graphic design by HO HONG DUYEN
PO RT FO LIO
00 INTRODUCTION
HO HONG DUYEN graphic designer My passion for design is much more than sitting at a computer making ugly things look beautiful, design is to inspire and broaden minds with my work. By getting the degree of graphic design at the HCM city University of Architecture, I had got the basic knowledge and experiences about designing. It made me better to work for future plans
CONTENTS
00 INTRODUCTION
03
MAGAZINE
01 EVENT
04 STORY BOARD
02 BRANDING
05 WORKS AT ZALORA
01. EVENT POWER LIFE - Experience and Feel The architectural exhibition Power Life was executed with the main message "Experience and Feel". Besides showcasing the awards, the exhibition brought people to an unique, vivid space with continuous surprises.
FORM .Brand Identity .Poster .3D perspective
EVENT LOGO IDEAS
LOGO MEANING: Power Life meant “Start - Energy - Life” indicating architecture is one of the most important things for human beings. The logo was inspired with the combination of the “start” button and the architecture symbols.
COLOR C=91 M=50 Y=63 K=49
C=90 M=45 Y=50 K=23
C=81 M=20 Y=45 K=2
C=68 M=0
Y=10 K= 0
MINIMUM SIZE
2cm
BRAND IDENTITY
BROCHURE
POSTER EVENT The main concept of the exhibition consisted 3 themes: Past, Now and Future. These themes were connected by an extraordinary and consistent exhibition space. For every footstep, guests would be brought to a novel space where they could feel things with all five senses. The model of popular architectures were placed in different ways to contribute to the experience. In addition, the event was also a conference for the architects to share their own directions and experience. The highlight of the event is the extraordinary showcasing and hypothesizing of the futuristic architecture.
3D PERSPECTIVE
THE STAGE - AREA
THE PAST - AREA
THE NOW - AREA
THE FUTURE - AREA
02. BRANDING www.visla.vn is a real estate website, where you are able to look for a room for rent, a house or an apartment easily and conveniently.
FORM .Logo .Brand Identity
LOGO IDEAS
+ FUNCTIONAL: search, find
+ TOPIC: room for rent, a house or an apartment
SUPPORTING LINE
= COLOR: nature, fresh, peace
03. MAGAZINE WILDLIFE - the magazine dedicating to wildlife animals, providing information about updates, studies, behaviors of the animals.
FORM .Layout
04. ILLUSTRATION The story was the crows’ tales. Crows were originally beautiful birds with lovely birdsong. However, because of its laziness and selfishness, God punished them to become ugly.
FORM .Sketch .Illustration
05. WORKS AT ZALORA.VN ZALORA is an online fashion retailer that sells apparel, accessories, shoes and beauty products for women and men. Headquartered in Singapore, ZALORA has localised sites in Indonesia, Malaysia, Hong Kong, Thailand, Philippines, Vietnam and Brunei. It is the flagship investment of Rocket Internet in Asia’s.
FORM .Banner campaign .Printings
BANNERS CAMPAIGN Causal banner is banner running on main site to advertise the campaign such as new arrival, sale, outlet...
STATIC LANDING PAGE ELLE FASHION SHOW SPRING – SUMMER 2015 Firstly occured in November 13th, 2014. fashionista is able to watch a profesional fashion show directly, by the way you’re able to book any products on the runway at the website.
STATIC LANDING PAGE MANGO HISTORY Mango history static page is a website introducing about developing the Mango fashion. It makes customers understand Mango products and qualities clearly.
ZALORA vouchers and partners supply the customer many attractive deals.
THANK
KYOU!