Creative Vessel: Get Everyone Cruisng by Hardy Ho

Project Creative Vessel Get Everyone Cruising

Project Creative Vessel Get Everyone Cruising Pitch Book

China is experiencing a qu results in market saturation wi market maturation. The key to t standardize the growth of an in of Chinaâ&#x20AC;&#x2122;s business model fro leading to an innovation-orient leveraging the countryâ&#x20AC;&#x2122;s emerg exemplary companies of the c to propose Creative Vessel The Grand Canal played imp roles in the past, and continu with the Creative Vessel, by to fresh graduates from the 10

uick economic growth which ithout catching up the pace of the problem is to establish and nnovative market. An upgrade om manufacturing to creation, ted China of prosperity through ging Maker Community. Three creative industry, collaborated ls along the Grand Canal. portant historical and cultural ued to breed new businesses y linking talents, not limited Northern and Eastern China. 11

Project Creative Vessel Team: Hardy Ho Benjamin Tam Hannah Tong

(Strategist from Seeed Studio) (Technologist from BYD) (Designer from MAD Architects)

© 2015 Project Creative Vessel Published by Project Creative Vessel, Knowles Building, The University of Hong Kong, Pokfulam Road, Hong Kong All Rights Reserved www.creative-vessel.com.cn Printed in Hong Kong

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Contents 1 Domestic Market Urgency

2 Birth of Creative Vessel

3 Offers from Creative Vessel

4 Scenarios on Creative Vessel

5 Marketing Creative Vessel

1 Domestic Market Urgency 15

Urgency of Proposal Mismatch and Regression in Domestic Market The regression of China’s GDP increase clearly shows the traditional idea and approach of “China as the global factory” is no longer the optimum business model of the nation. The rise of techno market in China, from both the production and consumption ends, has given itself a way out of its regression. The key to the growth of China’s prosperity currently would not be on expanding the production and consumption market in scope nor quantity, but maturing both ends to overcome the current loss in local revenue resulting from mismatch of resources. By maturing the surplus of university graduates and expanding middle-class with foreign luxury goods preference, a self-sustained domestic market of Chinese techno creativity and innovation is the latest evolution of the nation’s business model.

Un Mo explo vem ite en d St art t

TECHNO MARKET

Y PL P U

DE D

MA N

University Graduates Surplus

gn rei Fo ss nce Cla fere le e dd Pr Mi ods Go

MARKET MATURATION

Overarching Goal of the Business Proposal An Upgrade of the Current Business Model The idea of maturing the Chinese creative market is totally achievable. With the political support from Li Keqiang, the Premier of the State Council of PRC, in cultivating creative talents in the region, and the inherent advantage of Chinese population (abundant consumption needs and labour supply), an upgraded business model self-sustained by the production and consumption ends is a strongly grounded aspiration to be kicked off today. The new business model will be primarily constructed by the “Makers” and “Pickers” as the evolved population of manufacturers and consumers. They are the inseparable parties engaged in the 21st century Chinese creative market.

MARKET MATURATION Potential to Become Makers:

Potential to Become Pickers:

Graduate

Angel Investor

Techincan

Children

CREATIVE TALENTS

SELF-SUSTAINED MARKET

Fuerdai

Gov. Offical

SUPPORT CHINESE CREATED PRODUCTS

(MAKERS)

(PICKERS)

Supporting Factor:

Political Support

Existing Establishment

Prospects of Potential Players The Foundation 2016 of Company Expansion and Collaboration

2016-2021

Seeed Studio, BYD, and MAD Architects, come together with compatible objectives in expanding each of our company’s establishments into new disciplines. An articulated synergy would arise upon our effort of collaboration.

2016

2016-2021

MARKET REORIENTATION

BYD

IA. REAPPROPRIATION

MARKET REORIENTATION

SEEED

2A. LOWER THRESHOLD - Role: Planner / Promoter 1. Design various tailor-made products and service models to different customer groups; increase media exposure with 2A. LOWER THRESHOLD events - Role: Planner / Promoter 1. Design various tailor-made products and service models to different customer groups; increase media exposure with events

MAD

3A. MORE EXPOSURE

MAD

Clients/future users

- Role: Technician / Engineer 1. Improve the production processes and quality assurance to enhance product quality; from cost-reduction driven into Success Business quality-improvement driven in order Clients/future Share users IA. REAPPROPRIATION reestablish the company’s -toRole: Technician / Engineerimage. 1. Improve the production processes and quality assurance to enhance product quality; from cost-reduction driven into Success Business quality-improvement driven in order Share to reestablish the company’s image.

China/future users

Creativity: Success

Synergy China/future users

Creativity: Success Synergy

World

- Role: Architect / Competitor 1. Participate in design competitions in the Middle East to perfect the company;s footprint Creativity: outside USA and Europe, over the Synergy 3A. MORE EXPOSURE World major global regions - Role: Architect / Competitor 1. Participate in design competitions in the Middle East to perfect the company;s footprint Creativity: outside USA and Europe, over the Synergy major global regions

1B. ENERGY SYSTEM PROVIDER

- Role: Planner / Strategist 1. Planning hydrogen fuel network in pilot cities and look for suitable cities and routes. 2. Set up design manual for automobile design and plan to further sophisticate the renewable energy network with a new design 1B. ENERGY SYSTEM PROVIDER an appealing cell carrier. -ofRole: Planner fuel / Strategist 1. Planning hydrogen fuel network in pilot cities and look for suitable cities and routes. 2. Set up design manual for automobile design and plan to further sophisticate the renewable energy network with a new design of an appealing fuel cell carrier.

Clients/future users

CROSS DISCIPLINE COLLABORATION

Creativity: ProblemSynergy solving: Clients/future users Synergy

Creativity: Synergy

Problemsolving: Synergy

2B. DISCIPLINE/SPATIAL CROSSOVER Clients/future users

- Role: Architect / Event Promoter 1. Design communities of action and hackerspaces shall adapt to social daily use/ program crossover, e.g. childcare-workshop, Creativity: Problem elderly-healthcare, cafe-workshop, solving Synergy retail-workshop, augmented reality spaces, etc. Clients/future users 2B. DISCIPLINE/SPATIAL CROSSOVER - Role: Architect / Event Promoter 1. Design communities of action and hackerspaces shall adapt to social daily use/ program crossover, e.g. childcare-workshop, Creativity: Problem elderly-healthcare, cafe-workshop, Synergy solving retail-workshop, augmented reality spaces, etc.

3B. CROSSOVER “DIGITIZED DESIGN” Clients/future users

Business Footprint

MOTIVATION POLITICALLY-SUPPORTED TERRITORY 18

CROSS DISCIPLINE COLLABORATION

- Role: Interior / Product Designer 1. Collaborate with technological corporations like Xiaomi to add technological component for a ‘smart wall’ holistic with the interior. This meets ProblemCreativity: the needs of smart devices and control for new solving: Synergy 3B. CROSSOVER “DIGITIZED DESIGN” Clients/futureSynergy living standards. users - Role: Interior / Product Designer 1. Collaborate with technological corporations like Xiaomi to add technological component for a ‘smart wall’ holistic with the interior. This meets ProblemCreativity: the needs of smart devices and control for new solving: Synergy living standards. Synergy

CREATION CREATIVE CRUISE PROTOTYPE

RURAL

2021-2036

TERRITORIAL EXPANSION 1C. MASS PROCESS NETWORK

China/Citizens

Success

Respect

Community Participation

Success

Respect

Community Participation

China/Citizens

CREATION New Energy Network

Equality: Community Program Awareness China/Citizens mixing

Healthcare

Equality: Program mixing

Healthcare

Community Awareness

China/Citizens

Respect

Community Awareness

China/Citizens

Respect

Community Awareness

Clients/future users

China/Citizens

CREATION - Role: Planner / Designer New Learning Policy 1. Expand into mass process network of hydrogen fuel power plants and network in Chinas second tier cities 2. Automobile design and identifyiing Creativity: ProblemRespect Community the of refueling stations in 1C.locations MASS PROCESS NETWORK Clients/future users China/Citizens Synergy solving: Participation Synergy network - Role: Planner / Designer 1. Expand into mass process network of hydrogen fuel power plants and network in Chinas second tier cities 2. Automobile design and identifyiing Creativity: ProblemRespect Community the locations of refueling stations in Synergy solving: Participation Synergy network

TERRITORIAL EXPANSION

2C. DISPERSED MAKERSPACES

China/Citizens

CREATION NewCREATION Learning Policy New Energy Network

World

China/Citizens

- Role: Architect / Promoter 1. Expand from 2nd tier cities to rural communities in China and the world which can involve cultural/artistic Creativity: Problemadaptation in order to trigger Synergy solving 2C. DISPERSED MAKERSPACES China/Citizens context-specific technologies. - Role: Architect / Promoter 1. Expand from 2nd tier cities to rural communities in China and the world which can involve cultural/artistic Creativity: Problemadaptation in order to trigger Synergy solving context-specific technologies.

3C. “EXTRA-ARCH” FIGURE - Role: Architect / Promoter 1. Reiterate the meaning of the environment in Shanshui City to the realm of virtual media for contemporary needs. This establishes the 3C. “EXTRA-ARCH” FIGURE practice to reunite the built and the environment for mass population. - Role: Architect / Promoter 1. Reiterate the meaning of the environment in Shanshui City to the realm of virtual media for contemporary needs. This establishes the practice to reunite the built and the environment for mass population.

China/Citizens

Equality: Context World mixing

Community Awareness

Equality: Context mixing

Community Awareness

World

Creativity: ProblemSuccess Extrasolving: China/Citizens World architecture Population demands

Creativity: Extraarchitecture

Community Awareness

CREATION New Design Territory

Problemsolving: Population demands

Success

Community Awareness

CREATION New Design Territory

IMPLEMENTATION INFRASTRUCTURE & LEARNING

COMMERCIALIZATION MASS PARTICIPATION 19

Li Keqiang

Pan Hao, Founder of Seeed

Li Keqiang, Chinaâ&#x20AC;&#x2122;s current Premier of the State, visited Shenzhenâ&#x20AC;&#x2122;s Chaihuo Makerspace in 2015. The support from the state is crucial to the development and collaboration between prominent companies or makers, responding to the urgencies of manufacturing, marketing and labour.

SWOT of Corporatesâ&#x20AC;&#x2122; Merging Strategic Analysis for Further Development

EXTERNAL

INTERNAL

POSITIVITY

NEGATIVITY

STRENGTH

WEAKNESS

A key coverage of innovation aspects: Seeed Studio - Maker Community Model Mad Studio - Design Lead BYD - Technological Support

Awaits further incorporation of collaborators in related industry to participate as a campaign engaging mass population

A strong combination as the pioneer corporation for the new business model

Takes up the role of the umbrella agent upon expansion and diversification of the business model

OPPORTUNITY

THREAT

Massive available resources in the country to be deployed including human and technical resources from highly-skilled university graduates and numerous established manufacturing industries ranging from first to third tier cities.

Potential resources to participate are scattered in different cities. Without huge collective effort, they would not converge to create the synergy.

Urgency of The Grand Canal The Revival of the Infrastructure of Business Connection The Grand Canal has a profound historical value dated back to 2000 years ago. In 2014, The Grand Canal has been declared as a UNESCO World Heritage Site, however, due to the lack of centralised management and pollution along the canal, The Grand Canal is in danger of vanishing from the map of world permanently. Tonghui River (18km)

For recent decades, China has been actively deploying its own resources, from mineral to manpower without carefully looking into the long-term costs. The Grand Canal is one of the overlooked treasure of China’s rapid development. It was high time to restore the symbol of business connectivity, as to proclaim the era of the new creative business model to connect and unite China to prosperity in 21st century.

Tongzhou

Beijing

Northern Canal (148km)

Tianjin

Cangzhou

Southern Canal (394km) Dezhou

Linqing

Liaocheng

Lu Canal (463km)

Jining

Nanwang Nanyang

Peixian

Hanzhuang Tai’erzhuang

Xuzhou

Pizhou

Zhong Canal (185km)

Huai’an

Li Canal (157km) Yangzhou

Zhenjiang

Changzhou

Jiangnan Canal (395km)

Wuxi

Suzhou Jiaxing

Hangzhou

Segment Navigable Unnavigable

Cangzhou (Southern Canal)

Tongzhou (Northern Canal)

Huaiâ&#x20AC;&#x2122;an (Li Canal)

Beijing (Tonghui River)

Linqing (Lu Canal)

Dezhou (Southern Canal)

Suzhou (Jiangnan Canal) 23

Mapping of Universities & Patents by Cities Makers and Graduates in Search for Job Opportunities and Upgrades Mapping of Universities & Patents by Cities

Tongzhou

Beijing Stops along canal

No. of universities (10)

Tier I cities

Tianjin

Tier II cities Tier III-IV cities

No. of patents (1000)

Cangzhou

Dezhou

Linqing

Liaocheng

Jinan

Jining

Nanyang

Peixian

Hanzhuang Tai’erzhuang

Xuzhou

100 km

Nanwang

Pizhou

Huai’an

Yangzhou

Zhenjiang

Nanjing Changzhou

Wuxi

Suzhou Shanghai Jiaxing

01 H

Hangzhou

Mapping of Industries by Cities Connecting and Harvesting Dispersed Resources from 1st to 3rd-tier Cities

Tongzhou

Mapping of Industries by Cities

Agricultural

Electronic

Textile

Food Manufacture

Beijing

Tier I cities

Tianjin Engineering

Tier II cities

Shipbuilding

Stops along canal

Cangzhou

Tier III-IV cities Major Indust. Areas

Chemical

Dezhou

Linqing

Liaocheng

Jinan

Jining

Nanyang

Peixian

Hanzhuang Tai’erzhuang

Xuzhou

100 km

Nanwang

Pizhou

Huai’an

Yangzhou

Zhenjiang

Nanjing Changzhou

Wuxi

Suzhou Shanghai Jiaxing

01 H

Hangzhou

2 Birth of Creative Vessel 27

Creative Vessel: A Collaborative Journey Comparison of Stationary Headquarters and Productive Carrier Instead of traditionally converging people from different places to a stationary locale for business meetings, design exchanges or creative events, our proposal is a mobile carrier that moves along cities in China to promote Makers Culture in an approachable and welcoming way maximizing the intensity of creative talentsâ&#x20AC;&#x2122; interactions and public engagement. To promote such an unprecedented model of culture and business in China, it has to be radical. We believe the journey connecting and harvesting resources from places is the most productive while infinite creativity will unfold with the engagement of different parties coming onboard along the journey.

Stationary Headquarters

Productive Carrier

The Space of the Maker Population Scale Comparison of Potential Carriers Having compared different modes of transport from lorries to high speed trains, typical cruise ships to aeroplanes, we found out that the barge is the best carrier for the project. The clearest advantage of the barge is its size; it has minimal construction constraints in tailordesigned dimensions. Having a vessel navigating waterways in China is the optimum solution for the productive and scenic journey along The Grand Canal.

2.5m Cargo Truck

3.3m China CRH2

6.5m Boeing 747-400

13m

Cruise Ship

40m

2.5m

3.3m

6.5m

13m

40m

Creative Vessel

2000

2010

2020

2000

2010

2020

BYD

Joint

rtnership Pa

Collab

Exp Exp

Make

Pro-make

CAPITAL

Make Picker Sp

and Can Gr

Pro-make

utation ep

es; Expl ac

CAPITAL

es; Expl ac

CAPITAL

atorium or

Picker Sp

Provide R Provide R

Critical gr Critical gr

CAPITAL

atorium or

MASS POPULATION

ities poli rc

POLITICAL utation POLITICAL p

Work

MASS POPULATION

R&D

low-tie

TECH TALENTS

in SZ ss

uate ma ad

Work

R&D

POLITICAL

in SZ ss

TECH TALENTS

Rebrandi al

low-tie

s cie

and Can Gr

POLITICAL

ities poli rc

Rebrandi al

uate ma ad

Collab

Creative of

s cie

Birth

Creative of

ssel Ve

The initiative is first taken by the government and Seeed Studio in response to political and market demands. Seeed Studio then proceeds to partner with BYD and MAD to realize the Creative Vessel. Over short to long term in the future, it is anticipated that new and exisitng technical talents are reallocated according to the makerinitiated demands. The mass population is also speculated to be educated and informed about true Chinese design and products.

R&D

ssel Ve

Birth

CAPITAL

ation with or

om Xia i

MAD

R&D

otprint E Fo

ansion xp

Design

CAPITAL

ation with or

om Xia i

Design

MANAGEMENT otprint E Fo

ansion xp

MAD

rtnership Pa

del Mo

Joint

MANAGEMENT

SEEED

GOVERNMENT

R&D

del Mo

SEEED

n-fulled ge

ips Sh

Hydr o

R&D

BYD

GOVERNMENT

n-fulled ge

ips Sh

Hydr o

Initiative of Corporatesâ&#x20AC;&#x2122; Merging Synchronizing Effort from the Three Corporates

2040

2030

2040 Land

R&D

Land

R&D

i City Exp hu

sion an

Shans

drogen Hy

stem Sy

drogen Hy

stem Sy

River

drogen Hy

stem Sy

drogen Hy

stem Sy

River

2030

i City Exp hu

sion an

Shans

R&D

Conte x

Natio Natio

Critical R

Critical M

Critical U

Critical M

Z &H

Critical gr

R&D

al Gradu ur TRADE INTENSITY

e Mass at

ier citie w-t

s from lo as TRADE INTENSITY

R&D

an Gradu rb

e Mass at

TRADE INTENSITY

an Gradu rb

Mass ate

s from lo as

ier citie w-t

TRADE INTENSITY

POLITICAL

Critical R

New New

Critical gr

Z &H

uate ma ad

from BJ ss

s on

ubscripti rs

TRADE INTENSITY

l Corpor na

Mass ate

R&D

uate ma ad

from BJ ss

s on

ubscripti rs

R&D

POLITICAL

ion at

MANAGEMENT

CAPITAL

pecific P t-s

l Corpor na

ion at

R&D

uction rod

siness In Bu

tution sti

le ca

on in S nsi

pecific P t-s

uction rod

MANAGEMENT

CAPITAL

R&D

siness In Bu

tution sti

le ca

on in S nsi

Conte x

R&D

Creative Vessel: Cross Discipline Model for Political & Social Causes Get Everyone Cruising

Creative Vessel

Grand Canal

Chinese character for ‘Boat’ “Learn more by travelling a thousand miles than by reading a thousand books”

“讀萬卷書不如行萬里路”

Input-Output Summary Diagram Team/Partners; Target Audience Creative Vessel (CV) is a visionary project that aims to become a platform for people who want to create his/her own enterprise. At the same time, CV also provides an exceptional environment for the mass public to experience and enjoy the cutting-edge technologies to intermingle the creative talents (Makers) with the public (Pickers). The seeds of Maker and Picker Culture will be disseminated through the CV journey. Seeed, BYD and MAD will be the organisers of the CV and collaborators such as China Oceanwide, Maker Faire and Xiaomi will also be contributing their expertise in different scopes on the CV.

Organisers

Makers Established Makers

Young Startups

Developed Industries

Apprentice Makers

Fresh Graduates

Collaborators

Skilled Technicians

Pickers Smart Customers

Angel Investors

Middle-class Consumers

Urban Public

Local Families

Foreign Visitors

Creative Vessel as the Umbrella Operation and Expansion of the Business Model Seeed will be the Chairman as well as Strategist in the Creative Vessel organisation, his key duty is to be the Maker Leader on CV while acting as a delegate in handling external affairs. BYD will perform as the Director of Technology, as the mastermind of the construction of hydrogen-fuel powered vessel while providing pinnacle technological support to the on-board makers. MAD will exert as the Director of Design for the entire project, supervising design decisions from the form of the vessel to spatial and gadget design on board. Under the umbrella of the three corporates, other duties such as Cruise Operator, Exploratorium Advisor, Design Collaborator etc. will be taken care of by the alliances such as Maker Faire and Xiaomi. We are expecting and welcoming more companies to come on board with us at Project Creative Vessel.

Chairman

Director of Technology

Design Director

Cruise Operator

Exploratorium Advisor

Design Collaborator

Resource Manager

Exhibition Curator

Hotel Operator

???

Roles of the Three Corporates Holistic Coverage of Expertise from the Umbrella Agent Seeed Studio: Key Leader of the Maker Model; Supervision of Operation and Provision of Equipment

Maker Leader

Connections

Provisions

Key leader for supervision of maker modelâ&#x20AC;&#x2122;s operation

Collaborate with Maker Faire as former Shenzhen event organiser to promote maker culture throughout China

Provision of studio and workshop equipment and materials for maker practice

BYD: Technological Chief; Provision and Promotion of Chinaâ&#x20AC;&#x2122;s New Energy

Technological Chief

Expertise

Ambassador

Director of tech, adaptation and promotion of hydrogen-fuel energy supply

Research & development for new types of applications for hydrogen-fuel

Promote hydrogen-fuel as new energy source of China through Dezhou Solar City

MAD Architects: Chief Designer; Supervise Design Decisions and Provision of Spatial Designs

Chief Designer

Connections

Collaborations

Director of Design for vessel body, interiors and experiences

Connections with Xiaomi for smart homeware ecosystem showcased on board

In charge of expansion in taking up other design collaborators on board 35

Route Concept for Maker & Picker Vessels A Complementary Journey for Makers & Pickers A 4-Week Makers-Becoming Journey is the torso of Project Creative Vessel. The Maker Vessels will be setting out from both Hangzhou and Beijing, the cities that have been started to cultivate certain amount of creative talents in the country. Navigating and stopping by some of the highlighted cities along the Grand Canal during the expedition, to promote the Maker Culture to the lower tier cities.

The 7-Day Picker Experience Tour will be setting out from Suzhou (close proximity to Shanghai) and Beijing, two of the most developed cities with the highest potential to cultivate smart customers and the celebrated tourist destinations. The tour is a ground-breaking journey for the general public to experience the latest daily life technological gadgets, firsthand, as the showcase of the Makersâ&#x20AC;&#x2122; achievements.

Beijing

Dezhou

Huaiâ&#x20AC;&#x2122;an

Linqing

Suzhou

Hangzhou

Picker Vessel (7-Day)

Maker Vessel (4-Week)

GRAD

LASER AUTOMOTIVE

DIY

ART TECH ROBOTS

STUDIOS

GADGETS

WATER POWER

LIGHTINGMETHOD

BALLISTICS

WINDMILL BEEKEEPING

HACKERSPACES

GLASSWARES GRAPHIC PRINT

FABRICATION

SOURCE KINETIC ART WATER ROCKETS FOUNTAINS OPEN CIRCUITING STEAM-POWERSUSTAINABLE ENERGY VEHICLES LABORATORY

ELECTRONICS

FELTING

MATTER

SATELLITES RESEARCH & DEVELOPMENT RAW MAKERS WEARABLE GADGETS

FAIRE

MUSICMICROCHIPSLASERS MAGNETSPHYSICS DRONES AERODYNAMICS

IRONMONGERY SOUND

CRAFTSPACE TEXTILESLEGO LED FOOD ARDUINO CNC

COMMUNITY

Beijing Graduate Fair 2015 Zhongguancun, Beijing Venue: Counter 201-210 Date: 4-9/10/2016 Time: 1000-1800

WOODWORKING

DEVICES FIRE ARTS SCIENCE EMBROIDERY COMPOSITING SOURCE UPCYCLING SHIP COMPUTERS MECHANICS SEMICONDUCTORS TRANSISTORS DESIGN WOODWORK MAKER WORKSHOP METALS AND MUCH MORE! URBAN SCULPTURE

ARTS

HARDWARE

PACKS

Well, not just any other graduate. We’re looing for ones that are genuinely in love with the process of making, express friendliness, and play well with the team. The person should possess the problem-solving and positive attitude of a Maker. We like to work with people who work and try hard to realize their dreams but aren’t intimidated by failure. We appreciate people who help each other and aren’t afraid to voice out their ideas. Living on the Creative Vessel is straightforward and exciting. Do you share our goals? Are you truly passionate about making dreams happen? Do you like our Creative Vessel Concept? Are you finding opportunities to embark on? If yes, then we’d like to meet you, at the Beijing Graduate Fair 2016, face to face.

主办 presented by

全力支持 with the support of

赞助商 sponsors

Beijing-Hangzhou Creative Vessel

For further information visit www.creative-vessel.com.cn/jobs/raw-makers

Picker Vessel: A 7-Day Experience of the Latest Indulgence Experience the Latest Homeware Technology and See your Visions Come to Life The 7-Day journey cruising on Picker Vessel is full of excitement and indulgence. There are abundant cutting-edge homeware technologies you could try out in your cabin suite, and lots of latest entertainment and events to engage in. Pickers could preview how the domestic techno market could alter daily experience and entertainment in near future. Highlights include holographic movie premieres, molecular cuisine tasting, tailored spa treatments, and most importantly, the Maker Faire, which is the apex of the journey. The 2-Day Maker Faire welcomes Pickers to get on board to the Exploratorium at the Maker Vessel to discover and interact with the Makers firsthand. Prototypes auction would take place at the expanded Auction Hall, where the Pickers could bid their pre-ordered creations realised by the Makers in their productive journey.

TUE

WED

THU

FRI

SAT

Prototypes Auction

Avatar Remake 2016

Pool & Fitness Opening Hours

Exploratorium @Maker Vessel

Avatar Remake 2016

Ice Bar Night

Farewell Cocktail Avatar Remake 2016

Pool Side Barbecue Party

Pool & Fitness Opening Hours

Let the Bullets Fly 2016

Spa Featured Night

Workshop & Studio Tours @Maker Vessel

Subscription Fair

Arrival in Beijing

Let the Bullets Fly 2016

Inception Remake 2016 Primiere

Molecular Cuisine Tasting Menu

Pool & Fitness Opening Hours

Embarkment Dinner

Product Primiere Release

Let the Bullets Fly 2016

Room Intro Tour

Inception Remake 2016

Pool & Fitness Opening Hours

Embarkment at Suzhou

Huaiâ&#x20AC;&#x2122;an Day Tour

Let the Bullets Fly 2016

Inception Remake 2016

13:00

Pool & Fitness Opening Hours

Inception Remake 2016

Gallery Intro

Chinese Creativity Seminar

SUN

Pool & Fitness Opening Hours

MON

Maker Vessel: A 4-Week Attachment for the Latest Creative Model A Unique Mentorship/Apprenticeship Program with Abundant Maker Resources The 4-Week intensive program is tailored for the prospective Makers in China. We have pulled together different experts and executives from top Chinese corporates to share their knowledge as well as resources for apprentice on board. The program offers a lifechanging opportunity particularly for university graduates and skilled technicians who pursue to be part of the Maker community pushing Chinese creativity to its maximum in near future.

Faire, the unique event to showcase your creations to Pickers and the public visitors, would take place in Week 3. Participants would also get the chance to meet related government officials during their on board visits. This would be a great chance for networking and catching up with the most up-to-date policies and information.

Sharing seminars would be conducted by the established Chinese makers; workshops and reviews would be happened back and forth to enhance cruise members’ creativity and technicality. Maker

WEEK 1 EMBARKMENT

WEEK 3 EXPLORATORIUM

Guests Review

WEEK 4 FUTURE MAKER

Unit Rotation 1

(for undeclared makers)

MON

Embarkment at Beijing

WED

TUE

WEEK 2 APPRENTICE

Prototype Final Amendments

Organiser’s Seminar

SAT

Dezhou Solar City Factory Visit

Unit Rotation 2

(for undeclared makers)

FRI

THU

13:00

Gov. Dept. On Board Visit Workshop & Studio Tours

Organiser’s Seminar Public Exploratorium

SUN

Linqing Maker Industry Factory Visit

Picker Cruise Exploratorium Prototypes Auction

Farewell Dinner with Collaborators

Arrival in Hangzhou

Creative Vessel: An Unstoppable Journey throughout the Year A Creative Campaign Welcoming your Participant at Any Time Special events or festivals are scheduled in every month. These seasonal events and festivals are targeted at both the prospective Makers and Pickers to their interests. For example, we have arranged career discovery seminars before their declaration of major interest before university application period, Summer Igloo ‘19 and Maker’s Awards to recap the highlights at the end of the year.

2019 MAR

APR

MAY

JUN

Hello Makers

Career Discovery

Young Maker Adventure

Makers’ Showcase S/S

Maker Workshops for Kids age 6-12

JUL

AUG

OAS!S FAIRE Energy Mart ‘19

Dream BuilderS

2019

Summer Maker Festival Negative Energy ? Hydrogen Fuel Parade

Robot Tech Faire ‘19

SUMMER IGLOO ‘19 Liquid Nitrogen Food Faire

Future Maker’s Awards 2019

SEP

OCT

NOV

Job Fair 2019

MAKERS’ RECRUIT

Career Discovery

Hello Makers 2.0

Makers’ Showcase F/W

Architecture Now ‘19

Recruiting Seminars Attachment Enrollment

DEC

WINTER BLAZE FESTIVAL 2019

Eating Beyond Food

2020 JAN

FEB

- Best of 2019 -

M A K E R ’S AWARDS

Homecoming Presents

xiaomi smart home ‘20 makers for your home

主办 presented by

全力支持 with the support of

赞助商 sponsors

Beijing-Hangzhou Creative Vessel

GET EVERYONE CRUISING

‘Get ready to experience the future of China.’ Fan Bingbing

+86 3062 4700

www.creative-vessel.com 41

Projections Along the Grand Canal Get Everyone Cruising

Urban Oasis at Suzhou Picker Cruise’s Embarkment at the scenic spot close to Shanghai and other affluent cities in the proximity

Textile Giant at Hangzhou

Lake Hungtze at Huai’an

Maker Cruise’s Embarkment at the Southern end of Canal, with headquarters of the country’s textile industry

Converging Point for Maker Faire festivals and regular connecting events at the city of established light industries

Maker Community at Linqing

Administrative Capital at Beijing

Excursions to factories for interactive expertise exchange on the expansion of industries on board of creative vessel

Close connection with the government and collection of the most elite human resources from the capitalâ&#x20AC;&#x2122;s institutions

Solar Valley at Dezhou Promotion of hydrogen fuel as a new energy resources of China through the nationâ&#x20AC;&#x2122;s solar energy headquarter

3 Offers from Creative Vessel 45

The Creative Vessel Overall Design Approach I. Barge as theType optimal 1) Barge as the Optimal

type

II. Program Stack Study

50m min. 30-40m

Maker’s Living Spaces & Workshops

>50% Facilities

20%

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Capacity: 1500 tons = 1 Barge

30%

= 15 Rail Hoppers

58 Trucks

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ptimal type

50m min.

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50m min. 30-40m

II. Program Stack Study IV. View Construction & Full Program

30-40m

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20%

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20%

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30%

= 1 Barge

15 Rail Hoppers

58 Trucks

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Apices of Creative Experiences Apex Massing Decision The apices in massing incorporates the living spaces of the populations on board with the mentor-makers and the apprenticemakers on the Maker Vessel, as well as the single Pickers group on the Picker Vessel as the main programmatic drive for the design.

33m (H)

100m (L)

40m (W)

Maker Vessel

33m (H)

80m (L) 32m (W)

Picker Vessel

The Tailor-Designed Experience for Makers & Pickers Facilities Maximizing their Effort and Enjoyment on Board

Maker Vessel

Auction House 15%

Picker’s Vessel

Maker’s Vessel

Picker’s Vessel

Exhibition 24%

Picker Vessel

Exhibition 24%

Cinema 10%

Workshop 9%

Fitness & Pool 7%

Workshop 9%

Spa 5%

Studio 16%

Studio 16% Dining 13%

Canteen 18%

Hotel 40%

Living 25%

Executive Office 6% Captain 2%

Living 25%

Business Centre 8% Captain 2%

Executive Office 6% Captain 2%

“Cruise of the Decade” National Geographic

W H AT W I L L BE YOUR G R E AT E S T DISCOVERY?

creative-vessel.com.cn

Maker Vessel: Breeding the Maker Ideas Studios; Workshops; Exploratorium; Auditorium; Amenities The wide range of production space and equipment provision on board provide Makers the opportunity to interact, produce and showcase intensely as a factory of creative ideas. It promotes the power of Makers’ synergy to achieve visions of the Pickers and welcome the participation of others interested public.

Maker’s Living Space

Captain’s Control Room

Studio Workshop & Fabrication Lab

Hydrogen Engine Room Cafeteria Exhibition Space

Executive Offices

Maker’s Vessel

Picker’s Vessel Hotel Auction House

Exhibition

Cinema

Studio

Fitness & Pool

Workshop

All-Day Dining

Canteen

Fine Dining

Living

Business Centre

Executive Offices

Spa

Control Room

Picker Vessel: Showcasing the Latest Technology Custom Cabin Suites; IMAX 4D Cinema; Pool & Fitness; Auction Hall The fully-articulated living suites and events spaces on board provides Pickers opportunities to experience and indulge in the latest Makers’ achievements as a preview of the evolved life and entertainment realisable with the nation’s Maker’s effort.

Spa Picker’s Hotel

Business Centre

Captain’s Control Room

Fitness Centre & Pool Cinema

Fine Dining

Hydrogen Engine Room

Maker’s Vessel

Picker’s Ve Hotel

Auction

Auction House

All-Day Dining

Maker’s Vessel

Exhibition

Cinema

Studio

Fitness

Workshop

All-Day

Canteen

Fine Di

Living

Busine

Executive Offices

Spa

Control Room

Contro

Picker’s Vessel Hotel Auction House

Exhibition

Cinema

Studio

Fitness & Pool

Workshop

All-Day Dining

Canteen

Fine Dining

Living

Business Centre

Executive Offices

Spa

Control Room

Creative Vessel as One Maker Vessel & Picker Vessel Connection The Maker and Picker Vessel connects as one interacting space upon Exploratorium events for the harvest of realised prototypes during exhibitions and auctions at the key highlight of their journeys.

Premiere Hall

Below Deck Floor 1:500@A4 52

Auction House

主办 presented by

全力支持 with the support of

赞助商 sponsors

Beijing-Hangzhou Creative Vessel

Plan your Big Day on Creative Vessel So Much More Than A Wish Comes True

Get Everyone Cruising +86 3062 4700

www.creative-vessel.com 53

Relationship of the Autonomous Mutualism Maker Vessel & Picker Vessel Facility Spaces Maker and Picker Vessel functions as separate spaces at work namely the Makerâ&#x20AC;&#x2122;s Studio and Pickerâ&#x20AC;&#x2122;s recreation areas, facilitating their respective activities at their maximum capacity.

Outdoor Pool

Fitness Centre Studio

Workshop & Fabrication Lab

All-Day Dining

Exhibition Space

Deck Floor 1:500@A4 54

Relationship of the Autonomous Mutualism Maker Vessel & Picker Vessel Living Spaces The living spaces of the different parties on board are arranged specifically for their nature of activities, that is, promoting interactions at Maker’s Pod and Maker’s HQ while providing luxurious and private smart homewares experiences in Picker’s Suites.

Maker’s Living Space

Picker’s Hotel

Executive Offices

3rd Floor 1:500@A4 55

Maker Vessel Production Space Pioneering at Latest Production and Interaction Model The generous studio, workshop and laboratory space provides Makers with wide range of spatial and technological support at different stages in design and exchange of ideas. The interactive workbenches and workstations equip all types of designers with holistic working software and environment, while the most updated equipment at workshop and laboratory provides the most efficient means of production to Makers from myriads of industries, ranging from robotics to crafts, medical to food.

Transparent Solar Cell Window

i-X2 Quad Xeon Workstation

4D Holographic Display

Makerâ&#x20AC;&#x2122;s Forum

i-Surface Interactive Workbench

Maker’s Studio

Dual Conveyor Bandsaw Three Spindle Shaper

Heavy-Duty Tablesaw

Maker’s Garage Workshop

Digital Fabrication Lab

Liquid Resin 3D Printer Laser Cutting Machine

Maker Vessel Exploratorium Space Showcasing the Prototypes by Makersâ&#x20AC;&#x2122; Practice The Exploratorium space on the Maker Vessel is comprised of exhibition and hands-on experimenting areas for interactions between Makers and visitors, including Pickers and the public. The Prototypes Premiere Hall showcases the best realised works of the Makers, to be directly transported into Premiere House at the Picker Vessel during auction events.

Robot & Tech Exhibition Space

Robot & Tech Hands-on Zone

Makerâ&#x20AC;&#x2122;s Studio

Makerâ&#x20AC;&#x2122;s Garage Workshop

Prototypes Premiere Hall

Water-Tight Rolling Gates for Opening Up to Picker Vessel

Picker Vessel Premiere House Harvesting the Realised Visions of the Pickers The Premiere House at the Picker Vessel is the theatre space for up to 400 participants for events such as product premieres, press releases, private banquets, etc. The most important of all is the highlighted auction events of the realised custom-orders from the Pickers by the Makers during their respective journeys. Completed prototypes are transported from Prototypes Premiere Hall at Maker Vessel onto the stage during the vesselsâ&#x20AC;&#x2122; connection.

Revolving Deck for Showcasing the Prototypes

Rail Track from Maker Vesselâ&#x20AC;&#x2122;s Exhibition House

Water-Tight Rolling Gates for Opening Up to Maker Cruise

Prototypes Auction Stage

MAD Designed Interior Panel

400 Seating for Guests

The Premiere House

Picker Vessel Suite Features Experience of the Latest Smart-Home Ecosystem The cabin suites on the Picker Vessel features a wide range of latest smart home gadgets and innovations by the Makers, catering for your health, comfort and pleasure. It is the tailor-designed experience of latest lifestyle through Makersâ&#x20AC;&#x2122; achievements and are welcome for subscription or purchase as your exclusive enjoyment back at home.

H2O Deluxe Suite

Control Screen for i-Bathroom

Wardrobe Dehumidifier & Aroma Diffuser

Weather and Styles Screen

Wireless Smartphone Charging Dock

i-Chef 1.0 Pantry Space Air Purifier & Aroma Diffuser

Telescopic Mechanism on Module Wall

Customized Module Wall with interchangeable dock panels

4D Holographic Theatre TV

Body Sensor Jacuzzi 1.0

Holographic Screen as Bedroom Partition Holographic Glasses for Theatre TV

Apices of Makersâ&#x20AC;&#x2122; Collaboration Studios; Workshops; Exploratorium; Auditorium; Amenities The lower levels are occupied with the Exploratorium which itself exhibited latest Maker products & technology. Upon that on one end is the Office for executive administration, and the other end, Studio and Workshop for Makers to work and experiment. Immediately above the Communal Open Deck, are the Canteen and Communcal Spaces for Makers to relax and gather. On the upper levels are mainly Living Areas for Raw and Mature Makers, which display different density and quality of living. +37.00

+33.00 +37.00 +29.00 +33.00 +25.00 +29.00

Living

+21.00 +25.00

Captain Living

+17.00 +21.00

Communal Captain

+13.00 +17.00 +9.00 +13.00

Office Communal Fitness

Canteen Office

+5.00 +9.00

Business

Office

Studio

Exploratorium

+0.00 +5.00 Exploratorium

Exploratorium

-4.00 +0.00

-8.30 -4.00

-8.30

0 64

20m

Living

Canteen Living Workshop Canteen

Workshop Exploratorium

Exploratorium

Apices of Makers and Pickers Interactions Promotion of Maker Culture as One Creative Vessel When the Maker and Picker Vessels are parked side by side, the Auction House and the Exploratorium merges together into a huge public space. On the Picker Vessel there is the All-day Dining (ADD) and the Fine Dining area for meals. In addition to the Spa & Fitness areas, the Business Center connects Pickers with their everyday business routine. With interactive furniture installed, the Picker Rooms provide state-of-the-art of future Chinese living experiences.

+37.00

+33.00 +37.00 +29.00 +33.00

Living

+25.00 +29.00 Living +21.00 +25.00 +17.00 +21.00 +13.00 +17.00 Fitness +9.00 +13.00 Business +5.00 +9.00

Captain

Fitness

Captain

Business Fitness

Fine Dining Canteen ADD Fine Dining

Office

Business

Studio

Auction House ADD

+0.00 +5.00 Exploratorium

Auction House

-4.00 +0.00

-8.30 -4.00

-8.30

0 66

20m

Canteen

Studio

Office Canteen

Studio

Office Exploratorium

Exploratorium

20m

Creative Vessel Apices of creative experiences

TOOLS

BICYCLES

DIY FABRICATION

ART TECH ROBOTS

JIG

FACTORY STUDIOS

LASER

GADGETS

WINDMILL

LIGHTING

KINETIC ART

HACKERSPACES WATER SPACEAGE FOUNTAINS SUSTAINABLE ENERGY VEHICLES

ELECTRONICS

SATELLITES RESEARCH & DEVELOPMENT

AUTOMOTIVE DESIGN FELTING

ENGINEERING

WEARABLE GADGETS MUSIC INSTRUMENTSLASERS SOURCE LED CNCOPEN MICROCHIPSLEGO DRONES URBAN

MAGNETSMAD

HARDWARE AERODYNAMICS BYD SPACESHIP IRONMONGERY

SCULPTURE

SEEED

Hangzhou Job Fair 2016 Hangzhou Convention Ctre Venue: Counter 601-605 Date: 11-15/6/2016 Time: 1000-1800

METALS SPACE SHED TEXTILES WOODWORKING PHYSICS BALLISTICS ARDUINO ANIMATIONS CRAFTDEVICES GRAPHIC PRINT COMMUNITY

FOOD

CHEMISTRYARTSMATURE PACKS SEMICONDUCTORS MAKER WORKSHOP SCIENCE MAKERSTRANSISTORS AND MUCH MORE! WOODWORK FIRE ARTS

PHOTOGRAPHYGLASSWARES CIRCUITING CERAMICS

SOLDERING

COMPUTERS

WATER POWER

EMBROIDERY

MECHANICS UPCYCLING

COMPOSITING

Well, not just any other technician. We’re looing for ones that are genuinely in love with the process of making, express friendliness, and play well with the team. The person should possess the problem-solving and positive attitude of a Maker. We like to work with people who are specialized in a specific field and open to help and educate new makers. Working on the Creative Vessel is life-changing and exciting. Do you share our goals? Are you truly passionate about giving life a second chance? Do you like our Creative Vessel Concept? Are you finding opportunities to change the rest of your life? If yes, then we’d like to meet you, at the Hangzhou Job Fair 2016, face to face.

主办 presented by

全力支持 with the support of

赞助商 sponsors

Beijing-Hangzhou Creative Vessel

For further information visit www.creative-vessel.com.cn/jobs/mature-makers

Maker Faire 2020 at Dezhou

4 Scenarios on Creative Vessel 73

Beijing-Hangzhou Creative Cruise Beijing-Hangzhou Creative Cruise

Crusing New Making Opportunities Crusing New Making Opportunities Dear Mr Wang, Dear Mr Wang,

We would like to invite your company to your be our We would like to invite company to be our affiliated partner on board the Creative Cruise. affiliated partner on board theOur Creative Cruise. Our cruise will providecruise immense businessimmense potentialbusiness and will provide potential and young talent to facilitate R&D process.the OurR&D offerprocess. Our offer young the talent to facilitate includes a lump sum of subsidy includes a lumpfrom sumthe of Grand subsidy from the Grand Canal Innovation Bureau, a 2,000 sqm studio spacesqm studio space Canal Innovation Bureau, a 2,000 fully supported with hardware and hardware and fullystate-of-the-art supported with state-of-the-art software. For further information, please find the please find the software. For further information, attached brochureattached for our schedules andourconcepts. brochure for schedules and concepts. Yours Sincerely, Yours Sincerely, Pan Yao Pan Yao PR Director, BHCCPR Director, BHCC

Good!Good!

2000

Creativity Vessel Creativity Organisation Vessel Organisation Chart Chart Operation and Expansion Operationofand theExpansion Business Model of the Business Model

Chairman

Beijing-Hangzhou Creative Cruise Beijing-Hangzhou Creative Cruise

Chairman

Crusing New Making CrusingOpportunities New Making Opportunities Dear Mr Wang, Dear Mr Wang,

Technological Director Technological Director

We would like toWe invite yourlikecompany be company our would to invite to your to be our affiliated partneraffiliated on board the Creative Cruise. Our Cruise. Our partner on board the Creative cruise will provide immense business potential and potential and cruise will provide immense business young talent to young facilitate the R&D process. talent to facilitate theOur R&Doffer process. Our offer includes a lumpincludes sum of subsidy fromofthe Grandfrom the Grand a lump sum subsidy Canal Innovation Bureau, a 2,000Bureau, sqm studio space Canal Innovation a 2,000 sqm studio space fully supported fully with supported state-of-the-art hardware and hardware and with state-of-the-art software. For further information, please find the please find the software. For further information, attached brochure for ourbrochure schedules concepts. and concepts. attached for and our schedules

Design Director

GOVE

Cruise Operator

Exploratorium Advisor Exploratorium Advisor

Resource Manager Resource Manager

Yours Sincerely,Yours Sincerely, Pan Yao Pan Yao PR Director, BHCC PR Director, BHCC

Good!Good!

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Associate Director of BYD Broad Intelligence Breeding Ground 1. Discovered Dezhou’s Solar Valley Proposal on Inhabit.com (Design) 2. Invited Dezhou’s official on board and pitched to become R&D partner 3. Released the collaboration in the Annual General Meeting on board 4. Invited solar energy experts to learn about hydrogen fuel energy 5. Expanded BYD’s collaboration towards sustainable energy bases across China Tang Heng, Associate Director of BYD, Shanghai, 35

6. Making Dezhou as China’s renewable energy model by using solar and hydrogen fuel energy to run a zero-carbon footprint city

Design website surfing...

Fine dining on Vessel... We propose a 10-year plan to make...

We’d love to be your partner...

Dezhou’s building the largest solar base!

Financial Conference on board...

Hydrogen Fuel Engine Room Visit Hydrogen & Solar Energy can pair up!

Dezhou & CV are creating Sun Valley!

Lower tier cities should develop this!

Creativity Creativity VesselVessel Organisation Organisation Chart Chart Creativity Creativity Vessel Organisation Organisation Chart Chart Operation Operation andVessel Expansion andVessel Expansion of the Business of the Model Business Model Creativity Organisation Chart Creativity Organisation Chart OperationOperation and Expansion andVessel Expansion of the Business of the Model Business Model OperationOperation and Expansion of the Business Model and Expansion of the Business Model

Creative Partners Structure

Dezhou in 2030, the self-sustaining city

Chairman Chairman Chairman Chairman Chairman Chairman

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Zero-carbon footprint in every aspect!

Design Director Design Director Design Director Design Director Design Director Design Director

Cruise Operator Cruise Operator Cruise Operator Cruise Operator Cruise Operator Cruise Operator

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Dezhou Dezhou Solar Solar Valley Valley Dezhou Dezhou Solar Solar Valley Valley Dezhou Solar Valley Dezhou Solar Valley

5 76

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Creative Director of DJI The Next Evolution of Drone Application

1. Invited by the Cruise in early 2016 2. Disciples at work on board 3. Makers in control of scanning 4. Drone demo at symposium Wang Fei, Creative Director of DJI, Shenzhen, 40

5. Agency set-up with academia 6. Canal’s demographics on display

Invitation in 2016...

August 2016 in the workshop...

Beijing-Hangzhou Creative Beijing-Hangzhou Creative CruiseCruise Beijing-Hangzhou Beijing-Hangzhou Creative Creative CruiseCruise Beijing-Hangzhou Creative Cruise Crusing New Making Opportunities

Crusing NewMaking Making Opportunities Crusing New Opportunities Crusing New Crusing NewMaking MakingOpportunities Opportunities

The cruise is the way to success in future!

Dear Mr Wang, Dear Mr Wang, Dear MrDear Wang, MrMr Wang, Dear Wang, likeyour to invite your company We wouldWe likewould to invite company to be ourto be our company to be our We affiliated would like to invite company tothe beCruise. our would to invite your company our Our WeWe would likelike toyour invite your company totobebe our affiliated on board Creative Cruise. partner onpartner board the Creative Our onpartner board the Creative Cruise. Our affiliated board Creative Cruise. Ourand affiliated partner Creative Cruise. Our affiliated partner onon board thetheCreative Cruise. will provide immense business potential cruise willcruise provide immense business potential and Our immense business potential and cruise will provide immense business potential andoffer cruise will provide business potential andoffer Our cruise will provide immense business potential and young talent to the facilitate R&D process. young talent to facilitate R&D the process. Our facilitate the R&D process. Our offer young talent facilitate thefrom R&Dthe process. Our offer young talent R&D process. Our offer young talent toatofacilitate R&D process. Our offer includes lump sumthe of subsidy from the Grand includes atolump sum of subsidy Grand aincludes lump sum of subsidy from the Grand aInnovation lump sumaof of subsidy from thespace Grand includes subsidy from the Grand includes a lump sum subsidy from the Grand Canal Bureau, a 2,000 sqm studio space Canal Innovation Bureau, 2,000 sqm studio Bureau, aaBureau, 2,000 studio space Canal Innovation a2,000 2,000 sqm studio space Canal 2,000state-of-the-art sqm studio space Canal Innovation Bureau, asqm sqm studio fully supported with hardware and fullyInnovation supported with state-of-the-art hardware and space fullysoftware. supported with state-of-the-art hardware and fully supported with state-of-the-art hardware and state-of-the-art hardware and fully supported with state-of-the-art and software. For further information, please the For further information, please hardware find the find Forattached further information, find the software. For further information, please findthe the software. information, please find the find software. For further please brochure forplease our schedules and concepts. attached brochure for ourinformation, schedules and concepts. brochure for and attachedbrochure brochure ourschedules schedules andconcepts. concepts. attachedattached for our our schedules schedules andconcepts. concepts. forforour and Yours Sincerely, Yours Sincerely, Yours Yours Sincerely, Yours Sincerely, Pan Yao PanSincerely, Yao Pan Yao PanYao PanPR YaoDirector, Pan PRYao Director, BHCC BHCC Director,BHCC BHCC PR BHCC PR Director, Director, BHCC PRPRDirector,

Good! Good! Good! Good! Good!

Shhh...Steady...Fixing the last bolt...Done!

Meanwhile at the console panel...

Sept 2016 at the symposium...

Real-time scanning the village beside us!

Scanning regional landscape resources... 3

Institutional expansion with AA..

Sept 2018 at the Maker Faire...

Grand Canal’s demographics highlighted...

China’s first academic Territorial Agency! 5

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5. Signed a 5-million RMB deal with CV during the Gala Dinner on board

4. Highlighted reliable and stable collaborators in the funding roles

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Angel Investor Million-dollar Patron for Startups

TRADE INTENSITY

“Fuerdai” Rich 2nd Generation Patron for Maker’s Goods 1. Noted from a roadside billboard on the way to shopping 2. Discovered and interacted with the list of features in the Picker Room 3. Took a tour at the Makers’ Studio on Day 4 and noticed their hard effort 4. Placed the bid successfully on a realized Sci-Fi Movie Vehicle in the Auction House the day later. 5. Took a selfie of the fully constructed vehicle on Sina Blog and WeChat Gucci Bao, “Fuerdai”, Beijing, 22

6. Joined the high-end Cool Cars Owners’ Club and earned a sound reputation among other owners

Roadside Billboard...

In the Picker Room on board... Wow! Smart appliance and features!

Hey, we should join this before our friends!

Later at the studio...

A day later in the Auction House... I’m gonna be the first one owning this!

Looks nerdy but produces smart stuff... 3

A month later in the workshop...

Later in the Cool Cars Owners’ Club...

Look at my new oneof-a-kind automobile!

In this famous exclusive high-end club! 5

6 79

Applied Physics Fresh Graduate Raw Maker on the Way to Maturation on Vessel 1. Approached Creative Vessel at the Graduate Job Fair in early September 2. Hand-picked by Ma Yansong on the panel and earned a 2-year training contract with heavy workload 3. Engaged a daily routine of design, fabrication, business pitching and various skills to be equipped 4. Developed on the robotic assembly of interactive appliances collaborated with Xiaomi on board Tai Sheng, Applied Physics Fresh Graduate, Tianjin, 22

5. Completed the period and earned a highly acclaimed resume 6. Becomes MAD’s newly appointed CEO in 2030 as a renowned leader

In the Graduate Job Fair...

On board in MAD’s studio...

Where can I find CV’s recruitment? Don’t be lazy!

So intense! Pressure is so high! Phew!

In the CNC Fabrication Lab...

On board in MAD’s studio...

Where can I find the materials?

Be careful with the robotic arm controls... 3

In the Graduate Job Fair...

Board meeting in 2030...

As MAD’s newly appointed CEO...

Finally off! The resume shall guarantee me... 5 80

Canadian Tourist Creative Vessel Business Global Expansion

1. Discovered the Cruise in Cereal Magazine 2. Experiencing the MAD Smart Wall in the cabin 3. Visiting maker vessel’s studio 4. Ground breaking cruising experience Aaron Brown, Business Manager of Cruise the Saint Lawrence, Québec, 37

5. High business potential in Canada 6. CSL granted the Creative Cruise franchise

Reading a travel magazine...

On board in Picker Vessel...

Wow! This smart wall is amazing!

Visiting the on board studio...

During the festival...

Haven’t thought of cruising can be this...

Epic view!! 2 vessels park side by side!!! 3

After the Maker Faire Festival...

Agreement reached in 2020..

It’s gonna be great to have it in Canada!

Pleasure to finally have it in Canada! 5

6 81

5 Marketing Creative Vessel 83

Promotion: Public Transport Advertising Get Everyone Cruising

Promotion: Mobile Social Application Updates Get Everyone Cruising

S/S 2020

4-WEEK CREATIVE JOURNEY TO FUTURE CHINA

MAKER CRUISE

Promotion: Pamphlets Get Everyone Cruising

maker’s bar health & fitness centre all day dining canteen conference rooms maker’s auditorium



prototypes premiere auction house exhibition & showcase studio & workshop tours chinese creativity investment seminars



i-x2 quad xeon workstations i-surface interactive workbenches 4d holographic presentation panels lighting lab liquid nitrogen freezers & incubators lasercutters, 3d scanners & printers circuit board & parts



seeedstudio mad architects BYD



GET READY TO MAKE FOR THE FUTURE OF CHINA!!

Browse our gallery for your interested listed customers’ orders on board.

 Feel free to... Customize your workshop facilities after registration on our web site.



 Rotation 02 (remaining 3 days) Guest Reviews Guest Public Lectures Studio Production Factory Excursion at Dezhou Solar City Makers’ Forum at Linqing Maker Town Product Debut Release





 1400 Beijing Embarkment Rotation 01 & 02 (5 days per rotation) Chinese Creativity Welcome Seminar Studio & Workshop Introduction Creativity Investment Workshops Studio Productions Leading Partners Seminars 

 Prototypes Auctions Personal Order Final Adjustments Government On-board Visit Cocktail with Investors Fairwell Dinner with Collaborators Membership Subsription Fair 1200 Arrival at Hangzhou





Avatar Remake 2019 Ice Bar Night

Joint-Events with Picker Cruise Exploratorium Showcase & Exhibition Studio & Laboratory Tours Creative Business Seminars



S/S 2020

7-DAY TRAVEL EXPERIENCE TO FUTURE CHINA

PICKER CRUISE

Promotion: Pamphlets Get Everyone Cruising

prototypes premiere auction house exhibition & showcase studio & workshop tours chinese creativity investment seminars



ice bar spa & fitness centre all day dining molecular cuisine dining swimming pool IMAX movie theatre



4d theatre tv + miglass body sensor jacuzzi 2.0

mi-home facilities in mad design i-bathroom sensor shower cubicle air purifier & fragrance diffuser i-wardrobe weather & style screen

twin/queen bed minibar & fridge



 

Browse our gallery for inspirations to your unique personal orders on board.

 Feel free to... Customize your cabin facilities after registration on our web site.

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成为众创号的朋友

Become a friend of Creative Vessel 門票費用的50％將拨献众创号研究与设计基金 50% of the ticket fee will be donated for the Creative Vessel Research & Design Fund.

+86 3062 4700

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C009002 主办 presented by

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成为众创号的朋友

Become a friend of Creative Vessel 門票費用的50％將拨献众创号研究与设计基金 50% of the ticket fee will be donated for the Creative Vessel Research & Design Fund.

+86 3062 4700

www.creative-vessel.com Made from recycled material

C009003 主办 presented by

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Beijing-Hangzhou Creative Vessel

成为众创号的朋友

Become a friend of Creative Vessel 門票費用的50％將拨献众创号研究与设计基金 50% of the ticket fee will be donated for the Creative Vessel Research & Design Fund.

+86 3062 4700

www.creative-vessel.com Made from recycled material

C009004 主办 presented by

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S: Portable Light Oven

XS: Stunt Suit

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L: Amphibious Vehicle

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First issue of CV Magazine. Available on board. 93

Bibliography / Credits Images on P.10 The Economist (http://www.economist.com/node/21559922) CRI English (http://english.cri.cn/6826/2009/02/06/1601s450774.htm) Engadget (http://www.engadget.com/2014/09/09/the-iphone-6-plus-preview/) Images on P.11 Chuansong (http://chuansong.me/n/1192063) Edward Burtynsky (http://www.photographyofchina.com/blog/edward-burtynsky-4) Images on P.12 Wikipedia (https://en.wikipedia.org/wiki/Lithium-ion_battery) Xianlai Zeng, Jinhui Li, Lili Liu (https://www.researchgate.net/publication/280734487_Solving_spent_lithium-ion_battery_problems_in_China_ Opportunities_and_challenges) UNLV (http://www.unlv.edu/assets/cer/pdf/HydrogenFillingStation.pdf) Honda (http://world.honda.com/FuelCell/FCX/station/) Kawasaki (http://global.kawasaki.com/en/corp/newsroom/news/detail/20140106_1e.html) Phonebloks (https://phonebloks.com/) The New Yorker (http://www.newyorker.com/magazine/2014/01/13/making-it-2) The New York Times (http://opinionator.blogs.nytimes.com/2011/12/19/its-time-to-rethink-temporary/?_r=0) Exploratorium (http://ww2.kqed.org/quest/2013/03/22/san-franciscos-exploratorium-is-moving-growing-and-evolving/) Wunderbar (https://www.relayr.io/wunderbar/) Microcities (http://microcities.net/portfolio/hammaro-boogie-woogie-neutral-plan-room-as-the-basic-unit/) The Telegraph (http://www.telegraph.co.uk/technology/ces/11296201/CES-2015-the-year-of-the-connected-home.html) Tesla Powerwall (https://www.teslamotors.com/powerwall) MisuraEmme (http://freshome.com/2008/01/14/contemporary-modular-wall-unit-by-misuraemme/) Home Design Lover (http://homedesignlover.com/home-furniture/presotto-italias-wall-units-and-bookcases/) Image on P.14 Based on SWJTU Maker Space (http://maker.swjtu.edu.cn/node/65) Images on P.16 Xinhuanet (http://www.xinhuanet.com/culture/zt/dayunhe/index.htm) Goh Chai Hin (http://www.gettyimages.com/galleries/photographers/goh_chai_hin) Sina Blog (http://blog.sina.com.cn/s/blog_68dc2bcd0100lyq7.html) Sina Blog (http://blog.sina.com.cn/s/blog_5f995e46010147yo.html) Chinese National Geography (http://www.dili360.com/cng/article/p5350c3d7a66a270.htm) SWater (http://www.swater.co/main/Service.htm) Wikipedia (https://en.wikipedia.org/wiki/Grand_Canal_(China)) Images on P.29 The New York Times (http://opinionator.blogs.nytimes.com/2011/12/19/its-time-to-rethink-temporary/?_r=0) Shenzhen Channel (http://cutv.s1979.com/shenzhen/201506/22145654622.shtml) Makerbot (http://www.makerbot.com/starter-lab) Car and Driver (http://www.caranddriver.com/features/what-the-h-everything-you-need-to-know-about-a-hydrogen-fueled-future-feature) Kawasaki (http://global.kawasaki.com/en/corp/newsroom/news/detail/20140106_1e.html) Himin Solar PV (http://himinsolarpv.com/himin-solar-valley.html) Dezeen (http://www.dezeen.com/2013/06/11/shanshui-city-exhibition-by-ma-yansong/) MisuraEmme (http://freshome.com/2008/01/14/contemporary-modular-wall-unit-by-misuraemme/) Designboom (http://www.designboom.com/architecture/sou-fujimoto-architects-bus-stop-krumbach-austria-05-19-2014/) Image on P.35 Based on Couleurs Magazine (http://couleurs-maroc.com/studio-harcourt-paris-et-le-7e-art/) Based on Baptiste Goulard (http://www.baptistegoulard.com/Portfolio/fan-bing-bing-par-le-studio-harcourt/) Images on P.70 Inhabitat (http://inhabitat.com/china-building-the-biggest-solar-energy-production-base-in-the-whole-world/dezhou-solar-valley-1/) Dapulse (https://dapulse.com/img/features/carousel/monitor.png) Sohu (http://hmtyn.blog.sohu.com/106553761.html) Marine Marchande (http://www.marine-marchande.net/Reportages/Algarve/Algarve%20Machine/Mach_04.jpg) Excellerated (http://www.excellerated.com/wp-content/uploads/2010/10/solar-beauty.jpg) Images on P.71 Digital Trends (http://s3.amazonaws.com/digitaltrends-uploads-prod/2015/08/Drone-that-Maps-IoT-Devices-ZigBee.jpg) 94

Images on P.71 (cont.) Gallery Hip (http://thenewinquiry.com/wp-content/uploads/2014/01/oblivion-touch-screen.jpg) Lockerdome (https://cdn1.lockerdome.com/uploads/4245bd0b6cabac8f0f841deaf9256cd5b51f5ac62726ca6f9140417101928fcf_:original) Vimeo (https://vimeo.com/56828450) AA 2013 Diploma 4 (http://pr2013.aaschool.ac.uk/submission/uploaded_files/DIP-04/Adora.shahriman-Seine%20Corridor2-01-01.jpg) Images on P.72 BroBible (http://i1.wp.com/www.brobible.com/wp-content/uploads/2014/12/B4MS2XQIUAAc_B4.jpg?resize=599%2C399) The Washington Post (https://img.washingtonpost.com/rf/image_1484w/2010-2019/WashingtonPost/2013/08/09/Production/CapitalBusiness/ Images/IMG_1370.JPG?uuid=DLpaIAEpEeOXETcIMQ9vTQ) Images on P.73 123 RF (http://previews.123rf.com/images/gl0ck33/gl0ck331208/gl0ck33120800050/14908809-Billboard-with-empty-screen-isolated-on-whitebackground-Stock-Photo.jpg) Pro Tool Reviews (http://cdn.protoolreviews.com/wp-content/uploads/2013/07/DSC03314-500x332.jpg) Phil Star Global (http://media.philstar.com/images/the-philippine-star/nation/20140704/selfie-silhouette-1.jpg) Disney Wikia (http://vignette3.wikia.nocookie.net/disney/images/4/4c/End_of_Line_Club_Interior.jpg/revision/latest?cb=20120920190258) Images on P.74 Tianxun (http://images1.tianxun.com/news/2015/04/22/2013052.jpg) MAD (http://58.96.177.128/wp-content/uploads/2014/09/20120424100318_7232-e1413789103528.jpg) The Tech MIT (http://tech.mit.edu/V131/N12/graphics/labs-02.jpg) Archinect (http://cdn.archinect.net/images/1200x/4e/4evvwbjalt7t7m1q.jpg) CNN (http://i2.cdn.turner.com/cnnnext/dam/assets/121123055405-china-university-graduates-horizontal-large-gallery.jpg) Images on P.86 Based on XDA Developers (http://forum.xda-developers.com/galaxy-s6-edge/themes-apps/avengers-theme-individual-mode-t3140647/ post62474723#post62474723) Based on 3D Warehouse Tron Identity Disc (https://3dwarehouse.sketchup.com/model.html?id=82831a12dec283995661e3450b04a6b4) Based on 3D Warehouse DARK (https://3dwarehouse.sketchup.com/model.html?id=b30c3134dd59feb653b4f77adb46c92a) Based on 3D Warehouse Protective Drone D185 (https://3dwarehouse.sketchup.com/model.html?id=5c94bea28c64259c66136980c55114c5) Based on 3D Warehouse Tron Legacy Tank (https://3dwarehouse.sketchup.com/model.html?id=4a9ae247b5d86aeb610d2b50b58ff493) Based on 3D Warehouse Tron Inspired Car (https://3dwarehouse.sketchup.com/model.html?id=edb862f5ee87f4cc6a750bfd60bcd1d) Based on 3D Warehouse TRON LEGACY (https://3dwarehouse.sketchup.com/model.html?id=736d11af41af46d1b9b69e78c3b69bde)

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102

ยบC

Meta Design Role: Strategist

103

Evernote Presentation Structure

Stack: 21C

Consultants

Company Identity / Strategy

Case Studies

Note 1: Business Prosperity

Note 1: Visual Image

Note 1: Commercialization

Hardy Ho*, Ben Tam, Hannah Tong

Michelle Wun, Jin Tonghui

Hardy Ho

Note 2: Family Value Jin Tonghui

Note 2: Emancipation

Note 2: VMO

Note 3: Materiality

Michelle Wun, Jin Tonghui

Humphrey Keung

Note 4: Vernacular

Humphrey Keung*, Xu Nuo, Jin Tonghui

Kelvin Lam

Note 3: Fairness Sebastian So*, Xue Xuan, Kelvin Lam

Note 3: Campaign

Note 5: Technology

Curation/Display: Anthony Lin, Hannah Tong

Sebastian Lau

Marketing: Western media (Ben Tam, Humphrey Keung) Chinese media (Xu Nuo, Xue Xuan)

Note 6: Spatial Intervention Anthony Lin

Note 7: Application of Technology Ben Tam

Note 8: Niche Marketing Monopoly Note 4: Cultural Identity

Note 4: Financial Growth

Anthony Lin*, Michelle Wun

Kelvin Lam

Hannah Tong

Note 9: Branding Michelle Wun

Note 10: Virtual Ecosystem Xu Nuo

Note 5: Timeline

Note 11: Urbanisation

Sebastian Lau

Xue Xuan

21ยบC 104

Presentation Script

Venue: Room 625, Knowles Building Date & Time: 2 December 2015 11:00am Duration: 150 mins + 10 mins intermission (optional)

Part 1: Meta-design (10 mins max) 1: Introduction (2 mins max)

Part 2: Teams’ Presentation (4 x 30 mins) 20 min presentation + 10 min critique

Hardy Ho 1a: Brief Opening 1b: Method (Sensing, Envisioning, Prototyping, Scaling) 1c: Company Vision, Motto, Mission Statement 1c: Brief Company Structure (4 cornerstones & teams)

2: Visual Image & VMO (2 mins max)

1: Business Prosperity Hardy Ho*, Ben Tam, Hannah Tong

2: Emancipation Humphrey Keung*, Xu Nuo, Jin Tonghui

Michelle Wun, Jin Tonghui 2a: Company’s Logo Design 2b: 4 Teams’ Objectives

- Intermission (Optional 10 mins) -

3: Curation / Display (2 mins max) Anthony Lin, Hannah Tong 3a: Venue Selection 3b: Physical Set-up

4: Marketing (2 mins max) Western media (Ben Tam, Humphrey Keung) Chinese media (Xu Nuo, Xue Xuan) 4a: Western media - Evernote (portfolio); Facebook (social) 4b: Chinese media - WeChat (website); Sina Blog (social)

3: Fairness Sebastian So*, Xue Xuan, Kelvin Lam

4: Cultural Identity Anthony Lin*, Michelle Wun

Part 3: Ole & TAs’ Conclusion (5 mins)

5: Financial Projection (2 mins max) Kelvin Lam, Sebastian Lau 5a: Historical Financial Growth 3b: Future Timeline Projection

Part 4: Q & A Session (15 mins)

21ºC 105

Company Statement

Name: 21ºC - 21st Century Creative China (思) Motto: Design Can Make A Difference Vision: Towards A More Creative China

Mission Statement: Based on Chinese contemporary social and political environment, the company aims to tackle the social struggle on four dimensions [Business Prosperity, Emancipation, Fairness, Cultural Identity] in line with future economic realities, and foresee projections of Chinese Creativity in the 21st Century.

21ºC 106

Company Teams / People

ยบC

Branding Team

Business Model Team

Curatorial Team

Marketing Team

Strategist

Jin Tonghui Michelle Wun

Kelvin Lam (Current) Sebastian Lau (Future)

Anthony Lin Hannah Tong

Western media: Humphrey Keung Ben Tam Chinese media: Xu Nuo Xue Xuan

Hardy Ho

- Visual Image

- Financial Growth

- VMO

- Timeline Analysis

Curation: -Venue Selection

Western media: - Evernote (portfolio) - Facebook (social)

- Strategic Planning

Display: - Set-up

Chinese media: - WeChat (website) - Sina Blog (social)

- Spokesperson

107

Company Objectives

Business Prosperity

Cultural Identity

Hardy Ho*, Ben Tam, Hannah Tong

Anthony Lin*, Michelle Wun

ยบC

Emancipation Humphrey Keung*, Xu Nuo, Jin Tonghui

108

Fairness Sebastian So*, Xue Xuan, Kelvin Lam

Company Factsheet Name: 21ºC - 21st Century Creative China (思) Motto: Design Can Make A Difference Vision: Towards A More Creative China Mission Statement: Base on Chinese contemporary social and political environment, the company aims to tackle the social struggle on four dimensions [Business Prosperity, Emancipation, Fairness, Cultural Identity] in line with future economic realities, and foresee projections of Chinese Creativity in the 21st Century.

Objectives:

Business Prosperity

Cultural Identity

To standardize an innovation-oriented Chinese business model through leveraging China’s ‘Maker’ communities

To rebuild and strengthen Chinese cultural identity in China and overseas Chinese communities

- Scrutinize the existing quantity-oriented business model and extract the factors for success - Identify the inadequacy of incentives for innovation among graduates and industries - Envision the potential of a mobile community to promote talent and expertise exchange - Design and develop the cruise as a breeding ground for emerging ‘Makers’ and ‘Pickers’ - Leverage the cruise as an integrated vessel as a business, cultural and social generator

- Utilize and expand existing network of High Speed Rail - Identify the cultural diversity of different provinces - Design an experiential cultural journey to promote ethnic diversity - Develop localized sustainable cultural business - Sublimate the role of commuters to participants and ultimately cultural activists

ºC

Emancipation

Fairness

To provide work opportunities for peasant workers with extensive internet

To achieve social fairness by shortening the wealth gap in Urban Village

- Build up the internet in rural area - Provide dynamic information inter-exchange - Introduce E-commerce into rural village - Provide more work opportunities by designing a complete production chain

- Investigate the wealth condition within the country, provinces and cities - Knowing the living condition for the poor - Find the most serious difficulty threatening the poor - Design to fulfill the basic need for the poor

Teams/People: Branding Team: Business Model Team: Curatorial Team: Marketing Team: Strategist:

Michelle Wun, Jin Tonghui Kelvin Lam (current), Sebastian Lau (future) Anthony Lin, Hannah Tong Humphrey Keung, Ben Tam, Xu Nuo, Xue Xuan Hardy Ho 109