EMILY HO | WNM 310 VISUAL DESING 2 | 2018 SPRING
Brand Concept
ABOUT ACHIEVER Achiever is a campaign for the parkour women in San Francisco. We can easily create a group to practice parkour together, and also share our experience of parkour. This is a platform for women who loves parkour.
EMILY HO | WNM 310 VISUAL DESING 2 | 2018 SPRING
Brand Concept
PROBLEM Parkour is currently a predominantly male activity. This makes some women stop practicing parkour and even prevents them from starting in the first place. We believe parkour women are capable of achieving anything they set their minds to, however, they have to realize they have a different learning curve. Therefore , some of the women want to have their own space to training parkour and meet other women who love parkour.
EMILY HO | WNM 310 VISUAL DESING 2 | 2018 SPRING
Brand Concept
PARKOUR WOMEN SAID: “ In my opinion, the biggest problem is the difference between men and women - that scares a lot of girls, makes them think they will never reach 'boys level', they are afraid of trying. That's why shy girls probably will never start doing parkour, even though they want it.
”
“ I have also met a lot of women who wanted to start training but felt intimidated because they thought everyone would be watching them, waiting for them to fail. I think if we begin to organize introductory "girls only” parkour trainings in our city, that might help more women to feel comfortable enough to get started.
”
EMILY HO | WNM 310 VISUAL DESING 2 | 2018 SPRING
Brand Concept
SOLUTION Create a women parkour group, which can find the other girl who loves parkour and easily to contact each other. Website:
• New information of Parkour: Events, races… • A platform for parkour women to share their experience. • Find a great location to practicing parkour. • Online parkour store. Mobile App:
• A meet up app. (Schedule App) • Easily to find a place to practicing parkour in the city.
EMILY HO | WNM 310 VISUAL DESING 2 | 2018 SPRING
Word List
ACHIEVE, EXCITED, ADVENTURE
Women
jump
speed
strength
girl
run
happy
power
enjoy
adventure
freerunning
achieve
playful
force
funny
parkour
exercising
excited
EMILY HO | WNM 310 VISUAL DESING 2 | 2018 SPRING
Mood Board
EMILY HO | WNM 310 VISUAL DESING 2 | 2018 SPRING
CONCEPT
EMILY HO | WNM 310 VISUAL DESING 2 | 2018 SPRING
Process Sketch
LOGO SKETCHS
EMILY HO | WNM 310 VISUAL DESING 2 | 2018 SPRING
Process Sketch
LOGO NAMES WEJUMP WECAN ACHIEVER WEDOIT JUMP PKWN WOMEN PARKOUR WEPARKOUR
EMILY HO | WNM 310 VISUAL DESING 2 | 2018 SPRING
Logo Clear Space
Logo Usage
Forbidden Logo Usage
EMILY HO | WNM 310 VISUAL DESING 2 | 2018 SPRING
Color/ Type Specifications
Avenir Next Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
ORANGE CMYK | 2 60 92 0 RGB | 239 129 47 HEX | #EF812F
0123456789 Avenir Next Demi Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
DEEP AZURE CMYK | 99 78 33 20 RGB | 21 66 107 HEX | #15426B
0123456789 Avenir Next Heavy
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
EMILY HO | WNM 310 VISUAL DESING 2 | 2018 SPRING
Standalone Logo Bumper
EMILY HO | WNM 310 VISUAL DESING 2 | 2018 SPRING
CAMPAIGN IDEA
EMILY HO | WNM 310 VISUAL DESING 2 | 2018 SPRING
Physical Kit/ Lanyard
EMILY HO | WNM 310 VISUAL DESING 2 | 2018 SPRING
Physical Kit/ Legging
EMILY HO | WNM 310 VISUAL DESING 2 | 2018 SPRING
Physical Kit/ Lanyard
EMILY HO | WNM 310 VISUAL DESING 2 | 2018 SPRING
WEBSITE
EMILY HO | WNM 310 VISUAL DESING 2 | 2018 SPRING
Microsite/ Website
EMILY HO | WNM 310 VISUAL DESING 2 | 2018 SPRING
Microsite/ Website
EMILY HO | WNM 310 VISUAL DESING 2 | 2018 SPRING
Microsite/ Website
EMILY HO | WNM 310 VISUAL DESING 2 | 2018 SPRING
Microsite/ Website
EMILY HO | WNM 310 VISUAL DESING 2 | 2018 SPRING
Microsite/ Website
EMILY HO | WNM 310 VISUAL DESING 2 | 2018 SPRING
APP
EMILY HO | WNM 310 VISUAL DESING 2 | 2018 SPRING
Process Sketch
EMILY HO | WNM 310 VISUAL DESING 2 | 2018 SPRING
Microsite/ APP
EMILY HO | WNM 310 VISUAL DESING 2 | 2018 SPRING
Microsite/ APP
EMILY HO | WNM 310 VISUAL DESING 2 | 2018 SPRING
Microsite/ APP
EMILY HO | WNM 310 VISUAL DESING 2 | 2018 SPRING
Microsite/ Icon
EMILY HO | WNM 310 VISUAL DESING 2 | 2018 SPRING
Microsite/ APP
EMILY HO | WNM 310 VISUAL DESING 2 | 2018 SPRING
Environment
EMILY HO | WNM 310 VISUAL DESING 2 | 2018 SPRING
Environment
THANK YOU! emilyho86121@gmail.com
EMILY HO | WNM 310 VISUAL DESING 2 | 2018 SPRING
EMILY HO | WNM 310 VISUAL DESING 2 | 2018 SPRING