BUSINESS
Gen Z
GEN Z:
A demographic with a different approach TO HEALTH AND WELLBEING Research shows that this generation takes a mature view of health and wellbeing despite their youth‌
F
OR a generation who were born between the mid-1990s and 2010, Generation Z sometimes seem old beyond their time. Unlike previous generations, they are cautious with their money and shy away from overextending themselves with credit cards. They choose their careers thoughtfully, and are keen not to become trapped in debt. Despite being well qualified, they are often stuck in a treadmill of low-wage jobs,
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holistic therapist 2020
paying high rents in shared accommodation. Many still live in their parental homes, with the average young person in the UK leaving home at 24.5. As a result, adolescence is now considered to end at 34, when just three generations ago, 35 was considered the start of middle age. McKinsey, the business research company, has identified four core Gen Z behaviours, all anchored in one element: the search for truth. Gen Zers value individual expression and avoid labels.
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