BUSINESS
Audience building
Using guest blogging
TO REACH NEW
AUDIENCES Ran Janda shares her approach to building an audience through guest blogging…
G
ready to start creating content for them. Define the problems you solve and what benefits you provide to your clients. For example, if you’re an acupuncturist who specialises in treating pain syndromes from sports injuries, then you could
UEST blogging is writing content
As with all goals, you should have a way of
start your search by looking for sports related
for other people’s blogs or online
measuring the results in place. This will probably
blogs, or ones around chronic pain. If you’re a
publications in your niche. It’s a
be shown using your website analytics, showing
nutritionist who supports your clients with losing
great way of promoting your services
people coming from the sites you have blogged on.
weight, then you could start your search by
to a completely new audience, and since the
Monitoring is important as it will show you which
looking for diet, fitness and weight loss blogs.
publication is in your niche, the audience should
topics and which blogs generate the most response,
already be interested in what you’re offering.
allowing you to maximise your rate of return.
Now you know your audience and what other
It’s the online equivalent of another therapist or organisation telling their clients about you.
Research your ideal publications
Begin by knowing your audience
blogs they might be following; you can start
The goal of guest blogging is to grow your
You need to be clear on who your audience
researching what online publications and blogs
practice, so you need to ensure there is a way for
is and what they are reading before you start
they might read and subscribe to. Some ideas
the readers to connect with you once they have
writing any content. Start to understand your
may already have come to you when you were
finished reading your article. The key to success
audience by seeing them as real people. When
defining your audience in the previous step.
with guest blogging is to always provide value, as
you work out what they need and want, and you
you will gain readers’ trust this way.
understand what their pain points are, you’re
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HOLISTIC THERAPIST 2021
Start by doing a simple Google search and see what comes up. For example, type
holistictherapistmagazine.com
