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Success Profile — Vikki Gerrard Discusses Why Sustainability Is Important in a Business
Vikki Gerrard Discusses Why Sustainability Is Important in a
Business: How Green Practices Benefit the Bottom Line BY EDITOR
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Sustainability is important in businesses especially as of recent years. Customers are increasingly interested in the environmental practices of the companies they do business with. Many are willing to pay more for
sustainable products. There are numerous reasons why sustainability in business is essential. In this article, Victoria Gerrard, La Crosse WI environmentalist, focuses on three ways green practices benefit the bottom line: reducing costs, attracting customers, and improving employee morale.
What Is Sustainability?
Most people think of sustainability in terms of environmentalism, but the concept is much broader than that. The United Nations’ Brundtland Commission defines sustainable development as “meeting the needs of the present generation without compromising the ability of future generations to meet their own needs.” In other words, sustainability is about more than just conserving resources for the future. It is about finding ways to use resources more efficiently to meet our current needs without jeopardizing the ability of future generations to do the same. Many businesses embraced this definition of sustainability and work to implement sustainable practices in their operations. Here are three ways that these practices benefit your bottom line.
Reducing Costs
One of the most obvious ways that sustainability benefits your business is by reducing costs. Implementing sustainable practices helps you save money on energy, water, waste disposal, and other operational expenses. For example, you reduce your energy costs by investing in energy-efficient lighting and HVAC systems. You reduce your water costs by installing low-flow fixtures and using droughttolerant landscaping. Additionally, you reduce your waste disposal costs by recycling and composting.
Attracting Customers
In addition to reducing costs, Victoria Gerrard La Crosse WI native says sustainable practices also help you attract customers. An increasing number of consumers want to do business with environmentally and socially responsible companies. If you show your customers that you are committed to sustainability, you differentiate yourself from your competitors. This gives you a significant advantage in the marketplace.
Improving Employee Morale
Finally, sustainable practices also improve employee morale. Employees who work for sustainable companies are often more engaged and productive. They also tend to have a higher sense of job satisfaction. Sustainable businesses often attract and retain the best employees. Victoria Gerrard, La Crosse WI, says this can give you a significant competitive advantage.
Photo Credit: Artem Podrez from Pexels
Environmental Benefits of Sustainable Practices
In addition to the financial benefits, there are also many environmental benefits of sustainable practices. Sustainable practices help you to reduce your company’s carbon footprint and improve its environmental performance. This makes your business more resilient to climate change and helps you avoid environmental regulation. It also helps you build relationships with stakeholders interested in your company’s environmental impact. These relationships create new opportunities for your business.
There are many ways to make your business more sustainable. First, assess your company’s environmental impact and develop strategies to reduce it. Your company’s carbon footprint is an excellent place to start. Also, develop policies and procedures to help your employees implement sustainable practices in their work. For example, create a recycling policy or an energy-saving policy. Finally, educate your employees and customers about the importance of sustainability. This is accomplished through training programs, marketing campaigns, and public relations initiatives.
Conclusion
Sustainability is an essential consideration for businesses in recent years, as consumers and investors alike look for companies that align with their values. Going green saves your business money in the long run by reducing energy costs and waste while also providing environmental benefits. Sustainable practices also make your company more socially responsible, which is something today’s consumers value. Implementing sustainable practices may seem like a daunting task, but our team of experts is here to help. Follow these tips to get started on making your business more sustainable.
