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First paperback edition July 2022
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H O M E A D V A N T A G E R E A L T Y
1-4 repare recise Pricing e Picture Perfect nline Exposure TENTS argeted Marketing 16 t Us 5 6 7-13 14 15 17-18 21-22 Next Steps 19-20 H O M E A D V A N T A G E R E A L T Y
Columbia's only member of the invitation-only Leading Real Estate Companies of the World network
Woman-owned and family-operated small business
4 offices throughout the Midlands and one in the Lowcountry with over 100 agents to serve you
1 H O M E A D V A N T A G E R E A L T Y
F a s t F a c t s
Established over 30 years ago as Columbia’s premiere all-local real estate boutique, Home Advantage Realty remains passionately committed to our clients' success We have been repeatedly selected as “Columbia’s Best Real Estate Agency” by Columbia Metropolitan Magazine and The Free Times as well as “The State’s Best Real Estate Agency” by The State Newspaper. Our brokerage is honored to be Columbia's only member of Leading Real Estate Companies of the World, an invitation-only network of over 550 of the finest independent real estate companies. We are proud members of the National Association of Realtors® and even prouder supporters of Equal Housing for All!
Established over 30 years ago around our Owner Broker Jill Moylan's dining room table
A B O U T U S
Downtown Columbia Irmo Chapin
Blythewood
Find us downtown at 2615 Devine Street, in the lively Devine Street business and shopping district near The University of South Carolina; find us in Irmo at 7163 St Andrews Road near beautiful Saluda Shoals Park; find us near Lake Murray in Chapin at 118 Columbia Avenue; find us in picturesque Blythewood at 212 Main Street; and finally, find us in the heart of the ACE Basin on Edisto Island at 806 B Oyster Park Drive Realty
Home Advantage
H
is everywhere you want to be. 2
Edisto Island
O U R O F F I C E S O M E A D V A N T
A G E R E A L T Y
Home Advantage Realty is a locally grown and locally owned business. We are not a faceless franchise or a large corporation. Our employees and agents are intimately involved in improving our local communities.
Our work family also regularly supports the work of Habitat for Humanity, Harvest Hope, Oliver Gospel Mission, Meals on Wheels, Final Victory Animal Rescue Group, and Pawmetto Lifeline. We ring bells for The Salvation Army, our agents serve on PTO Boards, in Rotary Clubs, in Chambers of Commerce, as volunteers for local community events like parades and marathons, and in ministry to others through faith-based organizations As a locally-owned company, we believe it is important to use our dollars and our talents to make our communities better.
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AGENTS WITH (HAR)T
H O M E A D V A N T A G E R E A L T Y
Recently, we partnered with Family Promise of the Midlands to support their mission of caring for Columbia area families experiencing sudden homelessness. In today’s real estate market, low inventory affects nearly everyone, including buyers and renters. We see first hand the critical needs of many in our community and we want to help.
FAITH BASED
Store
ANIMAL CARE
Midlands FCA VFW Auxillary
Love International Ministry
Victory Animal Rescue Group Golden Retriever Rescue Group Humane Society Animal Mission Pets Inc. Palmetto Lifeline
Ministry
AGENT PARTICIPATION IN ORGANIZATIONS
COMMUNITY
Christian Assistance Bridge
We Care
CIVIC ORGANIZATIONS
Faith Based Health
American
Harvest Hope Oliver Gospel Mission SHELTER Habitat for Humanity Family Promise of the Midlands SENIOR CARE Meals on Wheels Good Works COMMUNITY EVENTS Marathon Volunteers Adopt a Highway SCHOOLS School PTO Officers School Improvement Councils School Fundraising Sport Booster Clubs Weekend Food Program Classroom Volunteers 4 H O M E A D V A N T A G E R E A L T Y
Sharing God's
Red Cross The Salvation Army Rotary Clubs Chambers of Commerce Women's Organizations
Final
St. Francis Thrift
Northern
Fellowship of Christian Athletes
FOOD
Our initial meeting at your home will allow us to assess your property and understand your selling goals. We will discuss five specific strategies, described in detail on the following pages, to ensure your home presents at its best to prospective buyers and their agents.
We will prepare and present a Comparable Market Analysis demonstrating how your home stacks up against sales from the past year as well as current market competition. In addition, we will prepare and share required listing documents with you.
Once our recommended preparations are completed, we will walk through a second time to confirm our pricing recommendation and to ensure your home is ready for professional photos.
FIRST STEPS
Let our experience work for you.
3 H O M E A D V A N T A G E R E A L T Y
S T R A T E G Y : P R E P A R E
Boost
Curb Appeal Clear Clutter 6 H O M E A D V A N T A G E R E A L T Y
Making your home its most appealing is key to a prompt sale Does your home have weaknesses that can easily be corrected before it goes on the market? We will guide you on which improvements are likely to be financially sound decisions and which improvements are likely to be a waste of your money. Our over 30 years of experience enables us to help you present your home at its best while saving you time, money, and frustration.
P R I C E P R E C I S E L Y
S T R A T E G Y :
7 H O M E A D V A N T A G E R E A L T Y
We take our responsibilities seriously and get to work for you as soon as listing paperwork is signed. Don’t rely on online tools that imply they understand values. Our agents know homes inside and out.
While you will always make the final decision in the pricing of your home, we ask that you listen to our expert guidance We provide a professional CMA that includes an analysis of current market competition, as well as pending and closed sales most likely to be used by appraisers in valuing your home
8 H O M E A D V A N T A G E R E A L T Y
. . .
A new listing will generate interest from brokers and potential buyers. After a time, interest will decline, which makes it crucial to list your property at the right price when it first goes on the market.
I
W e e k 3 I n c r e a s i n g H i g h e s t D e c r e a s i n g W a n i n g W e e k W2 e e k 1 W e e k 4 I n t e r e s t L e v e l 9 H O M E A D V A N T A G E R E A L T Y
T M I N G I S
E V E R Y T H I N G
10 H O M E A D V A N T A G E R E A L T Y
OUR MUTUAL GOAL IS NOT TO LIST YOUR HOME AT THE HIGHEST PRICE. 11 H O M E A D V A N T A G E R E A L T Y
OUR MUTUAL GOAL IS TO SELL YOUR HOME AT THE HIGHEST PRICE. 14 12 H O M E A D V A N T A G E R E A L T Y
Once your home is ready to market actively, we begin our work to attract your buyer. 13 H O M E A D V A N T A G E R E A L T Y
Today well over 90% of home buyers start their search online. Excellent photos are crucial to the quick sale of your home. Although inperson visits to your home will lead to a sale, the photographs potential buyers will view beforehand will bring them to your doorstep.
T A G E R E A L T Y
B E P I C T U R E P E R F E C T
S T R A T E G Y :
Far too many homes are ruled out by buyers based purely on online photographs. Our high-quality pictures immediately give agents and consumers a chance to form a positive opinion of your home. Some aspects of homes cannot be accurately conveyed through photos alone, and we use detailed descriptions to help pique the interest of potential buyers and complement our photos. O M E A D V A N
14 H
H O M E A D V A N T A G E R E A L T Y
15
STRATEGY: UNRIVALED ONLINE EXPOSURE
Effective internet marketing is among the most critical elements in selling your home. Our state of the art website keeps visitors engaged using advanced property search capabilities and AI-driven automation. Once we launch your home into our local Consolidated Multiple Listing Service, your home will syndicate to thousands of national and international websites. The wide exposure of your home to MLS and beyond is key to catching the eye of an agent with a client looking for a home like yours in the near future.
16 H
Our team engages with thousands of followers across multiple social media platforms to create a buzz surrounding your home. O M E A D V A N T
A G E R E A L T Y
S T R A T E G Y : T A R G E T E D S O C I A L M E D I A A N D M A R K E T I N G
17 H O M E A D V A N T A G E R E A L T Y
NEXT STEPS
When your home is under contract, our work is just beginning. We help you to navigate complex processes including due diligence periods, repair negotiations, appraisal issues, contingency deadlines, and pre-closing steps.
As offers come in, count on us to help you understand their strengths and weaknesses, to provide guidance on strategic counter offers, and to assist with all the paperwork.
rd-Winning Service
Local Expertise
Once contract negotiations have concluded, the buyer of your home will likely want to schedule inspections. Your agent will help you negotiate inspection-related findings with the other party to a typically satisfactory resolution. We stay in contact with all parties involved in your transaction from beginning to end, coordinating the myriad details with the prospective buyers’ agent, lender, closing attorney, and other parties involved in the closing process. After the closing, we stay in touch with you and help ensure potential problems after closing are quickly resolved.
We NEVER pass you to a “closing department.” You will work with the same professionals throughout your transaction.
H
A
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Responsiveness
ATTENTIVE SERVICE THROUGHOUT THE SALES PROCESS, THE CLOSING, AND BEYOND O M E D
V A N T A G E R E A L T Y
R E L O C A T I O N
Need real estate help outside of Columbia? Home Advantage Realty is Columbia’s only real estate company to be selected to join the prestigious Leading Real Estate Companies of the World consortium
As a local company with a global reach, we can work on your behalf anywhere in the world. LeadingRE provides world class marketing and resources allowing us to provide the very best service The result? Our Leading Real Estate Companies of the World network repeatedly produces more home sales volume in a year than any national franchise.
19 H O M E A D V A N T A G E R E A L T Y
We can connect you to the highest caliber of real estate professionals in South Carolina, in the United States, and abroad Let us introduce you to a carefully selected sales associate who will provide you with extraordinary service no matter your destination.
20 0 100 200 300 400 KellerWilliams ColdwellBanker Compass BerkshireHathawayHomeServices eXpRealty Sotheby's RE/MAX Century21 HomesmartInternational BetterHomesandGardens UnitedRealEstate ERA Corcoran $405 $353 $317 $251 $139 $132 $115 $113 $39 $35 Leading Real Estate Companies of the World $12 *Volume shown in billions of dollars. For informational purposes only In compiling this report, LeadingRE relies on third party sources. The information set forth in the chart above is sourced from REAL Trends Top 500 for 2021, realtrends com Neither LeadingRE nor its member companies are responsible for the accuracy of third party data presented herein $13 U.S. HOME SALES VOLUME AMONG THE TOP 500 U.S. REAL ESTATE FIRMS. I N D U S T R Y L E A D I N G S A L E S $14 $17 H O M E A D V A N T A G E R E A L T Y
Home Advantage is a fine company with a long term investment in Columbia and the surrounding community. I encourage any one who is looking to buy or sell a home to contact them. They're the best! G.W.
Home Advantage explained the buying process flawlessly, answered every single question, and made me feel like part of a family right from the getgo Highly recommend for first time buyers or anyone needing a little flexibility in their life. Seriously the kindest people!! And somehow they made this HECTIC process fun and practically seamless! Thanks from the bottom of my heart! -H.V.
After now having bought and sold a home in Columbia within the past 3 years using Home Advantage, I can’t recommend them highly enough. They walk you through each and every step and make sure you are getting top value for not only your home but for all the contractors that come and go during the process. Anyone looking for or selling a home in the Columbia area would be crazy not to reach out to Home Advantage Realty. -S.M.
21H O M E A D V A N T A G E R E A L T Y
R E V I E W S
What a great team working at Home Advantage Realty! Professional, knowledgeable, helpful, and friendly I would recommend Home Advantage to anyone looking for help in selling or purchasing a home. -A.W.
A truly outstanding group to work with when both selling our house and buying a new one I would highly recommend this group to anyone in the Columbia area looking to buy or sell a home. -A D
22 H O M E A D V A N T A G E R E A L T Y
Columbia Metropolitan Magazine's Best Real Estate Agency
A W A R D S
C O N N E C T W I T H U S
Real Trends Nation's Best Real Estate Companies
www.HomeAdvantageRealty.com
Free Times Best Real Estate Agency
Home Advantage Realty Lowcountry
EdistoHomesForSale
The State Newspaper’s Best Residential Real Estate Agency
Angie's List Super Service Award
HomeAdvantageEdisto
HomeAdvantageRealty
HomeAdvantageRealty
www.EdistoHomesForSale.com
Home Advantage Realty, LLC
Edisto Office
Columbia Office 2615 Devine Street Columbia, SC 29205 803.771.2424
7163 St Andrews Road Columbia, SC 29212 803.567.5300 p 118 Columbia Avenue Chapin, SC 29036 803.599.8400
Blythewood Office 212 Main Street Blythewood, SC 29016 803.708.2013
806-B Oyster Park Drive Edisto Island, SC 29438 843.605.9555