BR AZ IL
ORSON WELLES Came To Rio in 1942, Ambassador Frederico Lapenda is bringing him Back to Brazil Again. BY FABIO GLINGANI
Frederico Lapenda
F
rederico Lapenda, international producer of Worldwide Motion Pictures is also the president of the Beverly Hills Film Festival, and the Tourism Ambassador of Brazil. Mr. Lapenda believes in something radical. He has carefully researched the matter and now believes that instead of producing TV, Internet and various Magazine ads to promote Tourism, the relevant Bureaus should produce “Actual Motion Pictures” to promote their culture, food and places of interest. In this manner, instead of spending money on ads, people could actually see the wonders of their country, around the world. This would promote tourism, especially in these days when people, the world over…dream about magnificent locations to visit.
20 • HOLLYWOOD WEEKLY
At the same time, while promoting tourism, Bureaus could make significant profits from the films they actually produce. They could quickly recoup their investments. For example, GAME OF THRONES being produced in Australia, was a huge profit machine for tourism… because all the filmed locations encouraged an explosion in new tourists. Films also have an incredible mystique of their own. And great movies are im-
mortal. Who will ever forget the ending to the great Romantic Thriller, CASABLANCA, when Humphrey Bogart said: “We will always have Paris!” That incredible movie actually sold Two Locations, at the same time. Casablanca, because of its mystery and adventure… and Paris, because of its Romance and Beauty. Both locations opened their doors to a new, huge explosion of Tourism, after the war ended.