BUSINESS
Social media
Turbo-Charge YOUR SOCIAL MEDIA
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Improve your conversion rates using our social media audit…
HERE can be few holistic therapists who don’t use some form of social media, but there are many more of us who don’t use it very well, in that our posts don’t help generate new business for us. It’s all too easy to keep producing content that misses the mark, or that fails to reach an audience. Taking a couple of hours to audit your social media content can help you take a more fruitful approach and build your client list. We’ll be using Facebook as our example, but the same process will work for other platforms. If you have the time, perform this exercise not only on your own social media pages, but also those of two or three therapists or businesses that you think use the medium very effectively. Seeing how your posts stack up against others can provide an effective example to follow.
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HOLISTIC THERAPIST 2021
START WITH THE NUMBERS The first thing to do it to go back through your posts for a set period. A year is best, but if you post frequently, say four or five times a week, then cut the evaluation period down so that you only have six or three months of posts. You might also want to consider a longer period for a fuller analysis if you know that the nature of your posts has changed considerably during lockdown.
CLASSIFY YOUR POSTS Create a table and put down some post type categories down the side, then tally up your year’s worth of posts under the headings. You will have some unique categories of your own, but the following list provides a good starting point: Posts about your treatments – for example, what to expect when you come for a massage, or
that you’ve received your qualifications in a new modality Posts about your business – this might include changes to opening times, an event you’re taking part in, or COVID precautions. Competitions/Promotions – for example gift vouchers for Christmas, or Mother’s Day treatment packages Posts about your specific modality – for example, the different types of massage, or information about different essential oils New research – for example, that your modality has been shown to lower depression scores or improve gut health Health – in the widest sense Mental wellbeing – this might include advice, affirmations, hints or quotations Personal – these are posts about you and those close to you. Consider carefully whether they should have a place on your business social media at all.
holistictherapistmagazine.com
