COMPANY OVERVIEW
WHO IS SMS AUDIO
SMS Audio is dedicated to provide an exceptional listening experience through innovative technology, iconic style and studio mastered sound. SMS Audio’s brand promise is to provide world-class studio mastered sound to music enthusiasts that live active lifestyles. To deliver on this promise, SMS Audio headphones are acoustically engineered to provide superior performance with unique signature sound suitable for all music genres. All SMS Audio products provide best-in-class sound performance, unique design features, unmatched fashion and durability.
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“There had to be something better – If I couldn’t find it, I wanted to create it.” CURTIS “50 CENT” JACKSON
HOW DID IT HAPPEN? Founded by Curtis “50 Cent” Jackson in 2011 (acquired KonoAudio in 2011) and released initial line of headphones late 2011 and early 2012. Headquartered in Delray Beach, FL with outsourced international manufacturing and logistics capabilities
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STYLE
SOUND
STRENGTH
Curtis ‘50 Cent’ Jackson Founder, CEO
Tim “Timbaland” Mosley Investor, Advisor
Carmelo ‘Melo’ Anthony Investor, Advisor
SMS Audio has built a legacy on performance not posturing. These professionally tuned headsets and speakers set the standard and lead the world in style, sound quality and strength. SMS Audio is Studio Mastered Sound. COMPANY OVERVIEW
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TIMELINE OVER-EAR WIRED
IN-EAR WIRED
2011
DJ PAULY D JOINS AS AMBASSADOR
DJ PRO WIRED
ON-EAR WIRELESS
2012
Star Wars™ FIRST EDITION ON-EAR WIRED
CARMELO ANTHONY JOINS AS PARTNER/INVESTOR AMBASSADOR
2013
ON-EAR WIRED SPORT
INTEL PARTNERSHIP ANNOUNCED
IN-EAR BIOSPORT™ POWERED BY INTEL®
Star Wars™ SECOND EDITION ON-EAR WIRED
ALANA BLANCHARD JOINS AS AMBASSADOR
2014
2015
ROB GRONKOWSKI JOINS AS AN AMBASSADOR
0VER-EAR WIRELESS
ON-EAR WIRED
OVER-EAR WIRED ANC
PORTABLE WIRELESS SPEAKER
TIMBALAND JOINS AS PARTNER/INVESTOR AMBASSADOR
IN-EAR WIRED SPORT
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ON-EAR WIRELESS SPORT
BOYZ II MEN, & HELIO CASTRONEVES JOIN AS AMBASSADORS
IN-EAR WIRELESS SPORT
DISNEY ALLIANCE, MARVEL & REEBOK PARTNERSHIP
LAUNCH REEBOK, MARVEL, NEW ANC, & WRAP AROUND HEADPHONES
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MARKETING, MERCHANDIZING & SUPPORT
OUT OF HOME
TELEVISION
INTERNET
PR & SOCIAL
DISPLAY
Momentum... SMS Audio continues to maximize every opportunity to expand awareness and capture market share.
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MARKETING, MERCHANDIZING & SUPPORT: PRINT
Gross World Wide Impressions 100,000,000 + SMS Audio continues to use print media as a method to raise awareness for new partnerships, product improvements and general brand elevation. These are driven by a constant motion of innovation and product developments. COMPANY OVERVIEW
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MARKETING, MERCHANDIZING & SUPPORT: OOH
From the G-Tron in New York City’s Time’s Square to the world’s largest headphone attached to the Heineken Music Hall in Amsterdam, SMS Audio is always focused on spreading product and brand awareness while driving foot traffic for our retail partners. OOH opportunities based on planned activities include: NBA All Star Weekend Boston Marathon Coachella
In-Airport Signage In-Stadium(s) Signage Indy 500
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MARKETING, MERCHANDIZING & SUPPORT: TELEVISION
The premium headphone customer has an appetite for TV/Movies/Videos that is often satisfied through the consumption of online media. This creates an opportunity to entertain, engage, and influence a consumer segment. SMS Audio uses product placement, original content and commercial video traditionally and via online channels.
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MARKETING, MERCHANDIZING & SUPPORT: WEB
The premium headphone customer considers themself a power user of all things online. From branding initiatives to direct marketing support and consumer education, SMS Audio maintains programs throughout the year to support products and partners. Outlets include: Display Networks Search Traffic Geo Fencing
Individual Publishers Retargeting Site Takeovers
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MARKETING, MERCHANDIZING & SUPPORT: SOCIAL
Curtis “50 Cent” Jackson
Tim “Timbaland” Mosley
Carmelo Anthony
1.3B+ 7.5m+
Views / 1.8m+ Subscribers Followers
579K+ Views / 392K+ Subscribers 1.5m+ Followers
1m+ 6m+
Views / 17K+ Subscribers Followers
41m+
Likes
5m+
5m+
Likes
Likes
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MARKETING, MERCHANDIZING & SUPPORT: CHAMPIONS
CHAMPIONS: SMS Audio works with some of the most influential product ambassadors in the industry. The athletes, celebrities and artists that join our ranks are champions of Studio Mastered Sound.
Alana Blanchard - Professional Surfer Rob Gronkowski - All Pro Tight End Helio Castroneves - 3-Time Indy 500 Champion DJ Pauly D - Professional DJ
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THE SPORT COLLECTION
WIRED
WIRELESS
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THE CORE COLLECTION
WIRELESS
WIRED
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KIDZSAFE
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STAR WARS™ 1ST EDITION
REBEL ALLIANCE
STORMTROOPER™
BOBA FETT™
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GALACTIC EMPIRE
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STAR WARS™ 2ND EDITION
R2-D2™
CHEWBACCA™
TIE FIGHTER™
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DARTH VADER™
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