BUSINESS
Raise your game
Magda Lorynska explains how making more of your strengths and improving on your weaknesses will make you a better therapist and help your business flourish‌
RAISE YOUR I
N order to improve, we need to understand what is working in our business and what needs improving. Take an hour when you can be free of distractions and create a simple pros and cons
GAME Being the
best therapist you can be
table for your business. Look at your business from the perspective of your client. Start by visiting your website and booking a session. Follow your customer’s journey from website visit to confirmation email and follow ups. If you spot anything such broken links, errors, things that are outdated, difficult to follow or badly positioned or information that is missing, note it and make sure you change them
after the exercise is completed. Also check your website stats and see which pages people are visiting most and how this matches up with your services. Now visit your social media pages. Check interactions that you have had with your clients. Are you happy with how they look? Do you feel that your social media showcases your business well? If not, what could be done to improve it? Again, take time to note what works and what does not. Follow the same strategy when checking your newsletters and your billing information. Which services are most popular? What are you best at? Does your website and marketing material reflect that? If you are losing business or have local competitors, perform a similar exercise on their websites and social media. Do they seem to have more expertise? Does their site seem livelier or more welcoming? Do they make it easier for new clients to make appointments and feel sure they have made the right choice of therapist? Do they have lots of up to date information and testimonials from their clients?
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holistic therapist 2020
holistictherapistmagazine.com
