Process Book: Clickbolt

Page 1

Branding, Packaging, User Experience, Web Design, Advertising Never forget your password. With the QR code, combination retrieval is just a text message away.

Clickbolt Concept & Branding Process


Overview

Step 1: Physical Functionality Address problems with current packaging function Develop a new packaging function Step 2: User Experience Address user problems with the product Develop technological plans to fix those problems Step 3: Branding Develop the product and brand position Brand Naming Logo Development Step 4: Packing Design Mockups Environmental Testing Step 5: Web Design Step 6: Ad Design

Clickbolt Concept & Branding Process


Step 1: Physical Functionality Address and solve the problems with the current packing function

Clickbolt Concept & Branding Process


Step 1: Physical Functionality Address and solve the problems with the current packing function

Clickbolt Concept & Branding Process


Step 2: User Experience Solve consumer problems with the product: remembering the combination

Clickbolt Concept & Branding Process


Step 2: User Experience Map the user interface

Clickbolt Concept & Branding Process


Step 3: Branding | Positioning Identify the unique marketing angle of the product and brand

Clickbolt Concept & Branding Process


Step 3: Branding | Positioning Identify the unique marketing angle of the product and brand

Clickbolt Concept & Branding Process


Step 3: Branding | Name Pick key words from the marketing angle

Clickbolt Concept & Branding Process Pick key words from the key words, find synonyms


Step 3: Branding | Name Combine the key words for potential names

Clickbolt Concept & Branding Process


Step 3: Branding | Name Combine the key words for potential names

Clickbolt Concept & Branding Process


Step 3: Branding | Name Examine the meaning of “Clickbolt�

Clickbolt Concept & Branding Process


Step 3: Branding | Logo Sketching

Clickbolt Concept & Branding Process


Step 3: Branding | Logo Sketching

Clickbolt Concept & Branding Process


Step 3: Branding | Logo

Clickbolt Concept & Branding Process

Refinement

At 4AM, get very tired and wonder exactly how much work I’ve done.


Step 4: Packaging Design Mockups

Clickbolt Concept & Branding Process


Step 4: Packaging Design Environmental Testing

Clickbolt Concept & Branding Process


Step 5: Web Design

Clickbolt Concept & Branding Process


Step 6: Ad Design

Clickbolt Concept & Branding Process


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