brand tv
- format typology
informative format
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videos on Internet replace instruction manuals
“Brands produce their own shows”
brand Tv
http://www.technogym.com/
training format
http://www.epson.it/
through Fast-news brands speak about the reference market and its own cultural horizon
brand proposes short videos on products and tutorial
www.willitblend.com
Social-Web format
participative format
reality show format http://www.ray-ban.com/rooms/index.html
http://www.green.tv/green%20design
brand pushes the user to create a “User Generated Brand Content”
brands underline their attention to social thematic
http://www.farfar.se/awards/cannes2007/heidies/
docu-fiction and reality show
business tv
- typology format
Training
This opera is licensed under a Creative Commons Attribution 3.0 Unported License
“Brands produce their own shows for their own employees�
Information
businessTv
Towards inside and outside (external cooperators)
Inside training for employees
Edutainment
Brands entertain and train their employees through Pod Videos
Talk Show
Reportage
Interview
Brands attempt to entertain and motivate their emplyees
News
Small Pod Videos describing realities of brand operation Employees are updated on opinions of users and managers
News in pills on areas pertaining to the brand
community tv
- format typology
This opera is licensed under a Creative Commons Attribution 3.0 Unported License
normal people voluntary and temporary associations
cultural and political activists
artists
community
social journalism
comments and contributions multiply authors of digital story telling
image quality is less important that information veracity
Tv
fans
social networks and peer to peer technologies are the motor for producing news contents
micro tv
- format typology
This opera is licensed under a Creative Commons Attribution 3.0 Unported License
carried out by micro publisher
“Democratization of television...�
micro Tv video channels of local, strictly local source (down to a condominium TV: teletorre19.com)
often self-financed and with scarce probability of profit
Social information
Young people information
Territorial information Complaint information