Holistic Therapist Magazine issue 36

Page 22

BUSINESS

On message

Speaking WITH

confidence

Lyn Roseaman of Toastmasters International, talks about being a skilful and sincere speaker online and in person…

I

NCREASINGLY, many holistic therapists find themselves connecting to an audience online, or in a live setting, yet few of us are trained in working with an audience. Many of us find the idea frightening. To deliver a successful talk, workshop or training session, whether that’s online or in person, you need connection, change and confidence. Once you have these, you’re well on the way to being a skilful and sincere public speaker.

Creating Connection If you can’t connect with your audience, you might as well be talking to yourself! Think about how you connect with people socially. You probably smile and make good eye contact. You come across as likeable. What you say is also important and the fastest way to create a connection is to talk about things which you care about and which interest the other person. As therapists, it is likely that you will have that shared interest with your audience. Unless you are talking to a small group you know well, it is always a good idea to find out as much as you can about your audience in advance. This strengthens your ability to connect with them and influence their thinking and behaviour on their terms. It’s about answering their unspoken question: “What’s in it for me?” Knowing your audience will also give you strong pointers about delivery – whether you might need slides and how many, relevant stories you might include, appropriate levels of energy, vocal variety, body language and so on. Body language still applies even if your audience can only see your head and shoulders via a video link.

22

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Articles inside

New titles that deserve a closer look

6min
pages 74-75

beauty brand

6min
pages 72-73

life path

11min
pages 62-65

latest research

5min
pages 50-51

Vitamin D

5min
pages 48-49

Our roundup of the latest research

7min
pages 66-71

Gateways to the Soul

9min
pages 58-61

on training and trends

5min
pages 46-47

Discover more about mitigating electromagnetic radiation

6min
pages 44-45

Because sometimes you need a little treat

3min
page 43

and forward to the future

8min
pages 34-37

Jason Firmager’s round up of products on tests

3min
page 33

and reviews to build your practice

3min
page 32

restrictions, holistic therapy is a broad church

7min
pages 38-40

Find out how to make this social media platform work for your business

3min
page 41

Magda Lorynska on how to be the best therapist you can be

2min
pages 28-29

Oooh! That’s new

2min
page 42

of clients

6min
pages 26-27

help you thrive

2min
page 19

Elizabeth Ashley gets you started

6min
pages 16-18

Kathryn McIntosh shares her experience

6min
pages 20-21

The sweet smell of success

5min
pages 14-15

Editor’s Letter

2min
page 7

authentic voice online and in person

5min
pages 24-25

Should you raise your prices in 2021?

6min
pages 22-23

CAM Coach

6min
pages 12-13
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