Branding / Graphic Design

A creative, inspirational book for graphic and shop designers, publicists and entrepreneurs in the industry.

EAT & GO 2

Branding and Design for Cafés, Restaurants, Drink Shops, Dessert Shops & Bakeries Wang Shaoqiang

ISBN: 978-84-17656-61-4 21.00 x 28.50 cm | 8 ¼ ” x 11” 240 pages | Approx. 400 colour illustrations English text | Hardback May 2022 Distribution: Worldwide except Asia £39.99 | $59.95 | €45.00 Imprint: Hoaki

A showcase of the most innovative and successful graphic design and brand identity projects for cafés, restaurants, bars, dessert shops and bakeries

In today’s information-saturated world, food and drink establishments need not only to offer high-quality products, but also good communication ideas, a unique visual identity and graphic design that stands out from the rest. For these companies, unique branding starts with basic elements such as companies, unique branding starts with basic elements such as a logo, slogan, font, and colour scheme, and is finally reflected a logo, slogan, font, and colour scheme, and is finally reflected in the product, packaging and related design. This book focuses in the product, packaging and related design. This book focuses on graphic design, showing how the unique visual identity of the food industry can help companies attract consumers and achieve success, providing inspiration for graphic and shop designers and entrepreneurs in this area of business. It includes case studies comprising cafés, restaurants, bars, dessert shops and bakeries.