YouTube - Structure

Page 1

home “suggested for you”

- structure

the site reminds user’s searches and his interests

home

This opera is licensed under a Creative Commons Attribution 3.0 Unported License

site graphics reduced to skeleton to leave space to contents

search and access for logged users

advertising

the page header proposes contents’ search and access for logged users

http://www.youtube.com

YouTube suggests to user videos that could be interested in upon previously viewed ‘videos videos

Home page presents an advertising space (variable space) proposing advertisements chosen upon user’s searchers

shown in this moment’

YouTube proposes the most viewed videos in the last time (thousands views in few days)

sponsored videos “featured videos”

advertising does not bother the contents fruition

YouTube proposes the most commented videos in the last time this section proposes videos which are sponsored by owners

‘the most popular’

news on YouTube

info and contacts

graphic and contents proper of the site are almost invisible to leave space to users’ contents

YouTube heralds innovations as soon as implemented on its site, inviting users to test them


video page

- structure

search and access for logged users

source channel

user may begin a new search at any moment

information on video source, possibility of logging in and connection to all videos proposed on the channel

info

This opera is licensed under a Creative Commons Attribution 3.0 Unported License

home

possibility to follow a video programming without any further contact with the computer

automatic playback

http://www.youtube.com

presence of tag system

possibility to activate an automatic video playback in a sequence offered by the author or other users

informations on video, tag, connection for buying on iTunes (in case of legal issue), number of views videos with more views present advertising which hide a large part of the video itself

all videos are conceptually related through the “tags”

related videos

possibility to vote the video, to add it to “preferred” list and to share it in social networks

sharing utilities

in this section YouTube automaticatically proposes videos similar to the one being played; the similarity is obtained upon the tags enclosed to videos

lack of ‘like of facebook sharing utility through social and “like” button

form for comments video responses comments videos proposed by other users as “video response”; the proposal must be approved by the video owner

in this section are proposed users’ comments: other users may declare the comment’s quality through a “like” or a “don’t like” or reporting its illegality

info and contacts in this page too, graphics and contents proper of the site are almost invisible to leave space to users’ contents


channel page

- structure

log in

possibility to log in the channel possibility of sharing video, addding it to a “preferred list� or a playlist

sharing utility

This opera is licensed under a Creative Commons Attribution 3.0 Unported License

header

http://www.youtube.com

videos of the channel videos issued by the channel in time order (from the latest)

sharing utility for social networks possibility of subscription

channel subscription

comments on the channel

channel description user may log in a channel, then becoming friend and so receiving all updating and signalling of new videos as soon as issued

data relating to channel: proposed contents, channel views, official site

space dedicated to comments on the entire channel (not only to a single video)

comments advertising channel’s advertising area (YouTube sells this space to the channel)

members in this space are shown the last users that become members


insight

- structure

This opera is licensed under a Creative Commons Attribution 3.0 Unported License

channel search and access

menu possibility to know detailed statistics on own channel

account

search form and possibility to access/disconnect to the channel

possibility to upload own videos

total overview

navigation menu inside the YouTube account navigation menu inside the statistics supplied by Youtube

visualisations

http://www.youtube.com

total overview on all accesses; user may choose the time fragment in which all underlying data will be calculated

‘my videos’

number of channel views vs time (segment chosen by user) visualization percentage of a single video with “attention” level alongside the entire video

popularity in the world

demographic data

detailed statistic

possibility of downloading a detailed statistic report (uptated each 24 hours) about the visualisations of the own channel

info, contacts and general setting global distribution of the visits

YouTube supplies detailed data on users (logged in YouTube) that visited their channel graphic and contents of the web site are almost invisible to give place to user’s contents


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