Brand Guidelines 1
Table of Contents 4&5 Mission 6 Logo 7 Logo Variations 8&9 Color Palette 10 Typography 11 Poster 12 Insert 13 Promtional Product 14&15 Mockups
Mission Statement The mission of the Cheney Light Department is to provide its electric customers a safe and reliable supply of electric energy at the lowest practical cost. The Cheney Light Department is currently serving approximately 5,600 customers in the Cheney community
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“Keep it Clean, See the Green” 5
Primary Logo
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Logo Variations *2 in width, 1.25 in height *should only be shrunk down to 0.3125 in W and 0.15 in H * “Energy Conservation Program” can go down to 6 pt
Energy Conservation Program
*2 in width, 1.10 in height
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Color Palette
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HEX 292D3C
HEX DA6434
HEX FDF1D9
HEX 526D4D
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Type
Gilbert Bold ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890 Acumin Variable
ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890 10
Poster ENERGY EFFICIENCY REBATE PROGRAM See how much you can get back! Smar t Thermostat
Up to $125
D u c t S e a l ing
Up to $250
Heat Pump
$500-$1500
Washing Machine
HP Water Heater
Up to $600
Up to $50
Energy Star Door
$40 per door
*special approval needed
Energy Eff ffiicient Windows
$6 per sq ft, typical
Wall Insulation *Va r i es , s p e c ia l a p p rova l ne e de d
Advanced Power Strip
Up to $25
Ductless Heat Pump
Up to $800
Floor Insulation
* Va r i es , s p e c ia l a p pro va l ne e d e d
Electric Dr yer
Up to $50
House Air-Sealing
$0.20
Have questions? City of Cheney Light 509-498-9230 snilles@cityofcheney.org
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Insert
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Promotional Product
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Mockups
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