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NEUR INFORMATION-PRE to Sell Products Innovative Ways PR NICHE MARKET oked Media! Connect with Overlo S TACTIC TH CREATIVE GROW Pandemic. Thrive During the READY R LENDE Finances Stable to Steps D INTERVIEW: DAN AYKROY sman! ful Busines Actor and Success — Pg. 16
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Reducing Stress and Staying Mindful While Traveling The holiday season is typically the busiest time of the year for traveling. People enjoy going to see family members or exploring new locations as they have time off from their jobs and schoolwork. This year, traveling may come with a bit more stress and anxiety due to the pandemic that people are facing around the world. The good news is that there are some things you can do to help reduce the holiday stress, as well stay safer while traveling. There may be fewer people traveling this holiday season, but there will still be a lot who do, and they need to know how to make it more enjoyable. Mindful travel is the key to reducing stress, staying safer, and making the most of your time traveling. This year will be a great exercise in mindfulness, which is something to be excited about. By remaining mindful, travelers will go about their experience in a way that is conscientious and intentional. Just as many things in life, this is an issue that comes down to learning to be more focused and plan ahead. Katie Sandler Personal development and career coach https://katiesandler.com
Creating Effective Video Advertising People love to watch videos. In fact, YouTube reports that there are over 500 hours of content uploaded to the site every minute. It also reports that every day, people watch over a billion hours of video on the website. The fact is that for smart marketers, video advertising is a literal goldmine. The problem, however, is that most marketers don’t know how to create video advertising that is effective. Marketers who don’t know how to create successful video advertising often just waste
their money. To get a great ROI, it’s imperative that you know how to create video advertising that is effective. It’s so important. One of the biggest challenges with video advertising is determining its effectiveness. A good place to start is to consider how time is valued. Everyone is competing for time, so it’s crucial to ensure that you get the viewers' time and attention, as they are the most valued assets. Source Digital has created Source Activated Moments (SAMs), a new ad technology that autonomously allows interaction and removes engagement guesswork. Focusing on the “four P’s of marketing,” which are price, promotion, product, and place, SAMs optimize all of those and do so at precisely the right time. Despite the pandemic, there are no signs that video advertising is slowing down, if anything, viewing has increased, making it even more important that advertisers strive to become more effective. Source Digital, Inc. Innovative video advertising www.sourcedigital.net
Combat WFH Burnout It’s no secret. As we approach the end of 2020, people are burned out. Working from home has created unforeseen challenges, and the holidays don’t make it any easier. Allowing employees to keep their calendars private could help with stress and burnout. Allow your teams to analyze their calendars and determine where they can block off time for undisturbed, focused work. Perhaps there is a thirty-minute segment at the beginning and end of each working day that is theirs, used simply to catch up and plan. Whatever you decide, “Me Time” is a time behavior that protects people from feeling overwhelmed by having too many meetings and too much busy work. Dan Pontefract CEO and leadership expert Known for working with Salesforce and A&W Author of Lead. Care. Win.
Shape the Team Culture You Want It’s an instant gratification world where people/ employees/leaders want things to change immediately. They want progress to be a flip of a switch. They want the easy button. Every leader, team, and organization want to snap their fingers and magically arrive at their desired outcomes.
However, developing people and culture doesn’t happen like that. There is no quick fix or hack to developing leaders and the team culture you desire. It's a process. It takes commitment, discipline, and focus. The most compelling team and organizational cultures invest time, energy, and resources into shaping the culture they want, not just the culture they've experienced in the past. They know that one of their greatest competitive advantages in today’s day is not just WHAT they do as a company, but the culture of HOW they do it. People want to be a part of a compelling culture and contribute their skills to something greater than themselves. Jason V. Barger Speaker, leadership coach and organizational consultant Author of Thermostat Cultures, ReMember and Step Back from the Baggage Claim Host of The Thermostat podcast Founder of Step Back Leadership Consulting https://jasonvbarger.com
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Step Up Your Gratitude Game It might look a little different for your employees this year. They may not be doing much traveling due to COVID-19, and their family gatherings are likely to be small, quiet affairs. But leaders can make the holidays special by giving workers the heartfelt “thankyou” they deserve and need right now. Saying “thank you” isn’t just a nice thing to do during the holidays. It’s smart business year-round. It positively impacts everything from employee well-being to job satisfaction to motivation to productivity. It’s a powerhouse tool for building engagement. It may even be a pathway to a more empathetic and emotionally intelligent workplace. When a leader begins saying “thank you” on a regular basis, it truly can boost positive emotions throughout the workforce. In fact, it can unleash a chain reaction of gratitude in which everyone becomes more appreciative of each other. In hard times, this can make the workplace a haven. Deb Boelkes Entrepreneur Author of The WOW Factor Workplace: How to Create a Best Place to Work Culture Author of Heartfelt Leadership: How to Capture the Top Spot and Keep on Soaring www.businessworldrising.com
We appreciate your feedback and work-from-home success stories for review and consideration. Please send both via e-mail to: editor@homebusinessmag.com, or via postal mail to: HOME BUSINESS® Magazine, 20664 Jutland Place, Lakeville, MN 55044.
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