Hoka One One - (US) Spring Summer 2014

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Brand Story Since 2010, HOKA ONE ONE has been on a quest to bring new and elevated benefits to all runners. HOKA ONE ONE has engineered a unique performance midsole geometry that features a higher volume, softer density, and greater rebounding foam than standard running

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types with an energizing, stable ride. HOKA ONE ONE understood

BRAND STORY

shoes. Along with maximal cushioning, this provides runners of all

for uniformity of stride. HOKA ONE ONE incorporated minimum drop

from the beginning that natural foot motion was extremely important geometry along with a rolling rocker design to promote consistent rhythm in the runner’s foot strike. As word of mouth spread through thousands of testimonials, it inspired countless runners to KEEP RUNNING. HOKA ONE ONE footwear is designed for recovery runs with its oversized, increased forgiveness. The faithful swear they have been saved. HOKA ONE ONE is a shoe for all runners, from Joggers to Elite athletes looking to improve their performance. We continue our pace in 2014, leading the running revolution. Please join us on our journey and KEEP RUNNING.


Technology Difference Midsole Volume

Meta-Rocker

Active Foot Frame

Benefit

Benefit

Benefit

Engineered Oversized midsole volume that can be up to 2.5X the volume of performance specific foam material in the midsole compared to standard running shoes. Great shock attenuation, a sense of weightlessness, and inherently stable ride which is designed to reduce the fatigue in your feet, legs and core.

The Meta-Rocker midsole geometry, specifically engineered with a low heel-toe differential encourages a guided foot gait cycle.

Designed for active recovery by supporting a runner’s form and efficient running mechanics.

Uniquely engineered Active Foot Frame midsole geometry allows the foot to sink into the shoe, as opposed to sitting on top.

Designed to provide proprioception feedback to the foot in order to create increased adaptive stabilization.

Maximal Geometry Transformed New For S’14, Conquest

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Lightweight Cushion CMEVA Layer for Enhanced Ride

Suspension Stability Engineering for Ultimate Control

Rmat ®, for Excellent Resilience and Dynamic Performance

Early stage MetaRocker Geometry for Optimal Efficiency

Water Drainage Feature for Quicker Drying

Keep Running

BRAND STORY

Deep Active Foot Frame for Elevated Proprioceptive Feedback


Women’s Conquest WOMEN’S ROAD

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Conquest ▲▲ Super Thin No Sew Construction ▲▲ Lightweight External Heel Counter ▲▲ Hoka Race-Lace System (RLS) ▲▲ Gusset Tongue

CATEGORY

Neutral Performance Cushion

GEOMETRY

Offset: 4mm Heel: 29mm Forefoot: 25mm

WEIGHTS

9.6 oz.

SIZES

Women: 6 –11

▲▲ Advance Comfort Collar ▲▲ Perforated EVA Strobal Board

The CONQUEST features a unique Rmat ® midsole material providing the state-of-the-art weight-to-resilience ratio and that HOKA ONE ONE signature maximal cushioning protection. An early stage Meta-Rocker is designed to promote accurate foot roll through the gait cycle. A highly breathable layered, no sew upper construction provides a

▲▲ Early Stage Meta-Rocker Geometry ▲▲ Full Length Rmat® Suspension Midsole ▲▲ Lightweight Hoka Cmeva Top Midsole ▲▲ Water Drainage System (WDS) ▲▲ 4 mm Heel To Toe Offset

seamless and secure fit that compliments the uniquely engineered Water Drainage System. An ideal shoe for runners looking for a fast, highly responsive, and performance cushion running shoe.

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▲▲ Fluid Ground Contact Design

20108025 PPCC Paradise Pink / Castlerock / Citrus

0108025 CMWH 2 Clover / Mulberry / White

WOMEN’S ROAD

▲▲ Strategic Hi-Abrasion Lightweight Rubber Traction Zones


Men’s Conquest MEN’S ROAD

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Conquest ▲▲ Super Thin No Sew construction ▲▲ Lightweight External Heel Counter ▲▲ HOKA Race-Lace System (RLS) ▲▲ Gusset Tongue

CATEGORY

Neutral Performance Cushion

GEOMETRY

Offset: 4mm Heel: 29 mm Forefoot: 25 mm

WEIGHTS

11.8 oz.

SIZES

Men: 7.5–14

▲▲ Advance Comfort Collar ▲▲ Perforated EVA Strobal Board

The CONQUEST features a unique Rmat ® midsole material providing the state-of-the-art weight-to-resilience ratio and that HOKA ONE ONE signature maximal cushioning protection. An early stage Meta-Rocker is designed to promote accurate foot roll through the gait cycle. A highly breathable layered, no sew upper construction provides a

▲▲ Early Stage Meta-Rocker Geometry ▲▲ Full Length Rmat® suspension Midsole ▲▲ Lightweight HOKA CMEVA Top Midsole ▲▲ Water Drainage System (WDS)

seamless and secure fit that compliments the uniquely engineered Water Drainage System. An ideal shoe for runners looking for a fast, highly responsive, and performance cushion running shoe.

▲▲ Fluid Ground Contact Design

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▲▲ Strategic Hi-Abrasion Lightweight Rubber Traction Zones.

MEN’S ROAD

30108025 C I B Citrus / Black

30108025 FRBS Fiery Red / Black / Silver

30108025 FGBW Forest Grey / Blue / White


Rapa Nui 2 Tarmac CATEGORY

Neutral Cushion Trail

GEOMETRY

Offset: 5mm Heel: 26 mm Forefoot: 21mm

WEIGHTS

10.8 oz.

▲▲ Lightweight Breathable Base Air Mesh Upper

SIZES

Men: 7.5 –14

▲▲ Super soft and Lightweight EVA Strobal Board Lasting

▲▲ Comfort Collar

The RAPA NUI 2 TARMAC features an oversized HOKA ONE ONE proprietary (HIR) IMEVA midsole providing lightweight cushioning, lower heel drop offset, and a responsive ride. A balanced stage Meta-Rocker is designed to help increase economy of running performance and an accurate foot roll through the gait cycle. A highly breathable upper construction provides

▲▲ Balanced Stage Meta-Rocker Geometry

a secure fit. The ideal shoe for runners looking for a lightweight, responsive,

▲▲ 5 mm Heel to Toe Offset

▲▲ Full Length HIR IMEVA Midsole

and performance cushion running shoe with a faster ride.

▲▲ Full Ground Contact Design ▲▲ Hi-Abrasion Lightweight Rubber ▲▲ Aggressive Multi-Directional Traction Design

MEN’S ROAD

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0108024 WBLI 3 White / Black / Lime

30108022 BCW Black / Cyan / White

Keep Running


Rapa Nui 2 ▲▲ Lightweight breathable base Air Mesh upper ▲▲ Comfort Collar ▲▲ Super soft and lightweight EVA Strobal Board lasting

CATEGORY

Neutral Cushion Trail

GEOMETRY

Offset: 5mm Heel: 26mm Forefoot: 21mm

WEIGHTS

10.8 oz.

SIZES

Men: 7.5–14

The RAPA NUI 2 TRAIL features an oversized HOKA ONE ONE proprietary (HIR) IMEVA midsole providing lightweight cushioning, lower heel drop offset, and a responsive ride. A balanced stage Meta-Rocker is designed ▲▲ Balanced stage Meta-Rocker Geometry ▲▲ Full Length HIR IMEVA Midsole ▲▲ 5 mm Heel to Toe Offset

to help increase economy of running performance and an accurate foot roll through the gait cycle. A highly breathable upper construction provides a secure fit. The ideal shoe for runners looking for a lightweight, responsive, and performance cushion running shoe with a faster ride.

▲▲ Full Ground Contact Design ▲▲ Hi-Abrasion Lightweight Rubber ▲▲ Aggressive Multi-Directional Traction Design

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30108022 BLWB Blue / White / Black

MEN’S TRAIL

30108022 ARW Anthracite / Red / White


Kailua Tarmac CATEGORY

Neutral Cushion

GEOMETRY

Offset: 5mm Heel: 26mm Forefoot: 21mm

WEIGHTS

9 oz.

▲▲ Lightweight Breathable Base Air Mesh Upper

SIZES

Women: 6 –11

▲▲ Super Soft And Lightweight EVA Strobal Board Lasting

▲▲ Comfort Collar

The KAILUA TARMAC features an oversized HOKA ONE ONE proprietary (HIR) IMEVA midsole providing lightweight cushioning, lower heel drop offset, and a responsive ride. A balanced stage Meta-Rocker is designed to help increase economy of running performance and an accurate foot roll through the gait cycle. A highly breathable upper construction provides a secure fit. The ideal shoe for runners looking for a lightweight, responsive,

▲▲ Balanced Stage Meta-Rocker Geometry ▲▲ Full Length HIR IMEVA Midsole ▲▲ 5 mm Heel to Toe Offset

and performance cushion running shoe with a faster ride.

▲▲ Full Ground Contact Design ▲▲ Hi-Abrasion Lightweight Rubber

WOMEN’S ROAD

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20109036 AGW Aqua / Green / White

0109036 PWBL 2 Pink / White / Black

Keep Running


Kailua Trail ▲▲ Lightweight Breathable Base Air Mesh Upper ▲▲ Comfort Collar ▲▲ Super Soft and Lightweight EVA Strobal Board Lasting

CATEGORY

Neutral Cushion Trail

GEOMETRY

Offset: 5mm Heel: 26mm Forefoot: 21mm

WEIGHTS

9.3 oz.

SIZES

Women: 6 –11

The KAILUA TRAIL features an oversized HOKA ONE ONE proprietary (HIR) IMEVA midsole providing lightweight cushioning, lower heel drop offset, and a responsive ride. A balanced stage Meta-Rocker is designed ▲▲ Balanced Stage Meta-Rocker Geometry ▲▲ Full Length HIR IMEVA Midsole ▲▲ 5 mm Heel to Toe Offset

to help increase economy of running performance and an accurate foot roll through the gait cycle. A highly breathable upper construction provides a secure fit. The ideal shoe for runners looking for a lightweight, responsive, and performance cushion running shoe with a faster ride.

▲▲ Full Ground Contact Design ▲▲ Hi-Abrasion Lightweight Rubber ▲▲ Aggressive Multi-Directional Traction Design

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0109034 LSW 2 Lime / Silver / White

0109034 GLBW 2 Grey / Light Blue / White

WOMEN’S TRAIL


Bondi 3 CATEGORY

Neutral ULTRA Lightweight Cushion

GEOMETRY

Offset: 4.5mm Heel: 29mm Forefoot: 24.5mm

WEIGHTS

8.8 oz.

▲▲ Layered No Sew Construction

SIZES

Women: 6 –11

▲▲ Comfort Collar

▲▲ Lightweight Breathable Air Mesh Upper ▲▲ Super Soft and Lightweight EVA Strobal Board Lasting

The BONDI 3 features an oversized HOKA ONE ONE proprietary ( H I P ) CMEVA midsole providing unmatched combination of high performance cushioning, lower heel drop offset, with an inherently stable ride. An early stage Meta-Rocker is designed to create help increase economy of running performance and an accurate foot roll through the gait cycle. A layered and highly breathable upper construction provides a secure fit. An ideal shoe for runners looking for a ULTRA lightweight, stable, and performance cushion running shoe.

▲▲ Full Length HIP CMEVA Midsole ▲▲ Deep Foot Frame ▲▲ 4.5 mm Heel to Toe Offset

▲▲ Full Ground Contact Design

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WOMEN’S ROAD

▲▲ Early Stage Meta-Rocker Geometry

▲▲ Combination Hi-Abrasion Lightweight Rubber and Blown Carbon Rubber

20609029 COHC Coral / Hi Rise / Citrus

20609029 BAHW Baltic / Hi Rise / White

0609029 CBRO 2 Clover / Black / Red Orange

Keep Running


Bondi 3 ▲▲ Layered No Sew Construction ▲▲ Lightweight Breathable Air Mesh Upper ▲▲ Comfort Collar ▲▲ Super Soft and Lightweight EVA Strobal Board Lasting

CATEGORY

Neutral Cushion

GEOMETRY

Offset: 4.5mm Heel: 33mm Forefoot: 29mm

WEIGHTS

10.8 oz.

SIZES

Men: 7.5 –14

The BONDI 3 features an oversized HOKA ONE ONE proprietary ( H I P ) CMEVA midsole providing unmatched combination of high performance cushioning, lower heel drop offset, with an inherently stable ride. An early stage Meta-Rocker is designed to create help increase ▲▲ Early Stage Meta-Rocker Geometry ▲▲ Full Length HIP CMEVA Midsole ▲▲ Deep Foot Frame ▲▲ 4.5 mm Heel to Toe Offset ▲▲ Water Drainage System (WDS)

economy of running performance and an accurate foot roll through the gait cycle. A layered and highly breathable upper construction provides a secure fit. An ideal shoe for runners looking for a ULTRA lightweight, stable, and performance cushion running shoe.

▲▲ Fluid Ground Contact Design

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▲▲ Strategic Hi-Abrasion Lightweight Rubber Traction Zones

MEN’S ROAD

30609029 BBHC Brilliant Blue / Hi Rise / Citrus

0609029 GGBW 3 Green Glow / Black / White

30609029 BCRW Black / Castlerock / White


Keep Running

WOMEN’S ROAD

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Stinson Tarmac ▲▲ Lightweight Breathable Air Mesh Upper ▲▲ Comfort Collar ▲▲ Super Soft and Lightweight EVA Strobal Board Lasting

CATEGORY

Neutral Cushion

GEOMETRY

Offset: 6mm Heel: 32mm Forefoot: 26mm

WEIGHTS

9.7 oz.

SIZES

Women: 6–11

The S T I N S O N TA R M A C features an oversized HOKA ONE ONE proprietary (HIP) CMEVA midsole providing unmatched combination of high performance cushioning with inherently stable ride. A late stage ▲▲ Late Stage Meta-Rocker Geometry ▲▲ Full Length HIP CMEVA Midsole ▲▲ Deep Foot Frame ▲▲ 6 mm Heel to Toe Offset

Meta-Rocker is designed to create a more nimble and accurate foot roll through the gait cycle. A highly breathable upper construction provides a secure fit. An ideal shoe for runners looking for a lightweight, stable, and performance cushion running shoe.

▲▲ Full Ground Contact Design ▲▲ Hi-Abrasion Lightweight Rubber

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20609019 BAPP Baltic / Paradise Pink

0109019 WCC 2 White / Cyan / Citrus

WOMEN’S ROAD

0109019 DORG 2 Dewberry / Orchid / Grey


Stinson Tarmac CATEGORY

Neutral Cushion

GEOMETRY

Offset: 6 mm Heel: 32mm Forefoot: 26mm

WEIGHTS

11.9 oz.

▲▲ Lightweight Breathable Air Mesh Upper

SIZES

Men: 7.5 –14

▲▲ Super Soft and Lightweight EVA Strobal Board Lasting

▲▲ Comfort Collar

The S T I N S O N TA R M A C features an oversized HOKA ONE ONE proprietary (HIP) CMEVA midsole providing unmatched combination of high performance cushioning with inherently stable ride. A late stage Meta-Rocker is designed to create a more nimble and accurate foot roll through the gait cycle. A highly breathable upper construction provides a

▲▲ Late Stage Meta-Rocker Geometry

secure fit. An ideal shoe for runners looking for a lightweight, stable, and

▲▲ Deep Foot Frame

performance cushion running shoe.

▲▲ Full length HIP CMEVA Midsole ▲▲ 6 mm Heel to Toe Offset

▲▲ Full Ground Contact Design ▲▲ Hi-Abrasion Lightweight Rubber

MEN’S ROAD

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30609018 BCIR Black / Citrus / Red

0609018 DFCG 3 Dark Forest / Classic Green

30609018 LBW Lime / Black / White

Keep Running

0609018 AGY 3 Anthracite / Grey / Yellow


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MEN’S ROAD


Stinson Trail CATEGORY

Neutral Cushion Trail

GEOMETRY

Offset: 6mm Heel: 32mm Forefoot: 26mm

WEIGHTS

10 oz.

▲▲ Lightweight Breathable Air Mesh Upper

SIZES

Women: 6 –11

▲▲ Super soft and lightweight EVA Strobal Board Lasting

▲▲ Comfort Collar

The STINSON TRAIL features an oversized HOKA ONE ONE proprietary (HIP) CMEVA midsole providing unmatched combination of high performance cushioning with inherently stable ride. A late stage Meta-Rocker is designed to create a more nimble and accurate foot roll through the gait cycle. The hi-abrasion rubber outsole has a flexible and multi-directional traction design. A highly breathable upper construction

▲▲ Late Stage Meta-Rocker Geometry ▲▲ Full Length HIP CMEVA Midsole ▲▲ Deep Foot Frame ▲▲ 6 mm Heel to Toe Offset

provides a secure fit. An ideal shoe for runners looking for a lightweight, stable, and performance cushion running shoe for the trails.

▲▲ Full Ground Contact Design ▲▲ Hi-Abrasion Lightweight Rubber ▲▲ Multi-Direction traction Design

WOMEN’S TRAIL

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20109032 CWF Citrus / White / Fushia

0109032 LTBG 2 Light Blue / Grey / Grey

0109032 PWF 2 Plum / White / Fushia

Keep Running


Stinson Trail ▲▲ Lightweight Breathable Air Mesh Upper ▲▲ Comfort Collar ▲▲ Super Soft and Lightweight EVA Strobal Board Lasting

CATEGORY

Neutral Cushion Trail

GEOMETRY

Offset: 6mm Heel: 32mm Forefoot: 26mm

WEIGHTS

12.2 oz.

SIZES

Men: 7.5 –14

The STINSON TRAIL features an oversized HOKA ONE ONE proprietary (HIP) CMEVA midsole providing unmatched combination of high performance cushioning with inherently stable ride. A late stage ▲▲ Late Stage Meta-Rocker Geometry ▲▲ Full Length HIP CMEVA Midsole ▲▲ Deep Foot Frame ▲▲ 6 mm Heel to Toe Offset

Meta-Rocker is designed to create a more nimble and accurate foot roll through the gait cycle. The hi-abrasion rubber outsole has a flexible and multi-directional traction design. A highly breathable upper construction provides a secure fit. An ideal shoe for runners looking for a lightweight, stable, and performance cushion running shoe for the trails.

▲▲ Full Ground Contact Design ▲▲ Hi-Abrasion Lightweight Rubber ▲▲ Multi-Direction Traction Design

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30109031 RLGB Red / Light Grey / Black

0109031 BGB 3 Black / Grey / Blue

MEN’S TRAIL

0109031 BRDC 3 Black / Red / Cyan


Mafate 3 CATEGORY

Neutral ULTRA Cushion Trail

GEOMETRY

Offset: 4mm Heel: 33mm Forefoot: 29mm

WEIGHTS

12.9 oz.

▲▲ Layered No Sew Construction

SIZES

Women: 6 –11

▲▲ Comfort Collar

▲▲ Lightweight Breathable Base Air Mesh Upper ▲▲ Super Soft and Lightweight EVA Strobal Board Lasting

The MAFATE 3 features the original oversized HOKA ONE ONE proprietary (HIP) CMEVA midsole providing 2.5X the volume of a standard running shoe midsole, plus lower heel drop offset, with a stable ride. A balanced stage MetaRocker is designed to help increase economy of running performance and an accurate foot roll through the gait cycle. A layered and highly breathable upper construction provides a secure fit. The ideal shoe for ULTRA runners looking for a lightweight, stable and performance cushion running shoe that

▲▲ Balanced Stage Meta-Rocker Geometry ▲▲ Full Length HIP CMEVA Midsole ▲▲ Deep Foot Frame ▲▲ 4 mm Heel to Toe Offset

can hammer the down hills and make it easier charging the up hills.

▲▲ Full Ground Contact Design

WOMEN’S TRAIL

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▲▲ Hi-Abrasion Lightweight Rubber ▲▲ Aggressive Multi-Directional Traction Design

20109029 FAW Fushia / Anthracite / White

20109029 LANP Lime / Anthracite / Purple

Keep Running


Mafate 3 ▲▲ Layered No Sew Construction ▲▲ Lightweight Breathable Base Air Mesh Upper ▲▲ Comfort Collar ▲▲ Super Soft and Lightweight EVA Strobal Board Lasting

CATEGORY

Neutral ULTRA Cushion Trail

GEOMETRY

Offset: 4mm Heel: 33mm Forefoot: 29mm

WEIGHTS

14.7 oz.

SIZES

Men: 7.5 –14

The MAFATE 3 features the original oversized HOKA ONE ONE proprietary (HIP) CMEVA midsole providing 2.5X the volume of a standard running shoe midsole, plus lower heel drop offset, with a stable ride. A balanced stage MetaRocker is designed to help increase economy of running performance and ▲▲ Balanced Stage Meta-Rocker Geometry ▲▲ Full Length HIP CMEVA Midsole ▲▲ Deep Foot Frame ▲▲ 4 mm Heel to Toe Offset

an accurate foot roll through the gait cycle. A layered and highly breathable upper construction provides a secure fit. The ideal shoe for ULTRA runners looking for a lightweight, stable, and performance cushion running shoe that can hammer the down hills and make it easier charging the up hills.

▲▲ Full Ground Contact Design

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▲▲ Hi-Abrasion Lightweight Rubber ▲▲ Aggressive Multi-Directional Traction Design

30109029 AWC Anthracite / White / Cyan

MEN’S TRAIL

30109029 LAW Lime / Anthracite / White


Elite Pro Team Athletes Ultra Marathoners Karl Meltzer Dave Mackey Darcy Africa Jason Schlarb

Triathletes Rob Lea Rachel McBride

Ambassador Athletes OUR ATHLETES

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Jon Olsen :: Ultra Runner Mark Hellenthal :: Ultra Runner Jen Benna :: Ultra Runner Gill Russell :: Ultra Runner Andy Jones-Wilkins :: Ultra Runner Simon Gutierrez :: Runner, Roads/Trails Morgan Chaffin :: Triathlete Tony Spineto :: Triathlete Lincoln Murdoch :: Triathlete

Keep Running


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OUR ATHLETES


Keep Running NORTHWEST Jenny Fredericks WA/OR/MT/ID/AK jenny@truenorthnw.com

MIDWEST–2 Mike Orban IN/KY/MI mwoontherun@hotmail.com

SOUTHWEST Larry Hartford AZ/CA/NV Larry@hartsale.com

MID-ATLANTIC Steve Rogerson DC/DE/MD/NJ/NY/OH/PA hokarep@gmail.com

ROCKIES Steve Doolan CO/UT/WY/NM Steve@fascomhar.com

NORTHEAST Andrew Shaw CT/MA/ME/NH/RI/VT beach@shawheald.com

SOUTH Joe Kirk AR/LA/OK/TX Joe_kirk@verizon.net

SOUTHEAST Al Tunstall AL/GA/MS/NC/SC/TN/VA/WV al@venturesportsgroup.com

MIDWEST–1 Dominic Petit IA/IL/KS/MO/MN/ND/NE/SD/WI Dominic@in-gear.com

FLORIDA JR Register Jregister2@cfl.rr.com

HAWAII Will Yamamoto hokaoneonehawaii@gmail.com HOKA ONE ONE 855 Marina Bay Parkway, Suite 100 Richmond, CA 94804 1.510.233.3189 CORPORATE OFFICE 1.805.967.7611 CUSTOMER SERVICE 1.800.926.6750 hokacustomerservice@deckers.com

www.hokaoneone-na.com


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