Complementary Therapy Week

TAKE PART IN COMPLEMENTARY THERAPY WEEK

Give your business profile a boost by taking part in Complementary Therapy Week this March…

TAKING part in Complementary Therapy Week is a great way of raising your profile with local media and potential customers. As Carole Preen of the Complementary Health Professionals membership organisation puts it, ‘With all the disruptions caused by the pandemic, this is a great platform from which to shout about your success stories as a therapist and maybe even re-launch your business if you have had to take a break due to Covid.

‘We need to let people know just how valuable our services are and how we can support them, physically, emotionally and mentally. It is an opportunity to spread the word about our profession, not only to the general public, but also to the medical profession and the media.

Although the CHP came up with the idea, you don’t need to be a CHP member to get involved. CHP members can get an information and support package that’s packed with ideas to help make a splash.

This year’s event runs from March 20th to 27th. As well as local events and activities run by individual holistic therapists, the CHP has a programme of online seminars featuring popular and more unusual holistic therapies. These could also serve as an introduction to new modalities that could be added to your own portfolio.

Complementary Therapy Week started in 2019. The CHP felt that although there were awareness days for some modalities already, that it would be helpful to create an Awareness Week to boost awareness of lesser known therapies and the profession as a whole.

Carole added, ‘Everyone can use this week to promote what they do and how it can help. We chose March because nothing much else in our industry was running at that time and it would be just prior to the Easter holidays and at a time in the year when spring is just around the corner. Of course, we had no way of knowing in 2019 when we booked the week that we would be in the first lockdown in March 2020. Sadly, the same situation existed in March 2021 and that is why we want to really get excited about 2022.’

The CHP website will feature one family of therapies each day with pre-recorded videos followed by an expert webinar at 7pm each evening. We are also looking at putting on a webinar about how complementary therapies can support long Covid sufferers that will be a paid seminar on zoom for up to 500 people, with an expert panel from lots of different therapies at the end of it.

The CHP stress that there is no requirement to stick to their schedule. Complementary Therapy Week can act as a focus for promoting and celebrating your own therapies. You can also contact local media, such as newspapers or radio stations well ahead of the event to see if they’d be interested in featuring your business as part of the awareness week. The CHP will be posting more information about events as the Awareness Week draws closer and you can find lots of ideas and inspiration on their website. If you’re taking part, you can use the hashtag #complementarytherapyweek to build traction. n

iFind out more at https://www. complementaryhealthprofessionals. co.uk/national-complementary-therapy-week.