Fall 2018 Home Business by Home Business Magazine

H O M E

225+ HOME-BASED BUSINESS START-UPS

B U S I N E S S

GET STARTED TODAY! Home Business TV / Podcast – Pg. 42

Home-Based Business & Opportunity Magazine

Fall 2018

Special Work-From-Anywhere Issue

MOBILE PRENEUR Start & Grow Your Biz from Any Location

50+ MOBILE START-UPS — Pg. 18

ROAD WARRIOR Survival Tips POCKET-FRIENDLY Marketing Plan FIND INFLUENCERS on a Budget BUSINESS FINANCE Made Easy PRODUCTIVITY TOOLS for Home Office GIG WORK Freelance Success

Display Until 1/2/2019

INTERVIEW: WAHLBERG Preparing for Action — Pg. 16

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Home-Based Business & Opportunity Magazine

Magazine

Contents

Fall 2018 FEATURES

Interview with Mark Wahlberg. On Working Again with Berg for Mile 22, Appreciating the Military, Preparing for the Action, and More.

50+ Home-Based and Mobile Businesses. Launch a Startup This Fall.

Mobile Businesses: These opportunities have given rise to savvy global entrepreneurs.

Thrive as a Freelancer. Navigate the gig economy in the digital era with fortitude.

Small Biz Ad Marketplace.

Classified Ads.

Mark Wahlberg: “While all this Russian hacking stuff is going on, it’s very similar to what’s happening in our movie.”

WORK-FROM-HOME SUCCESS STORIES

BUSINESSES & OPPORTUNITIES

Courtesy of Reuters/The Interview People

Mobilize Your Business! Here’s What Today’s Savvy Entrepreneurs Need to Take Mobile to a New Level.

Gig Economy: Pivot to a profitable career path.

Winning Business with WordPress.

Not the Average Detergent.

Empowering Young Artists to Succeed.

Having Fun While Learning.

Clean and Healthy Travel.

Fixing a Broken Healthcare System.

Young Millennium Records: Businesswoman starts record label to spotlight positive music.

MARKETING & SALES

Pocket-Friendly Marketing Plan.

26 HOME OFFICE

Successfully advertise your home business on a $5,000 budget.

Product Reviews. Valuable home office products for the entrepreneur.

Productivity Tools for the Office. Use digital ecosystems to help your home business prosper.

Discounted Advertising: Try low-cost marketing tools.

MONEY CORNER

Manage Your Small Business Finances.

Draw up a financial action plan to properly handle your accounts.

Note All Transactions. Keeping business records is essential for success.

Smart Systems: Integrate S tS t I t t ttools l tto streamline business operations.

Accelerate Accounting: Keep the cash flow smooth. Fall 2018 | Home Business

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Volume 25 Issue 4, Fall 2018 www.homebusinessmag.com

The Home Business Team ®

Publisher Richard Henderson United Marketing & Research Company, Inc. Editor-in-Chief Stacy Ann Henderson Managing Editor Sherilyn Colleen Publicity Editor Shannah Carol Graphic Services Camilla Martinez-Fleitas, Slice, Inc. Production Manager Jon Crossley, Ultra Graphics Digital Ad Production Angel Macias, Ultra Graphics Art Direction Richard Rabil Advertising advertise@homebusinessmag.com Phone: 800-734-7042 Shayla Christine http://www.homebusinessmag.com/magazine-advertisng http://www.homebusinessmag.com/online-advertising Distribution Manager Richard Trummer, Curtis Specialized Circulation Bob Kennedy, Cavendish Media Circulation Manager Dennis Porti, Curtis Michelle Ingenito, Curtis Subscriptions Publication Fulfillment Services Int. Call 888-881-5861 - M - F 8am-4pm PST. For International, call 714-226-9782. Fax: 714-226-9733 Email: homebusinessmag@pfsmag.com Print Manager Keith Oelke, Quad Graphics Mark Quartaroli, Quad Graphics Reprints Betsy White, The Reprint Outsource, bwhite@reprintoutsource.com Mailing Lists www.homebusinessmag.com (Click on “Mailing Lists” to order) Mailing List Manager Danny Grubert, Danny.Grubert@lakegroupmedia.com List File Manager Travis McMillian, Lee Coats Newton Digital Media Manager Jim Clark, GTxcel E-Readers Bob Mehta, Supremus Group Rachel Unclebach, Libre Digital Internet Manager Sam, Fixrunner SEO Janice Johnson Social Media Shelby Cara At Your Service Portal Lisa Schneegans, Buzz 360 IT/Computer Operations Jim Easton, letmefixyourpc.com Virtual Operations Mike Davidson, VDI Networks Customer Service Email: customerservice@homebusinessmag.com Phone: (800) 734-7042 Fax: 714-388-3883

Editorial Dr. Emad Mousavi, MyTravelBiz™, Mayumi Nakamura, Philip Piletic, Swaraj Das Mohanty, and others.

Distribution Curtis Circulation Company 730 River Road New Milford, NJ 07646 Tel: (201) 634-7400 Fax: (201) 634-7499

Home Business® Magazine Home Business Magazine (ISSN 1092-4779) is published by United Marketing and Research Company, Inc., 20664 Jutland Place, Lakeville, MN 55044. 6-issue Subscription Rates: Domestic $15. Canadian $31. Foreign $47. For Subscriptions: 714-693-1866, M–F Periodicals Postage Paid at Lakeville, Minnesota, and at additional mailing offices. POSTMASTER: Send address changes to Home Business® Magazine, 20664 Jutland Place, Lakeville, MN 55044. Printed in the United States

LETTER FROM PUBLISHER

Magazine M i

Are You Ready to Mobilize Your Business? The Mobile-Preneur Home Business Sector Is Booming Let’s review options. For those of you who are current home business owners, ‘going mobile’ is an effective means to diversify an existing business. Hitting the road is a logical extension of what you are already doing, allowing you to augment your business offerings and provide a greater level of service to customers. For those of you yet to start a home business, going mobile is an exciting career choice, one that offers greater work flexibility. Let’s dive in!

“ Mobile businesses are a perfect ﬁt for the increasingly high-tech and online businesses opening up for home biz entrepreneurs. Why Go Mobile? For starters, mobile businesses usually receive greater tax benefits. Travel costs incurred while operating a mobile business can provide deductions. In addition, costs for insurance, repairs, parking, tolls, car washes, etc., may offer additional deductions. Another benefit is that you can launch a mobile business on a part-time basis while holding onto your day job. If your employer allows you to work flexible hours, get started as early as possible each day. This frees you up to perform mobile work later in the afternoon, on the way home from work. This can also make a portion of those travel expenses business expenses. Going mobile also gives you the unique opportunity to interact with customers on a more personal level. In a world where you conduct so much communication by email and text, it’s nice to be able to shake a customer’s hand and look them in the eye. Finally, mobile businesses are a perfect fit for the increasingly high-tech and online businesses opening up for home biz entrepreneurs. Most can be operated anywhere at one’s convenience as a mobile-preneur! See the mobile businesses listing in this issue. Get Behind the Mobile Wheel If you already operate a home-based business, transitioning into a mobile operation is easy. Evaluate your business plan and look for new ways to expand your current service(s) or start up a new related service. As you already have a business running, transition costs are less than starting up from scratch. Build a New Business Another option is to start a mobile business from scratch. This is the least costly method of entering a mobile market, but risks are higher. Your decisions directly influence business startup success. You don’t have the guidance and support from an experienced company, such as a business opportunity or franchise. Configuring a van, pickup truck, or automobile so that you can work away from home is complex work. Many mobile businesses require you to transport some kind of equipment to your client’s location. Seek out professional help for such vehicle conversions. Invest in a Business Opportunity Because of higher levels of expertise, equipment, and investment for many mobile businesses, another good alternative is to work with a company that offers a business opportunity package. Many such packages make you a licensee, dealer, or distributor. Most companies provide full training, and can include support in the forms of financial, marketing, technical, sales, and online. Buy into a Franchise Home-based franchises are also excellent mobile business options. Franchises provide the highest levels of training, products, marketing support, home office support, and assistance with equipment configuration. This results in higher investment levels and more company restrictions. Many van-based businesses are franchise operations, as these are expensive and complex mobile operations. So get mobile! Your mobile-preneur options are wide open.

Publisher, Home Business® Magazine 8 Home Business | Fall 2018 ®

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AAJudgment JudgmentRecovery Recovery Business Business isis Hot and andininDemand. Demand.Here’s Here’show how to to start start your your own... own...

ave aveyou youever everwatched watchedJudge JudgeJudy Judy or or any any of of those those mid-afternoon mid-afternoon court courtTV TVshows showswhere wherepeople people sue sue each each other other for for unpaid unpaid rent rent or services? services?InInmany manycases, cases,Judge JudgeJudy Judyslams slamsdown down her her gavel gavel and and barks barks orders ordersatatthe thedefendant defendanttotopay payup, up, but but here's here's aa little little known known fact: fact: the the court courtdoes doesnot notenforce enforcethat thatjudgment. judgment.And And that that goes goes for for non-televised non-televised court courtcases casestoo. too. That's That'sright, right,just justbecause because aa judge judge orders orders someone someone to to pay pay aa debt debt doesn't doesn'tmean meanthat thatperson personisisgoing goingtoto do do it.it. Imagine Imagine ifif someone someone owed owed you youa afew fewthousand thousanddollars dollarsand anddecided decided not not to to pay pay you, you, regardless regardless of what whata acourt courtofoflaw lawordered. ordered.Would Wouldyou youknow knowwhat what to to do? do? Most Most people people don't, don't,sosothey theywait waitininfrustration frustrationfor forthe thedebt debtto tobe bepaid. paid. Christina ChristinaSmiley, Smiley,founder founder ofof Sierra Sierra Judgment Judgment Recovery Recovery and and selfselfproclaimed proclaimedopportunity opportunity junkie, junkie, learned learned how how to to profit profit from from this this little little known knownmarket marketofofunpaid unpaiddebt debtby byhelping helpingjudgment judgment holders holders collect. collect. She She explained explainedthere therewas wasvirtually virtuallyno no one one who who was was providing providing this this service. service. And And that that once once people people had had been been awarded awarded these these judgments... judgments... 80 80 percent percentofofthem themwere werenever neverpaid.” paid.” This Thisdiscovery discoverycouldn’t couldn’thave havecome come atata abetter bettertime; time; Christina Christina and and her her husband husbandTerry Terrywere werepart partowners ownersofofaa carpet carpet store store and and had had amassed amassed aa large largeamount amountofofdebt. debt. They Theyhad hadthree threesmall smallchildren childrenand and thought thoughtthat thatbybyowning owningaastore storethey'd they'd have havemore moremoney moneyand andtime timefor fortheir their family. family.Initially Initiallyit itwas wasan anexciting excitingtime time forfor them, them, but but that that dream dream quickly quickly turned turnedinto intoa anightmare nightmareofofdebt debt and and endless endlesshours hoursatatwork, work,as as Christina Christina remembers, remembers, "We "We accumulated accumulated monstrous monstrousdebt. debt.We Wewere weretruly trulyonly onlyaa few few paychecks paychecks away away from from being being homeless." homeless." And Andthen thenshe shelearned learned about about the the big bigmoney moneyininsmall smallclaims. claims.Christina Christina focused focusedononlearning learninghow how toto recover recover judgments judgmentsfor forpeople. people. She She says, says, "It "It was wastrial trialand anderror errorfor forsix sixmonths monthstotoaa year. year.I buried I buriedmy mynose noseinincivil civilcodes.” codes.” Christina Christinacontacted contacted aa number number ofof small smallbusinesses businessesininher herarea areatotosee seeifif they theycould coulduse useher herservices, services,and andas asitit turned turnedout, out,there therewas wasplenty plentyofofwork work forfor her. her. "These "These people people were were overjoyed overjoyedtotogive giveus usallallofoftheir theircases cases totocollect collectand andwere weremore morethan thanwilling willing toto letlet me me keep keep 50% 50% ofof what what I I collected collectedfor forthem," them,"she shesays. says. InInmost mostcases, cases,they theyhad hadfiled filedaway away their theirjudgments judgmentsaafew fewyears yearsprior priorwith with nonohope hopeofofever evercollecting collectingon on them. them. Christina's Christina's business, business, Sierra Sierra Judgment JudgmentRecovery, Recovery,gets getsthat thatmoney money back. back. These These people people figured figured they'd they'd never neversee seeany anyofofthat thatmoney moneyagain, again, sosothey're they'remore morethan than happy happy toto pay pay Christina's Christina'sfee. fee. Another Anotherattractive attractive aspect aspect ofof this this

service service isis there's there's no no up-front up-front cost to her her customers. customers. Any Any filing filing fees or costs costs incurred incurred by by Christina Christina are reimbursed reimbursed to to her her out out of the judgment judgment once once it's it's collected. collected. The customers customers don't don't have have to pay anything anythingout out of of their their own own pocket. pocket. From From what what she she says, says, this is primarily primarily behind-the-scenes behind-the-scenes work, which which makes makes itit an an entirely entirely nonconfrontational confrontational business. business. She She does everything everything through through the the court court system from from seizing seizing debtor debtor bank bank accounts, accounts, garnishing garnishing wages wages and and other other income, to toplacing placingliens liens on on property. property. One One year year after after starting starting the judgment judgment recovery recovery business, business, Christina Christina and and Terry Terry closed closed the carpet carpet store. store. Finally Finally they they could could work at at home home and and have have money money left over at at the the end end of of the the month. month. They've been been running running Sierra Sierra Judgment Judgment Recovery Recovery for for over over 10 10 years years and are bringing bringing in in aa five-figure five-figure paycheck paycheck each eachmonth. month. And And the the most most important important aspect aspect isis they've they've got got more more time for their their kids. kids. “I“I can can attend attend their their events and and my my husband husband gets gets to to go go on field trips trips now now -- he's he's usually usually the the only dad on onthem.” them.” But But the the story story doesn't doesn't end end there. Christina Christina wants wants to to share share her knowledge knowledge with with others others across across the country country as as aa home-based home-based business opportunity. opportunity. She She has has put put together together aa judgment judgment recovery recoverytraining training course. course. In In addition, students students have have access access to to aa National Network, Network, which which can can be be extremely extremely helpful helpful in in cases cases where where the the debtor has has moved moved out out of of state. state. Christina also alsoincludes includes unlimited unlimited support. support. The The training training course course is is on a home-study home-study basis basis and and itit teaches

Christina Smiley Smiley

contact judgment judgment holders holders how to contact their business, business, the the steps steps to to to get their down aa debtor debtor and andsorting sorting tracking down the paperwork paperwork from from the the through the court. Christina's motivation for Christina's motivation for this business business opportunity opportunity sharing this others isn’t isn’t to to get get money moneyfrom from with others the course course (a (a one-time one-time sales of the of $185.00, $185.00, she she only only flat fee of enough to to cover cover the thecost costof of makes enough producing course course materials): materials): she she producing continue to to develop develop the the wants to continue Network of of judgment judgment National Network specialists. recovery specialists. Anyone interested interested in in aa homehomeAnyone business who who really really likes likesto to based business research could could benefit benefit from from do research training course, course, according according to to this training Christina. "This "This business business isisfilling fillingaa Christina. niche. ItIt provides provides steady, steady, true niche. predictable home-based home-based income income predictable $5,000 -- $8,000 $8,000 per per month month on on of $5,000 There is is no no lack lack of of average. There customers and and no no foreseeable foreseeable customers decrease at at any any time time in in the the decrease says Christina. Christina. future," says you’d like like information information on on If you’d your own own home-based home-based starting your judgment recovery recovery business, business, judgment for their their free free guide guide at at register for www.recoverycourse.com. You You www.recoverycourse.com. also contact Sierra Sierra may also contact Judgment Recovery Recovery directly directly by by Judgment them at at (912) (912) 882-8190 882-8190 calling them email Customer Customer Support Support at at or email Support@recoverycourse.com. Support@recoverycourse.com.

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Mobilize Your Business! What Today’s Savvy Entrepreneurs Need to Take Mobile to a New Level By MyTravelBiz™ (MTB)

F E AT U R E

lthough the futuristic, technology-driven and automated world shown in the 1960s American animated sitcom The Jetsons may have seemed light years away at the time, many of its revolutionary products and processes have come to fruition. From what seemed like whimsical inventions like hovercrafts, to automated appliances and elaborate talking robots, these “space age” devices and conveniences are part of today’s world. As technology continues to evolve and change, we as global citizens have increasingly more ways to connect, shop, eat, live and work in virtual and mobile-connected ways. Consequently, the variety and sheer number of mobile business opportunities out there have given rise to a new crop of savvy global entrepreneurs. Just perform a quick search online and you’ll find everything from pet grooming and dog walking services, to residential and commercial cleaning, catering and food trucks, professional organizing, personal shopping and moving services all offered by, and available to, people on the go. If you’ve already opened a mobile-based business, or are thinking about starting one, the future success of your enterprise must be skillfully linked to technology in order to meet the demands of the “I want it yesterday” world we live in. The only limit is your imagination. Before Posting Your Digital “Signage” — Research, Research, Research! Just like the oft repeated real estate industry adage, “Location, Location, Location”, “Research, Research, Research” is the first step in starting any mobile business. Before letting people know about you, you need to know about them by creating a clearly defined target audience to whom you will be marketing your product and/or services. Although “I want everyone to know about my company” may seem like the best goal for brand awareness, it is not a good strategy for defining your target market. In fact, even if you narrow down your target market to, for example, stayat-home mothers, students or amateur athletes, these targets are not specific enough. You have to carefully and specifically identify a niche market(s) — an important factor that will play a significant role in the success or failure of your business. In Defining your Target Market, by Mandy Porta

Research is the ﬁrst step toward starting any mobile business.

for Inc.com, even small businesses can effectively compete with large companies by targeting a niche market. “Targeting a specific market does not mean that you are excluding people who do not fit your criteria,” wrote Porta. “Rather, target marketing allows you to focus your marketing dollars and brand message on a specific market that is more likely to buy from you than other markets. This is a much more affordable, efficient, and effective way to reach potential clients and generate business.”

If your mobile “ business is operated internationally, you may be required to document it in more than one foreign city or country.

”

Take the example of a women’s apparel line. Your obvious customers are going to be women, but there are several kinds of women that you can target — based on age, income level, sizes offered, location in the world (which may be tied to the weather), and so forth. And within each of those, you can funnel it down even further to identify other more specific targets/ target markets, like the 18-to-35 and/or baby

boomer crowds within the age niche. Other specific niche areas to consider are lifestyle, educational level, values, occupation, interests or hobbies, religious beliefs, and ethnicity, just to name a few, depending on the product and/ or service you have to offer. If you already have an established mobile business, use your analytics reporting to identify your customer demographics. This will give you insights into the gender, age, geographic location, and more about your customers, which could help identify others that may want what you have to offer. And don’t forget to look at what, to date, sells best. Are they the least expensive or most expensive items or services? Does there appear to be a specific time of year that certain items sell or that customers come to you for service? Considerations like these may also provide insights into your target market. Following these steps to carefully research and identify your target market will go a long way in helping you speak to those potential customers, while also maximizing your overall outreach efforts, marketing dollars, and of course, the all-important Return on Investment (ROI). Get Your Mobile Up and Runnin’ Even though you will be working on the road, there are several “stationary details” linked to a physical address or some other mailing address. Assuming you have already established your company name and type (i.e. Inc., LLC, S Corp, LTD, DBA, etc.) and identification or other reference number for government tax purposes (we Continued on page 12

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F E AT U R E

Mobilize Your Business! Continued from page 10

you and your potential customers. Therefore, you must make a good first impression.

recommend consulting an attorney or tax professional for these items), depending on your state of legal residence you may be required to obtain certain city and/or state business permits and licenses, and adhere to certain codes when on the road.

Business, economics and personal finance writer Andrew Moran emphasizes that among the numerous important website aspects to consider, including choosing the right hosting platform, considering the overall design, look and feel, developing original content and adopting the right call-to-action, or CTA, making your website mobile responsive is essential.

Take the example of a restaurant that also has a food truck. Your restaurant license will cover a specific location, city and county codes, etc., for its operation. But once the food truck starts its engine, there may be other regulations or restrictions that apply, such as having a separate mobile permit or license, whether the truck can be parked on public or private property, insurance requirements, and so forth. These are things you need to consider beforehand to ensure compliance anywhere you plan to take your mobile business. The Small Business Administration (SBA) offers a wealth of helpful information on a wide array of topics relevant to mobile businesses. If your mobile business is operated internationally, you may be required to document it in more than one foreign city or country. For example, a primarily mobile, global Direct Selling company with a physical office in more than one country may have to complete a series of foreign office

Home Business Fall 2018

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Use analytics reporting to identify your customer demographics.

According to some industry reports, mobile visitors often represent the highest percentage of total visitors to a company’s website. Add to that estimates of close to 5 billion worldwide mobile phone users by 2019, and it’s easy to see why your website must be designed (or redesigned, if necessary) to attract and retain mobile customers in the digital age.

Once you’ve got all of the “legalese” taken care of, your next significant focus needs to be on your website.

Communication Is Key So, your virtual door is open, the digital welcome mat is out, and your website is ready to handle the throngs of customers beating a path to your cyberspace porthole. What you need now is to provide continual direction how and where to get there. That’s where social media comes into play.

Whether already up and running or you are just getting started, remember that your website is, in many instances, the first interaction between

Facebook, Twitter, Instagram, Tencent QQ (more popularly known as QQ), Snapchat, Tumblr, Pinterest, Baidu Tieba (also known as Postbar)

or other regulatory agency incorporation or filing documents.

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LinkedIn, YouTube, Viber, Taringa, Vimeo, Google+… These are just a few of the most popular and widely utilized social media channels used globally by businesses to communicate with, and advertise to, current and potential customers.

Going from Mobile-Friendly to “Mobile-First” As the first Direct Selling company with its marketing plan built on blockchain, we here at MyTravelBiz™ (MTB) understand the importance of continued innovation and cutting-edge technology in today’s ever-changing world.

You and/or your parents may have grown up in the age of face-to-face interactions where sales were confirmed with a strong handshake. These types of transactions still maintain their tangible, personal-touch value. Nevertheless, building a strong social media presence is an important, necessary, and dare we say almost priceless step in nurturing your business — particularly a mobile one — in order to make and foster a strong, relevant and consistent brand identity for your products and/or services with people located all over in the world.

Our Founder and President, Atif Kamran, and Founder and Chief Executive Officer, Geraldine Aquino, have dedicated their careers to this ideal, going to great lengths to build not only mobile-friendly, but “Mobile-First” platforms to generate a turnkey business opportunity whereby a Representative can start and grow their business anywhere around the world.

“Social media has become an essential tool in the business world because its ability to reach current and potential customers is unparalleled by any other marketing tool,” writes Mariliza Karrera with CareerAddict. “… Making it easy for people to follow you on social networking platforms is a surefire way to build up an audience. Adding buttons or social media badges to your websites will ensure that your accounts are front and centre. … Sharing can also help promote your social media presence.”

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Develop a user-friendly website.

Other social media tips Karrera offers include having a clearly defined strategy as to what you want your social media presence to achieve and in what time span, creating multiple social media accounts across different platforms to help you reach a wider audience, using social media management software like Hootsuite or Sprout Social to allow for scalability as well as adaptability, and being selective about what and where you share your content, just to name a few.

“There are many ways to establish a strong mobile business and create an excellent user experience for your customers across the various devices and communication channels they use,” explained Aquino. “We chose to marry blockchain — the digital ledger where an encoded transaction is permanently stored across a network of computers and safely encoded in real time — with Travel and Direct Selling on an innovative patent-pending platform to offer the best travel deals to customers.” Kamran added, “By doing so, in conjunction with extensive utilization of our sophisticated, Continued on page 14

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F E AT U R E

Mobilize Your Business! Continued from page 13

people-based data and tools, we created a once-in-a-generation opportunity to change the way Direct Selling works. Our continuing innovation is a testament to the work to reach our goal to offer our valued customers a full, mobile-based experience.” Blockchain technology is just one way that enterprises today can run their businesses on a global, mobile scale. Other technology-focused tools include finding the best services for your particular needs, working with vendors with high levels of mobile interfaces, applying advanced transaction encryption (if not using blockchain), and participation in community groups in the tech space to swap questions and ideas about the latest and greatest mobile business features and innovations. Another tool that continues to garner a great deal of interest and business adoption is the creation of your own mobile app. It is estimated that approximately 80-90% of internet users do so on mobile devices, and that in the U.S. alone consumers spend close to five hours a day on those devices, with 92% of that time spent on apps! One of the biggest benefits of having your own mobile app is the ability to expand your market

globally, without making a major financial investment. Other significant dividends include helping your business stay visible, improving the customer experience, using it for free promotion, integration with all of your business channels, increased sales, and staying ahead of your competitors without an app.

Because you “ and/or your business is always on the move, a virtual assistant can handle all aspects of your business when you are unavailable.

”

“In addition to our upcoming ‘mile markers’ where we will be actively launching each one of our platforms in an app version, we are in the process of fully optimizing all of our webbased resources for mobile,” Aquino said. “That represents a significant benefit to both our customers and mobile Entrepreneurs, and among

the things we are proud to say continue to make MyTravelBiz one of the most successful global Direct Selling companies in the world.” Brian Palmer, CEO of Krato, a company that helps direct selling industry founders and their sales teams connect with their distributors, hostesses and customers more conveniently, said that a direct selling app can drastically increase your retention of direct sellers. “A lot of direct selling companies now use apps to conduct business. … Using an app lets direct sellers be more visible and available to distributors and customers alike.” As you can easily see, a steadfast commitment to operating “Mobile-First,” even if you have a brick and mortar location(s), will continue to pave the way for the future innovation and success of your business. Make Sure You Have the Right Tools for the Trade The good news is there are only three basics tools needed to support your business — whether a solopreneur or as part of a multi-employee company — as a mobile road warrior: a laptop computer, cell phone, and good Wi-Fi and internet connection. The in-between details, however, can make or break your ability to run that business effectively while on the go. Before going out and purchasing or upgrading a laptop, it’s important to narrow down exactly what you need for your mobile office. Aspects to take into consideration include choosing the right laptop design, i.e. traditional or hybrid, the important specs (CPU, memory and storage, and battery life), and the operating system. Regarding the latter, “Unless you're able to spend at least $1,300 per laptop, you'll be choosing between a Chrome OS and a Windows OS, but there are three primary operating systems [Apple OS X, Windows OS, and Chrome OS], and you should know the difference,” said Mona Bushnell, B2B Tech Writer of Business News Daily. There are also some schools of thought out there that contend it’s possible to run a business entirely from a mobile phone using specifically designated smartphone apps, called Micro Apps. In some cases entrepreneurs, particularly small to mid-size business owners, have found it much easier to operate via these apps than on traditional desktop software. By funneling a wide range of information needed to run a business, such as marketing dashboards, report spreadsheets, sales leads, and invoices typically garnered by searching through a handful of software programs and backend systems, these apps decrease the energy and time spent,

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is always the chance that your information is not secure, and somebody can see your private information. But your smartphone, laptop and other digital devices can also serve as secure Wi-Fi hotspots in a matter of seconds. For most mobile businesses you can obtain this service from your mobile provider. But if you don’t want the expense of adding another hotspot or another account with your provider, you can use a Virtual Private Network (VPN). When installed on your device(s), this software allows you to have a secured connection whenever and wherever you need it. Cultivate a clear social media strategy.

while also increasing productivity — among the most precious commodities of running a business. They key is choosing those that are user-centric over business-centric. Having all of the right mobile equipment is not much use to you if you don’t have access to a good Wi-Fi and internet connection. Almost anywhere you look nowadays — in a coffee shop, hotel lobby, airport, and other places, you can find some form of free, public Wi-Fi and/or internet connection. However, there

Using Communication to Foster Community In addition to using social media channels to communicate with your customers, experts say it is a good idea to integrate some sort of Customer Relationship Management (CRM) software to nurture those relationships and foster a greater sense of community. HubSpot CRM, Salesforce, Zoho CRM, Infusionsoft, and NetSuite CRM+ are just a few of the most popular programs, each offering a wide variety of ways to stay in contact with customers and track your last touches with them, whether it was via phone, email,

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Fall 2018 | Home Business

8/30/18 9:55 PM

Interview with Mark Wahlberg

Having worked on three films ripped from the headlines (Patriots Day, Deepwater Horizon and Lone Survivor), actor/producer Mark Wahlberg and Peter Berg ventured into their first fictional film, the action drama Mile 22 for their latest project. Wahlberg (Boogie Nights, I Heart Huckabees) plays the leader of a paramilitary team who embarks on a dangerous mission to transport a foreign intelligence asset from an American Embassy in Southeast Asia to an airfield for extraction — a distance of 22 miles. The asset (played by Indonesian martial arts star Iko Uwais, the Raid films) has highly classified information, which could avert a widespread terrorist attack. The asset also has several enemies ranging from the local military to the police to a street gang, who all want him dead before he can reach freedom. While this is all going on, the American paramilitary team is being monitored by Russians who have their own reasons for taking out the

By Suzy Maloy / The Interview Feed convoy. The film also stars Oscar nominee John Malkovich, The Walking Dead’s Lauren Cohan, and former UFC fighter Ronda Rousey. Dressed casually in a dark blue pullover and black pants, the laid-back Wahlberg spoke about working again with Berg for Mile 22, preparing for the action and more. Question (Q): Though you’ve previously made three films together with Peter Berg, this is the first time you two have done a fiction film together. Was that the motivating force to do it? What about the politics of this movie? Is it a nod to the brave men of the U.S. military? And what about the Russians as the villains here? Wahlberg (W): I think for Pete and me, after making three films all based on real-life tragedies, it was important for us to go and do something that falls under our idea of fun. This is our idea of a good time. It really is. Q: It’s a great tribute to the men and women

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that serve our country when it’s in harm’s way, would you agree? W: As far as the politics of the film, we both share a huge appreciation and affinity for our brave men and women who serve our country. I’ll just leave it at that. Anytime I get an opportunity to thank them, I love to do it. I jumped at the opportunity. In this unique situation, the circumstances you're seeing, people that don’t get the welcome home parade and all those things, they go under the radar unacknowledged, so I

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I thought it was “ awesome seeing a branch

shooting live fire, so I’ve had plenty of weapons training.

”

– Mark Wahlberg

“We both share a huge appreciation and afﬁnity for our brave men and women who serve our country.” — Mark Wahlberg

thought it was awesome seeing a branch of our government that you hadn't seen before and operating in and around a world that you're not that familiar with. I’ll just leave it at that, although it is a nice coincidence that while all this Russian hacking stuff is going on, it’s very similar to what's happening in our movie.

fight. Have a couple of guys run up and attack him.” Next thing you know, he's grinding this guy’s neck over the broken glass. He really is one of us.

Q: Can you talk about coordinating that with the stunt coordinators and your fellow actors because that was super intense?

Q: Were you completely aware of all of the weapons already? Did you train with the Navy SEAL or Army Ranger?

W: They had so much trust in Iko (Uwais) that literally when we were shooting that big gun fight scene in Colombia, when Ronda's jeep explodes, and Iko was just again locked in the car, Pete was like, “Wait a second. We’ve got to have him doing something. Choreograph another

W: I didn’t. I was at home with my kids at that time, but I’ve done so many movies where I’ve had so much extensive training whether it’d be with Shooter, Renaissance Man, my first film, and Lone Survivor. We spent a lot of time really

Courtesy of Reuters/The Interview People.

Q: How has your relationship with Peter Berg developed, because you guys are becoming one of these Scorsese-De Niro type of combos?

of our government that you hadn’t seen before and operating in and around a world that you’re not that familiar with.

W: It really is. It’s a brotherhood. It’s a partnership. It's bromance. It’s all those things, but it's also a real profound respect for one another. We push each other. We don’t mince words. We talk all the time. He always FaceTimes me at the most inopportune times. We’re doing our next film together starting in September. It was one of those things too where we share the same agent. Q: Bringing arms into Colombia for this because you shot this in Bogotá, talk a little bit about how you did that. What was it like shooting there? W: It was an amazing experience down there. They couldn't have been more accommodating. I don’t think we would’ve been able to do these kinds of scenes anywhere else in the US; amazing crews down there. I certainly encourage anybody if you’re thinking about going somewhere in South America to go to Colombia to shoot. It’s a beautiful, beautiful place, and our experience was fantastic.

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50+ Home-Based and Mobile Businesses to Launch This Fall

1. Affiliate Marketer: A company will pay you a commission for every sale that’s born out of your promotional efforts. You should have a website with organic traffic coming in. It’s easier to launch if you already have statistics on how large of an audience visits your website. 2. App Developer: If you believe you can develop an app that people could use, you can earn money quickly. The initial investment is minimal and the position will require extreme computer savvy. 3. Blogger: If there is a certain topic that you are an expert on, there will be others who will look up to you. People will be interested to hear about your knowledge. Post content online for others to see and learn. You can earn from the advertising space and reviews you receive. 4. Bookkeeper: You need to be very comfortable with numbers and yearn to work from home. Your work will involve creating balance sheets, providing income statements and creating financial reports. 5. Business Plan Creator: Not all entrepreneurs excell at jotting down their ideas in a convincing way for investors. This business will require you to organize their visions on paper in a simplified yet professional manner. 6. Call Center Representative: Companies are hiring people to be their voice and answer their customer queries. You can work from home and will need a flexible schedule as well as a headset to efficiently take care of their customer care issues. 7. Caregiver: This noble task will require you to have professional training and certifications. You will need to have humility and kindness to take care of people in need. You can choose your clients and also the time invested. 8. Chatbot Maker: Businesses require their AI to speak to their customers and respond quickly. They use chatbots to collect consumer data and improve their customer relationship game. You can start making chatbots without even knowing how to code.

9. Computer Trainer: Not everyone is fluent on the use of computers and many wish to become educated. You can teach senior citizens and young adults the basics of working a computer and on applications, in exchange for money.

18. Financial Advisor: People find it difficult to manage and invest their own finances. Start with individuals and then move on to bigger organizations once you build a strong portfolio of successful collaborations.

10. Courier Service Provider: People depend on these services for the flexibility it provides with easier pick-up and drop-off times. You will need a functional vehicle and can charge more for specialized services.

19. Graphic Designer: Businesses everywhere are trying hard to get noticed. They use visual media to stand out in the crowd. If you are someone who is excellent with graphic design, set up a website and start marketing your skills.

11. Desktop Publisher: You can create magazines, newsletters, books, etc., for companies by using a publishing software on your desktop. You will need to have graphic design skills and strong writing capabilities.

20. Informational Product Creator: You can put your expertise in an e-book or some other form of content online like a digital magazine. Try to select a niche that people are interested in which is not already extensively covered.

12. Direct Sales Representative: Gone are the days of door-to-door sales. You can organize parties where you promote the product while meeting potential customers. Friends and family are good people to connect with at the start.

21. Internet Security Consultant: Everything is on the internet today. There’s the threat of hacking, scamming and virus attacks on the cyber web. If you know how to protect data online, you can freelance as a consultant to keep people's information safe.

13. Dog Walker/Groomer: This is a fantastic option for you if you enjoy spending time with dogs. People are willing to pay a decent amount of money for their furry babies to be taken care of each day.

22. Laundry Serviceperson: You can provide this service in your neighborhood without having any skill set. Offer to pick up, clean, fold, and return laundry for a reasonable fee.

14. Domain Name Buyer: Research and recognize profitable domains that are available. Buy them and sell them to people and keep your profit.

23. Life Coach: If you have expertise in a certain field, you can provide guidance to someone who is just starting out. You can also help with giving day-to-day life advice and self-esteem tips.

15. eBay Assistant: This is a business similar to affiliate marketing but you are selling directly to the customer. You are selling a product for someone else and then keeping a commission on the purchase.

24. Marketer: Join an online course to get training. There are many variations of marketing schemes rising in the market today that centralize around content. Companies are looking for people to create marketing content that is SEO-friendly and can easily generate leads.

16. Editor: This option offers a vast number of possibilities for you. You can edit letters, drafts, books and also do proofreading of marketing copy or pamphlets for companies.

25. Massage Therapist: You may have to have a license for this career, depending on the state. You can provide your services from the comfort of your home or visit clients’ residences.

17. Event Planner: You can plan events for individuals and companies. It’s wise to start with your local community and then connect with nearby cities as your business grows.

26. Meal Planner: People find it difficult to manage their diets and their budgets together. You can assist people if meal planning comes naturally to you and if you’re passionate about fitness. Continued on page 20

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50+ Home-Based and Mobile Businesses to Launch This Fall Continued from page 18

27. Online Custom Tailor: People seek help in looking sharp for their professional meetings. You can customize their wardrobe as per their tastes and deliver them to their home, saving them time and money as they won't need to buy new clothes. 28. Online Dating Consultant: This will involve you becoming a matchmaker for people online. You will manage their profiles, write about them and act as their account manager. 29. Online Photo Seller: If you are someone who enjoys taking beautiful pictures, this is a perfect choice for you. Companies and individuals are always on the search for great photos for their commercial use, so sell them online. 30. Packing Specialist: If you are good at packing and have an eye for detail, you can help others. This will require you to have good stamina and pack customers' possessions into boxes systematically when people are moving locations. 31. Patient Advocate: Patients and their families often require help in tracking down hospitals for paperwork and doing negotiations with insurance companies. You can step up and assist them during arduous times. 32. Personal Chef: This is an option for you if you enjoy cooking for others and succeed in making delicious meals. Serve meals that coincide with their tastes and dietary restrictions. 33. Personal Trainer: Do you already spend hours a week toning up and indulging in cardio? You can use your expertise in the field to help others get fitter. 34. Photographer: You can take pictures of events professionally and personally. People will pay a substantial amount of money for good, high-quality photos. 35. Property Manager: You can acquire a large number of clients at various properties. You will have to ensure that your clients' properties are managed and maintained well. 36. Referral Specialist: You can help people find what they are looking for by doing research 20

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and sending required information. You will work with both businesses and individuals. 37. Resume Writer: People are often not very skilled at writing about their personal achievements and experiences. They are willing to pay good rates for someone to prepare a nice looking, well-written resume for them. 38. Secretary: This will require you to have strong organizational and communication skills. You should be tech-savvy, work well independently and be good with time management. 39. Social Media Consultant: Your addiction to social media is finally going to pay off with this business idea. Twitter and Google offer online courses with certifications on formal training in social media. Make use of social media management tools for improving your game and the game of others. 40. Survey Taker: Companies today are creating surveys to understand their businesses and customers better. You can log in to multiple sites and spend time completing surveys each day for extra cash. 41. Sustainability Expert: Enterprises are trying harder to do their part for the environment. You can help companies by suggesting to them greener alternatives without hampering their bottom line. 42. Tax Consultant: People find doing their taxes to be very taxing! Companies are willing to pay a good amount of money to have their taxes prepared by a professional with the proper credentials. 43. Telemarketer: Of all marketing efforts that companies are outsourcing, telemarketing holds a big spot. You will have to book appointments with customers and create leads for the company. 44. Tester/Reviewer: Companies source genuine reviews on their products before putting them on the shelves. You will use certain products and review them in exchange for money. You can start a blog about the products, enabling you to charge more over time.

45. Translator: This is a great option if you are fluent in more than one language, both in written form and verbally. You can work entirely online via freelancer websites like Fiverr and Freelancer.com. 46. Travel Planner: It gets overwhelming for people looking to book flights and hotels with the many travel sites online. Find the best deals for your clients and receive a commission for your services. 47. Video Producer: People need help in creating good quality videos for their personal and professional use. This can include vlog editing, adverts and voice-overs as well. 48. Virtual Assistant: If you are someone who has already worked as a real-life assistant, you would know the pay is great yet the work is hard. As a digital assistant, you will have the convenience of choosing your hours, clients and rates. 49. Virtual Tutor: Do you enjoy teaching others yet want a more relaxed working environment? Invest in a suitable laptop and launch a website that showcases your training and experience. With enough clients, this can be a viable fulltime moneymaker. 50. Website Developer: Every company you know of today already has a website or desperately wants to create an impressive one. Itâ&#x20AC;&#x2122;s important to know the ins and outs of developing an excellent website that will drive consumer traffic and lead to sales. 51. Website Flipper: You would buy a website, make tactical modifications and improve upon its aesthetic and then sell it for a profit.

For additional information on starting and growing a home-based business, visit https://homebusinessmag.com/ and http://www.homebusinessexpo.com/. Writer: Swaraj Das Mohanty is a Content Marketer at PagePotato. A graduate in Journalism from Bangalore University and an ex-Radio Jockey, he helps brands put their best content out there. Beyond work, he is a bookworm who knows how to cook and enjoys driving in search of lip-smacking street food. Visit http://pagepotato.com/ and follow him on Instagram: @BoredBelly.

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Winning Business with WordPress Husband and Wife Build Six-Figure Income by Putting Their Lifestyle First By Alicia McCarthy

hroughout her 20's, Katie Keith dreamed of quitting the rat race and working from home. While she enjoyed her job as project manager, she felt that there must be more to life than working fixed hours for someone else's benefit. After years of discussing business ideas, Katie and her husband Andy decided to take the plunge in 2009. Andy quit his software developer job to focus on starting a business. Katie financed the business and supported it part-time by continuing in her job until they could afford for her to quit too. The couple thought carefully about what type of home-based business to start. Since Andy's skills were in IT, starting a computer-based business was the obvious choice. They settled on web design because this was well-suited to working remotely from home and had a straightforward route to market with minimal financial outlay. Katie marketed the startup web design company

by contacting small local businesses directly. They soon discovered the WordPress platform for building websites and found a gap in the market for specialists. This catapulted the company into a leading WordPress studio. To avoid having to hire staff, Katie recruited a distributed team of freelancers to add capacity. This allowed them to take on more projects and earn a good living. However, Katie felt that a service business wasn't the best way to achieve a more flexible lifestyle. In 2016, they switched to selling niche WordPress plugins, which are small pieces of software that improve people's WordPress websites. Their experience with the WordPress market gave them insider knowledge of what would sell. Within 6 months, the income from plugin sales had overtaken the web design business and they stopped taking on new clients. Katie thoroughly enjoys the company's new product focus. It has opened the door to a more scalable income model, where the same product

Katie Keith, Founder of Barn2 Media

can be sold many times without an increase in workload. She loves the fact that she can fit her work around spending time with her 6-yearold daughter. Barn2 Media is now one of the fastest growing WordPress plugin companies, in an industry that now powers over 30% of the web. In three years, Katie intends to have grown her homebased business even further, while still working part-time hours and having the work-life balance she always dreamed of. Visit https://barn2. co.uk/.

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The Founder of JackRabbit Sells Store and Bets on His Best-Seller By Cameron James

ollowing the sale of his popular NYCbased athletic apparel store, JackRabbit, enterprising entrepreneur Lee Silverman decided to buy its bestselling product: WIN detergent! New York is a city of convenience, where most people have everything delivered, but I noticed many customers making the trek to JackRabbit specifically to purchase WIN repeatedly,” says Silverman.

Silverman operates WIN from his home in Brooklyn, which is a big shift. With JackRabbit, he oversaw a head office of over a dozen people. Working from his home office, he interacts virtually with brand ambassadors and manages manufacturing and marketing teams across the country. As he navigates this shift, he sees the value in what he considered one of his biggest competitors. “As the owner of a brick and mortar store, I considered Amazon the bane of my existence, but I now see it as a launching pad that will give WIN the opportunity to reach more audiences

and even catch the eye of prospective retailers,” says Silverman. WIN detergent is not your average detergent and you won’t see it in the laundry aisles of big chains such as Albertson’s or Publix, but that’s exactly the way Silverman wants it. “WIN was developed to cater to a niche market. Our active ingredients are more expensive than the cleaners used in typical detergent. Because we have a higher price point, WIN would be overlooked on the shelves of your local supermarket," he says. The niche market is the millions of Americans who invest in pricey workout and athletic wear. Regular detergents do a great job on cotton, because 90% of the clothing worn in the US is cotton. But the synthetic fabrics used to make workout gear require different cleaning agents, which is where WIN steps in. The “sweaty” smell workout gear develops over time is caused by the oils that accumulate in these fabrics, not only giving it a putrid smell, but also weakening

Lee Silverman, Founder of WIN detergent

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its ability to wick away sweat. WIN is specially formulated to separate the oils from those synthetic fabrics, ensuring they smell fresh and perform like brand new! Available in two formulas, the original Blue Formula and eco-friendly non-scented Green version, Silverman is using entrepreneurial know-how to make WIN the go-to detergent for everyone, whether a soccer mom in the Midwest or the NBA’s first round draft pick. Visit https://www.windetergent.com/.

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BUSINESSES & OPPORTUNITIES

Thrive as a Freelancer Navigate the Gig Economy in the Digital Era with Fortitude By Dr. Emad Mousavi

he term “gig economy” was coined around 2009 during the Great Recession, to address the growing number of people making or supplementing their living through a series of part-time, freelance or consulting engagements. During the economic downturn, gigs were a way of making extra money, but over the last ten years it has become a career path that many choose in order to not just make a living but be their own bosses. Many companies are even shifting their own structures to incorporate more contractors to keep their overhead costs lower. Remote work tools and the increasingly paperless processes of most organizations have helped make this arrangement more practical for workers and managers. The proliferation of online sites and mobile applications designed to facilitate contract employment has contributed to the growth of the gig economy as well. Uber was one of the pioneers, quickly followed by other ridesharing companies, as well as apps like TaskRabbit, Fiverr and Thumbtack. So, with contracting becoming more of a norm than an anomaly and technology helping make finding and executing work easier, what challenges do freelancers face navigating the “gig economy”? Lack of traditional employment benefits (health insurance, etc.) and other perks, as well as instability of income, have always come with the territory of non-full-time work. While some companies that rely heavily on contractors have adjusted their practices to account for those gaps (offering access to health plans and corporate discounts and the like), the fact remains that freelancers are typically left on their own.

With the obstacles they face, why would anyone choose to be a freelancer? Sure you’re often working from home, avoiding the commute and bad break room coffee, but that’s by no means the only benefit. Ultimately, freelancing is an attractive option because there is so much opportunity to build a lucrative and fulfilling career doing something you care about and enjoy doing.

In her book, The Million Dollar One Person 24

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Business, entrepreneur Elaine Pofeldt insists that it is possible to “make great money, work the way you like, have the life you want,” but that freelancers must be creative and use the tools at their disposal to build a solid business. When you’re confined to a single job description, you can end up personally and professionally stifled. But freelancers can work with clients around the globe, thanks to digital communication and workflow tools. They can expand their skill sets, pivot to new career paths and explore potentials.

“Get your proﬁles up; get some jobs under your belt, post work examples and some ratings and testimonials from your clients to lend you credibility.” And doing just that will help them to be more attractive to potential employers. Having to manage sales and marketing with all other business aspects is not easy, but certainly a great way to learn to drum up leads, advertise their offerings and close deals, which many traditional employees never get a chance to learn or even practice. So no matter your field, it’s a good idea to brush up on some marketing techniques, especially those that can be accomplished using free or low-cost online tools like social media, and SEO tools to drive traffic to your website and social media. Having to diversify your skills and make yourself indispensable to your employers in more ways than one is another great journey you explore when freelancing. If you’re a writer, try learning more about code and design to enable you to transition into digital content and web work, as many organizations have begun to create these kinds of multidisciplinary roles. And what about those tools? Freelance marketplaces are nothing new,

Pivot to a proﬁtable career path. especially for professional services like accounting, writing, marketing, etc. but they are beginning to take a different structure to accommodate a growing force of contractors and their evolving needs. They allow for networking with other contractors, which can be extremely useful for access to training, augmenting your own services or creating the net of administrative, legal, financial, etc. support that you are lacking without a traditional structure. They also have begun to offer a more decentralized platform that enables peer-to-peer interaction and transaction, that keeps middlemen out of the equation, letting freelancers keep more of their own profits and giving employers unimpeded access to talent. The great thing about freelancing is that the opportunities really are unlimited. You don’t need to have startup capital or an official office; you can just jump in with little to no barriers to entry. And it’s advisable to get started as soon as possible. Get your profiles up; get some jobs under your belt, post work examples and some ratings and testimonials from your clients to lend you credibility. The “gig economy” is not a new phenomenon. It is, however, expanding and evolving to allow for a new kind of employment where the worker oversees their own processes and time, and is primarily responsible for delivering results. As a freelancer, you can have a much more adventurous journey in your career, meet with many more people and explore many more opportunities, and that is a way of life that more and more people are choosing nowadays. Dr. Emad Mousavi is a data scientist by trade. He obtained his PhD degree in Civil/Structural Engineering from Texas A&M University in 2013. Emad has near 12 years of professional experience in oil and gas, infrastructure, and IT industries. His vision includes leveraging cutting-edge data analysis techniques to provide unknown insights to users of the QuiGig platform. Visit https://www.quigig.com/.

www.homebusinessmag.com

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MARKETING & SALES

Pocket-Friendly Marketing Plan Successfully Advertise Your Home Business on a $5,000 Budget By Philip Piletic

he beginning of a business adventure can be exciting. It all starts with an idea and a dream, but turning that dream into a reality takes solid planning. To make your business a success, you need to develop the marketing strategy that is right for you. You may think that you need to have a large amount of capital upfront to develop a successful marketing plan, but with technology such as the Internet and social media, building a successful marketing plan is no longer a monumental task. There are many marketing avenues for building a successful business, many of which are low-cost or even free to integrate. Let’s say that you only have $5,000 to spend and you want to get the most out of your marketing budget. What are the best ways to spend it so that you get the most from your efforts?

Know Your Customers Many smaller entrepreneurs think that if you have a great product and you put it out there that it will automatically sell. This is the biggest mistake that most small businesses make. You need to not only let people know about your product and how it can help them, you also need to build long-term relationships to keep them coming back. Building relationships with your customers has a lifetime impact on the bottom line not only through more business from the same client, but from word-of-mouth advertising, which is the best free advertising because it is based on trust.

The first step to any successful campaign is to do market research about your customers and your competition. You need to know what your clients want and what media channels will reach them best. You also need to know about your competitors’ products and how they reach their customer base. Website Essentials In today’s world, having a website or blog is the new business card. If you don’t have a website, you automatically lose credibility as a legitimate business. You also lose out on an important way to reach your customers with information such as your: ■ ■

Products and services Hours of operation

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■ ■ ■ ■

Contact information Physical and web locations Map and driving directions Your uniqueness

If you do not have a website, you are missing out on the cheap way to give your customers basic information about your business, but you are also missing out on something else. You are missing out on the opportunity to connect with your customers and give them important information about why your product or service is unique, and how you are different than your competition. Getting your first client through your blog is the first major hurdle that you have to overcome when starting out.

“Giving something away for free can often have big returns when it comes to attracting attention.” Social Media Works If you do not understand the importance of social media in a marketing campaign, it is possible that you may have been living in a cave for the past several decades. In today’s marketing mix, social media is king. Platforms such as Facebook, Instagram, and Twitter can help you reach customers through sharing what you post about your business.

Social media not only allows you to get free exposure when people share your post; it also allows you to build a personality for your business that is truly unique. Creating social media goals is the key to getting the most value from your social media strategy. Social media is one of the most important resources for reaching your target market at a cost that is budget-friendly. Email Marketing Campaign In the world of social media, many people forget that email campaigns still play an important role in providing free or low-cost advertising opportunities. Email is a great way to keep

Produce unique video content to engage website visitors. your customers updated about your products and services, and to connect with them through special sales campaigns or newsletters. One of the best tips for running a successful email campaign is to make your messages personal, rather than using a mass-marketing approach. Gone are the days when you can send out a message full of hype and hyperbole with the expectation that it will increase sales. In fact, this type of message can harm your brand and your future sales by making you sound like everybody’s used car salesman. Now, low-cost email programs can help you get the most from your advertising dollars. They allow you to handle the task quickly and easily through creating groups, special lists and prescheduling your email campaign. Stand Out from the Crowd In a crowded marketplace, developing a gimmick can help you attract attention. These strategies can include special promotions, holiday advertising campaigns and anything that creates buzz. Giving something away for free can often have big returns when it comes to attracting attention. Another popular idea is finding a cause that means something to your customers and donating a portion of your sales to it. People like to win prizes and free stuff. Don’t Forget Local In the world of the World Wide Web, sometimes free local opportunities for advertising are overlooked. Even though it seems as if the Internet has taken over the advertising world, it is important not to ignore your local market. A recurring ad in a local publication can be an excellent choice. www.homebusinessmag.com

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Use Micro-Influencers Micro-influencers are people who have a small following of between 1,000 to 100,000 followers. They are not big celebrities, but they should not be ignored either. Even though they are not a household name, they have more personal engagement and are trusted by their audience.

Micro-influencers are often easy to contact. You can search for them using relevant hashtags and keywords for your business. These people can become your best brand advocates, but their services are not free and you may have to pay as much as $100 per post, but it is worth it because of the degree of influence that they have on your market.

“Taking advantage of today’s technology and social media can have big payoffs.” Videos Are King Nowadays, people like to watch videos much more than they like to read written content, and with a little bit of software and some basic knowledge, it is now easy to produce your own video content. Some of the most influential people in today’s marketing world are selfmade YouTube stars.

Now you have several ways that you can costeffectively build a marketing campaign. Let’s see how this all adds up in the end using average costs for different types of services. ■ ■ ■ ■ ■ ■

Website — $200 Social Media Services & Content — $1,000 Email Marketing — $100 Video Media — $1,000 Local Print Ads — $1,500 Micro-Influencers — $1,200 TOTAL — $5,000

As you can see, it is possible to build a successful marketing campaign with a very small budget. Taking advantage of today’s technology and www.homebusinessmag.com

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5 WAYS TO FIND MEANINGFUL INFLUENCERS ON A BUDGET

on-celebrity influencers are just as, if not more than, influential than celebrities. Use these five tips to find better influencers for your startup, without having to pay astronomical fees.

1. Ask Friends and Co-workers for Influencer Recommendations Starting with your own network to find influencers is a way to convey an established relationship when you're approaching potential new influencers. It might also be possible to ask whomever is the follower of the influencer to approach them or provide an introduction for you. Bloggers and social media users with high engagement (not just followers) are great accounts to start following. You'll want to learn more about their content and their interactions, so when you pitch them to check out your product or service, it is relevant to what they are consistently producing.

2. Search Forums on Reddit While it's not a traditional social media site, Reddit's content reaches far beyond its website users, as its posts get shared and distributed after showing up on the site. Subscribe to communities that relate to your business, connect with other Reddit users, and see whose content they're posting to get a better idea of potential influencers so you can ultimately build your business.

3. Form Relationships on Social Media Social media provides your start-up with the opportunity to directly and deeply

connect with leads and customers. Don't neglect your interactions on these sites and use them as direct pathways to find influencers. Pay attention to those who emerge as your biggest brand advocates on social sites and examine their potential to promote your brand to their followers.

4. Reach Out to Journalists

MARKETING & SALES

The word reoccurring is an important element when it comes to print advertising, and any other type of advertising for that matter. Raising local awareness of your business can generate word-of-mouth advertising by people who know you personally. This can be a powerful recommendation.

Businesses should know that journalists are hungry for story ideas and are very active on Twitter. In a fast-paced news world, any coverage that can be given to the next giant product or service is huge for a journalist. Most newspapers, TV stations, magazines and other traditional news outlets feature “tips” sections, where media consumers can submit story ideas. Don't be afraid to use them, since whoever covers your brand may become an advocate who can influence on your behalf in the future.

5. Browse Influencer Tools Klout and BuzzSumo are two tools that will show you who notable influencers are based on topics you submit. When you find influencers through wide-reaching tools like this, the best way to get noticed by influencers and form a connection is to follow them on social media, subscribe to their blogs and consume their content. By paying attention and citing specific examples of why a partnership with your business would benefit the influencer, they'll be more likely to consider your business in their content coverage. Cherilyn Zorrilla, Content Curator for AlphaMind Studios. Visit https://www.alphamindstudios.com.

social media can have big payoffs. Regardless of the marketing mix that you choose to use, the most important step is getting to know your customers and where to find them. You also need to know how to connect with them on a personal level.

business and your brand. If you do this, and take advantage of cost-effective marketing channels that are available today, you will quickly find your business growing and your dreams will come true.

Today’s customers are inundated with marketing messages every day. In order to reach them, you need to get to know them well and deliver a message that builds trust in your

Philip Piletic’s primary focus is a fusion of technology, small business, and marketing. He is an editor, writer, marketing consultant and guest author at several authority websites. In love with startups, latest tech trends and helping others get their ideas off the ground. He’d like to thank Lendi for their help with this article. Visit https://www.lendi.com.au.

Fall 2018 | Home Business

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SUCCESS STORIES

Empowering Young Artists to Succeed Multifaceted Businesswoman Starts Record Label to Spotlight Positive Music By Donnita Shaw

ena Jenkins-Smith, CEO of Young Millennium Records, knows more than a thing or two about paying dues. She spent 16-plus years working as an executive assistant to some of Hollywood’s elite and in the process, she carved out an inspiring career, working with top-tier talent such as Zaytoven, SWV, Lil Wayne and more. Starting her career paved her way to becoming the founder of her own record label that emphasizes positive music; it has been a journey filled with rollercoaster-like career transitions. Jenkins-Smith worked closely with celebrities including Teddy Riley, Paula Abdul, and Katt Williams by the age of 30, and served as a tour manager and wardrobe stylist. She even left the entertainment industry behind to pursue higher education and become a teacher. Jenkins-Smith earned multiple degrees in business management, psychology, and liberal studies with a focus on production.

the studio industry as well as high-end home improvement called The Kitchen Store, and she was there for six years. It was there that she learned the fundamentals of life. She is a former school teacher and used to teach first grade, second grade, and fifth grade, along with middle school health. Through her teaching experience came her love for empowering the youth and helping them through music and entertainment. Her desire to make an impact continued to grow, bringing her back to realize her dream of providing audiences with what she describes as “good, clean” music, all while empowering up-and-comers — including her three children — to be groomed and developed for success in an industry that can be dog-eatdog. In just two years, artists have already been creating a buzz including Jenkins-Smith’s 17-year-old son, Cyrus, who has worked with heavy-hitting producers (“some of the same producers Migos, Gucci, and T.I. use,” she added proudly) and opened for Cardi B late last year. She is committed to giving young artists a head-start. The ambitious entrepreneur started out in Atlanta, working from her home office looking for artists and creating/developing her business plan for her new record label. She knew that she was going to have to create an amazing brand and have a pure key messaging to help mold these new artists into well-respected brands. She later branched out to the west coast to reconnect with some of her former colleagues in the entertainment business. She did a lot of talent scouting and got some help from R&B legend Keith Sweat to guide her in the way she should go with the business. He also signed on as the President of Young Millennium Records, along with his son being an artist.

Jenkins-Smith graduated from Loyola Marymount University in California. She also received an Executive MBA from Strayer University under the study of Jack Welch. Her very first job out of high school was an office manager. She started working at a place that services 28

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Failure is not the alternative to success. It’s something to be avoided, but it’s also only a temporary setback on a bigger, more significant course. Everybody encounters failure at one point or another. What truly matters is how you react to and learn from that failure. Jenkins-Smith has taken every failure she encountered and turned it into triumph. People you have helped in the past will not always be willing to return the favor when needed, she quickly learned. The golden rule is big in her life and she thought if by just treating people

Lena Jenkins-Smith, CEO of Young Millennium Records

right, that would automatically get her help in return. Well she learned the hard way that even though you may get a blessing, it may not always be from those whom you have blessed. With building a successful business, you have to have an eager team behind you that believes in your vision and wants your brand to succeed. Jenkins-Smith’s advice for emerging CEOs is to listen to your employees, even if you don’t make your decisions based off of what they say. Learn what their gripes are and their complaints, and balance them out with what makes them happy. Find their skills and try to build the position around those. Don’t have people continue to do what they are not good at. Everyone is happier that way and employees will do a better job once they know you are taking notice of their strengths and using them to the company’s advantage. And smile, as it never hurts to smile. She is always known as the woman whose smile brightens the room. It means a lot and it goes a long way! The future for this go-getter is bright and she is still working on empowering everyone around her. Jenkins-Smith is working on a scripted series that showcases the empowerment of women who work behind the scenes, according to Thrive Global. Her motto is to never be the smartest person in the room. Also that you should always strive to learn more and take advice from those that are smarter and more affluent than you. She is steadily growing and learning from her peers in the entertainment industry. She is looking to gain more young artists to create more positive music for the younger generation. By creating more opportunities, she feels like all of her hard work is paying off. Visit http://youngmr.com/. www.homebusinessmag.com

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Having Fun While Learning SUCCESS STORIES

Irish Dadpreneur Launches The Field Toy That Promotes Screen-Free, Creative Play for Kids By Alicia McCarthy

t all started when Ireland-based dadpreneur Padraic Cuddy’s son asked for a toy field so he could play with his farm animal and machinery figurines. “When I gifted him with my version of a Field, which I handcrafted from timber and synthetic grasses, he was so excited and played for hours with his new toy,” Cuddy says. After seeing how his son loved playing with the replica field and used his imagination, the idea for The Field kids toys was born.

The Field toy helps inspire real world, screenfree, and imaginative play. It is free of batteries and features lush green grass, hedging, wooden farm gates, farm animals, a tractor, and more! Creative, inventive play is proven to have intellectual, emotional and social benefits, and The Field toy helps boys and girls ages 3+ get away from the screens and use their own ingenuity to develop a farm world before their eyes. It is available in two sizes: the original Field, 26” x 17”, and a Half Acre Field, 12” x 17”. Cuddy and his company supply premium quality synthetic grasses to the Irish market. According to Cuddy, he embarked on that business venture in 2010 as a direct result of

the downturn in the economy and a gap he identified in the Irish market. “This business continues to go from strength to strength and with the introduction of the Field toys in 2015, this has enabled us to find additional and novel uses for our synthetic grasses,” Cuddy says. “It was a lovely synergy of my two passions!” www.homebusinessmag.com

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Cuddy says that the biggest challenge he’s had to overcome in launching his business (like all businesses starting out) was finance. He was lucky to have and continue to have another profitable business that allowed them to prop up the Field toy business during the crucial launch phase. The Field toy now stands on its own two feet and all funds are reinvested for business development and growth. “Unlike other small businesses, we retain 100% equity in the business,” Cuddy says. “This has allowed us to move from initial launch stage back in September 2015 to market expansion in a relatively short period of time. We are in total control of our business and where it moves to next. While this is stressful at times I wouldn’t have it any other way!” Cuddy introduced The Field toy to the market just three years ago and they’re already on their way of achieving their goal of becoming the number one farming toy for children aged 3+. Their Field toys are also now available in America as of this September. To market The Field, Cuddy says that direct marketing via social media has been effective. “We utilize our social media platforms to speak directly to consumers and grow our audience that loves The Field toys,” Cuddy says.

The Field has been featured on the national Irish network RTE annually since its inception as a holiday must-have! The show is watched by an average of 1.3 million viewers and in 109 countries outside of Ireland. It is the most watched program of the year in Ireland. According to Cuddy, the features on this program year after year have helped to turn

Padraic Cuddy, Founder of The Field toy

a small cottage business into an international brand. In addition to significant cost savings, Cuddy says that being able to be with family is another major advantage of running his business from his home-based office. “It affords us more quality family time together, as I get to see my wife and children every day and nearly every minute of the day if we wanted to! I love that I am running an international business from home,” he says. Cuddy says that there is such thing as a balanced life when you’re an entrepreneur; it all just depends on your perspective. He feels fortunate to be able to work from home, where his days and hours aren’t set per day. “If I get a call on a Sunday afternoon to view a prospective job from the synthetic grass business, then I feel very fortunate I am able to follow up on this,” he says. “I love being an entrepreneur and feel it’s not something you can turn on and off or clock on or off from. This suits me and how I operate. It doesn’t suit everyone and that’s why I feel you are either born an entrepreneur or not.” According to Cuddy, launching The Field has been his greatest business achievement thus far. “I am extremely proud we have created a unique Irish toy business offering fun, educational and creative toy products which have not been created before anywhere in the world!” In the next three years, they hope to be firmly established in the American market with a further launch to international markets like Europe. Cuddy says he also hopes to continue enjoying a balanced life by working from home and for the Field toys to be known and loved worldwide. Visit amazon.com/thefield. Fall 2018 | Home Business

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Manage Your Small Business Finances Draw Up a Financial Action Plan to Properly Handle Your Accounts By CompareMyRates

MONEY

f you want to keep the cash flowing into your business, it is important that you are aware of all the financial affairs. Not only will this help you maintain a safe financial state, but it will also help you avoid unanticipated business debt. You can accomplish a sturdy position to enable investment in business expansion plans.

1. Manage Business Accounts To manage the accounts, you can acquire the services of a competent bookkeeper. Purchasing accounting software is a good option for keeping track of your investments and profits. 2. Assess Business Costs It is essential that you keep a record of your business expenses to assess invested money. 3. Design Financial Projections Designing a clear financial action plan will assist you in anticipating your business obstacles so you can work out a plan for overcoming them.

Create templates, “ automatic SMS messages or emails to follow up on invoices.

”

4. Be Active with Invoicing Keep track of who you provide services to. Send them invoices once you provide services. Set and adhere to the fixed payment terms, which should not be more than seven days. This will help you keep the finances clear. Payments follow-up is a must. Create templates, automatic SMS messages or emails to follow up on invoices. Keep a reference of the invoice numbers to cross-check them with the payments that are due. 5. Make a New Bank Account for Business Payments If you want to stay free from a tax headache and inexplicable losses, avoid mixing your personal finances with your business finances. Not only will this help you gauge profitability conveniently, but will also help you track your business expenses. 6. Get a Business Credit Card Having a credit card specifically designed for 30

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business owners will save you money in the long run and help you manage your finances. Business credit cards have a higher credit limit compared to other types of cards, and you will get exclusive perks and rewards for your business. To make the process easier, you can compare business credit cards at CompareMyRates all at once, without having to manually do research and reviews. 7. Maintain a Record of Personal Business Loans Keep a record of your business loans to stay abreast with your financial status. With an accurate record, you can pay back the loans before having to pay a business tax on the profit. 8. Use Your Profits for Yourself Using all your profits on yourself is not what we mean here; you can start with 5 to 10 percent of earnings first. This way you can save money consistently and evaluate your business's profitability and can pay the unexpected expenses of your business. 9. Be Frugal with Your Profits Taking advantage of your business money as an owner is not a good idea. It is better that you set yourself a fixed amount and use government-mandated advantages only. This tip will help you become flexible in terms of saving money for the future. 10. Keep Your Traveling Costs Minimal Make sure that your traveling costs on business trips are minimal. Be economical when choosing hotels or traveling packages. Try not to overspend on hefty accommodations or luxurious hotels. This will not impress anyone and will cost you an unnecessarily large amount with no profit. 11. Maintain Legal Fees for the Business An average fee for a legal service is around $450. Discuss your expectations and business deals clearly with your lawyer before procuring legal services. Select the most cost-effective business billing option, for instance, hourly payments. Discuss the possibility of payment deferment until your project is financially stable. 12. Manage the Business Expansion Cost It is important that you devise a business expansion plan in advance. Investing a large amount in a business that is risky can be dangerous.

Keep a record of your business expenses to assess invested money.

13. Invest in Renting Instead of Purchasing This is the best way to avoid maintenance costs. Consider leasing instead of purchasing; it will save you money and you can cut additional expenses you'd have on the equipment you need for a limited time period. Similarly, you can rent your office to make expansion or relocation hassle-free and easier. 14. Apply for a Loan Before Any Financial Instability Applying for a loan before you face any financial instability in your business is the right way to avoid ‘waiting for a loan’ when facing financial trouble. Apply for a business credit when your financial state is stable and good. This way you can use the credited amount on your business's expansion or deal with any emergency situations. 15. Calculate Your Capital for a Safe Business Startup This is one of the common problems most small businesses face. They lack enough capital amounts to get through the business startup phase. To avoid this, it is essential to save 3-4 months' business expenses or the amount you think you will need during the start-up phase in advance. Plan wisely if there is no business revenue in the startup phase. 16. Avoid Spending Prematurely Be wise with your decisions regarding spending money on business cards, marketing materials, inventory, signage or cars before you make profit or revenue. This will block the cash flow. CompareMyRates is a leading comparison tool in Canada for all kinds of bank accounts, credit cards, phone, and internet plans. You can use it to get the best and cheapest rate available from different providers. Visit https://www.comparemyrates.ca/.

www.homebusinessmag.com

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necessary items in plain view and hide away any electronics or books that can encourage distraction. NookDesk provides numerous add-on options including more outlets, USB ports and an ergonomic keyboard platform. The Freeport PowerDock™ add-on offers 8 surge-protected AC outlets and 4 fuseprotected USB outlets to keep cords maintained and organized. Opt for the ergonomic keyboard platform to prevent wrist pain while typing. Heavy tech gadgets are easily supported by the NookDesk, which is exceedingly strong. It can lift up to 250 pounds, so if you prefer to work with two or three monitors, it will accommodate them. Jazz up your home office workspace with a high-quality NookDesk that will give an attractive edge to your space, encourage productivity and keep your business essentials organized. For more information, visit https://www.nookdesk.com/.

Notice to Readers HOME BUSINESS® Magazine is sold as information only. The publisher, United Marketing and Research, Inc., considers its sources reliable and verifies as much data as possible, although reporting inaccuracies can occur; consequently, readers using this information do so at their own risk. The publisher has not done a background check on listed companies (which includes advertisers), nor does it know people at all the companies. The publisher cannot assume any responsibility in any manner for the actions of any of the listed companies, and the publisher cannot guarantee the outcome of any correspondence, arrangements, or subsequent transactions the reader may make with any of the listed companies. HOME BUSINESS® Magazine is sold with the understanding that the publisher is not engaged in rendering medical, legal, financial, accounting, tax, or other professional service. If medical, legal, or other expert advice and assistance are required, the services of a competent qualified professional person should be sought. The publisher, United Marketing and Research Company, Inc., assumes no responsibility for any changes of offers, nor for any companies/advertisers that may go out of business. All correspondence regarding questions or problems on a company’s (including advertisers) program, products, or services should be directed to the company, not to the publisher. Advertisers and advertising agencies assume liability for all contents of advertising and for any claims arising therefrom. It is up to the user of this publication to investigate the product or service offered, and to make sure the company is reliable and that the product or service meets the user’s requirements. United Marketing and Research Company, Inc., is not responsible for the delivery of merchandise, starter kits, supplies, or other products and services ordered from advertisers. ©1993-2018. Reg. # 4180563 and 4145799. TRADEMARKS: Home Business, Serial Number 74/713646 and Home Business Magazine, Serial Number 75-086596, issued by the United States Department of Commerce, Assistant Commissioner for Trademarks. Mark Type(s): TRADEMARKS: Conform to the minimum requirements set forth in 37 C.F.R. Sec. 2.76 (e); and formal requirements set forth in 37 C.F.R. Sec. 2.76(b) and (c). All rights reserved. No part of HOME BUSINESS® Magazine may be reproduced, stored in a retrieval system, or transcribed, in any form or by any means, photocopying, electronic, mechanical recording or otherwise, without prior permission in writing of the publisher, United Marketing and Research Company, Inc., Lakeville, MN 55044. Articles appearing in this publication express the opinions, experience, and research of its authors and not necessarily the opinion of HOME BUSINESS® Magazine. www.homebusinessmag.com

8/30/18 8:01 PM

Maximize Home Ofﬁce Output with the WorkForce Pro ET-8700 EcoTank All-in-One Supertank Printer

mall businesses keep up with the competition by hiring loyal staff and keeping expenses down. In addition, a crucial factor that can influence a venture's success is the use of supportive technology. By purchasing equipment like Epson’s new WorkForce Pro ET-8700 EcoTank printer, home business owners can maximize their costs and workdays with optimal efficiency. The WorkForce Pro ET-8700 EcoTank supports the entrepreneur with a multitude of time-saving, quality features. You can use it to print, copy, scan and fax documents. It has Ethernet connectivity and you can easily print from iPad, iPhone and Android tablets and smartphones. Epson’s cartridge-free technology includes up to two years of ink in the box—which is enough ink to print up to 11,000 color pages and 16,000 black pages. Less time will be spent switching out ink cartridges and more time can be dedicated toward business expansion and management. The maximum print resolution provided is 4800 x 1200 optimized dpi. With the ET-8700, there are savings of up to 80 percent on ink with low-cost replacement ink packs. The printer has extremely fast print and scan speeds which will be useful on rushed days when you need to move quickly. It includes auto 2-sided printing. Looking to create your own promotional materials? The printer creates high-quality text and graphics. The visuals will perfectly present your brand's mission via flyers, brochures, display stands, portfolios, etc. Entrepreneurs will need to load paper less frequently with a 250-sheet

WorkForce Pro ET-8700 EcoTank

paper capacity, 80-sheet rear tray and optional 500-sheet tray. Setup and navigation of the printer is easy with a 4.3 color touchscreen. The ET-8700 offers impressive connectivity with Wi-Fi Direct, Ethernet and NFC. It provides laser-quality black text and color graphics, and is powered by PrecisionCore. The Supertank design is space-saving and easy to maneuver. It includes a large 4.3" color touchscreen. The ET-8700 can be protected under a 2-year limited warranty with registration. It is good for the environment, as it's ENERGY STAR qualified. It is a recyclable product and is RoHS compliant. Epson America, Inc. is a Smartway Transport partner. For more information about WorkForce Pro ET-8700 EcoTank, visit https://epson.com/For-Work/Printers/Inkjet/WorkForce-Pro-ET-8700EcoTank-All-in-One-Supertank-Printer/p/C11CG39201.

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Use Digital Ecosystems to Help Your Home Business Thrive By Mayumi Nakamura, President & CEO, PSP, Inc.

ince the online world began, technology has changed the way we live. From roughly 300 million Internet users in 1998 to more than 4 billion people (and counting!) today, the use of the web to gather information, communicate, entertain and conduct business has grown significantly since the first web page went live in the early 1990s. With the rise of the Internet, so too has come the rise of the home-based business: last year, there were 38 million home-based businesses in the United States generating more than $425 billion in total annual revenue. With start-up costs low, as 44 percent of home-based businesses begin for less than $5,000, that trend also continues to expand. At one time, a physical location served as a company’s storefront, but these days websites have become a modern business’ virtual front door. Within a few minutes, anyone can conduct an online search leaving a good or bad impression on a potential customer. As a result, the use of strategic online tools, including a smart ecosystem to create your digital footprint, is increasingly important for home businesses to thrive.

enough of them. Typically led by one person who wears many hats, most home-based business owners are stretched thin, often leading them to work with family members or friends on the ‘complicated’ work of getting their online presence up and going. While this may seem like a trustworthy and cost-effective approach, it often backfires and can lead to costlier and less than ideal results, including loss of data security and out-of-date software that leaves a company’s privacy and financial security at risk while potentially causing more harm than good. Fear Not Technology: The ‘Right’ Approach for Setting Up & Maintaining Digital Ecosystems So what is the ‘right approach’ for setting up and maintaining an effective online presence for your home business? While the online world may seem overwhelming, there are a number of stress-free products and services that exist to make it easy to create and maintain effective digital ecosystems. These tools include: ■

a critical step in “theAs online process, secure hosting can help keep websites up and running so business owners don’t have to think about them.

But the thing that most home-based businesses hold in common is resources and not having 34

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under one roof and help from experienced customer service representatives is just a phone call away. All of these sites can be mobile-ready and able to work on multiple devices, as well as search-engine friendly so they’re found by customers as you want. ■

Professional Emails and Online Marketing to Keep You Growing. Home business owners can show off their company and its style with every message through professional, personalized emails that stand out from the crowd, giving them access to email anytime, anywhere. And business owners can also use resources to help grow further through targeted online marketing designed to help them be successful.

■

Professional Website Building, or Custom Design & Development. Once a domain and host is set, simple, do-it-yourself tools are readily accessible that can practically build websites for busy business owners. Users can choose from a variety of professionally-designed templates and add their own content, with websites up and running in a matter of minutes. Alternatively, custom website design and development can further extend a brand to its online customers at reasonable costs. Talented designers and expert developers are able to work their magic to make visions a reality.

Current Tools to Help You Thrive So once your digital ecosystem is up and running, what to do? There are many existing tools that can help a home business thrive. From search to social media, multiple online tools exist to help get companies noticed and keep them growing, such as e-mail newsletters reaching customers with personalized content and professional design; free to inexpensive blogs effectively sharing information with the world and advertising your business while capturing details about search traffic; and social media connections added to sites — such as Twitter, Facebook and YouTube — to further engage your audiences. Simple-to-use online forms (from signing-up to signing-in) can also capture valuable user information.

■

Simple Onboarding. For businesses who already have a website, it can be easy to simply transfer a site as well as a domain name, emails and blog so everything is

Included in this mix are many online ‘freebies’ to help boost marketing efforts. Monitoring customer reviews is easy to do via Google Alerts; comparing your website performance

”

Specific Tech Needs for Home Users: Making the Most of Your Resources To determine what a company needs, it’s important to start by looking at the business. Home-based businesses can run the gamut from service companies (landscaping, catering and interior design) to business consulting (accounting, graphic design, freelance writers) to consumer products (vintage clothing, furniture-building or other online wares), and more.

Memorable Domains & Hosting. Getting started online begins with securing a domain and having a name on the web that’s unique and memorable (just like your company) that can help customers find and remember you. As a critical step in the online process, secure hosting can help keep websites up and running so business owners don’t have to think about them.

Maintain an effective online presence for your home business.

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Through the right kind of analytics, it’s also possible to further understand market drivers and challenges, including what your customers are most interested in on a web site, what’s driving them there (via keywords), and where they may not be visiting (and where you may need to improve your efforts). And while mobile applications are currently somewhat prohibitive and costly to build, we will soon be able to more simply create customizable apps that allow easier communications between customers — even for home businesses (with the new challenge being how to get ‘found’ in app stores). Tracking Trends to Keep Thriving As the online world continues to evolve, it’s also important to continue monitoring the shifting landscape. Day-to-day management can take up a considerable amount of time and it can be easy to become so involved in daily activities that growth opportunities can pass right by. By choosing an informed digital partner with dedicated support teams, it’s much easier to keep your finger on the pulse of the latest trends.

In the year ahead, there are numerous trends in technology, management and marketing that are relevant to home business owners. For example, the value of online and electronic commerce has become increasingly important, with many more consumers requesting cashless (only) payments. The barriers to entry here are low and the benefits can far outweigh the extra payment that it may cost a business. Additionally, syncing Facebook shops with Instagram pages can produce even more exposure when it comes to social shopping. Live video content is a growing tool for building engagement with audiences and sparking their interest while online. Catching the attention of micro-influencers, or folks with growing online followings, can prove a worthy effort. And personal data security will continue to become an increasingly significant topic. Start Today! In today’s marketplace, technology is a necessary element to success and home-based businesses need digital footprints that lead to successful client interactions. While it is www.homebusinessmag.com

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Top 5 Smart Home Systems to Improve Your Home Ofﬁce

ith a smart home office, HD video calls and a lightning-fast internet connection, many of us have found ourselves rarely needing to go to the office in person. Here are five modern home integrations that can make your home a better place to work than any shared office.

HOME OFFICE

to that of competitors is snappy via SEMrush; and home business owners can create custom dashboards with analytics across multiple platforms via Cyfe. Additionally, it’s easy to meet industry ‘influencers’ to help match your business needs via Klear; to get topics and suggestions on what to post in your blogs on Klout; and to track hashtags, accounts, keywords and mentions on Keyhole.

1. Get a Business-grade WiFi Connection in Your Home Don’t skimp when it comes to choosing your internet provider. Read reviews and see what kind of speeds they’re able to produce in your local area. When it comes to hardware, make sure you get the latest model of router. Consider also using a range extender to boost the signal from your home office to the rest of the house. These are pretty much essential if you have family members trying to download or stream at the same time.

2. Control Entry in and out of Your Home Without Getting Up The smart home solution is a handy twoway video intercom system, paired with smart locks on the front door. Install a video camera close to your front door so that you can get a good look at anyone who arrives. Most smart models allow you to get a live feed on your desktop, and thanks to audio intercom, you can ask them what they need. If it’s essential, you can let them in by remotely unlocking the front door.

3. Could a Voice Assistant Replace Your Secretary? Amazon’s Alexa has shown the world that voice recognition software has come on leaps and bounds since Apple first unveiled Siri. Nowadays, voice assistants have several amazing applications that you’ll want in a home office. For starters, they’re an easy way to set reminders, timers and alarms to help you manage your workday. They can also be synced to your

a never-ending venture to gain attention as a home business, by making the most of resources available and using the ‘right’ approach for setting up and maintaining your digital ecosystems through simple-to-use platforms, you and your home business can thrive.

online calendar so that you don’t miss any important calls.

4. Don’t Forget to Keep Your Home and Work Telephone Lines Separate It’s true that you can replace almost all of a phone’s functionality via smarter uses of your computer. However, some of us do our best work with a telephone in hand. If you’re one of those people who uses a phone at work, remember to install separate work and home lines. This helps you keep your professional life and your private life neatly divided into two camps, and it’s also useful when working out your business expenses.

5. Protect Your Business Against Break-ins You’ll want all your accounts protected by secure passwords (each of which should be distinct and updated every three months or so). Consider two-factor authentication for the most sensitive accounts. Of course, you’ll also want everything backed up regularly in a secure location. Make sure you’re using reputable anti-virus software and a correctly configured firewall. For the physical security of your home business, you’ll want motion detectors that activate lights when triggered. Marvin Dudziec is the M.D. of MDfx: a leading smart home solutions company. Visit https://www.mdfx.co.uk/.

Mayumi Nakamura is President & CEO at Bellevue, Wash.-based PSP, Inc. and Dreamersi (www.dreamersi.com), a stress-free product focused on making it easy for companies to create and maintain digital ecosystems to help them do business. Offering simple-to-use platforms with dedicated support teams, Dreamersi is focused on helping companies grow and easily increase sales. Mayumi’s LinkedIn profile is available at https://www.linkedin.com/in/mayuminakamura and she can be reached atmayumi.nakamura@pspinc.com.

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SUCCESS STORIES

Clean and Healthy Travel Mompreneur Creates Product That Protects Against Airplane Germs By Cassandra Wu

ntrepreneur Gina Hoensheid is on a mission to make airplane travel clean and healthy. Conceived out of her home office in Michigan, Seat Sitters has become a national phenomenon. This patented kit comes complete with an eco-friendly seat cover, two sanitary wipes, a face mask, a sanitary tray table cover and a “No Peanuts” sticker, which is priceless in bringing awareness of nut allergies to neighboring passengers and flight attendants. As airline budgets plummet, they have less time and manpower to properly disinfect seats, tray tables, and bathrooms before the next stream of passengers boards the airplane. Born out of necessity because she didn’t want one more vacation ruined from the kiddos or her husband getting sick from the airplane travel, Seat Sitters has been featured on ABC World News Now, Forbes.com, The Boston Globe, Inc. com, Yahoo Finance and TheKnot.com, just to name a few. This patent pending kit was

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also named on the prestigious Amazon.com “Choice List”. “I wanted to create a product that was easy to use, eco-friendly and would give people peace of mind during travel,” Hoensheid explains. “After doing some research I realized just how long germs can survive on surfaces and how germy travel can be.” The FAA doesn't regulate or inspect aircraft cleaning, so frequency and thoroughness are left up to the airlines themselves. As a rule of thumb, an aircraft is supposed to be completely wiped down after every 30 days of service or at 100 flying-hour intervals. Hoensheid recommends wiping down the tray table, armrests and seatbelt buckle the second you sit down. Her handy kit includes two wipes and the perfect placemat for the tray table so you can set down your peanuts and silverware on a clean and sanitized surface. “This kit isn’t just for germaphobes,” empha-

Gina Hoensheid, Founder of Seat Sitters

sizes Hoensheid. “It is about a healthy way to travel.” Business travelers who are going directly to a meeting in their suit can put the Seat Sitter over their seat and have confidence that there is a clean barrier against any possible gunk that may have been left by the previous passenger. Hoensheid wants to change the face of travel, making it clean, healthy and fun. This eco-friendly product is sure to upgrade the cleanliness and healthiness of airplane travel. Visit https://seatsitters.com/.

www.homebusinessmag.com

8/30/18 10:14 PM

Physician Turns Childhood Home into a Bustling Doctor’s Office By Eric Johnson

fter migrating to the United States in his early teens with his parents from a small, rural farm in northern Spain, Dr. Joseph Mosquera attended Rutgers Medical School and the Arizona School of Integrative Medicine to better serve his local Hispanic community in Newark, NJ as a general practitioner. The building, which now houses his family practice, is the same house that he grew up in as a boy when his family first moved from Spain. The first floor of the house has been retrofitted into a doctor’s office, with the second floor remaining a living space. The living room is now a waiting room and his childhood bedroom is an examination room. With over 35 years of experience treating patients from all walks of life and working with continuing education for other physicians, Dr. Mosquera always wanted to help more people than the patients he is able to see daily. That’s why he co-founded SuReceta.com, a digital

destination for doctors and patients alike, to find integrative health strategies and savings tools reflective of his medical methodology. When it comes to traditional healthcare in the U.S., Dr. Mosquera considers the system to be broken. Prescription drug prices are 10 times higher than they were a decade ago. Doctors are only spending a few minutes with most patients. And it’s way worse if you don’t speak English. Many bilingual Hispanics lack health insurance or have poor medication coverage which results in nearly one third never filling their prescriptions or splitting their prescriptions to lower dosages. Even worse, many patients obtain vitamins and medications from outside the country which are not FDA approved or regulated for medical conditions that could be resolved through either natural remedies and/ or proper nutrition. With a true passion for pursuit of wellness, Dr. Mosquera offers his knowledge of integrative

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We are not alone. There’s a wonderful world around us. Full of fascinating places. Interesting people. Amazing cultures. Important challenges. But sadly, our kids are not getting the chance to learn about their world. When surveys show that half of America’s youth cannot locate India or Iraq on a map, then we have to wonder what they do know about their world. That’s why we created MyWonderfulWorld.org. It’s part of a free National Geographic-led campaign to give your kids the power of global knowledge. Go there today and help them succeed tomorrow. Start with our free parent and teacher action kits. And let your kids begin the adventure of a lifetime. It’s a wonderful world. Explore!

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Fall 2018 | Home Business

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F E AT U R E

Home Inventory Business Easily start your own home based business documenting personal property, full or part-time

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text, etc. And because these programs and the apps offered can encompass everything from marketing to sales, customer service, report analytics, digital community building, cloud integration, live chats, and more, they can grow with your business.

Burton Kelso, a technology expert and owner of Integral Computer Consultants, a mobile and onsite computer repair company based in Kansas City, encourages mobile businesses to considStart your own proﬁtable & in-demand service today! Hire and train a virtual assistant. Our system includes: er using the services of a virtual assistant (VA). StEP BY 3TEP )NSTRUCTIONS s 1UICK 3TART 'UIDE E “Because you and/or your business is always on "USINESS 3OFTWARE s -ARKETING -ATERIALS 3UPPORT s -ONEY "ACK 'UARANTEE the move, a virtual assistant can handle all as- options there as well. “Take the example of an pects of your business when you are unavail- online store,” Kelso said. “Since you don’t have a traditional storefront, you need something that able,” he said. is easy to build like Shopify or Etsy. You can also A highly skilled home-based or company-affiluse Wix and set it up to deliver too.” iated virtual assistant can offer entrepreneurs, companies and other businesses administrative If you are an accountant, attorney, or IT professupport and services including receiving and sional, for example, with billable services, remote making calls, appointment scheduling, book- desktop software should be able to handle the keeping, data entry, customer service, writing bulk of the tasks necessary to keep your busiMake Your Dreams a Reality! and correspondence, and blog and project man- ness on track. QuickBooks Online and FreshBooks are other suggestions for managing your agement, just to name a few. www.HomeJournalBusiness.com business finances. And when it comes to delivering your products 860-228-4144 A+ RATING and services from the road, there are numerous Find the Right Support Last but certainly not least, it’s important to have the right Information Technology (IT) support Why Your Business Needs a Mobile App for your needs. Establishing a relationship with a technology services company is a good first Here are the top reasons why your business needs a mobile app and all of the amazing benefits that you will experience from it. step, but you want to be sure they can provide Stay Visible you with global tech support. If you are based No matter where you are in the world, people are increasingly spending out of a certain city, a lot of tech support compamore and more time on their mobile phones. If you are a small to mediumnies only operate within a certain region. So be sized business, you will get constant visibility. sure that whomever you choose can reach you Improve Your Customer Experience whenever you need them — whether for routine You can massively increase your customers' user experience with an app. If your app can make it easier for people to buy your services or goods, or emergency assistance. Our industry leading start-up kit makes it easy to get started with no experience necessary.

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this will then generate more traffic to your business and conversions! Use It for Free Promotion After your initial investment, you can then essentially start promoting your business free of charge! What’s more, if you want to offset the initial costs, you can always take web development courses to help you understand the process of building an app, such as –with Red Academy (https://redacademy.com). Go Global If you think your business could sell its goods or products worldwide then a mobile app is the perfect way to expand your market without having to make any major investments. Mobile apps and the web have provided a platform that allows small businesses to become a global success overnight. Integrate All Your Business Channels An app can easily become the main business channel and it can work as the main hub for all your channels. This can provide your business with amazing branding, better business processes and a customer-centric marketing campaign. Beat Out Your Competitors For many small businesses, you can gain a huge lead over your competitors by providing a mobile app. Whilst your app will be up and running and making lots of big sales, your competitors are most likely still going to be debating whether or not an app is a good idea for their business. 38

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Additionally, although you might not have thought about it this way, IT can also include the services of a cloud storage tool. Carbonite, DropBox, Google Drive, and Microsoft OneDrive are among the many cloud storage systems that allow access to your files anytime, anywhere. The Future Is Now As technology continues to advance, so does the wide range of mobile business opportunities and technological advances to support them, creating increasingly more global entrepreneurs. These “Mobile Warriors” are not only embracing but rewriting the rules of the face of entrepreneurship, leaving an indelible mark upon the global marketplace. For more information about MyTravelBiz™ (MTB), see the company website at https://corporate.mytravelbiz.com.

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Critical Success Factors for Working as an Entrepreneur on the Road • Before hanging your virtual “Open” sign, perform a thorough due diligence of your idea, business plan and standard industry practices. • Establish mission and/or vision statements and core values and adhere to them at all times. Potential customers are looking for, and appreciate, honesty, integrity and a steadfast commitment to what you stand for and have to offer. • Connect and engage with your target market through social media, e-newsletters, webinars and other means. People want to hear from you and their feedback can be invaluable. • Protect your data! With available free Wi-Fi, you run the risk of a data breach. Connect instead to a secure Wi-Fi hotspot via Virtual Private Network (VPN) software on your device(s) for access when needed. • Consider investing in a Voiceover IP (VOIP) phone system. Connected over the internet instead of a standard phone line, it provides easy access and anonymity for you and others on your account when making calls from their respective cell phone numbers. • Although you may be an expert

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in your field, staying abreast and embracing new and upcoming technologies can better inform your company strategies, processes and systems. • Avoid becoming a theft victim by concealing your equipment at all times. It’s easy to find a good (and stylish) combination travel tech case or backpack large enough to fit several devices to safeguard from prying eyes. To prevent wireless hackers, invest in an RFID-blocking wallet. • Beware of vehicle heat and cold levels when traveling. Regardless of the electronic device, extreme weather can have a negative effect. If it’s your vehicle, be sure all routine services are up-to-date. • There’s no guarantee you’ll have power source access when on the road, so carry a reliable portable charger as a back-up option. The Omnicharge Omni 20, Cygnett Chargeup Pro and Anker Powercore II 20,000 are highly rated. • Make a list of the rewards and potential challenges related to your industry, product or service. Then be

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