SPONSORSHIP OPPORTUNITIES The Holburne’s reputa on for innova on and excep onal quality grows with each exhibi on and event. As Bath’s Art Museum for Everyone we con nue to programme ambi ous exhibi ons, spectacular events, talks, concerts and workshops. All of which offer outstanding tangible business benefits. We go the extra mile for sponsors. We offer you business opportuni es such as: ⇒ Brand alignment and reputa on enhancement ⇒ ⇒ ⇒
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Direct marke ng channels Business sector exclusivity Delivery of corporate social responsibility priori es through our community ac vi es Special access to the Museum for client and staff entertainment and engagement ⇒ ⇒
Director-led exhibi on tours Curator-led collec on handling moments
Ar st-led workshops and talks ⇒ Co-sponsorship with other businesses to deepen working rela onships and generate business referrals But what makes a business rela onship with us so special is the extent and depth of the involvement. ⇒
We can help you surprise, delight and leave a posi ve las ng memory with your clients and staff. When a visitor experiences the Museum, whatever the nature of their visit, they will be experiencing your brand too. Sponsorship with us is not simply a business arrangement, although we will honour and deliver on all our commitments, it is a real partnership. We take a flexible approach to sponsorship, crea ng the right package for your business needs and budget. This pack contains informa on on the Museum’s forthcoming exhibi ons and events, as well as our vital sta s cs. Most importantly it sets out the benefits the Museum offers that can deliver against your key business drivers.
To find out more contact: Head of Development T. 01225 338564 E. holburneappeal@holburne.org
IN PARTNERSHIP WITH
PRESENCE: THE ART OF PORTRAIT SCULPTURE
“wonderfully vivid and ambi ous” The Times “terrific, original and inven ve” The Observer In The Observer’s Top Ten Exhibi ons of 2012 Yoko XXI, Don Brown, 2008. Edi on of 6 © Collec on of the Ar st, courtesy Sadie Coles HQ
FACTS & FIGURES 2012 VISITOR NUMBERS
VISITING PATTERNS
130,278 visitors 17,048 exhibi on visitors 6,996 children took part in school visits, workshops and family events 6,582 adults aGended workshops, talks, concerts and study days 15,341 people aGended Colourscape and Light Labyrinth 200 award-winning volunteers
VISITOR SATISFACTION
• January—April (24%) • May—August (49%) • September—December (27%)
MAIN MOSAIC PROFILES
98% rate their visit as enjoyable (58% as very enjoyable) 98% agree they would recommend a visit to a friend (51% strongly agree) 96% agree our exhibi ons are interes ng and enjoyable (63% strongly agree) 98% said our volunteer staff are welcoming and helpful 34% are local (30min drive me) 26% are 45—59 years old with 41% aged 60 and over 60% are female / 40% are male
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B Professional Rewards (11%) O Liberal Opinions (10%) A Alpha Territory (9%) D Small Town Diversity (7%) F Suburban Mindset (6%)
SPONSORSHIP BENEFITS
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Raise your profile Both brand and products can be promoted to our local audiences (within a 30minute drive- me) and tourists.
Sponsorship recogni on and logo credi ng: • What’s On Guide — 30,000 a year •
Web site—80,000 unique visitors a year
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Adver sing about the sponsored ac vity in: • Regional and Na onal publica ons • Art and culture publica ons • Regional train sta ons • Bus street-liners and bus stops
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Display marke ng material at the Museum
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Half-page advert in the Museum’s What’s On Guide or include an insert in mailings to 4,000+ addresses
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Recogni on at the Museum through: • Exhibi on informa on panels—c7,500 cket buyers per exhibi on • Posters at the entrance—c130,000 visitors a year • Road-side railing board—passed by 14,000 vehicles a day
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Year-round recogni on in Annual Review, on Donor Lists at Museum and online
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Strengthen client and staff rela onships Arrange and aGend events at the Museum which offer special access to our collec on and exhibi ons.
A(end Museum events: • Exhibi on private views • Exhibi on lenders’ dinners • Business breakfasts and networking evenings that feature guided exhibi on and collec on tours, as well as collec on handling sessions Arrange private events in the Museum’s unique and spectacular galleries. We offer complimentary and discounted venue hire to our business partners. We can add value to these events with: • A talk by our Director • Curator-led exhibi on or collec on tours • Curator-led collec on handling sessions • Exhibi ng contemporary ar st talk • Ar st-led crea ve workshops Special access to exhibi ons and events: • Free ckets to sponsored exhibi ons or events for staff • Opportunity to offer clients discounted entry to sponsored exhibi ons or events (with data capture on redeemable vouchers)
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Develop new business By engaging with visitors, our high net-worth individual donors and our business and university partners.
Reach visitors and supporters through inclusion in the marke ng materials, media coverage and product placement detailed in sec on 1. Run compe ons with our other partners including transport and accommoda on businesses Engage our Trustees, Major Donors, Patrons, Friends and Business partners: • At three exhibi on private views a year • Public thanks for your support at events • Opportunity to speak at events • Invite our supporters to aGend your private events • AGend our annual Patrons’ Summer party
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Invest in the community Deliver your corporate social responsibility objec ves.
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Sponsor one of our learning or community programmes or develop new ac vi es in partnership with our award-winning educa on team.
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We currently deliver programmes with families, children, universi es, colleges, schools, people who are or have been homeless, and other vulnerable communi es in the region.
COLOURSCAPE 2012 “Sponsoring Colourscape at the Holburne provided us with an opportunity to host our first real client 'family' event. It is fair to say we were a li*le daunted but the staff were excellent and ensured every last detail was "just right". The event definitely had the wow factor and the feedback from our guests could not have been be*er. We will definitely do more events like this in the future.”
ROPER GALLERY EXHIBITIONS 2013—2014 Characters. People & Portraits from the Arts Council Collec on 12 October 2013—7 January 2014 This striking and entertaining exhibi on, selected from the Arts Council’s Collec on, brings together a host of characters both real and imagined. Painted by Bri sh ar sts over the last 60 years it will feature works by Francis Bacon, Lucian Freud, Paula Rego and 2013 Turner Prize nominated LyneGe YiadomBoakye, as well as many of the other leading figura ve ar sts of the last half-century.
Hugh Gaitskell as a Famous Monster of Filmland, Richard Hamilton, 1964 © Arts Council Collec on
Alongside the exhibi on the Museum is running a Schools’ Portrait Compe on. Open to secondary and primary schools in the B&NES area. The prize will encourage children to create imagined or self-portraits. SPONSORSHIP OPPORTUNITIES •
Lead Sponsorship available from £8,000
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Partner Sponsorship available from £5,000
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Farrow & Ball confirmed as our Paint Partner
Joseph Wright of Derby Bath and Beyond 25 January —5 May 2014 Joseph Wright is one of the most important and most fascina ng ar sts of the eighteenth-century. The exhibi on explores Wright’s me in Bath, following his visit to Italy, as a turning-point that sheds light on his whole career. Building on the success of his earlier ‘fire-pieces’, living in Bath’s Brock Street he began to experiment with the effect of moonlight and fire on the landscape, rather than on figures in interiors. His explora on of the sublime in landscape, is matched by an interest in melancholy in contemporary literature that may be related to his own Mr & Mrs Thomas Coltman, Oil on canvas, deteriora ng health. c.1770-2, Joseph Wright of Derby © The Na onal Gallery, London
SPONSORSHIP OPPORTUNITIES •
Lowell Libson Ltd confirmed as the Lead Sponsor
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Partner Sponsorship available from £7,500
Julian Opie - tle to be confirmed 21 May—14 September 2014
Damon, singer, 2000. Julian Opie © The Ar st
Julian Opie is one of the country’s most important and successful contemporary ar sts. His instantly recognisable works (pain ngs, sculpture and video) include his iconic portrait of the pop group Blur. Opie has chosen the Holburne for his first one man person exhibi on in the UK for over ten years. This unique exhibi on, as well as including previously unseen new works, will for the first me bring his work together with his art collec on and explore the links between the two. Throughout his career Opie has collected the art of the past including Japanese prints, eighteenth-century portraits and ancient sculpture. This exhibi on will explore the rela onship between Opie’s enthusiasms as a collector of historic art with his own completely contemporary vision. SPONSORSHIP OPPORTUNITIES •
Lead Sponsorship available from £20,000
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Partner Sponsorship available from £7,500
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Farrow & Ball confirmed as our Paint Partner
THE TABLE SERIES 2014 The Table Series shows specifically commissioned work by contemporary ar sts inspired by our collec on and/or exhibi ng work which is influenced by a shared history with our collec on. This approach creates exci ng exhibi ons, refreshes the Museum’s free collec on galleries, genera ng repeat visits, and engages visitors with our collec on in new ways. In 2014 we are exhibi ng new work by: War & Pieces, Bouke de Vries. Exhibited at the Museum 2012 © The Ar st
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Ceramic ar st, Paul ScoG
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Glass Sculptor, Steffan Dam
SPONSORSHIP •
Title Sponsorship of the Series available from £10,000
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Individual Exhibi on Sponsorship available from £5,000 All prices quoted exclude VAT
FAMILY AND COMMUNITY EVENTS 2013—2014 HOLBURNE FAMILY EVENTS 2013—2014 As Bath’s Art Museum for Everyone, we arrange exci ng events to be enjoyed by families and people of all ages. These range from the now well established and hugely popular annual Holburne Lantern Procession to the Colourscape experience that takes over the Museum’s front lawn for a week each summer.
EASTER EGGSTRAVAGANZA
We con nue to seek out and stage unique and engaging cultural and ar s c events that appeal to the widest range of audiences in our local community. These are not only essen al in keeping people returning to the Holburne, they also introduce people who may never have visited the Museum to our venue and all that we have to offer. Each year these events collec vely reach about 20,000 people from Bath and the surrounding 30min drive- me area.
HOLBURNE LANTERN PROCESSION 2013 Workshops: October—November 2013 Procession: Thursday 28 November 2013 The Holburne Museum’s annual lantern procession involves local families and community groups in a well-established event that celebrates light at the darkest me of the year. Each year the event aGracts an average of 750 people who join in the procession from the Museum to Bath’s Christmas Market, as well as working with 400 school children and handing out over 400 lantern making kits to assemble at home. HOLBURNE LANTERN PROCESSION
COLOURSCAPE August 2014 The hugely popular Colourscape has visited the Holburne in 2012 and 2013, as well as many successful appearances across the UK and Europe including the Colourscape Music Fes val (London), Merseyside River Fes val (Liverpool) and 2011 European Capital of Culture (Turku, Finland). Colourscape is a walk-in structure of colour and light. Wandering through the interconnected chambers, you experience the intensity and subtlety of colour. Adults say it is like ‘breathing colour’. Children say it is like being ‘wrapped in a rainbow’.
COLOURSCAPE
The Eye Music Trust present a programme of contemporary music inside the domes. Offering an experience of freeflowing workshops and performances throughout the week.
THE FAMILY EVENT SERIES also includes: •
Easter Eggstravaganza: Art ac vi es, art trails and events for all the family inspired by our collec on and exhibi ons, plus the annual Easter Egg Roll.
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The Big Draw: a na onal event to celebrate drawing. Our events have included workshops, screen prin ng and light drawing.
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Museums at Night: a na onal event opening museums up to the public aUer hours. Our events have included Story-Telling by Candle Light in the galleries.
SPONSORSHIP OPPORTUNITIES DRAWING IN THE GALLERIES
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Year-Round Title Sponsorship available from £20,000
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Individual Event Sponsorship available from £7,500
LIGHT TO LIGHT LIGHTS IN THE GARDENS 2013 Following the interna onally renowned Field of Light shown in the Museum’s Gardens in 2011 we have now established an annual light installa on. In 2013 the Museum is thrilled to be working with the Olympic ligh ng designer and ar st, Patrick Woodroffe. Patrick is crea ng Light To Light a site specific installa on that will be a perfectly symmetrical grid of theatrical LED lights laid out in the Museum’s Gardens. Circuit: Light Labyrinth 2012 Mar n Richman
Each light is an individual element that can change colour and intensity, but together the 99 lights create a rich and layered bed of light that ripples and dances to an invisible sound track. The sound track, by composer MaG Clifford, will be played via ‘silent disco’ headphones. "Light is the medium I have used in my work for over forty years and is something I am constantly aware of in all its beau ful and diverse forms. O;en the ligh ng we use is a reflec on of some sort of performance - theatre, dance, music and ceremony - but here the light takes on the role of the performer in isola on. The gardens at the Holburne Museum are the perfect site for this celebra on of light and colour" Patrick Woodroffe SPONSORSHIP
Field of Light 2011 Bruce Munro
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Lead Sponsorship available from £10,000
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Partner Sponsorship available from £3,500 All prices quoted exclude VAT
CORPORATE MEMBERSHIP
Enjoy private tours of exhibi ons
Mee ng exhibi ng ar st Sir Peter Blake
Corporate Members’ mee ng Ed Vaizey, MP
Launched in 2010, a year before the Holburne Museum reopened following an £11milion redevelopment, our Corporate Membership programme helps to keep the Holburne free-to-enter as Bath’s Art Museum for Everyone; making our Corporate Members one of the most important groups of supporters we have. In return our members enjoy real business benefits including: Invita ons to business networking breakfasts and evening recep ons Our business events offer networking and discovery. At every event we arrange behind-the-scenes access and handling sessions with the collec on and exhibi on tours. You can also support your business development by bringing along clients and business partners. Opportuni es to network with the Museum’s Major Donors, Patrons and Trustees At exhibi on openings we invite our Corporate Members to join our key donors at a preview hour ahead of the main event. You are also welcome to aGend our Summer and Christmas par es. Members can arrange their own private events at the Holburne with a 20% discount on gallery hire When you join we will send you a Welcome Pack containing: • Details of networking events, private views and other key dates • Free entry to our three major exhibi ons for staff • Special offers on ckets to talks, concerts and events at the Museum • A Membership Cer ficate We recognise the support of our Corporate Members through our: • Annual Review • Donor Boards in the Museum • Web site with hyper links Annual membership cost: • £1,500 plus VAT for businesses with an annual turnover in excess of £3m • £1,000 plus VAT for businesses with an annual turnover between £1m and £3m • £500 plus VAT for businesses with an annual turnover under £1m
We invite you to contribute to the on-going success of the Holburne. Become a Corporate Member today. Call Alison Coleman-Smith on 01225 388545 for details on how to join.
HOLBURNE CORPORATE MEMBERS 2012—2013
HOLBURNE PORTRAIT PRIZE 2012 “Sponsorship of this event proved a great success. We had a very successful private view, which was much enjoyed by out staff, clients and contacts. Being associated with such a well known and pres gious organisa on as the Holburne Museum helped to further raise our profile. We also had a lot of fun helping to choose the winner of the Schools’ Portrait Prize compe on, which we arranged in partnership with the Museum. They were a huge number of high quality entries.”
Bill Bailey, 2010 Prize Commission by Sally Muir
REMBRANDT AND HIS CONTEMPORARIES PAINTINGS FROM THE ROYAL COLLECTION “Simply superb… an exhibi on of pure pleasure” The Independent “Richly evoca ve show” The Times Lead Sponsor
Partner Sponsor
Paint Partner
An Old Woman, called ‘The Ar st’s Mother’, Rembrandt van Rijn, 1627-9 © Royal Collec on Trust / Her Majesty Queen Elizabeth