Fashion

A captivatingly-illustrated handbook which playfu lly reveals the structure and characteristics of contemporary clothing.

Marina Madzhugina graduated from the Institute of Design and Technology at Omsk State Technical University (Russia) with a degree in costume design. She has worked at her alma mater since 2013, teaching students who want to become stylists and image-makers. She is the winner of the Fashion Formula Competition (Omsk), the Local Style Competition for Young Fashion Designers (Voronezh) and the Russian Silhouette Contest (Sochi, Moscow). Over her career, she has developed a unique method to compile a basic assortment of clothing, which became the basis for this atlas. ATLAS OF MODERN CLOTHING

From the Trench Coat to the Sweatshirt Marina Madzhugina

ISBN: 978-84-17656-60-7 14.40 x 21.60 cm | 5 ⅝ ” x 8 ½ ” 276 pages | Fully Illustrated in colour English text | Paperback January 2022 Distribution: Worldwide £19.99 | $24.95 | €19.99 Imprint: Hoaki

This beautifully illustrated and inspiring atlas for fashion designers and fashionistas reveals the structure, characteristics and materials of contemporary garments for women and men.

A handbook for clothing designers, stylists and fashionistas, this dashing publication uses beautiful illustrations and drawings to highlight the design and key details of various forms of contemporary clothing, such as coats, jackets, shirts, tops, blouses, dresses, trousers, shorts and skirts. Traditional and contemporary materials, colours and textures for different styles are also listed. This atlas will help designers in their work, no matter which creative method of costume design they choose: inversion, analogy, empathy, fantasy, creating new combinations and problem-solving. It is meant to be a source of inspiration and a useful tool for artists and designers working with clothing, and will be of interest to anyone who is passionate about fashion and style.

Th is new edition will continue to be the must-have reference publication for all fashion designers and illustrators, and anyone interested in fi gure drawing.

As a consultant, illustrator and stylist for renowned fashion companies, Elisabetta Kuky Drudi has planned and organised international fashion collections and shows. She has collaborated as an illustrator, fashion and textile designer with firms such as Baldessarini, Fuzzi, Hugo Boss & Hugo Boss Sport, Jean Paul Gaultier (Femme, Homme and Soleil and Joop. Currently she designs for various international fashion houses and collaborates as a technical knit designerwith Emilio Pucci, Mary Katrantzou and MSGM.

Tiziana Paci lives and works in Pesaro, Italy, teaching fashiondesign and painting. In her thirty years of experience, she has come up with original methods for design in general and for the improvement of drawing and painting techniques for fashion sketches and figures. All this material has been organised into a number of manuals which combine both educational and artistic aspects, and have been translated into many languages and used in schools in Italy and abroad. FIGURE DRAWING FOR FASHION DESIGN, VOL. 1

Elisabetta Kuky Drudi, Tiziana Paci

ISBN: 978-84-17656-55-3 (EN) ISBN: 978-84-17656-70-6 (FR) 21.00 x 29.70 cm | 8 ¼ ” x 11 ¾ ” 352 pages | Fully illustrated in colour English and French | Paperback February 2022 Distribution: Worldwide £29.99 | $39.95 | €35.00 Imprint: Hoaki

The seminal guide to figure drawing for fashion design in a completely revised, updated and expanded two-volume edition.

Fashion drawing is the most important way to visualize ideas and concepts in costume and fashion design. This new and expanded two-volume edition of the already classic title Figure Drawing for Fashion Design—revised, updated and expanded— is a precise, topic-by-topic manual that will help readers acquire and perfect their skills, drawing fashion designs on the female form. Mastering the rules of figure drawing as well as stylistic techniques that add individuality and flair to the design is an essential skill for all designers and illustrators to master in order to bring one’s vision to the page, and eventually mannequin. In its approach, this book is ideal both for those designers and students who want to apply themselves professionally to fashion design, and for all enthusiasts of drawing the female body in a fashion context.

From one chapter to the next, readers will learn the fu ndamental skills necessary to master the essentials of constructing women’s skirts. Th is book includes QR codes for video explanations.

Passionate about the arts, Dominique Pellen studied drawing and painting, and has focused his artistic career on fashion design and patternmaking. Since 2003, he has alternated collaborations with different brands with lectures on styling, design and patternmaking at the exclusive school of the Chambre Syndicale de la Couture Parisienne (the Haute Couture Trade Association of Paris). The school is internationally known for the quality of the lessons it offers students, who come from all over the world, on the demands, techniques and know-how of haute couture, and its traditional excellence. In France, Dior, Lanvin, Balmain, Mandel and Anne Valérie Hash draw upon the school's expertise. PATTERNMAKING FOR WOMENSWEAR: A REFERENCE GUIDE

Constructing Base Patterns, vol. 1: Skirts Dominique Pellen

ISBN: 978-84-17656-75-1 23 x 33 cm | 9” x 13” 272 pages | Fully illustrated in b&w English | Paperback February 2022 Distribution: Worldwide £29.99 | $39.95 | €35.00 Imprint: Hoaki

The first volume of six comprising all aspects of patternmaking for womenswear, this book is a comprehensive approach to the fundamentals of flat-pattern drafting for skirts in all their variations and forms.

Developed by fashion designer and teacher Dominique Pellen, the patternmaking method is explained in this book in a simple, clear, precise, highly detailed manner, and covers the information necessary for creating every style of skirt one could imagine. Flat-pattern drafting is the process of creating volume from a 2-D surface by outlining the pattern on paper, using specific body measurements to which ease is added according to the desired style of the garment. This book is suitable for a wide-reaching audience, including professionals, students and fashion addicts, and can also be used at professional schools and institutes, where this method has been approved and tested to great success. Individuals who want to design and make clothes will discover all the elements necessary for the construction of just about any style of skirt, easily adapting the book's lessons to their skill level. This volume, which also includes QR codes which lead to videos with further explanations, is the first in a series of invaluable guides that explore the exciting world of garment-making and fashion, a gateway for users to successfully begin making patterns of their own.

Th is volume is an essential tool for understanding and applying artisanal techniques to contemporary bespoke tailoring.

THE SARTORIAL MASTER

Traditional Tailoring Techniques for Gentleman's Wear Artiel García Aliste

ISBN: 978-84-17656-54-6 21.00 x 27.00 cm | 8 ¼ ” x 10 ⅝ ” 264 pages English text | Hardback February 2022 Distribution: Worldwide £35.00 | $49.95 | €45.00 Imprint: Hoaki

This handbook is a valuable resource for mastering the principles and techniques of traditional bespoke tailoring with this valuable handbook, the product of a master tailor’s with this valuable handbook, the product of a master tailor’s lifetime of work.

Based on the practice and the teaching experience of a master tailor, this thoroughly detailed book contains the fundamental tailor, this thoroughly detailed book contains the fundamental principles of traditional sartorial garment construction: the art of designing, cutting, fitting, and finishing menswear. Constituting a return to precision in hand-crafted tailoring and Constituting a return to precision in hand-crafted tailoring and a valuable practical guide for fashion students, professionals and fashionistas, it brings together the various aspects of the techniques that have been honed by three family generations of artisan tailors practicing their craft from 1915 to the present day. This comprehensive treatise includes chapters dedicated to body and garment measurements, how to craft patterns (including different techniques to adapt to the physical characteristics of each client), and how to create a wide range of different classic styles of jackets, waistcoats, trousers and coats.

At the age of 23, Artiel García Aliste (1940-2019) took over the family’s third-generation tailoring business from his father, who in turn had inherited it from his father Artiel García Parra (1920-1951) and he, in turn, from his father Amaro García (1915-1932). For years, he has combined his meticulous tailoring services with intense work as a teacher at the Escuela Superior de Sastrería (School of Dressmaking) in Madrid, Spain, founded by the Spanish Tailors Association in 1868. For many years, Aliste was also director of the official publication of the Tailors Association, the Revista Sartorial Española (Spanish Sartorial Journal), and lectured and published many technical works and articles. Once he retired, he dedicated his time to sharing the knowledge acquired during more than 75 years of dedication to professional education, and to collecting information and published materials on the profession at an international level.

Th oroughly illustrated, this book covers the aspects of the fashion business beyond clothing: branding, marketing, retailing, merchandising and business identity , as well as psychological, social, and ethical aspects.

Ilaria Caielli has a degree in history and art criticism, and in communication and the culture of fashion. An expert who is incredibly passionate about fashion, Caielli regularly collaborates with several publications, including Il Corriere della Sera and Vanity Fair Italia. She develops editorial content for major Italian fashion brands. In the last 10 years she has lived in China, the United Arab Emirates, the Seychelles, and Cyprus. She is the author of the book UAE 101. Stories and Cultural Learning (a short guide about online shopping), for which she won the Future Stars prize from the Arabian Business and Online Shopping Awards. BEYOND FASHION

Inside the Fashion Business Ilaria Caielli

ISBN: 978-84-17656-73-7 17.00 x 24.00 cm | 6 ¾ ” x 9 ½ ” 224 pages | Fully illustrated in colour English text | Paperback May 2022 Distribution: Worldwide £19.99 | $29.95 | €25.00 Imprint: Hoaki

This thoroughly-illustrated volume covers all elements of the fashion business beyond clothing, from the commercial to psychological and sociological aspects of the industry.

Beyond Fashion provides a behind-the-scenes peek into the world of fashion, a universe that is as fascinating and creative as it is inextricably linked to commercial, psychological and social canons. Branding, marketing, retailing, merchandising and business identity, style, the eternal pursuit of beauty, and the search for personal expression are the fundamental aspects of an industry which has evolved to become one of the most sophisticated, influential and dynamic sectors in the world. The implications are not just economic: what we wear conveys who we are. Clothes and accessories are the bearers of complex psychological and social meanings, they are aesthetic products, means of self-definition and objects of desire. Complementary to the evolution of fashion itself, hand-in-hand with changes in taste throughout history, the practice of shopping has undergone epic transformations, becoming a daily activity, an integral part of everyday life. So, which elements are involved in the creation of this 'desire'? What are the ingredients of fashion alchemy? This book reveals these and many more secrets of the fashion business.