2011
SUMMER
Team
2011
theContent ::: theHeadwear ::: theClothes ::: the ACC
12–35 36–61 64–67
::: Custom Made ::: How to Order ::: Impressum | Quality
70–71 72–73 74–75
You can lose up to 75% of your body heat through your head! your head contains your brain. Your body protects your brain in the same way as any major organ. It withdraws blood from non-essential extremities to concentrate on the core of the body and, of course, your brain. So it’s not exactly true that you lose seventyfive percent, but there is a chance to. So save your brain and keep it warm ‌
theHEADWEAR
theHEADWEAR ::: theConfident ::: theFairytales ::: theFerrata ::: theIScreamForIceCream ::: theSmurf ::: theStrip.St ::: theStrix ::: theSunsetstrip ::: theThreesome
12–15 16–17 18–19 20–23 24-25 26–27 28–29 30–31 32–35
bluz
purp gran
I’ll fit everything you wear, I am everywearable, I am what you need, I am totally normal but i am sooo speacial, I can say all that stuff because I’ am … a very broad headband, 100% hand crotched, available in 3 colours, cosy wool, comes with special Button, custom colour on request
purp bluz gran
theConfident ArtNr: Cpu0611 ArtNr: Cta0611 ArtNr: Cgr0611
Prize 35 € høkøn
summer| autumn 2011
13
purple
kiwi
yell yeah
I’ll also fit everything you wear, but i can do a little bit more than theConfident Headband, I can warm your whole head, don’t be shy and dare to try ... a simple beanie, close to head, 100% hand crotched, available in 3 colours, cosy wool, comes with special Button, fleece inlay on request, custom colour on request
theCONFIBEANIE
kiwi purple yell yeah
ArtNr: CBk0611 ArtNr: CBp0611 ArtNr: CBy0611
Prize 37 € høkøn
summer| autumn 2011
15
Kiwitchen
Zwetschkerella
Icemarie
Rotkäppchen
Once upon a time there was a white yarn. He was very lonely. So he started to meet up with some pretty nice colours. They dated, made out and ... comfortable beanie with storchel, 100% hand crotched, available in 4 colours, cosy wool, fleece inlay on request, xl on request, custom colour on request
theFAIRYTALES
Icemarie Kiwitchen Zwetschkerella Rotkäppchen
ArtNr: ArtNr: ArtNr: ArtNr:
FTim0611 FTkw0611 FTzk0611 FTrk0611
Prize 39 € høkøn
summer| autumn 2011
17
E–F
A–D
Blindtext, Blindtext, Blindtext, Blindtext, Blindtext, Blindtext, Blindtext, Blindtext, Blindtext, Blindtext, Blindtext, Blindtext, Blindtext, Blindtext, ... comfortable, very thin headband, 100% hand crotched, cosy and functional wool, Logo stitch, custom colour on request
A–D E–F
theFERRATA ArtNr: Fad0611 ArtNr: Fef0611
Prize 39 € høkøn
summer| autumn 2011
19
yummy
mango blackberry
hubble bubble
lime raspberry
Fresh, tasty, colourful, summerbreath, sunset, sundown, wet hair, sun, suncreme, friends, i scream, you scream, we all scream for ice crema, welcome back again ... comfortable broad size headband, 100% hand crotched, cosy wool, fleece inlay on request, custom colour on request
tasty
hubble bubble mango blackberry lime raspberry
theISFIC
ArtNr: ISFChbpr0611 ArtNr: ISFCmb0611 ArtNr: ISFClr0611
Prize 36 € høkøn
summer| autumn 2011
21
blackberry mint
blueberry pistachio choclate lavendel
Blindtext, Blindtext, Blindtext, Blindtext, Blindtext, Blindtext, Blindtext, Blindtext, Blindtext, Blindtext, Blindtext, Blindtext, Blindtext, Blindtext, ... comfortable beanie with Storchel, 100% hand crotched, cosy wool, fleece inlay on request, xl on request, custom colour on request
theISFICBEANIE
blueberry pistachio ArtNr: ISB0611 blackberry mint ArtNr: ISB0611 choclate lavendel ArtNr: ISB0611
Prize 39 € høkøn
summer| autumn 2011
23
Brainy
Dreamy
Hefti
Is a beanie centered on a group of crotched coloured Wool called Smurfs, created and first introduced as a series of comic strips by the Belgian cartoonist Peyo ...
theSMURF
comfortable beanie, 100% hand crotched, cosy wool, fleece inlay on request, xl on request, custom colour on request
ArtNr: Smd0611 ArtNr: Smb611 ArtNr: Smh0611
Dreamy Brainy Hefti
Prize 43 € høkøn
summer| autumn 2011
25
N’T
ase DO e l p , l e h c r o t S No Dr.
sweet november
blue monday
purple rain
greenhorn
The whole world’s shakin and the bones are breakin, so don’t you be mistaken cause we’re setting the whole thing off. It’s you it’s me ... theSTRIP.ST comfortable big size beanie with storchel, 100% hand crotched, available in 4 colours, cosy wool, fleece inlay on request, xl on request, custom made on request
purple rain sweet november blue monday greenhorn
ArtNr: ArtNr: ArtNr: ArtNr:
STpr0611 STsn0611 STbm0611 STgh0611
Prize 43 € høkøn
summer| autumn 2011
27
Doc aka Lighttower Sleepy
Bashful, Doc, Dopey, Grumpy, Happy, Sleepy, Sneezy – no they don’t represent the 7 stages of cocaine addiction, they only name our new models ... comfortable beanie, 100% specialhand knit, cosy wool, fleece inlay on request, custom colour on request
theSTRIXX
Doc aka Lighttower Sleepy
ArtNr: St0611 ArtNr: Sa0611
Prize 47 € høkøn
summer| autumn 2011
29
Davos
California
Arco
Sitting here on top of the world, I got everything, I need from this world, Oh tonight, I got it right, Just one time, show some respect to... comfortable big beanie, 100% handcrotched, cosy wool, fleece inlay on request, xl on request, custom colour on request, comes with Button
theSUNSETSTRIP
California Arco Davos
ArtNr: Sc0611 ArtNr: Sa0611 ArtNr: Sd0611
Prize 41 € høkøn
summer| autumn 2011
31
yell
gran
Girls are crazy about it, but are the boys man enough to try? For most guys, it’s such a distant dream, that they don’t think it’s even possible … 3 different small headbands, 2 one liner, 1 broadliner, 100% hand crotched,available in 3 colours, cosy wool, custom made on request
yell pinx cmyk gran
theTHREESOME ArtNr: ArtNr: ArtNr: ArtNr:
Tye0611 Tpi0611 Tcm0611 Tgr0611
Prize 19 € høkøn
summer| autumn 2011
33
crystal beigamont
Blindtext, Blindtext, Blindtext, Blindtext, Blindtext, Blindtext, Blindtext, Blindtext, Blindtext, Blindtext, Blindtext, Blindtext, Blindtext ... comfortable beanie, 100% handcrotched, cosy wool, fleece inlay on request, xl on request, custom colour on request
theTHREESOMEBEANIE crystal beigamont
Prize 36 €
ArtNr: Sc0611 ArtNr: Sa0611 ArtNr: Sd0611
høkøn
summer| autumn 2011
35
theSTREETWEAR ::: theAllover ::: theCmykon ::: theFløyd ::: theKettø ::: the Klas.sick ::: theSpecial
40–41 42–45 46–51 52–53 54–59 60–61
don’t let fashion stand in the way of your style Clothing refers to covering for the body. In many societies, norms about clothing reflect standards of modesty, religion, gender, and social status. Clothing also functions as a form of adornment and an expression of personal taste or style .‌
theSTREETWEAR
Allov male
female
What would the world be without colours, we can’t get enough of them, never, pastels, strong, light, bright, shiny, dark, we don’t care ... theALLOVER comfortable short sleeve T–Shirt, sold by size: small,medium, large, x large, big print in the front, small logo on the back
Allover male black (S–M–L–XL)
ArtNr: TAmb0611
Allover female white (S–M–L–XL)
ArtNr: TAfw0611
Prize 35€ høkøn
summer| autumn 2011
41
høkøhand kat sew detail ed s
Cmyk male
female
someday the knork took the yarn to the back, to tie a big loop ... theCMYKON comfortable short sleeve T–Shirt, front print & small knork on the back hand sewed details
Cmykon male
ArtNr: TCm0611
(S–M–L–XL)
Cmykon female
ArtNr: TCfw0611
(S–M–L–XL)
Prize 35€ høkøn
summer| autumn 2011
43
female
male
someday the knork took the yarn to the back, to tie a big loop ... theCMYKON.T comfortable Tank, available in 2 colours, Big front Print, hand sewed details, every piece is different and an unikat
CMYKON.T male (S–M–L–XXL)
CMYKON.T female (S–M–L–XL)
Prize 31€
ArtNr: ArtNr:
CTbm0611 CTwm0611
ArtNr: ArtNr:
CTbw0611 CTww0611
høkøn
summer| autumn 2011
45
male
female
Remember when you were young, You shone like the sun. ... theFLOYD comfortable T-Shirt, available in 4 colours,big front print, hand sewed details, every piece is different and an unikat
Fløyd male (S–M–L–XXL)
Fløyd female (S–M–L–XL)
Prize 35€
ArtNr: ArtNr: ArtNr: ArtNr:
Fbm0611 Fcm0611 Fpm0611 Fgm0611
ArtNr: ArtNr: ArtNr: ArtNr:
Fbw0611 Fcw0611 Fpw0611 Fgw 0611
høkøn
summer| autumn 2011
47
male
female
So, so you think you can tell, Heaven from Hell, Blue tanks ... theFLØYD.T comfortable Tank top, available in 4 colours, white tank comes with purple print,
Fløyd.T male (S–M–L–XL)
Fløyd.T female (S–M–L–XL)
Prize 31€
ArtNr: ArtNr: ArtNr: ArtNr:
FTbm0611 FTwm0611 FTcm0611 FTgm0611
ArtNr: ArtNr: ArtNr: ArtNr:
FTbw0611 FTww0611 FTcw0611 FTgw 0611
høkøn
summer| autumn 2011
49
male
female
When I come home cold and tired, It’s good to warm my bones ... theFLØYD.H comfortable Hoodie, available in 3 colours, hand sewed details,
Fløyd.H male (S–M–L–XL)
Fløyd.H female (S–M–L–XL)
Prize 68 €
ArtNr: ArtNr: ArtNr:
FHbm0611 FHrm0611 FHam0611
ArtNr: ArtNr: ArtNr:
FHbw0611 FHmw0611 FHaw0611
høkøn
summer| autumn 2011
51
male
female
I do my dance in the round, so people clap your hands, clap your ... theKETTØ comfortable Tank, available in 2 colours, big front Print, handdrawn yarns, every piece is different
Kettø male (S–M–L–XXL)
Kettø female (S–M–L–XL)
Prize 35 €
ArtNr: ArtNr:
Kbm0611 Kwm0611
ArtNr: ArtNr:
Kbw0611 Kww0611
høkøn
summer| autumn 2011
53
male
female
Well I got no one to blame, Five o’clock is comin’, do you feel the ... theK.SICK.T Comfortable Tank Top, available in 4 colours,white Tank comes with purple print, hand sewed details, every piece is different and an unikat
Cmykon male (S–M–L–XL)
Cmykon female (S–M–L–XL)
Prize 31 €
ArtNr: ArtNr: ArtNr: ArtNr:
FTbm0611 FTwm0611 FTcm0611 FTgm0611
ArtNr: ArtNr: ArtNr: ArtNr:
TCbw0611 TCww0611 TCcw0611 TCgw 0611
høkøn
summer| autumn 2011
55
male
female
I’m your first taste of romance, I’m your first broken heart on a... theKLAS.SICK comfortable T-Shirt, available in 4 colours, big Logo front print, purple and cyan shirt come come with yellow print
Fløyd male (S–M–L–XXL)
Fløyd female (S–M–L–XL)
Prize 32 €
ArtNr: ArtNr: ArtNr: ArtNr:
FTbm0611 FTwm0611 FTcm0611 FTgm0611
ArtNr: ArtNr: ArtNr: ArtNr:
TCbw0611 TCww0611 TCcw0611 TCgw 0611
høkøn
summer| autumn 2011
57
male
female
Yeah it’s so sick dude, have you seen this, it’s a Logo, for real ... theKSICK.H comfortable Hoodie, available in 3 colours, very sick stuff a Logo print, haha everyone needs it, it’s so awesome, very sick hand sewed details, it’s unikat shi*
Ksick.h male (S–M–L–XL)
Ksick.h female (S–M–L–XL)
Prize 64 €
ArtNr: ArtNr: ArtNr:
KHbm0611 KHpm0611 KHcm0611
ArtNr: ArtNr: ArtNr:
KHbw0611 KHpw0611 KHcw0611
høkøn
summer| autumn 2011
59
theACC ::: theB ::: theSafety
64–65 66–67
It’s those tiny little sparks In daily life Designer labels on accessories are perceived by some as an indicator of social status . Designer labels on accessories are perceived by some as an indicator of social status Designer labels on accessories are perceived by some as an indicator of social status . There will be an extra Acc Lookbook, with Keyholder, Buttons, Toys and Flavors, stuffed toys and so on. Coming soon ... theACC
the world, is holdin’ back, the time has come to – world my finger, is on the ... theB choose between høkøn Buttons or design them yourself, everything is possible, bands, logos, names ...
Prize 12 € (10x)
Various (all mixed up) Custom made You can design your buttons yourself or we can design them for you.
ArtNr:
Bam611
ArtNr:
Bcm0611
-- Questions? Please don’t hesitate to ask what is possible, contact us. høkøn
summer| autumn 2011
65
Look at your hands , we can dance everybody takin’ the chance ... theSafety This handmade case is made of strong and durable felt with double layers each side and gives your cell phone extra protection. Custom Size and Color Available !! -- please let me know its dimensions by Length x Wide x Thickness
Safety
green turquoise cyan red pink rose black
ArtNr: ArtNr: ArtNr: ArtNr: ArtNr: ArtNr: ArtNr:
Sg0611 St0611 Sc0611 Sr0611 Sp0611 Sro0611 Sb0611
Prize 18 € høkøn
summer| autumn 2011
67
CUSTOM MADE
We live the life we want, we dress how we want, whether with designer boots or discount flip flops and we want to get that message across. We want to feel malereflect our life and that is exactly what we female good and our style should are trying to convey. Get your 100% individual headwear! Be our own designer! So if you are a creative Person or you have an idea of a headwear you can’t buy, order the custom made cards to design your own. anna@hoekoen.at
høkøn
summer| autumn 2011
69
ttp://de.wikipedia.org/w/index.php?title=Datei:AUT_Bad_Ischl_COA.jpg&filetimestamp=2009072018412
1. You download the order form:
go to facebook.com/hoekoen or hoekoen.blogspot.com to get the download link
2. You send me an order – email:
anna@hoekoen.at or info@hoekoen.at
3. You send me an letter:
Sarsteinerstraße 1a A–4820 Bad Ischl
4. You shop online: will be online :::: 08/2011
www.hoekoen.at
23
How to order? Only order if you are sure you can handle a hoekoen! For custom made Formulars please contact me: anna @hoekoen.at
ttp://de.wikipedia.org/w/index.php?title=Datei:AUT_Bad_Ischl_COA.jpg&filetimestamp=2009072018412
::: We are not mainstream, so either the prize is. Why? One of my top priorities is to put the individuality of the customer first; their personal needs and wishes. I want to retain and emphasise this aim. I strive for customers who are looking for customised wear, who prefer exclusive designs to off-the-rail-clothing and who want to carry a little bit of a hoekoen Lifestyle through their everyday life. ALMOST EVERYTHING IS HANDMADE OR PRUDUCED UNDER HIGH QUALITY, TRUSTWORTHY MANUFACTURERES. From day one I tried to act as responsible as possible, using high quality garments and working with trustworthy manufacturers. I am always trying to act as responsible as possible. I only work with manufacturers who comply with production and environmental standards and do not tolerate child labor. My cooperation partners are committed to fair trade and environmentally friendly production. The member companies commit themselves to respecting the following labour standards: • Employment is freely chosen • No discrimination in employment • No exploitation of child labour • Freedom of association and the right to collective bargaining • Payment of a living wage • No excessive working hours • Safe and healthy working conditions • Legally binding employment relationship
23
høkøn is not just a label or a name, its representing awesome people who love to life their lives. Most of them love life and parties, but in their heart they are LOHAS (Lifestyle of Health and Sustainability) 2010: ESTABLISHED ! by knitting and crotcheting custom made headwear for me and my friends – the increasing interest and many discussions with various acquaintances led me to finally make the decision to turn all my hobbies into one business. arts – sports – philosophy – crotcheting – knitting – sewing – printing – friends – boards ... 2011: CROTCH ON ! knitting and crotcheting custom made headwear, printing and sewing limited editions of t-shirts, Hoodies and sewing some Acc ...
47° 43” N, 13° 38” O
I’m proud to be an austrian company with high quality, exclusive designs and responsible pruducts based in Bad Ischl!
Everywearable Responsible for the content § 55 Abs. 2 RStV: anna@hoekoen.at Big thank you shout outs to my PRO Models: Bernhard Persterer, Felix Winkler, Gerd Schwagerle, Myself, Sebastian Vicoli, Stephanie Kühnel, Theresa Gams.
Thank you all, for a wonderfull first Year! “ Thank you all for your support & your friendship – so awesome to know you!” ♥
see you next Season
Fall 2011