BUSINESS
Personal branding
IS PERSONAL BRANDING REALLY NECESSARY? Ran Janda explores the benefits and drawbacks of being your own brand…
W
HEN you provide a service
many practitioners to do what they do. Sharing your
create. You may also have a logo, if so, great.
in exchange for payment, as
unique story is valuable and invites trust as well as
A name and logo are all you really need to get
most holistic therapists do, you
positioning you as an authority in your field.
started. If you don’t have a logo yet, it is easy
essentially become synonymous
On the flipside, potential clients do not need
and free to create one with Wix.com, or you can
with your brand. You might think that this would
to know where you went on holiday or how you
make branding a whole deal easier, you just have
celebrated your partners/child’s/dog’s birthday
to sell yourself, right? In part yes, but it’s important
last week. Sharing this type of information doesn’t
as Instagram or Facebook, to create a business
not to mix your personal life completely with your
create value for your practice nor does it create trust
page to develop your professional brand. You
professional brand. One place where it is easy to
in your abilities.
will be required to create a bio regardless of the
blur the lines of your personal and professional life is online, in particular on social media. Your brand is how people perceive your
Each social media platform offers the ability to
platform and this should highlight exactly what problems you can help with. You can use the
separate to your personal one and this is something
following as a guideline to create your bio.
I would strongly suggest every practitioner to do if
accounts just now. Are you communicating how
you haven’t already.
The fine line
Pick at least one social media platform, such
easily create a business page that is completely
business, so take a moment to review your social you want to be seen?
hire a freelancer to design one for you.
Keep it simple
I help
(type of person/
condition), who are struggling with (problem) and want to (result & feeling).
If you’re wondering what to post on your business
Drawing on your personal experience is a great way
profile if you can’t post photos of your dog, these
to share your story and connect with your audience
simple guidelines will help to generate ideas for
This bio can also be used on your website under
authentically. Potential clients need to understand
posts which focus on your practice and your
“about me” and as part of your email signature.
what you do and why you came to learn and
unique offering.
The main thing to do is to keep it consistent
consequently practice what you do. There is often a unique and interesting story to what has led
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HOLISTIC THERAPIST 2021
You may already have a name for your practice, so that’s not something you need to
across all platforms so you are strengthening your key message.
holistictherapistmagazine.com
