different areas of product development. Apple‘s team members follow the leadership approach. This leadership quality helps in getting result motivated employees. Apple’s product development standards are set by Steve Job and need to be fulfilled (Perry, 1997).

Definition of QM Quality Management is a management technique which deals with the change in the definition and treatment of quality in the product development. It is used to keep check on the things that came in the today’s market. It helps in ensuring better customer service in every stage of product development Customer-supplier interfaces are the core of QM both externally and internally, and the number of processes is present at each interface. Quality management is created by commitment to quality, the good quality message communication, and the determination of the need to change the culture of the organization. Foundations of QM support the management functions of the people, processes and systems in the organization. Maslow’s Hierarchy of Needs 

It basically helps managers introspect about the needs and motivation drivers of the employees.

This is in pyramid shape depicting various levels and uses of psychological and physical needs.

Physiological needs, Safety and Security needs, Social needs, Self-esteem needs, and Self-actualization needs. Usage of Quality management by Apple Quality is defined as a measure up to which a product can fulfil its expectations. Now days -durability, maintainability and usability of a product are the main expectations of the customer. Four main processes needed for Quality management are HND Assignment Help


Quality Management in Business

Plan

Do

Check

Process is described using P-N-D-A cycle. Planning and preparation is included in the Plan process. Action and executing the plan is included in the Do process. Analysis, inspection and monitoring are used to measure the system check process. With assessment, valuation and analysis, action is required to solve the problem (Youssef, 1995). Adaption of the QM process in the software industry to ensure the software quality assurance (SQA) process (Finn, 1994). The software quality assurance process is utilized to achieve quality in the software engineering process. The software quality assurance process involves following activities: 

performing product analysis,

designing,

coding techniques

tools used to perform the system development at each stage

testing the systems to monitor documents and make necessary changes to them;

employ various software engineering development standards

Tool to review the product.

SOFTWARE QUALITY ASSURANCE also includes audit the quality of software to ensure that the standards are met.

Software engineering production mechanism is broken to analyse the performance.

Confidence of the customer in their products is the criteria that need to be met to promote the company’s development The keys of successful QM ensure products of high quality. This helps in the motivation of the company’s personal productivity and performance.

Task 2: Benefits of quality management (a) Identify and evaluate the application of quality systems and scheme for organization of your choice Quality systems for Apple Organization

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Quality Management in Business

Products manufactured by Apple have quickly earned a brand loyalty and brought iPhone revolution in the market. 85% of customers who own an iPhone will purchase another iPhone as per the report. Sales of the phones during the 1st quarter of 2013 were 63% to current phone users and 37% were sold to those customers who were using other brands (Linzmayer, 2004). Apple products continue to improve with each version. The competitors Apple products seem to be struggling as they are the market leaders of innovation in new technology. Change in today’s mobile technology helps in providing a huge competition now days. If we see the last 5 years growth of Apple, the telecommunications industry profits and revenue has been grabbed by Apple Company. By 2012, an iPhone sale has exceeded 19 million units. Apple iPhone introduces a multi-touch interface in the market. Apple’s iOS operating system was highly user friendly. Apple has introduced various new versions of the iPhone till now that were coupled with a new and improved iOS. Overview of apple products based on the QM The main products of Apple are as below: – 

Apple’s iPhone – The first iPhone was introduced at the Macworld conference in 2007 by CEO Steve Jobs. The phone was a conglomeration of a Smartphone combined with internet access. It ran on a simpler version of the Mac OS X. various apps used by phone are Google Maps and weather. There were Safari browser capabilities. Various features of iPhone are touch-screen, internet, mail, music player, Wi-Fi and Bluetooth. When the iPhone 5s was released in 2014, total 3 million iPhone units were sold.

Apple Software – OS X operating system is used by various products of Apple.

Apple’s iPod– apple launched its first digital player in the year 2001. It has the portability feature. It is the leader in the music players market. By the end of SEPTEMBER 2013, 220 million iPods were sold out. Various products were developed to fulfil the requirements of users.

Apple’s iPad – The first iPad was launched by Apple in the beginning of 2010. Features of iPad are that it had touch screen interface, ran on iOS, did word processing, view images, music player, could read newspapers and magazines. Apple’s iPad is the media hyped tablet. Mobile safari was used to surf the web. The App store is used to download various paid and free apps (Goodman, 1994). It had the facility of accessing the internet through 3G or Wi-Fi. Fourth generation iPad was launched in 2012.By the end of 2012; there were 25 billion apps that were downloaded from App Store. [Explore complete solution of Unit 4 Marketing principles and Business Practice] QM for the Product improvement 

Product quality

Reduction of product cost

Product robustness

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Quality Management in Business

Understand ability and reliability of product

 Visibility and supportability of the product. Product improvement cycle includes (Hinton, 2000) Quality parameters followed by the company The technique used by the management team to build a system having good quality products and processes is known as Quality management (QM). The main technique used by the QM is that all employees of the company are responsible for the phases of production and quality of the end product. The management units of Apple should all be aware of this technique to produce products of good quality. Various practices found in the Apple Company according to McKone are: 

product design for multipurpose usage

process management

suppliers Quality management

interaction with the customer

Feedback from customer

Information sharing

Leadership

Planning

Training in Cross-discipline

 Employee interaction The needs of the end user dictate the Philosophy of quality management. To obtain the highest quality product Continuous focus on improvement of processes is needed. The good Quality product helps in the development of company (Panteghini, 2004). To improve the quality of the product, the entire system is needed to be improved. Number of aspects that ensure the success of QM is as follows: 1) Quality improvement– It is the combined effort of both the management and the personnel in the company that should work together in teams on quality. When quality of the product is poor Employee’s empowerment needs action 2) Customer expectations – Expectations of the customer for the quality are met to fulfil the technical requirements. Good quality products are demanded by the customers. Improvements in the management and the process should be aimed at satisfying their needs. 3) Layout of the Process – Process layout should be such so as to improve efficiency and movement of resources by arranging machinery and equipments according to the need and requirements of an effective Design plan. According to the Toyota Production System and Lean Manufacturing ideologies, the production line should be designed in such a way so as to HND Assignment Help


Quality Management in Business

eliminate waste during transportation of the material and managing inventory. The Process layout of the Apple Inc is such that the machinery on the shop floor is arranged according to the process they are a part of. For example, if on a shop floor you are doing spray painting, then in a process type of layout all the machinery that is needed to complete the job of spray painting will be placed in the vicinity (Linzmayer, 2004). The product to be spray painted will move on a conveyor belt and all the operations will be performed on that in the sequence of the machine location.

(b) Use the input-output model to examine the operating system of your organization

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Management of various activities which are linked to each other

Usage of resources is managed for transforming inputs to output.

Apple produces various products such as iPhone, iPad, and all the other I-products that will help in leading the world’s media business

One of the top wealthiest company in this space as of now

Growth of Apple, Inc. is faster than any other company.

Revenue rate is exceptional in the last 4-5 years. Sometimes the revenue increases many-folds year on year

Apple’s previous CEO – Steve Jobs, had brought a revolution in the mobile software and hardware business.

Apple just keeps hitting new records in its revenue, that revenue almost doubled since the last three years (Goodman, 1994).

Task 3: Quality control and service improvement HND Assignment Help


Quality Management in Business

Assess role of communication and the various communication methods that related to your organization. Various standards 

Quality system introduced in 1987 by International Organization for Standardization in Geneva (Reid, 2001).

Revised in 1987 and 2000

Ensuring that materials, products, processes, and services are fit for their purpose.

Technical specifications to be used as rules, guidelines, or definitions of characteristics

To improve the quality of the product

Quality of operations needs to be improved continuously to meet needs of customers and stakeholders.

Develop confidence among various stakeholders like management, employees, clients, and shareholders and motivate them to fulfil the quality requirements ISO 9000: Standards 

ISO 9000:2000, Quality Management Systems – Fundamentals and Vocabulary

ISO 9001:2000, Quality Management Systems – Requirements

ISO 9004:2000, Quality Management Systems – Guidelines for Performance Improvement Structure of ISO standards Five major sections: 

Requirements of the system – Establish a document for the quality management system.

Management Responsibility – Management Commitment, Client Focus, Planning, Administration, Management Review.

Management of the Resources – Provision of Resources, Work Environment, Human Resources (Wu, 2004).

Product Realization – Realization Processes planning, Processes related to clients, Purchasing, Planning & Development, Control of Measuring/ Monitoring Devices and Service & Production Operations

Data Measurement – Planning, Control of Nonconformity and Improvement

ISO 9000 characteristics HND Assignment Help


Quality Management in Business

Leadership enables fulfilling customer requirements.

Quality objectives are needed to be set and planned.

Identification of process

Management of process

Analysis of the process.

Measuring satisfaction of the customers

Analyze the data

Collection of data

Usage of data.

Effectiveness of the system to be improved regularly.

Timeline for development of ISO standards The benefits of ISO certifications: 

Quality management system documentation

Variation Reduction

Helps in developing and expanding business

Customer audit needs to be reduced and eliminated.

Increased profitability

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 Cost reduction Problems of certification 

Application cost

Maintenance cost

Time of the application

Maintenance time

Internal expertise

Executive commitment

Registration selection process

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Quality Management in Business

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