SPONSORSHIP SATURDAY OCTOBER 24, 2015
EveryAngelenoCounts.org HomeboyIndustries.org
WHO:
Homeboy Industries is the largest gang intervention, rehab, and reentry program in the United States, serving more than 10,000 men and women each year. For more than 25 years, Homeboy Industries has helped formerly gang-involved and previously incarcerated men and women re-identify who they are and redirect their lives to become contributing members of the community. With an array of free programs and services like tattoo removal, academic and life skills classes, substance abuse and other support groups, job training, work readiness and employment placement services, Homeboy Industries is the single place that engages the imagination of this marginalized population. When you support the Every Angeleno Counts 5K and Festival, you help to underwrite these vital programs and create healthier families and a safer Los Angeles. Homeboy Industries is a charitable nonprofit 501 (c) (3) Organization. Tax ID 95-4800735
WHAT:
The Festival includes a 5K Run, art exhibition and sale featuring 50+ renowned and emerging artists in a variety of media, performances by eclectic musical artists, plus activities for kids, a social justice village, vendor village and the first ever Homegirl CafĂŠ Bruno Street Brunch (imagine tacos and chilaquiles with 1,000 of your closest friends).
WHEN:
Saturday, October 24, 2015 6am registration | 8am race | Festival until noon
WHERE:
Homeboy Headquarters: 130 W. Bruno Street, Los Angeles, 90012. The route takes participants up to Broadway in Chinatown then through Elysian Park continuing down into Lincoln Heights then to Spring Street and back to Homeboy for the Every Angeleno Counts Festival.
Sponsorship Opportunities on Page 4
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ATTRACTIONS: • Live music & performances • Art exhibition and sale • Kiddie 1K and family friendly activities
“Participating in the Every Angeleno Counts 5K & Festival highlights our commitment to the community and its diverse and rich culture. What I really like about the event itself is that it brings the community together and
• Homegirl Café Bruno Street Brunch for 1,000
provides a way that lots of people can be involved.”
• Pre-run Yoga class and runner rest and
-Justin Portaz, head of business development, Jenner & Block
recharge area • Social Justice Village with groups who work alongside Homeboy Industries in pursuit of social justice for all. • Vendor Village & Marketplace
(returning sponsor) “During his July visit to L.A., President Obama gave props to Homeboy Industries, which helps former gang members develop job skills. The organization stages an annual 5K, where you can buy Homeboy-made apparel and tasty edibles while cheering on the runners.” - Elina Shatkin, LA Magazine
“In the busy swirl of Los Angeles, it is easy to forget Every Angeleno Counts. Homeboy Industries isn’t just making room but also providing avenues of real hope, something everyone needs. It’s an honor to have my work included.” - Sheila Cameron, renowned artist (contributor to the Every Angeleno Counts Art Festival)
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DEMOGRAPHICS: Media Reach – April 24 through October 24, 2015
5,000+ Participants
•
Over 130,000,000 impressions via Homeboy Industries social media channels
38%
•
132,000 impressions via Homeboy Industries email channel
•
360,000 impressions via Homeboy direct mail marketing
•
66 million impressions each month via Homeboy Industries outdoor partnerships (Clear Channel Outdoor, Outfront Media)
62%
•
2.6 million impressions via magazine partnerships (LA Weekly, LA Magazine)
Male --- 38%
14.7%
Female --- 62%
11.8%
14.2% 15.2%
19.1%
25%
Youth --- 11.87%
Age 35-44 --- 19.04%
Age 18-25 --- 14.21%
Age 45-54 --- 15.19%
Age 26-34 --- 24.97%
Age 55+ --- 14.72%
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SPONSORSHIP PACKAGES HOMEBOY PRESENTING PARTNER: $50,000 ($400,000 value) • • • •
81 million media impressions for your brand (incl. outdoor and magazine) Cause marketing PR effort surrounding title sponsorship Start/Finish line identifying visual for photo opps and all attendees Plus all non-impression-related perks below
HOMEBOY ADVOCATE: $20,000 ($60,000 value) • • •
12 million media impressions for your brand (via Homeboy direct channels) Cause marketing PR effort surrounding your sponsorship Plus all non-impression-related perks below
HOMEBOY PARTNER: $2,500 ($7,500 value) • • •
1.5 million media impressions for your brand (via Homeboy direct channels) Post-event PR through Homeboy social media channels Plus all non-impression-related perks below
PRODUCT/IN-KIND SPONSOR: • •
Onsite presence with activation opportunity provided by sponsor Homeboy Industries swag and race entries
All sponsorships include Homeboy swag and race entries commensurate with sponsorship level.
HOMEBOY ALLY: $10,000 ($30,000 value) • • •
6 million media impressions for your brand (via Homeboy direct channels) Acknowledgement in CEO update sent to top Homeboy supporters and civic leaders Plus all non-impression-related perks below
HOMEBOY FRIEND: $5,000 ($15,000 value) • • •
3 million media impressions for your brand (via Homeboy direct channels) Editorial integration into Every Angeleno Counts Website Plus all non-impression-related perks below
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TARGETED BRANDING OPPORTUNITIES
Homegirl Cafe Bruno Street Brunch For 1,000 Start/ Finish Line Presenting Sponsor
Every Angeleno Counts Art Walk
Kiddie 1k Fun Run And/Or Family Activity Area
Festival Stage
Runners Rest And Refuel Area
Water Station Naming and Product Placement Route Sponsorship
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SOME OF OUR PAST SPONSORS INCLUDE:
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Contact: Corporate Relations Officer: Alexa Rousso arousso@homeboyindustries.org Race Director: Lynda Stenge lynda@blancheagency.com Chief Development Officer: Jacki Weber jweber@homeboyindustries.org
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