BUSINESS
First Impressions
In our business, making the right first impression matters more than you might think. Magdalena Vonk shares how to get it right…
FIRST
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HERE are many types of client, but ultimately there are only two types that really matter - those who become repeat clients and those who never return. How do you make sure your client returns? There are some things we cannot change easily, but there are plenty of factors that we can influence when it comes to helping a client feel like they’ve found a therapist they can work with in the long term. If you think back to when you first started training in holistic therapy, you probably had to offer some free treatments to friends and family, to complete our case studies. I did around 20 during my first course. Did any of them become my client? No! I had no idea how to engage with clients, create a relaxing space or even how to rebook them. I learned all those important things by trial and error. As a new therapist you have no bad habits. Straight after the theory and practical exam your knowledge is fresh and ready to be utilised. That is a huge bonus - use it! Even if you’re an experienced therapist, the last year can be regarded as a chance to start anew. Advertise your fresh new clean space and talk about your business with a passion. Your business depends on it. This freshness and passion are priceless, and it can be the fuel for your business.
IMPRESSIONS
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HOLISTIC THERAPIST 2021
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