Tropicals& Conversationals (800) 547-0100
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Welcome to Hoffman California Fabrics, International’s first-ever catalog of its one-of-akind, screenprinted Tropical and Conversational fabrics, including authentic pareaus. Hoffman California Fabrics’ talented creative teams excel at designing a wide variety of superior-quality fabrics and products to meet the specific needs of wholesale and retail customers, and other manufacturers: Retail Division - Serves fabric stores, quilt shops and businesses selling fabric by the yard. (See the list of our Retail Sales Representatives By Region on page 39.)
Table of Contents
New Releases
pg. 3
All Tropicals & Conversationals
pg. 13
Tom Kelly
pg. 31
Pareaus
pg. 32
Specialty Manufacturing Division - Caters to entrepreneurs who use Hoffman Fabrics in a wide variety of finished goods. Sportswear & Large Manufacturing Division Specializes in custom designs and large-quantity programs for garments, accessories and home textiles.
If you are an independent retailer or quilt shop owner that would like to place an order or become a customer, please call (800) 547-0100. If you are a wholesale company or a manufacturer that would like to place on order or have us create a custom fabric and/or manufacture garments, please call (800) 527-8050 or (949) 770-6801. Tammy Melott Vice President, Manufacturing Division tammy@hoffmanfabrics.net
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Hoffman California Fabrics
2013 New Releases The surf’s up, flamingos flock, and handpainted hibiscus and plumeria bloom wildly in our newest group of Tropical & Conversationals. Our designs capture lush tropical fauna and dreamy coastal scenes. We have hot surfboards and intricate “tapa” prints. We even have stylish parrots!
BBHC-900 49-Khaki
Walter and Philip Hoffman grew up surfing and were friends with many surf industry founders. (Walter Hoffman pictured above)
BBHC-900 19-Navy
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BBHC-1023 41-Aqua
BBHC-1023 62-Sand
BBHC-1023 7-Blue
BBHC-1024 22-Ivory
BBHC-1024 7-Blue
BBHC-1024 12-Pink
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Hoffman California Fabrics
BBHC-1027 7-Blue
BBHC-1027 29-Jade
BBHC-1027 5-Red From Wool to Waves Rube Hoffman (shown center) founded his company as Hoffman Woolens in 1924. The New York native had relocated to Los Angeles, where he started out selling wool fabrics from a small loft. Within six years, the company was printing its own fabrics from original designs and Rube changed the name of the company to Hoffman California Fabrics. It was in the 1960s that the company took to producing tropicals and conversationals, thanks to the surfing lifestyle followed by Rube’s two sons, Philip (on right) and Walter. In addition to being a leader in this niche, Hoffman California is known for its beautifully designed quilting cottons in a variety of themes executed as artistically detailed prints. It’s also recognized for introducing authentic Bali Batiks (based on original designs created by in-house textile artists) to the quilting world and remains a leader in offering these one-of-a-kind, hand-dyed fabrics.
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BBHC-1025 61-Turquoise
BBHC-1025 14-Purple
BBHC-1025 7-Blue
BBHC-1025 12-Pink
BBKI-1028 22-Ivory
BBKI-1028 4-Black
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Hoffman California Fabrics
Hoffman California Fabrics provides printed fabrics to a diverse clientele. Our customers that are garment manufacturers include companies serving the men’s, women’s, juniors’, and children’s active wear, surf wear, casual lifestyle, western wear, the accessories market, and the medical scrubs market.
We often provide services to large corporate customers seeking to distinguish its products and corporate identity. Manufacturers, wholesale companies, and corporate customers are welcome to select fabrics from our open goods line. Hoffman California also has the ability to design custom fabrics and manufacture garments to meet our customers’ specifications and budget.
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BBHC-1033 3-White
BBHC-1033 4-Black Philip Hoffman, in Hawaii, with a few of the family’s many surfboards. Philip passed away on November 10, 2010 at the age of 80. He was a champion longboard surfer in the late 1940s and early ‘50s. He also worked as a commercial diver for many years.
BBHC-1033 19-Navy
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Hoffman California Fabrics
BBHC-1036 28-Silver
BBHC-1036 65-Denim
BBHC-1037 7-Blue
BBHC-1037 49-Khaki
BBTI-824 19-Navy
BBTI-824 55-Charcoal
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Mousetrap Quilt Design by Hunter’s Design Studio Quilt Size 50” x 72 1/2”
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BBHC-1031 6-Brown
BBHC-1031 7-Blue
BBHC-1034 6-Brown
BBHC-1034 130-Multi
Philip, Walter, and cousin Carole Hoffman inside the Hoffman California Fabrics warehouse in Mission Viejo, CA.
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BBHC-1026 55-Charcoal
BBHC-1026 61-Turquoise
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Tropicals & Conversationals Hoffman Tropical & Conversationals celebrate the island lifestyle that’s enjoyed everywhere these days, no matter if you live in a coastal beach house or on a Midwest farm. Many of the designs are based on hand-drawn and hand-painted art. Photo Album Quilt Design by Lisa Moore of Quilts With A Twist Quilt Size 42” x 16”
K4090 4-Black
K4090 19-Navy
K4090 22-Ivory
K4091 4-Black
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K4091 12-Pihk
K4091 19-Navy
K4092 3-White
K4092 12-Pink
K4092 30-Lilac
K4093 7-Blue
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BBKI-949 7-Blue
BBKI-949 25-Beige
K4093 9-Yellow
K4093 14-Purple
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Twist Hawaiian Style Quilt Size 33 1/2” x 39 1/2” Quilt Design by Larene Smith of The Quilted Button Pattern for Purchase at www.thequiltedbutton.com
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BBTC-921 5-Red
BBTC-921 12-Pink
SOCC-286 8-Green
SOCC-286 18-Royal
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In 2012, Hoffman California Fabrics was approached by Quiksilver to incorporate some of our vintage patterns into their Women’s 2013 Spring line. Seen to the left is a maxi dress from the collection. Shorts from the collection are seen on page 16.
See the collection here:
http://www.quiksilver.com/shop/index. jsp?categoryId=12541678
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BBHC-976 92-Slate
BBHC-976 416-Marmalade
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BBHC-976 96-Olive
The Hoffmans’ spot on the Huntington Beach Surf Walk of Fame
BBKC-909 28-Silver
Hue Nguyen is a fine artist who has worked for Hoffman California for nearly 35 years. His hand drawings and paintings are the starting point for many designs in our Tropical & Conversationals lines. Seen above, Mr. Hue is paying tribute to the Hoffmans’ square on the Surf Walk of Fame.
BBKC-909 7-Blue
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G375 61-Turquoise
G376 18-Royal
H3142 7-Blue
H3142 41-Aqua
H3143 7-Blue
H3143 19-Navy
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BBTC-925 4-Black
BBTC-925 19-Navy
BBTC-939 4-Black
BBTC-939 25-Beige
BBKI-948 4-Black
BBKI-948 22-Ivory
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CRTC-092 19-Navy
(55% cotton, 45% rayon blend)
BBTC-906 19-Navy
BBTC-942 4-Black
BBTC-942 19-Navy
BBTC-943 4-Black
BBTC-943 19-Navy
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BBKC-818 4-Black
BBKC-818 7-Blue
BBTI-867 4-Black
BBTI-867 19-Navy
H379 4-Black
H379 25-Beige
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BBHC-865 4-Black
CRKC-042 19-Navy
BBHC-865 19-Navy
(55% cotton, 45% rayon blend)
BBTC-864 4-Black
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BBKC-973 7-Blue
BBTC-864 68-Indigo
CRKC-745 17R-New Cobalt
(55% cotton, 45% rayon blend)
H3155 65-Denim
H3156 64-Tan
H3156 65-Denim
H3157 4-Black
H3157 19-Navy
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BBHC-911 4-Black
BBHC-911 19-Navy
BBHC-975 7-Blue
BBHC-975 21-Teal
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BBTC-944 7-Blue
BBTC-944 41-Aqua
BBTC-944 28-Silver
BBKI-950 65-Denim
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BBTC-926 7-Blue
BBTC-926 12-Pink
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BBTC-926 59-Coral
BBTC-926 65-Denim
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Hobie by Hurley is one of many surfwear companies that have sought out Hoffman California Fabrics for original textile designs. Hoffman designs went into the making of the tropical-print button-up shirts and board shorts (as well as the striped shorts) that Hobie by Hurley featured in a 2012 print ad.
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Tom Kelly for Hoffman
BBTC-826 Aqua
BBTC-826 Charcoal
No one captures the thrills of sportfishing quite like master pinstripe artist Tom Kelly. His depictions of tuna, sea bass, swordfish, and other game fish wonderfully illuminate the sport and nature. Kelly’s scenes of sportfishing yachts going after schools of tuna and rod-and-reel fishermen in search of bass offer authenticity with their painterly feel. His precise pen-and-ink drawings of deep-sea fish vibrate with energy. Tom Kelly got his talent through his grandfather, O.Z. Crozier (aka “The Baron” of Baron Roth & Kelly). The Baron was known as “the last of the pinstripers” and Kelly apprenticed under him starting as a teenager. Kelly still pinstripes, and he passed this “lost art” to his son. They run their business, Kelly & Son: The Crazy Painters, in Bellflower, CA.
BBTC-826 Navy
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Pareaus Pareau -- a name given to a floral print -- comes from pareo, the rectangular piece of fabric wrapped around the waist to become a fashionable cover-up. Pareaus evolved into men’s button-up shirts, and the fact these shirts became symbolic of the beach lifestyle is due largely to Hoffman California bringing tropical prints to market beginning in the 1950s. Each Hoffman tropical print starts with handpainted art for a look that’s authentic, individual, and frankly, the best. “It’s the guys who’ve always done it the best who will outlast the fads,” said Walter Hoffman. BBKT-213 5-Red
BBKT-213 18-Royal
BBKT-213 214-Aquamarine
BBKT-641 8-Green
BBKT-64173-Ocean
BBKT-641 165-Melon
BBKT-641 404-Bubblegum
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BBKT-194 Deep Blue
BBKT-194 5-Red
BBKT-194 19-Navy
BBKT-194 University Blue
BBKT-194 3-White
BBKT-194 College Red
BBKT-194 18-Royal
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BBKT-213 23-Fuchsia
BBKT-213 70-Lavender
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BBKT-177 10-Crimson
BBKT-177 19-Navy
BBKT-641 3-White
BBKT-641 19-Navy
BBKT-641 18-Royal
BBKT-641 97-Raspberry
BBKT-641 5-Red
BBKT-919 18-Royal
BBKT-919 4-Black
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BBKT-919 19-Navy
BBKT-919 41-Aqua
BBKT-919 19-Navy
BBKT-862 19-Navy
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Did you know..?
This beautiful Hoffman California orchid-design print was selected for a custom Aloha shirt made for the actor Tom Selleck, when he starred in the 1980s TV detective series “Magnum, P.I.” The shirt now lives in the Smithsonian Museum. Another Hoffman California print of parrots perched on palm leaves against a red background also was made into an Aloha shirt for Mr. Selleck. The parrot shirt turned up in an episode of “Cougar Town” starring Courtney Cox.
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Can you find the Hoffman in this picture? Here is a hint: even in grade school, Walter Hoffman was representing Hawaiian print Aloha shirts! He still wears them to the office daily.
(Can’t find him? Answer shown below)
This is Hoffman California Fabrics today, with the family’s history still intact. Our only location is in Mission Viejo, CA.
Answer: He is the 3th boy from the right on the top row, behind the boy in the glasses.
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Land’s End collaborated with Hoffman California Fabrics to design a board short that was later featured on the cover of their men’s wear catalog.
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HOW TO ORDER FABRICS IF YOU ARE A QUILT SHOP OWNER OR INDEPENDENT RETAILER Hoffman California Fabrics is a wholesale textile manufacturer serving retailers and manufacturers. There are several methods available for ordering: Call 1-800-547-0100 to speak to a helpful and knowledgeable Customer Service assistant. Visit www.hoffmanfabrics.com to set up an online ordering account. Stop by our booth at a regional or national trade show (find show dates on our website.)
Regional Sales Representatives
Chris Gardner (OH and MI) (330) 888-9084 cgfabric@yahoo.com John Gardner (OH and MI) (216) 513-1620 jgard42@aol.com Kathy Gardner (DE and MD) (302) 584-1442 1kathygardner@gmail.com Robyn Green (N. CA and Reno, NV) (415) 516-2032 robynlgreen54@gmail.com
Nancy Arnoldy (KS and NE) (785) 643-7446 nancyarnoldy@gmail.com
Doug and Myra Higgins (IL, IA, MN, MO, ND, SD and WI) (641) 782-4959 myrahiggins@hotmail.com
Kathy Beal (OR) (541) 504-5297
Julie Manning (CT, ME, MA, NH, RI and VT) (508) 653-3108 JBM728@yahoo.com
Micheal Bourlard (International) (800) 547-0100 (Hoffman California Fabrics headquarters) micheal@hoffmanfabrics.net
Kelly Meyer (AK) (907) 232-5950 kelly@alaskafabrics.com
Allen Brock (AZ, CO, NM, NV (except Reno area), and El Paso, TX) (303) 753-9667 acbrock@aol.com
Sandy Muckenthaler (HI) (800) 547-0100 (Hoffman California Fabrics headquarters) sandy@hoffmanfabrics.net
Brian Cox (FL and GA) (352) 735-3189 bjccotton@yahoo.com
Erin Pratt (WA) (360) 430-2392 nwfabrics@yahoo.com
Frank Cox (FL) (407) 886-6093 fcox002@cfl.rr.com
Ellen Primack (S. CA) (949) 212-8123 ellenbrella@aol.com
Gerald Crum (AR, OK and N. TX) (936) 588-0374 gjlc@msn.com
Kristy Osborne (ID, UT and WY) (208) 542-1000 ofabriclady@aol.com
Judy Crum (LA and TX) (936) 588-0374 gjlc@msn.com
Lew Richard (MT & WY Casper & North) (406) 494-4967
Kim Deneault (AL, MS, NC, SC and TN) (804) 852-3934 kidzsew@gmail.com
Barry Spingarn (NJ, NY City, Long Island, West Chester Co., & Philadelphia area) (732) 446-2908 bspingarn@aol.com
David Evanciew and Debbie Holmes (PA & Upstate NY, not metropolitan NY City) (315) 655-0668 debbiedavid@DDFabric.com
Laurie Voggenthaler (IN and KY) (317) 465-1924 fabricrep@comcast.net
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25792 Obrero Drive Mission Viejo, CA 92691
Hoffman California Fabrics • hoffmanfab@aol.com
Retail Stores and Specialty Manufacturers: (800) 547-0100 Fax: (949) 770-4022 40 | Hoffman California Fabrics
Manufacturers: (800) 527-8050 Fax: (949) 770-5747