Holistic Therapist Magazine - Issue 39

Page 20

BUSINESS

Online income

Moving your BUSINESS

ONLINE

Donna Booth shares the lessons she learnt when moving part of her business online…

T

HE past year has forced many changes in our industry. You may have had to close completely or have moved some or even all your business online. Perhaps you have found that moving your business online has allowed you access a wider range of customers? Even though things are beginning to open again, having an online offering could be an excellent way to future proof your business.

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HOLISTIC THERAPIST 2021

At the beginning of the pandemic, the only part of my business that was online was my marketing and even that was a bit hit and miss. I did run an email course and I had toyed with the idea of creating a ‘proper’ online course, but I was happily going on my way, busy with clients, fully booked retreats, and classes. Then, almost overnight, it all disappeared. There was never going to be a better time to make the leap, so I moved my classes and coaching sessions online through Zoom and I started to develop an online retreat membership which offers everything you would see in our residential retreats. Moving your business online won’t work for everyone but a bit of planning can save you a lot of time and money.

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