3 minute read
Meet the Maker: George Esser
A winning formula Meet George Esser, the founder and formulator at magnesium supplement company ITL Health… M E E T T H E M A K E R • M E E T T H E M A K E R •
EVEN as a child, I was all about there weren’t any great options for magnesium thinking outside the box. At 12, I supplementation, so I wanted to make a product learned everything about how to that was highly absorbable and worked well. build my own submarine, from the I’m proud that ITL Health, we commit to physics of the ballast to battery chemistry. I was having the best quality and bio-availability only stopped because, like most twelve year olds, when it comes to our supplements. It’s a family my pocket money didn’t stretch that far! Later, business. Two of my daughters run most of the I converted a truck so it ran on garbage and company and I don’t take a salary so we can helped my dad’s sand and gravel business pull use more of the financial resources to develop the excess of iron from the mix using magnets. products and promote the company. This means As well as studying chemistry, I’ve spent the last we can use ingredients that may cost a bit more, twenty years of my career have been spent as a but perform better. For example, our Vitamin K2 consultant and computer programmer helping to is double encapsulated, which means it doesn’t streamline business processes. break down too quickly. We also aim to make
When I discovered magnesium pure ingredient products and understood that so without the use of excipients many of us simply didn’t and fillers. I formulate get enough, I began to and physically make the see how many people products personally. We use were helped and I was a proprietary process which hooked. I explored the means when you add hot market and discovered that water to our MAG365, the
carbonate fizzes off, and the magnesium binds to the citric acid, giving you, in effect, a predigested product with much greater bioavailability and absorption. Our product is more expensive, but it has a 95% absorption rate. Some other magnesium supplements on the market only offer 4% bioavailability. That’s 96% of what you’ve paid for going down the toilet.
People are now beginning to understand the importance of magnesium in the diet and in so many of the body’s metabolic processes. The dairy industry has promoted calcium so well over the years that we can overlook the need to balance it with magnesium and other co-factors like vitamin D3, vitamin K2 and boron are all necessary for bone health. My wife says I work too much, but my work is my hobby. Aside from being the founder at ITL Health and formulating our supplements, I still do some consultancy and programming work and I am a pastor running a church. I also founded a homeless shelter and rehousing program and love to spend time with my wife, our four children and eight grandchildren.
Looking back over my life, I’ve faced plenty of challenges, but I’ve come to realise that fear is our biggest enemy. Most of the world’s problems and our personal problems have fear as the root. n
i
Find out more about George and his company’s products at www.Mag365.co.uk.
Pretty Ugly
I’m very ugly So don’t try to convince me that I am a very beautiful person Because at the end of the day I hate myself in every single way And I’m not going to lie to myself by saying There is beauty inside of me that matters So rest assured I will remind myself That I am a worthless, terrible person And nothing you say will make me believe I still deserve love Because no matter what I am not good enough to be loved And I am in no position to believe that Beauty does exist within me Because when I look in the mirror I always think Am I as ugly as people say?
