“At the Heart of the HISPANIC Community” Norsan Media is proud to be the largest Hispanic Media conglomerate in the Southeast, offering coverage in North Carolina, South Carolina, Florida, and Tennessee.
NEWSPAPER
RADIO
o
360
MOBILE TEXT
We offer our sponsors a 360 degree multi-media platform that reaches into the heart of the Hispanic community in all of the INTERACTIVE markets we serve.
EVENTS
TN
NC
Reach the Carolina’s fastest growing ethnic group!
SC
MEDIA
/6
U.S. RESIDENT ARE HISPANIC
OUTOFHOME
% 12 ACCESS SOCIAL
1990
In NC, the Hispanic purchasing power is projected to be $346 Million by 2014 Representive and increase of 1,424% since 1990 54%
USE FACEBOOK REGULARLY
2014
75% OF HISPANICS SPEAK SPANISH
18% USE TWITTER REGULARLY 10%
USE FOURSQUARE REGULARLY
FL U.S. MOMS ARE HISPANIC
NETWORKS
$21BILLION HISPANIC SPENDING ONLINE BY 2011
64%
USE TEXT MESSAGING
25% OF U.S. BIRTHS ARE HISPANIC
OUR PRODUCTS SOURCES: US CENSUS BUREAU INTERIM PROJECTIONS 2008 I US CENSUS BUREAU NEWS JULY 2009 | US CENSUS BUREAU 2011
Why Charlotte, NC?...
PERCENT OF POPULATION CHANGE 2000 - 2010 HISPANIC OR LATINO 8.4%
COUNTIES WITH THE HIGHEST HISPANIC DENSITY IN THE CAROLINAS
111.1%
Amongst the Top HISPANIC Cities in the US NORTH CAROLINA HISPANIC/LATINO POPULATION CHANGES: 2000-2010 Accounted for 28% of NC population change between 2000-2010
Grew by 111% from 2000
Population under 5 years of age increased by 156%
75%
CHARLOTTE’S DMA MECKLENBURG 12.49% UNION 10.41 % CABARRUS 9.62 %
RADIO STATIONS’ COVERAGE KANNAPOLIS
CORNELIUS
OF HISPANICS SPEAK SPANISH
CONCORD
NC
HARRISBURG
CHARLOTTE YORK
HOLA NOTICIAS’ COVERAGE
1990 2014
In NC, the Hispanic purchasing power is projected to be $346 Million by 2014 Representive and increase of 1,424% since 1990
CHARLOTTE, NC Hickory Pineville Gastonia Matthews Newton Monroe Conover Indian Trail Statesville Rock Hill Moorsville Fort Mill Cornelius China Grove Huntersville Salisbury Kannapolis Belmont Concord
OUR PRODUCTS
ROCK HILL
UNION
SC
CHESTER LANCASTER
WINNSBORO
The Emergence of the Hispanic Market Reach the Carolina’s fastest growing ethnic group! SOURCES: US CENSUS BUREAU INTERIM PROJECTIONS 2008 I US CENSUS BUREAU NEWS JULY 2009 | US CENSUS BUREAU 2011
• 20,000 copies every week • Free street vending boxes and retail store locations are the primary means of distribution • Controlled bulk distribution • Over 450 distribution points strategically located throughout areas of high Hispanic penetration. • Readership is estimated at 3.3 readers per copy
HOLA NOTICIAS COVERAGE CONCORD
CHARLOTTE
HOLA NOTICIAS
YORK
Is the premiere Hispanic publication with 100% Radio support .
ROCK HILL
UNION
75%
2012 JOSÉ MARTÍ
OF HISPANICS SPEAK SPANISH
NATIONAL AWARD WINNER Hola Noticias was presented with 12 awards in 2012, including Outstanding Spanish Language Weekly Newspaper.
FREQUENCY: SINGLE COPY RATE: YEAR ESTABLISHED: READERSHIP: CIRCULATION: MEDIA ASSOCIATIONS: AUDIT COMPANY:
OUTSTANDING SPANISH LANGUAGE WEEKLY NEWSPAPER
JOSÉ MARTÍ PUBLISHING AWARDS
54% USE TWITTER REGULARLY
LANCASTER
WINNSBORO
DENSITY IN THE CAROLINAS
1990
18%
SC
CHESTER
COUNTIES WITH THE HIGHEST HISPANIC
WINNER OF THE 2011 In NC, the Hispanic purchasing power is projected to be $346 Million by 2014 Representive and increase of 1,424% since 1990
CHARLOTTE, NC Pineville Matthews Monroe Indian Trail Rock Hill Fort Mill China Grove Salisbury Belmont Hickory Gastonia Newton Conover Statesville Moorsville Cornelius Huntersville Kannapolis Concord
Winner of the 2012 José Martí Award for Outstanding Web Design
Hola Noticias was also recognized for: • Outstanding Travel section Tabloid Spanish Mecklenburg, Union, Cabarrus, Catawba, Rowan, Gaston, Iredell, Lincoln, and York. Weekly Free 2004 in FL + 60,000 20,000 copies per week NAHJ, NAHPV CVC (Circulation Verification Council)
NC
HARRISBURG
Charlotte, NC.
FORMAT: LANGUAGE: Counties Coverage:
KANNAPOLIS
CORNELIUS
2014
USE FACEBOOK REGULARLY
CHARLOTTE’S DMA MECKLENBURG 12.49% UNION 10.41 % CABARRUS 9.62 %
The Emergence of the Hispanic Market Reach the Carolina’s fastest growing ethnic group!
SOURCES: US CENSUS BUREAU INTERIM PROJECTIONS 2008 I US CENSUS BUREAU NEWS JULY 2009 | US CENSUS BUREAU 2011
ROTATING BANNERS LIVE RADIO EVENTS BLOGS VIDEOS / PICTURES SOCIAL NETWORKS LOCAL NEWS GAMES
Newspaper
WEBSITE
.ho www
icias lanot
.
n ew com/
rlot a h c / s
te
US. Hispanics
ONLINE
Español Is the third most used language on the web
2012 JOSÉ MARTÍ
NATIONAL AWARD WINNER
75% of Hispanics speak Spanish at home
GOLD AWARD, BEST HISPANIC NEWSPAPER WEBSITE 2011-2012
OUR INTERACTIVE MEDIA PLATFORM WEB
www.larazalaraza.com www.larazalaraza.com/charlotte www.larazalaraza.com/983 www.larazalaraza.com/jacksonville www.larazalaraza.com/columbia www.larazalaraza.com/knoxville www.descubrecharlotte.com
More than 455.000 visits/month LA RAZA 106.1 FM APP LA RAZA 840 AM APP LA RAZA 98.3 FM APP LA RAZA 1340 AM APP
LA RAZA 970/1570 AM APP LATINA 102.3 FM APP PEPE 790 AM APP PEPE 1310 / 1060 AM APP LATINA 1160 APP
35,600
LIKES REACH
www.latina1023.com www.latina1160.com www.pepecharlotte.com www.pepe790.com www.holanoticias.com/news/charlotte www.holanoticias.com/news/triad www.holanoticias.com/news/jacksonville
On Our Facebook Pages
19,231 And Counting
LA RAZA 106.1 COVERAGE CONCORD HARRISBURG
CHARLOTTE
LA RAZA Network Mexican Regional Format
Target:
YORK
18-49 year old Hispanics of Mexican and Central American origin.
with “Piolín por la Mañana” the number one Spanish morning show in the nation
CHARLOTTE, NC
UNION
NORTH CAROLINA
LANCASTER
Hispanics
75% OF HISPANICS SPEAK SPANISH
are driving radio listening
Tactical, promotional, targeted, flexible, mobile Radio plays a much more important role in the media mix for hispanics
Growth
COUNTIES WITH THE HIGHEST HISPANIC DENSITY IN THE CAROLINAS
CHARLOTTE’S DMA MECKLENBURG 12.49% UNION 10.41 % CABARRUS 9.62 %
CHESTER
WINNSBORO
IS NOW RANKED #15 AMONGST THE TOP HISPANIC CITIES IN THE US.
Why Radio?...
NC SC
ROCK HILL
TRIAD, NC.
México: 61% Puerto Rico: 9% Cuba: 2% Other: 28%
2 OF 3
COUNTRIES OF ORIGIN OF NC LATINOS 2010 CENSUS
OUT
COLUMBIA, SC
11,500
ENGLISH SPEAKING HISPANICS SAY THEY WANT TO RETAIN THEIR HISPANIC CULTURE
CHARLOTTE, NC.
KNOXVILLE, TN
JACKSONVILLE, FL.
1990
In NC, the Hispanic purchasing power is projected to be $346 Million by 2014 Representive and increase of 1,424% since 1990
54%
2014
USE FACEBOOK REGULARLY
Charlotte, NC Market WOLS 106.1 FM Columbia, SC Market WCEO 840 AM Greensboro, NC Market WIST 98.3 FM Knoxsville, TN Market WKGN 1340 AM Jacksonville, FL Market WNNR/WVOJ 1570/970 AM SOURCES: US CENSUS BUREAU INTERIM PROJECTIONS 2008 I US CENSUS BUREAU NEWS JULY 2009 | US CENSUS BUREAU 2011
US. Hispanics
on MOBILE 64%
54%
22%
19%
USE TEXT MESSAGING
DOWNLOAD OR LISTEN TO MUSIC
More than 65,000 Downloads and will continue to increase
Radio Station Application
•MOBILE ROTATING BANNERS •LIVE RADIO
•EVENTS •BLOGS
•VIDEO •SOCIAL NETWORK •NEWS
OUR INTERACTIVE MEDIA PLATFORM WEB
www.latina1023.com www.latina1160.com www.pepecharlotte.com www.pepe790.com www.holanoticias.com/news/charlotte www.holanoticias.com/news/triad www.holanoticias.com/news/jacksonville
www.larazalaraza.com www.larazalaraza.com/charlotte www.larazalaraza.com/983 www.larazalaraza.com/jacksonville www.larazalaraza.com/columbia www.larazalaraza.com/knoxville www.descubrecharlotte.com
More than 455.000 visits/month LA RAZA 106.1 FM APP LA RAZA 840 AM APP LA RAZA 98.3 FM APP LA RAZA 1340 AM APP
LA RAZA 970/1570 AM APP LATINA 102.3 FM APP PEPE 790 AM APP PEPE 1310 / 1060 AM APP LATINA 1160 APP
ACCESS SOCIAL NETWORKS
PLAY GAMES
LA RAZA Network Mexican Regional Format Key Mobile Marketing Opportunities
4 Ways To Interact •Title Text Sponsor •Text 2 Win •Text 4 Information •Text 4 Offer
Radio Station
WEBSITE
ROTATING BANNERS LIVE RADIO EVENTS BLOGS VIDEOS / PICTURES SOCIAL NETWORKS LOCAL NEWS GAMES
otte l r a h om/c c . a z alara z a r a l . www
US. Hispanics
ONLINE
Espa単ol Is the third most used language on the web
LA RAZA Network Mexican Regional Format
75% of Hispanics speak Spanish at home
OUR INTERACTIVE MEDIA PLATFORM WEB
www.larazalaraza.com www.larazalaraza.com/charlotte www.larazalaraza.com/983 www.larazalaraza.com/jacksonville www.larazalaraza.com/columbia www.larazalaraza.com/knoxville www.descubrecharlotte.com
More than 455.000 visits/month LA RAZA 106.1 FM APP LA RAZA 840 AM APP LA RAZA 98.3 FM APP LA RAZA 1340 AM APP
LA RAZA 970/1570 AM APP LATINA 102.3 FM APP PEPE 790 AM APP PEPE 1310 / 1060 AM APP LATINA 1160 APP
35,600
LIKES REACH
www.latina1023.com www.latina1160.com www.pepecharlotte.com www.pepe790.com www.holanoticias.com/news/charlotte www.holanoticias.com/news/triad www.holanoticias.com/news/jacksonville
On Our Facebook Pages
19,231 And Counting
LATINA 102.3 FM COVERAGE CONCORD HARRISBURG
Latina Network Latin Pop/tropical Format With The Best Tropical Hits & Upbeat Rhythms Official Spanish
Flagship station
CHARLOTTE
Target:
YORK
18-45 year old Hispanics of Central, South American and Caribbean origin as well as the bilingual Anglo community.
CHARLOTTE, NC
UNION
CHESTER
LANCASTER
75%
IS NOW RANKED #15 AMONGST THE TOP HISPANIC CITIES IN THE US.
Why Radio?...
NORTH CAROLINA
Tactical, promotional, targeted, flexible, mobile Radio plays a much more important role in the media mix for hispanics
2 OF 3 OUT
Hispanics
OF HISPANICS SPEAK SPANISH
are driving radio listening
Growth
COUNTIES WITH THE HIGHEST HISPANIC DENSITY IN THE CAROLINAS
CHARLOTTE’S DMA MECKLENBURG 12.49% UNION 10.41 % CABARRUS 9.62 %
NC SC
ROCK HILL
CHARLOTTE, NC.
Central, South México: 61% american and 39% Caribbean COUNTRIES OF ORIGIN OF NC LATINOS 2010 CENSUS
6,500
ENGLISH SPEAKING HISPANICS SAY THEY WANT TO RETAIN THEIR HISPANIC CULTURE
JACKSONVILLE, FL.
1990
In NC, the Hispanic purchasing power is projected to be $346 Million by 2014 Representive and increase of 1,424% since 1990
54%
2014
CHARLOTTE, NC MARKET WGSPFM 102.3 FM JACKSONVILLE, FL MARKET WEWC 1160 AM
USE FACEBOOK REGULARLY SOURCES: US CENSUS BUREAU INTERIM PROJECTIONS 2008 I US CENSUS BUREAU NEWS JULY 2009 | US CENSUS BUREAU 2011
US. Hispanics
on MOBILE 64%
54%
22%
19%
USE TEXT MESSAGING
DOWNLOAD OR LISTEN TO MUSIC
ACCESS SOCIAL NETWORKS
PLAY GAMES
More than 65,000 Downloads and will continue to increase
Radio Station Application
•MOBILE ROTATING BANNERS •LIVE RADIO
•EVENTS •BLOGS
•VIDEO •SOCIAL NETWORK •NEWS
LATINA Network Pop/Tropical Spanish Format
OUR INTERACTIVE MEDIA PLATFORM WEB
www.larazalaraza.com www.larazalaraza.com/charlotte www.larazalaraza.com/983 www.larazalaraza.com/jacksonville www.larazalaraza.com/columbia www.larazalaraza.com/knoxville www.descubrecharlotte.com
More than 455.000 visits/month LA RAZA 106.1 FM APP LA RAZA 840 AM APP LA RAZA 98.3 FM APP LA RAZA 1340 AM APP
LA RAZA 970/1570 AM APP LATINA 102.3 FM APP PEPE 790 AM APP PEPE 1310 / 1060 AM APP LATINA 1160 APP
35,600
LIKES REACH
www.latina1023.com www.latina1160.com www.pepecharlotte.com www.pepe790.com www.holanoticias.com/news/charlotte www.holanoticias.com/news/triad www.holanoticias.com/news/jacksonville
On Our Facebook Pages
19,231 And Counting
Radio Station
WEBSITE
.la w w w
ti
23. 0 1 a n
ROTATING BANNERS LIVE RADIO EVENTS BLOGS VIDEOS / PICTURES SOCIAL NETWORKS LOCAL NEWS GAMES
com
OUR INTERACTIVE MEDIA PLATFORM WEB
www.larazalaraza.com www.larazalaraza.com/charlotte www.larazalaraza.com/983 www.larazalaraza.com/jacksonville www.larazalaraza.com/columbia www.larazalaraza.com/knoxville www.descubrecharlotte.com
More than 455.000 visits/month LA RAZA 106.1 FM APP LA RAZA 840 AM APP LA RAZA 98.3 FM APP LA RAZA 1340 AM APP
LA RAZA 970/1570 AM APP LATINA 102.3 FM APP PEPE 790 AM APP PEPE 1310 / 1060 AM APP LATINA 1160 APP
ONLINE
Espa単ol
75%
Is the third most used language on the web
of Hispanics speak Spanish at home
LATINA Network Pop/Tropical Spanish Format
35,600
LIKES REACH
www.latina1023.com www.latina1160.com www.pepecharlotte.com www.pepe790.com www.holanoticias.com/news/charlotte www.holanoticias.com/news/triad www.holanoticias.com/news/jacksonville
US. Hispanics
On Our Facebook Pages
19,231 And Counting
PEPE RADIO 1310AM / 1060AM COVERAGE CONCORD HARRISBURG
Is the official station for all Mexican National Soccer team games through its affiliation with Fútbol de Primera (FTB).
CHARLOTTE YORK
Target:
Pepe 1310/1060 AM Format: Spanish Oldies
LAMONROE ROCK HILL
25-54 year old Hispanics of Mexican, Central and South American origin.
CHESTER
CHARLOTTE, NC
LANCASTER
75%
IS NOW RANKED #15 AMONGST THE TOP HISPANIC CITIES IN THE US.
Why Radio?...
OF HISPANICS SPEAK SPANISH
Hispanics
Tactical, promotional, targeted, flexible, mobile Radio plays a much more important role in the media mix for hispanics
are driving radio listening
NORTH CAROLINA
Growth
COUNTIES WITH THE HIGHEST HISPANIC DENSITY IN THE CAROLINAS
TRIAD, NC.
CHARLOTTE’S DMA MECKLENBURG 12.49% UNION 10.41 % CABARRUS 9.62 %
2 OF 3 OUT
ENGLISH SPEAKING HISPANICS SAY THEY WANT TO RETAIN THEIR HISPANIC CULTURE
NC SC
CHARLOTTE, NC.
México: 61% Puerto Rico: 9% Cuba: 2% Other: 28% COUNTRIES OF ORIGIN OF NC LATINOS 2010 CENSUS
Charlotte, NC Market Pepe WGSP 1310/1060 AM Greensboro, NC Market Pepe WBLO 790 AM
1990
In NC, the Hispanic purchasing power is projected to be $346 Million by 2014 Representive and increase of 1,424% since 1990
2014
SOURCES: US CENSUS BUREAU INTERIM PROJECTIONS 2008 I US CENSUS BUREAU NEWS JULY 2009 | US CENSUS BUREAU 2011
US. Hispanics
on MOBILE 64%
54%
22%
19%
USE TEXT MESSAGING
DOWNLOAD OR LISTEN TO MUSIC
ACCESS SOCIAL NETWORKS
PLAY GAMES
More than 65,000 Downloads and will continue to increase
Radio Station Application
•MOBILE ROTATING BANNERS •LIVE RADIO
•EVENTS •BLOGS
•VIDEO •SOCIAL NETWORK •NEWS
PEPE Network Spanish Oldies Format
OUR INTERACTIVE MEDIA PLATFORM WEB
www.larazalaraza.com www.larazalaraza.com/charlotte www.larazalaraza.com/983 www.larazalaraza.com/jacksonville www.larazalaraza.com/columbia www.larazalaraza.com/knoxville www.descubrecharlotte.com
More than 455.000 visits/month LA RAZA 106.1 FM APP LA RAZA 840 AM APP LA RAZA 98.3 FM APP LA RAZA 1340 AM APP
LA RAZA 970/1570 AM APP LATINA 102.3 FM APP PEPE 790 AM APP PEPE 1310 / 1060 AM APP LATINA 1160 APP
35,600
LIKES REACH
www.latina1023.com www.latina1160.com www.pepecharlotte.com www.pepe790.com www.holanoticias.com/news/charlotte www.holanoticias.com/news/triad www.holanoticias.com/news/jacksonville
On Our Facebook Pages
19,231 And Counting
ROTATING BANNERS LIVE RADIO EVENTS BLOGS VIDEOS / PICTURES SOCIAL NETWORKS LOCAL NEWS GAMES
Radio Station
WEBSITE
w
c pepe . w w
ha
e.c t t o l r
om
US. Hispanics
ONLINE
Espa単ol Is the third most used language on the web
PEPE RADIO Network Spanish Oldies Format
75% of Hispanics speak Spanish at home
OUR INTERACTIVE MEDIA PLATFORM WEB
www.larazalaraza.com www.larazalaraza.com/charlotte www.larazalaraza.com/983 www.larazalaraza.com/jacksonville www.larazalaraza.com/columbia www.larazalaraza.com/knoxville www.descubrecharlotte.com
More than 455.000 visits/month LA RAZA 106.1 FM APP LA RAZA 840 AM APP LA RAZA 98.3 FM APP LA RAZA 1340 AM APP
LA RAZA 970/1570 AM APP LATINA 102.3 FM APP PEPE 790 AM APP PEPE 1310 / 1060 AM APP LATINA 1160 APP
35,600
LIKES REACH
www.latina1023.com www.latina1160.com www.pepecharlotte.com www.pepe790.com www.holanoticias.com/news/charlotte www.holanoticias.com/news/triad www.holanoticias.com/news/jacksonville
On Our Facebook Pages
19,231 And Counting
Why El Grito?
Norsan Media hosts the most significant of Fiesta Patrias events, El Grito Mexican Independence Day in multiple markets. This patriotic event features musical entertainment, cultural dancers, and an appearance by the Mexican Consulate as well as the Office of the Governor recognizing the official day of El Grito!
COUNTIES WITH THE HIGHEST HISPANIC
DENSITY IN THE CAROLINAS
SEPTEMBER 15 2013
Premier events include our ongoing “El Grito” Mexican Independence Festival Day Celebration. Expected attendance for each family event is 20,000 + people.
20.000 CHARLOTTE, NC 20.000
PIEDMONT TRIAD, NC 1990
In NC, the Hispanic purchasing power is projected to be $346 Million by 2014 Representive and increase of 1,424% since 1990
NORTH CAROLINA
2014
CHARLOTTE’S DMA MECKLENBURG 12.49% UNION 10.41 % CABARRUS 9.62 % TRIAD’S DMA FORSYTH 12.17 % ALAMANCE 11.24 % RANDOLPH 10.54 %
México: 61% Puerto Rico: 9% Cuba: 2% Other: 28% COUNTRIES OF ORIGIN OF NC LATINOS 2010 CENSUS
TRIAD, NC. CHARLOTTE, NC.
75% OF HISPANICS SPEAK SPANISH
SOURCES: US CENSUS BUREAU INTERIM PROJECTIONS 2008 I US CENSUS BUREAU NEWS JULY 2009 | US CENSUS BUREAU 2011
Why 5 de Mayo
La Raza 106.1 and La Raza 98.3 FM hosts the largest and biggest Cinco de Mayo celebration in the Carolinas. The event features musical & cultural entertainment. Several local and county government dignitaries will be in attendance.
FESTIVAL
This free entrance event allows companies to engage with consumers at a local level via product sampling, games, raffles, and product integration. Date: April 28th Location: McAlpine Creek Park Attendance: 20,000+ Impressions: 300,000+
20.000 CHARLOTTE, NC 18.000
PIEDMONT TRIAD, NC
Date: May 5th Location: Greensboro Coliseum Attendance: 18,000-20,000+ Impressions: 200,000+
TRIAD, NC. CHARLOTTE, NC.
75% OF HISPANICS SPEAK SPANISH
SPONSORSHIP ELEMENTS
On-air Promos, Facebook, Text & Station App Invites, Van Stops, Bounce Back Offers to Retail Locations, Newspaper Promotion, Onsite Exhibit Area/Signage, Banners Throughout Festival, Stage Announcements.
SOURCES: US CENSUS BUREAU INTERIM PROJECTIONS 2008 I US CENSUS BUREAU NEWS JULY 2009 | US CENSUS BUREAU 2011
Why
Hola Charlotte 2013 Uptown Street Festival
This is the largest Hispanic Heritage event organized in Uptown Charlotte highlighting the Latino culture and all its richness. This event engages the general market and Latinos of all backgrounds and ages. It features children, health and cultural pavilions, providing an avenue for sponsors to brand their products through sampling and signage. The event will be highly publicized through multiple media partners. The 2nd Annual Hola Charlotte 2013 will be hosted by Latina 102.3 FM in partnership with the Levine Museum of the New South
18.000 CHARLOTTE, NC
Date: September 28th Attendance: 18,000+ Impressions: 300,000+
SPONSORSHIP ELEMENTS
On-air promos, Facebook, Text & Station App invites to Fans, Van Stops, Newspaper Promotion, Onsite Exhibit Area, Stage Performance Sponsorships, Street and Museum Signage.
SOURCES: US CENSUS BUREAU INTERIM PROJECTIONS 2008 I US CENSUS BUREAU NEWS JULY 2009 | US CENSUS BUREAU 2011
LOTTE AR
CINCO D E
YO IN CH MA
Why
Cinco de Mayo Salsa-thon Uptown Street Festival 2013
Latina 102.3 FM and Hola Noticias will host Charlotte’s 2nd Annual Cinco de Mayo Salsathon. With salsa dance competition, live music, and Latin food. This cross-over festival is a great opportunity for sponsors to reach out to the growing Latino consumer via product sampling, raffles. The event is highly publicized in uptown Charlotte through multiple media partnerships and signage.
18.000 CHARLOTTE, NC
Date: May 4th Location: Uptown Charlotte- Tryon St. closed Attendance: 18,000+ Impressions: 300,000+
SPONSORSHIP ELEMENTS On-air promos, Facebook, Text & Station App invites, Van Stops, Bounce back offers to Retail Locations, Newspaper Promotion, Onsite Exhibit Area/Signage, Banners throughout Festival, Stage Announcements.
SOURCES: US CENSUS BUREAU INTERIM PROJECTIONS 2008 I US CENSUS BUREAU NEWS JULY 2009 | US CENSUS BUREAU 2011
Why Out of Home Advertising?...
Mobile billboard advertising is the one of the best possible mediums to take your message directly to consumers. We can provide our clients with dependable outdoor mobile media coverage throughout our media markets.
Select Markets Multiple Cities Specific Zip Codes
Mobile Billboards are Cost Effective. Complements a great marketing campaign. "97% recall rates on mobile advertising."
"96% of respondents say mobile advertising is more effective than traditional advertising"
"91% of respondents notice both graphics and text" - Outdoor Advertising Magazine TCA Research
Triad, NC Charlotte, NC Columbia, SC
OUTOFHOME
SOURCES: US CENSUS BUREAU INTERIM PROJECTIONS 2008 I US CENSUS BUREAU NEWS JULY 2009 | US CENSUS BUREAU 2011