BUSINESS
Social Media
Find your
PERFECT PLATFORM Social media is only effective if you connect with your core audience. Which platform is right for you?
T
HE social media landscape is one of constant change as platforms expand and then fall out of fashion. The choice of platform and degree of usage is generally based on the age of the user, but this often leads to misconceptions. For example, TikTok is often perceived as a platform for teenagers, but the people who spend most time on the platform fall into the 24-34 age group. Crucially, 98.9% of users access their social media platforms via a mobile device (phone or tablet). This means that all your social media content should be designed to be mobile friendly, irrespective of the platform you choose to host your content.
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HOLISTIC THERAPIST 2021
The average UK user increased their daily usage from 1 hour 42 minutes to 1 hour 49 minutes in 2020, with younger people and women spending more time than men.
FINDING YOUR AUDIENCE Reaching the right audience – those who will purchase from you - through social media can be tricky. Researching products to buy is one of the top ranked reasons users give for spending time on a platform, with 28% of UK users saying they do this. Conversely, this means that 72% of users are not doing so. As users perform their brand research within the social media apps, guiding customers to your product pages and areas to buy is
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