Marketing Me Marketing Me Reflective Reflective Report Report
By HollyBarber
Content
Page 4 - Introduction
Page 6-7 - Minimalism within me
Page 8 - Stigmas of social media
Page 9 - My personality
Page 10 - De-influencing
Page 11 - My interests
Page 12 - My Market Level
Page 13 - Career Prospects
Page 15-18 - Brands I looked to & Why
Page 20-21 - Colour Analysis
Page 20-21 - Colour Analysis
Page 22 - Who the brand is aimed at
Page 23 - Timeline reflection
Page 24 - Entering FMP
Page 25 - Use of cakes
Page 26 - Table Setting & Events
Page 27-33 - Style Inspiration
Page 34 - My Role
Page 36 - Things not going to plan
Page 38 - Shoot Concept
Page 39-40 - Website
Page 41 - The brand post FMP
Page 42 - Why a lifestyle brand
Page 43 - The future of my brand
Page 44 - Final reflection
Introduction
In this book, I explore where the previous Brand Me module took me and where I left off. I explore how both my FMP and the journey through this final module have identified my strengths within visual communication and as a creative marketer. I have identified my likes and dislikes and brands and aesthetics that I circle back to often, whether that be personally or on an educational level. This reflection underpins the “why's” behind why I made the certain decisions and why my Final Major Project (FMP) went in the direction it did.
From my initial research to secondary research, I have identified through Brand Me that my influences have developed from a young age and I have now carried that into the final Marketing Me module.
My FMP is a reflection of my personality, my struggles with the stigmas of social media and the incorporation of all of my interests that make me, me!
Minimalismwithinme...
Minimalism was something I was introduced to through social media when it was a very popular trend. At first, I felt like minimalistic people were just emotionless and dull. But a lot of dynamic individuals such as Steve Jobs implemented simplicity in their life and changed the world. I only in recent years introduced a more minimalistic lifestyle to help manage my anxiety. I value white space across all areas of my life, such as empty spaces in my calendar, mental space to breathe and think and also just space in my physical environment. I went through a period in my life of overconsumption which really drained me mentally. I then came to realise that more is not better and that material items cannot fill a void.
Minimalismwithinme...
Also being a minimalist does mean I am sensitive to clutter. This can be physical, digital or even mental clutter. It just feels better for me when my environment is clean and uncluttered.
This can come as a challenge to me as my anxiety can quite often lead to clutter in all aspects of my life. Minimalism has connotations of neutral and muted colour palettes and due to the social media trends that have come off the back of minimalism I have always felt tied down to have no colour whatsoever in the space around me. This is reflected massively in my style.
This has come as quite a challenge for me, since in the last couple of months, I have developed a love for bright colours. This come from completing a university module on the brand Jacquemus and I feel completely in love with the brand.
StigmasofSocialMedia
SocialMediahasplayedabigroleinwhyIfeltaneedtohideasideofmethatIfeltashamedandjudgedfor. SocialMediaisahighlightreelandthereisnotenoughrealityonalloftheplatformsoutthere.Influencersand theirtribescreatethesebubblesandexpectationsthatarejustunrealistic.
Socialmediaputsforwardtheideathatifyoudressacertainway,don’tthinknegativelyorifyouattaina certainlifestyle,youwillfinallybehappy.Peopleareputintocategoriesifyouhavecertaincharacteristics,such asifyoudon’tputonaminimalistlook,youwillfallintothecrowdofsomeonewhois“messy”forexample. Whatstartsoffasaharmlesstrend,cansnowballandbecomeawayofmakingpeoplefeelsonegativelyand self-criticalandunfortunately,Ihavebecomeavictimofthat.
AsmuchasIlovewatchingthesewell-put-together,calmingandaestheticallypleasingvideos,youneverreally seethebehind-the-scenes.WhileIwishtherecouldbeanaestheticthatglorifiesnormalday-to-daylife,social medialikestoputnamesonthings. Socialmediaputsnamestovariousthingstoromanticiselifemore,becausein realitylifecanbehardandisfarfromperfect. Fromthis,Iwasintriguedtoseehowthisgenerationrespondstowhattheyseeonsocialmediaandwhatisitthey wanttosee.
2sidestomypersonality
The reflection on minimalism made me realise feel that I have these two sides to myself, the and the B side. The A side is this more m aesthetic, calm and sophisticated. It includes m for minimal colours, styles and environments.
The B side is more chaotic, a reflection of my a and the element of bright colours that I wa introduce more into my life and style. Social med me has played a big part in making it feel like I have to hide this messier, chaotic side.
uirky, ersare tiring ers.The 2024 8%of thehigh social dthat ards anones asan anding ontent hiswill xtfew
Myinterests&HowI wantedtoincludethem
Iwantedtoincludeallofmypersonalintereststhatultimatelymakeme, me!
Thisvariedfromstyling,Englishheritage,events,baking,contentcreation andinteriors.
IwantedtomakesurethatIcouldblendalloftheseelementscohesively anddecidedthattheyallfallundertheumbrellaof“lifestyle”.
IthendecidedthatalifestylebrandwasthedirectionIwantedtotakethe BrandMemodulein,whilststillincludingallmyinterests.
MyMarketLevel
Sittingatthemarketlevelbetweenbridgebrandsandluxury allowsmetoofferauniquevaluepropositionthatcombines quality,style,andaccessibility.Bypositioningmyselfinthismarke segment,Icancatertodiscerningconsumerswhoappreciate well-crafted,aspirationalproductswithoutthepremiumpricetag ofluxurybrands.Thisstrategicpositioningenablesmetoappealt abroaderaudiencewhilemaintainingalevelofexclusivityand perceivedvalue.Icanleveragetheprestigeassociatedwithluxury elementswhiledeliveringattainableluxurytomycustomers.This marketpositioningallowsmetodifferentiatemybrand,attracta sophisticatedclientele,andbuildareputationforofferingelevated productsandexperiencesthatstrikeabalancebetweenquality andaffordability.
CareerProspects
Uponcompletingmyfast-trackdegree,Iameagertopursueacareerin socialmediaandcontentcreationwithinthefashionandbeautyindustry.
Mygoalistoworkasaself-employedcreator,producinguser-generated contentorcollaboratingwithbrandstodevelopengagingandinnovative material.
Inadditiontocontentcreation,Iampassionateabouthostingandenvisiona futureinfashioneventsandpublicrelations.Thedynamicnatureofthese rolesexcitesme,especiallytheopportunitytowitnessandcontributetothe creativeeffortsbrandsputforthduringinfluencerevents.
Ifindimmenseinspirationinwatchinghowotherscraftcontentforbrands, appreciatingthecreativityandingenuityinvolved.Theprospectofhaving creativefreedominmyworkisparticularlyappealing,asitallowsforgenuine expressionandauthenticity,bothofwhichIbelieveareessentialinbuildinga successfulcareerinthisfield.
BrandsIlookedto&Why
I'vefoundtheconnectionbetweenmysurname "Barber"andtherenownedlifestylebrand "Barbour."Thislinkpresentsacreative opportunitytoplayonwordsanddraw inspirationfromthebrand'sheritageandvalues. Byemphasizingthephoneticsimilaritybetween thetwonames,Icancraftanarrativethat celebratescraftsmanship,timelessstyle,and personalidentity.Leveragingthisconnection,I aimtopositionmyselfassomeonewho embodiestheclassicyetcontemporaryethos associatedwithBarbour,whilealsoexpressing myownuniqueapproachtolifestyleand personalbranding.Thisalignmentservesasa compellingstartingpointforstorytelling,content creation,andbuildingacohesivebrandidentity thatresonatesauthenticallywithmyaudience.
RalphLaurenisalifestylebrandthathasbeen synonymouswithhigh-qualityAmerican apparel.Laurencreatedabrandthatwasfuelled byaclearsenseofpurpose.Hewanted“to createclothesthathewantedtowear”andthis personalconnectiontohisdesignsinfusedhis creationswithauthenticity.
Hisbrillianceextendedbeyondsellingproducts andclothinglines.Laurensoldacomplete lifestyle.Bycreatingalifestylearoundhisbrand, hemadeadeepemotionalconnectionwith peoplelikehim.
Forme,RalphLauren’sjourneyoffersvaluable lessonsaboutinnovativestrategies,impactful personalbrandidentityandbuildingapowerful personalbrandthatstandsthetestoftime.
BrandsIlookedto&Why
Jacquemusformeisabrandthatcombinesminimalism withplayfulness.
LauraAshleyhasbecomeoneofthe world’sbest-lovedhomeandlifestyle brands. Itwasfoundedonarichdesign heritageandontraditionalvaluesof qualityandoriginality.Thebrandis knownforgreatdesignsandcreativity andhascarvedanicheindifferent segmentswhereEnglishdesignslook beautiful.Theyhaveareallystrong presenceintheEnglishmarket.
Thebrandcombinedcleanlinesandboldcolourswith unexpecteddetails.SimonPorteJacquemusdraws inspirationfromhischildhoodintheSouthofFrance,which infuseshisdesignswithasenseofwarmthandsimplicity. Thebrandisalsoknownforitscreativemarketingefforts thatcapturepeoplesattention.Thebrandunderstandsthe generationitaddressesandfindscreativewaystointeract withthem.Suchasthrougheventsandpop-upsthatareso aestheticallypleasingthatpeoplewanttosharethem.
Forme,Jacquemushastaughtmealotaboutstrategic marketingandhavingastrongonlinepresence.Theyhave alsoshownthattheirbrandstrategy,theabilitytointertwine artisticstorytellingandunconventionalaesthetics seamlessythroughouttheirbrandsetsanewstandard acrossthefashionindustry.
BrandMe-reflection
The journey from Brand Me has been one that I have loved to explore. The initial stages of self-reflection were uncomfortable at times, but I believe to get comfortable, you need to get uncomfortable.
The initial stages of Brand Me explored self-reflective questions about how I view myself, how others view me and many more avenues that I did not even think about until the Brand Me module. In summary, the answers that I were left with, helped me determine my message and understand more about how I view myself.
After taking some time to reflect on this, I came to the conclusion that I take myself too seriously and that comes with an added pressure that I subconsciously put on myself. I have so much love, creativity and humour that I want to share with others and I need to start doing that. It was important for me to now translate all of this into my FMP
WhereIleftoff...
IleftBrandMewithmybrandcalled“BarberInBloom”andaclearvision ofwhereIwantedtotakethebrandintermsofmyfinalshootimages andhowIseethisbeingtransferredtosocialmediaandmyblog.
BarberInBloomisaboutacelebrationofpersonalgrowthandselfconfidence,inspiredbymyownjourneyofembracingauthenticityand releasingsocietalpressures.AsIletmymaximalistsideblossom,my personalityhasbloomedbeyondnegativityabsorbedfromsocial media.Thebrandencouragesindividualstoembracetheirtrueselves andnottakelifetooseriously.Ibelieveinthepowerofauthenticityand self-expression,encouragingeveryonetobeundeniablythemselves.
RootedinaloveforEnglishheritage,styleandinteriors,BarberInBloom alsoreflectsonmypassionforbaking,socialmediacontentandevents.
Throughthebrand,Iamtoinspireotherstodiscovertheirinner confidence.
Itwasimportantformetocomebacktothemodule,“MarketingMe” withaclearstrategyofhowIwantedtomakesuremymessageand visioncameacrossinmyfinalvisuals.
ColourAnalysisbehindlogocolours
Incorporatingorangeintomybrandlogocanstrategically conveycreativity,youth,andenthusiasm,makingmy brandvibrantandenergetic.Orange'sassociationwith innovationandoriginalityhighlightsmybrand'sdynamic andimaginativenature.Itsyouthful,livelyvibeappealstoa youngerdemographicandsuggestsafun,adventurous spirit.Theenthusiasticandupliftingqualitiesoforange fosterasenseofexcitementandpositivityaroundthe communityIhopetobuild. Thisdistinctivenessand versatilityhelpthebrandstandout,creatingamemorable andengagingidentitythatattractsandretainsfollowers.
ColourAnalysisbehindlogocolours
Incorporatingpinkintomybrandlogostrategically conveysfemininityandplayfulness,resonatingemotionally withyourtargetaudience.Pink'sassociationswithsoftness, joy,andlovemakethebrandappearapproachable, friendly,andwarm.Itscalmingeffectcanfostertrustand loyalty,whileitsversatilityanddistinctivenesshelp differentiateandmakemybrandmemorableina saturatedmarketinwhichIamtryingtobreak. Whether suggestingeleganceorenergy,pinkenhancesmybrand's appealandcreatesaunique,recognisableidentity.
Whothebrandisaimedat
ThecampaignismycelebrationofabeautifulblendofEnglishheritage,style, andcreativeexpression.Iwanttoconveyamessageofembracingourunique styleandpersonality,andcelebratingself-expression.Mygoalistoinspirean appreciationforeverydaymoments,infusingsophisticationandcharminto ourlivesthroughcreativeendeavourslikebaking,styling,andinteriordesign.It inviteseveryonetofindjoyinembracingtheirtrueselvesandexploringthe intersectionofheritageandmodernityinlifestyleanddesign.
IamtargetingGen-Zwithmycampaignastheyareagenerationthatinmy opinionarehighlyattunedtothedisconnectbetweencuratedonlinepersonas andreal-lifeexperiences.Theyhaveadigitalnativestatus,whichmeansthey havegrownupimmersedinsocialmediacultureandarequicktorecognise theprevalenceofpolished,filteredcontentthatoftenfeelsinauthenticandunrelatable.
TimelineplanforFMPshoot-reflection
13th May -
Initial Shoot Day
12th JuneSecond Shoot Day 14th JunePost Production Started 22nd JunePost Production Confirmed 24th JuneFinal Images Submitted
Looking back at my timeline, I am happy that I gave myself the room to have more than one final shoot. I prepared myself that nothing ever goes to plan, so it was important to leave myself wiggle room incase anything was to go wrong.
EnteringtheFMPmodule
ReflectingonstartingtheMarketingMemodule,I washappywiththepreparationthatIhadputin duringBrandMe,whichallowedmetoseamlessly pickupwhereIleftoff.
Iwasexcitedtoseemyvisioncometolifeandhad aplanofhowIwantedtoapproachthis.
Mytimelinefromthestarttothecompletionofmy finalmodulewaswell-structured,enablingmeto meetdeadlineseffectivelyandprovidingflexibility tohandleanyunexpectedchallenges.
Useofcakesincampaigns
Brandsareincreasinglyleveragingtheuniversalappeal intheirmarketingcampaignstoevokepositiveemotio creatememorableexperiencesforconsumers.Cakessy celebration,joy,andindulgence,makingthemaperfect brandstoconnectwiththeiraudienceonanemotiona
Whetherit'sabakeryshowcasingtheirbeautifullycra
creationsonsocialmedia,akitchenappliancebra demonstratingtheversatilityoftheirproductsthrough recipes,oralifestylebrandusingcakestopromotesp occasionsorseasonalthemes,incorporatingcakes marketingcampaignsaddsadelightfultouchthatreson consumers.Byassociatingtheirbrandwiththehappine warmthoftenassociatedwithcakes,businessescanen brandvisibility,engagetheiraudience,andbuildstr emotionalconnectionsthattranslateintolastingcust loyalty.
TableSetting&EventElement
Iwantedtoincorporateanevent-styletable inmyFMPbecauseitalignsperfectlywithmy careeraspirationsineventplanningand design.Byshowcasingameticulouslyset table,Icoulddemonstratemyattentionto detail,creativity,andabilitytocreatevisually appealingandcohesivesetups. Thiselementnotonlyhighlightsmypractical skillsbutalsoreflectsmypassionforcreating memorableandengagingexperiences, reinforcingmyreadinesstoexcelintheevent planningindustry.
StylingInspiration-MollyGoddard
MollyGoddardisaBritishfashiondesignercelebratedforher playfulanddistinctivestyle.Shegainedfameforhertulle dressesshowcasedinher2012CentralSaintMartinsgraduate collection.Knownforhervoluminoussilhouettesandvibrant colors,Goddardredefinesfemininitywithawhimsicaltouch.
Herdesignschallengeconventionalbeautystandards, incorporatingelementsoffantasyandsurrealism.She emphasizescraftsmanshipandsustainability,collaborating withartisansforethicallyproducedcollections.Goddard's workhasbeenwornbycelebritiesandfeaturedinprestigious publications,solidifyingherstatusasaleadingfigurein contemporaryfashion.
MollyGoddard-Instagram
StylingInspiration-Elizabeth Renstrom
ElizabethRenstromisatalentedAmericanvisualartist andphotographerknownforhercaptivatingand thought-provokingwork.Herartisticstyleoftenexplores themesofidentity,culture,andhumanexperiencesina uniqueandcompellingway.Renstrom'sphotographyis characterizedbyakeeneyeforcomposition,color,and storytelling,offeringviewersaglimpseintohercreative vision.Shehasgarneredrecognitionforherinnovative approachtovisualstorytellingandhasbeenfeaturedin variousexhibitionsandpublications.Renstromcontinues topushtheboundariesofcontemporaryphotography, showcasingablendofcreativityandintrospectioninher work.
ElizabethRenstrom-Instagram
StylingInspiration-Megan Ho
MeganHoppisatalentedinteriordesigner renownedforherinnovativeapproachto creatingcaptivatingandfunctionalspaces.With akeeneyefordetailandacommitmentto personalizeddesign,Megantransformsinteriors intostunningreflectionsofherclients'lifestyles andpersonalities.Herstyleischaracterizedbya harmoniousblendofcontemporaryelegance andtimelesssophistication,oftenincorporating naturalelementsanduniquetexturestoadd depthandcharactertoeachspace.Megan's designsarecelebratedfortheirseamless integrationofformandfunction,resultingin spacesthatarebothvisuallystrikingand practical.
MeganHoppInstagram
ShootInspiration
Thefinalmajorprojectshootwascarriedoutasaneditorialshoot.Ihaveenjoyedthis aspectinmypreviousmodulessowantedtocarrythisforwardbutputmyselfinfront ofthecamerathistime.Thisissomethingoutofmycomfortzone,however,Iwantto pushmyself.TherewillbeoneshootinanEnglishcountry-stylekitchen.Ihavehigh standardsasakeenperfectionistsoIwouldliketomakesurethatmyimagesareofa highqualityandtomyliking.ThefinalimageswillcombinealloftheworkIhave collatedovermyjourneyhereattheUniversityofChesterandIwantittoshowa strongrepresentationofmeandmybrand.
Iwanttoincorporatetheelementofmessinessandchaos,asthatisacharacteristic ofminethatmakesmewhoIam.Iwantthiselementtoremainplayfulandhumorous andIhopethiswilltiemymessageintomyvisuals.Thecontenttocomefromthiswill beusedonmyblogpostandsocialmediaplatformsasthisrelatestothecareerpath Iwanttogodown.
StylingInspiration-AcneStudios
AcneStudiosisahighlyinfluentialfashion brandcelebratedforitsminimalistyetavantgardeaesthetic.FoundedinStockholm, Sweden,thebrandhasgainedglobal recognitionforitsinnovativedesignsthat blendScandinaviansimplicitywithedgyurban appeal.AcneStudiosoffersawiderangeof clothing,accessories,andfootwearknownfor theirimpeccablequality,cleanlines,and unexpecteddetails.Thebrand'sdistinct approachtofashionresonateswithadiverse audience,fromfashionenthusiaststo celebrities,whoappreciateitsunderstatedyet boldstyle.AcneStudioscontinuestopush boundarieswithitsartisticvisionandremains atrailblazerincontemporaryfashion.
StylingInspiration-Reflection
Overall,IamextremelyhappywiththeindividualbrandsIchosetolooktoforinspirationformy finalshootimages.Eachbrandprovidedauniqueperspectiveandaestheticthatsignificantly contributedtobringingmyvisiontolife.Theinfluenceofthesebrandsnotonlysupportedmy creativeprocessbutalsohelpedmerefineandstrengthenthefinalimageoutcome.
Byincorporatingelementsfromfourdifferentstylinginspirations,Iwasabletocoverallthe essentialbasesthatwentintomyfinalshoot.Eachinspirationofferedsomethingunique,whether itwasaparticularcolorpalette,texture,mood,orcompositionstyle.Thisdiversityensuredthat myimageswererich,layered,andvisuallycompelling.
Icarefullystudiedtheworkofthesebrands,analysingtheirapproachtofashion,theirattentionto detail,andtheirabilitytocreateacohesivenarrativethroughimagery.Thesynergybetween theseinspirationsandmyowncreativeideasresultedinimagesthatarebothuniqueandhave aprofessionalfeeltothem,makingmeproudoftheworkI'veaccomplished.
TheRoleIplayed
Lookingbackatmypreviousuniversitymodules,Iamquite specificaboutmyoutcomesandputalotofpressureon myselfforthemtoturnoutacertainway.Soduetomyhigh expectations,IamtakingtheroleofCreativeDirectorformy FMPasIwanttooverseeeverysingleelement.Iwillalsobethe model(thislaterchanges)inmyFMPasIhavetypicallybeen behindthecamera,butthistimeIwantedtopushmyselftobe infrontofit.
Theroleofstylingwasalsobeundertakenbyme.Thisissucha crucialpartofmyFMPasthereisnotjustclothesstylingbut thereisalsoanelementofstylingmytablesettingsand backdropscenery.Ialsoplayedtheroleofhairandmakeup artistwhichwasfun. Ishotbehind-the-scenescontentmyselfasIwantittohavea moreauthenticandunpolishedfeeltoit.Thiswillalsoaddto myportfolioofcontentcreation.
Thingsnotgoingasplanned...
Aspreviouslymentioned,Ihadplannedtobethemodelformyshoot. Ihadsetadateandorganisedeverythingformyshootday.Ihadmyvenubooked andIwentintotheshootexcited. IhadthehelpofaclosefriendwhoisanA-level photographystudent,butunfortunatelywhenIstartedtolookbackattheimages duringtheshoot,Iwasnothappywithhowtheimageswerecomingout.
Ifeltquiteasuddensenseofanxietyandstartedtofeelquiteself-conscious.The imagesonthepreviouspageareaglimpseintotheoutcomesfromthisday. UltimatelyIwashappytousethisdaytocapturecontentofmytablesetting/menus, butIknewIwantedtoshootmyimagesonanothermodel,fromtheperspectiveof thisothermodelbeingmy“consumer”.ThiswayIfeltlikeIstillusedtheimagesfrom myinitalshoot,butthatIhadanotheropportunitytogetstrongerimagesonanother model.Iknewmystrengthcomefrombehindthecamera,directingandvisualising thestory,soIwantedtoshowthisasbestIcan.
Shootconcept Authenticity
Authenticityreferstothequalityofbeing genuine,real,andtruetooneself.It impliesthatapersonorthingisnotan imitationandissincereinits presentation.Inthecontextof encouragingpeopletobeundeniably themselves,authenticitymeans embracingandexpressingone'strue identity,values,andbeliefswithout pretenseoralteration.
*PleaseusethelinkonmyLinktreeto viewthewebsiteifthereareanyerrors withthelinkabove*
Website&Blogreflection
OverallIamreallyhappywithhowthewebsiteturned out.Ifeelasthoughitwasthatfinaltouchthatpulled everythingtogether.
Thewebsiteconsistsofapageaboutthebrand,linksto threeblogpostsIhavewrittencoveringtopicsrelatedto myFMPandalsolinkstoshopmycurrentpersonal favourites.Italsohascontentontherewithinthegallery forusers/followerstoview.Thecontentcurrentlyon thereisformyFMP,howeverIamkeentokeepthis updatedpost-universityandtransitionittowhichever careerpathIamleddown.
IwantedtocreatesomethingasclosetowhatIwant BarberInBloomtobecome,evenafterIfinishUniversity. Thisprojecthasbeenarealeye-openerformeandthis projectissomethingIwouldlovetocontinueexploring.
TheBrandPostFMP
TONEOFVOICE
BESTTIMETOPOSTONSOCIALS
Instagram:
Besttimes:Weekdays(Tuesday,Wednesday,Thursday)between9:00AMto11:00AM and1:00PMto3:00PM.
Peakengagement:Wednesdaysaround11:00AMandFridaysbetween10:00AMto11:00 AM.
Facebook:
Besttimes:Weekdays(Tuesday,Wednesday,Thursday)between9:00AMto2:00PM.
Peakengagement:Wednesdaysaround11:00AMandThursdaysfrom9:00AMto12:00 PM.
Twitter:
Besttimes:Weekdays(MondaytoFriday)between9:00AMto3:00PM.
Peakengagement:Wednesdaysaround9:00AMandFridaysfrom9:00AMto10:00AM.
LinkedIn:
Besttimes:Weekdays(TuesdaytoThursday)between9:00AMto11:00AMand12:00PM to3:00PM.
Peakengagement:Wednesdaysaround9:00AMandTuesdaysfrom10:00AMto11:00 AM.
Pinterest:
Besttimes:Eveningsandweekends,particularlyFridaysandSaturdays.
Peakengagement:Saturdaysfrom8:00PMto11:00PMandSundaysfrom9:00PMto11:00 PM.
BrandIdeas-Whyalifestylebrand?
PersonalPassion:Ihaveagenuinepassionforfashion,style,interiors,baking,andotherlifestyle elements,andwantedtosharethispassionwithothersthroughacohesivebrand.
DesireforExpression:Isawanopportunitytoexpressyouruniquepersonality,creativity,andvalues throughacuratedlifestylebrandthatreflectswhoIam.
ImpactandInspiration:Iwantedtoinspireotherstoembraceauthenticity,self-expression,and personalgrowthbyshowcasinghowlifestylechoicescanpositivelyimpactoverallwell-being.
ConnectingwithCommunity:Creatingalifestylebrandallowsmetoconnectwithlike-minded individualswhosharesimilarinterestsandvalues,fosteringasupportiveandengagedcommunity.
EntrepreneurialSpirit:Ihaveentrepreneurialambitionsandsawanopportunitytoturnmypassions intoabusinessventure,offeringproducts,services,andcontentthatresonatewithyouraudience.
Thefutureofmybrand
ThefutureexpansionopportunitiesforBarberInBloom:
ProductLineExpansion-brandedmerchandise,apparel,accessoriesorhome decorthatreflectthebrand’saestheticandvalues.
Pop-upEvents-pop-upshopsinkeylocationstoprovideanimmersivebrand experienceandengagewithfollowersinperson.
CollaborationsandPartnerships-Collaboratewithotherbrands,artistsand influencerswhosharesimilarvalues.
DigitalContentExpansion-morediversecontentsuchaspodcasts,videoseries orinteractiveexperiences.
EventHosting-Organiseeventssuchasstylingworkshops,bakingclassesor socialeventsthatalignwiththebrand’slifestylethemes.
FinalReflection...
I’mreallyhappywithhowmyFinalMajorProjectturnedout.Allthedifferentpartsfit togetherreallywell,creatingastrongandcohesivepiece.Thechaotic,conceptual messageIwantedtogetacrosscomesthroughwithalotofimpactandreallygrabs attention.Meanwhile,thetablesettingsectionbringsanicebalancewithitssubtlety, makingtheoverallprojectmoreengagingandlayered.
Ithinkthemixoftheseelementsworksperfectly.Thechaosaddsalotofenergyand highlightsthethemesofunpredictabilityIwasgoingfor.Ontheotherhand,themore subtletablesettingsectionprovidesacalmcontrastthatinvitespeopletotakea closerlook.Thisbalancebetweenthetwomakestheprojectinterestinganddynamic, witheachpartenhancingtheother.Overall,I'mreallyproudofhowitallcame together.Thisprojecthasalsohelpedmeidentifymystrengthsasavisualstoryteller, showcasingmyabilitytocreatecompellingnarrativesthroughdesign.Additionally,it highlightedmyskillsineventplanninganddigitalmarketing,reinforcingmy confidenceintheseareasandshowinghowIcanblendcreativitywithstrategic thinking.