A RT & CU LT U R E . . .
EDITION356
I M M E R S I V E D I G I TA L E X H I B I T I O N LO O KS B AC K AT T H E Y E A R O F C OV I D
Edition365 was launched at New Art City towards the end of 2021 to capture “the year that changed everything”. All of the work was created between 11 March 2020, when the World Health Organisation officially declared a global pandemic, and 10 March 2021. It comprises 365 artworks by a widely dispersed and dynamic array of creators from around the world, “uniting the voices of renowned photographers, emerging artists and everyday people alike”. This new immersive digital exhibition is a collaboration between New Art City (a virtual art space), ART3 (“the home of photography in the metaverse”) and British Journal of Photography (part of the digital organisation 854 Media). Announcing details of the exhibition, the organisers said, “Since the coronavirus pandemic swept the world in March 2020, all of humanity have shared – and documented – an extraordinary experience. History has unfurled in front of our eyes, cracks in our systems have been magnified, and across oceans and borders ways of thinking, acting and existing remain in flux. “Traversing tales of love, loss, hope, solidarity – humankind’s collective will to resist, persist and rebuild – the exhibition is among the most ambitious New Art City has ever attempted: a once-in-a-century photography collection, conceived to stand as a historical reference for decades to come.” The pieces that form Edition365, as well as the exhibition as a whole, were also made available to own in an exclusive NFT drop. 166
JANUARY & FEBRUARY 2022
“As the hosts of some of the most viewed photographic exhibitions in the ‘real’ world,” said ART3 CEO Marc Hartog, “we wanted to build something of equal ambition in the metaverse. Edition365 is a time capsule of incredible works which tells the story of a unique moment in history, with artists from all over the world offering their own creative insight into this uniquely shared human experience.” Noting that creators had been hit incredibly hard during the pandemic, he added, “The NFT sale will create an opportunity for collectors to own unique works while supporting a large group of participating artists, who will receive the lion’s share of income generated. The concept of the metaverse is everevolving and, in what we believe will be a world first, one collector will be able to own the entire collection as part of the sale, with proceeds split between the artists.” www.newart.city / www.art3.io / www.1854.photography
Photos this page, clockwise from top left: Güzin Mut, Claudia Fuggetti, Bobby Beasley, Austin Tweedle, Andreas Forstmaier, Akani Photos opposite page, clockwise from top left: Jooeun Bae, Taniya Sarkar, Giodi Messi, Luka Lukasiak, Laura Pannack, Hannah Norton, Ruaridh Fraser, Eliza Bourner, Elena Helfrecht, Mark Forbes, Yu-Chen Chiu (centre)
