BUSINESS
Consumer Trends
WHAT CLIENTS WANT NOW
Malcolm Sloan, of SIF.Health Clinic Software, looks at the way consumer behaviour is changing…
C
ONSUMER behaviour is constantly evolving and business textbooks are littered with examples of companies that have failed to understand what customers want and failed to adapt to meet those needs - Kodak and Blockbuster being high profile pre COVID-19 pandemic examples. In the last 18 months, the pace of change has accelerated and those that have adapted have thrived. What has been the impact on our industry? Well, the good news is that the trends relating to the heath and wellness sector are going the right way. Compared to 2-3 years, ago 51% of people have increased wellness as a priority with only 9% decreasing it. According to McKinsey, the global management consultants, 79% of people now believe that their
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HOLISTIC THERAPIST 2021
wellness is important and 42% consider it a top priority. It’s mirrored in the workplace with, “make health and wellbeing of staff a core priority for the top level of management” being one of the top recommendations of a 2019 study by the National Institute for Health and Care Excellence study into Workplace Health. Consumer behaviours have changed in other ways too which may mean you need to adapt to take advantage of these changing behaviours. People are moving away from wanting to pay for knowledge; they can get an abundance of that from the internet, family and contacts which can be overwhelming and of dubious quality. What they will pay for is trusted advice and outcomes as outlined in the best-selling book The Trusted Advisor.
holistictherapistmagazine.com
