YOU & YOUR HEALTH
Meet the maker
HE
MAKE
R
HE
R
•M
E • M ET T
E ET
T
Brian Lamb & Sarah-Clarke-Martin OF FUARAIN
A medical herbalist and former global brand manager have come together to create Fuarain, a super-active moisturiser which combines traditional plant knowledge with Deeside Mineral Water. Launching a new brand during a pandemic proved challenging…
MAKE
“My interest in plant medicine began back in the 1970s. I took an intensive five year training course at the College of Phytotherapy before establishing my clinic in Scotland in the mid-1980s. I believe I’m Scotland’s longest practising medical herbalist”, Lamb Brian explained Brian Lamb who helped formulate Fuarain. “I have a long standing interest in dermatology and the topical application of medicinal herbs, finding it fascinating to see the action of botanicals on a range of common skin diseases. “I’ve used Deeside Mineral Water as the basis for my tinctures for many years, and have found it to be particularly beneficial in treating skin conditions. This special water is therapeutic, and even healing, comprising of qualities that make it very different from ordinary water. The water is blended with two of the most interesting botanical herbs for skincare, Calluna Vulgaris and
during the naming process thanks to the arduous Equisetum Arvense in a formulation trademarking process. We also set ourselves which has the minimum number of back a few months by doing extensive testing in ingredients, but all work together the early stages of formulation. Then, just when to incredible effect. we were about to launch, along came the global Deeside Water was founded pandemic Remote working, Zoom calls with in 1996 by Martin Simpson intermittent WIFI, home-schooling children and who started out by handnever knowing what is around the corner made it filling bottles of water from an interesting time! the sacred springs that have “Our initial aspiration is to get our product to been on the site lots of customers! We set out to share for centuries. Martin met the benefits of this special Sarah Clark-Martin, a leading Beauty water with the world. Industry Expert, but formerly of Nothing makes us happier Boots Global Brands, over 10 years than hearing the positive ago, when Martin was promoting stories of how our people Deeside Mineral Water as an active love our products. We’re ingredient in skincare and asked already working on an exciting her to help develop a skincare Sarah-Cla pipeline of new products. rke-Marti range based on the water which n We want to grow slowly and has been clinically shown to carefully - less is more - and increase cell hydration to possess antioxidant only launch products into the range that truly and anti-inflammatory qualities. deserve their place. Sarah Clark-Martin picked up the company’s “We’ve realised that although it’s important story, saying, “As a small, to have a purpose and an end goal, you need to independent start up, we be flexible in the path that you take to get there, have had to work very, very to trust in something bigger and to remember to hard to achieve the levels stop and appreciate the smaller things along the of quality that we aspire to. way!” n Martin had a crash course in the beauty industry, and I’m used to big teams and Find out more at bigger budgets! We aged www.fuarainskincare.com/ approximately 20 years
i
66
holistic therapist 2020
holistictherapistmagazine.com