sofa TV
- contents and kinds (% of programming) teleshopping
3%
documentary
2%
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reality show
8%
15%
talk show
7%
sport
15%
contents are mostly of generalist kind, suitable for a large audience
user cannot search for specific contents but only change channel within several flows
user enjoys TV flow in an easy and relaxed standing
cartoon
15%
television news 18%
15%
telequiz
15%
15%
fiction/movies
10%
12%